Overview

Serino Coyne is a marketing and advertising agency focused on live entertainment, Broadway, cultural institutions, and attractions. It develops and runs campaigns to attract audiences, using TV spots, digital content, and integrated media to promote shows and venues. Its products work by crafting targeted promotional campaigns that combine traditional advertising with digital and data-driven tools to drive ticket sales and audience engagement. The company differentiates itself through its decades-long specialization in live performance, its status within the Omnicom network, and its ability to merge traditional advertising with digital services from its later partnership with Art Meets Commerce, all aimed at maximizing attendance for Broadway productions and related cultural experiences. The goal is to put more people in seats and help live shows and cultural institutions reach larger audiences.