ServiceNow

ServiceNow

Cloud-based digital workflow and automation platform

Overview

ServiceNow provides a cloud-based digital workflow platform that helps large organizations automate and streamline operations across IT, customer service, HR, security, and other business areas. Its Now Platform hosts a suite of applications via a SaaS model, where customers subscribe to access, update, and receive support and optional consulting services. The platform works by offering configurable workflows and automation across multiple business processes, enabling integration with existing systems and data, with regular updates delivered as part of the subscription. This approach differentiates ServiceNow from competitors through its enterprise-grade, cross-domain workflow platform, strong integration capabilities, and emphasis on a unified experience across IT and business operations. The company’s goal is to help customers modernize operations, reduce costs, and improve service delivery and experiences for employees and customers through automated digital workflows.

About ServiceNow

Simplify's Rating
Why ServiceNow is rated
A-
Rated A on Competitive Edge
Rated A on Growth Potential
Rated B on Differentiation

Industries

Data & Analytics

Enterprise Software

Company Size

10,001+

Company Stage

IPO

Headquarters

Santa Clara, California

Founded

2004

Your Connections

People at ServiceNow who can refer or advise you

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Simplify's Take

What believers are saying

  • ServiceNow's AI product line Now Assist generated $750 million in annual contract value in Q1 2026[7].
  • Customers spending over $1 million annually on ServiceNow's Now Assist AI service grew 130% year-over-year in Q1 2026[1].
  • ServiceNow's subscription revenue grew 22% last quarter and it raised its AI ACV target from $1 billion to $1.5 billion[6].

What critics are saying

  • General-purpose AI agents autonomously resolving legacy tasks without ServiceNow coordination could shrink ServiceNow's market by 35–50% in 12–18 months[1].
  • Enterprise customers rejecting embedded AI licensing like Now Assist could force flat or negative subscription growth within 6–12 months[1].
  • Prompt injection attacks on ServiceNow-managed AI agents could cause $10M+ breaches and erode trust in its AI Control Tower within 9–15 months[1].

What makes ServiceNow unique

  • ServiceNow is the only enterprise technology built on a single platform for unified data and consistent experiences[3].
  • ServiceNow uniquely concentrates on operations as a workflow engine first, unlike purpose-specific software like CRM or ERP[3].
  • ServiceNow positions as the AI Control Tower to govern, secure, and measure AI across any enterprise system[1].

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Funding

Total Funding

$4.3B

Above

Industry Average

Funded Over

8 Rounds

Notable Investors:
Post IPO Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Post IPO Debt Funding Comparison
Coming Soon

Benefits

Generous family leave

Flexible PTO

Matched Donations

Retirement benefits

Annual learning stipends

Paid volunteer time

Stock Price

Growth & Insights and Company News

Headcount

6 month growth

-1%

1 year growth

-4%

2 year growth

0%
Stealery
Jun 21st, 2026
ServiceNow headquarters & office locations: full 2026 directory.

ServiceNow headquarters & office locations: full 2026 directory. Last updated: June 21, 2026 ServiceNow is headquartered at 2225 Lawson Lane, Santa Clara, California 95054 - a purpose-built campus that houses engineering, product, and executive leadership. Beyond Santa Clara, the company runs a global network of offices spanning more than 30 countries, with major regional hubs in Amsterdam, London, Hyderabad, and Sydney. Key takeaways * ServiceNow HQ is in Santa Clara, CA - 2225 Lawson Lane, 95054. * The company has offices in 30+ countries, with flagship hubs in Amsterdam, London, Hyderabad, and Sydney. * Hyderabad is ServiceNow's largest engineering hub outside the United States and has seen rapid headcount growth since 2022. * ServiceNow's North American footprint extends well beyond Santa Clara, with significant offices in San Diego, Chicago, Atlanta, New York, and Austin. * For sales teams, ServiceNow's office locations map directly to where its enterprise customers and partners are concentrated - useful signal for territory planning. Where is ServiceNow headquartered? ServiceNow's global headquarters is located at 2225 Lawson Lane, Santa Clara, California 95054. The campus sits in the heart of Silicon Valley and serves as the operational center for the company's executive team, core product engineering, and go-to-market leadership. ServiceNow was founded in 2004 in San Diego, but relocated its headquarters to Santa Clara as it scaled toward an enterprise software powerhouse. Today, the Santa Clara campus reflects that growth: it is a multi-building complex designed specifically for ServiceNow's expanding workforce, with dedicated space for R&D, sales, and corporate functions. As of 2025, ServiceNow employs over 26,000 people globally, according to Macrotrends employee count data. The Santa Clara HQ is the largest single site, but the majority of employees now work across regional hubs that ServiceNow has built or expanded over the last four years. "We are building the defining enterprise software company of the 21st century - and that requires a global footprint that matches where our customers operate." - Bill McDermott, Chairman & CEO, ServiceNow What are ServiceNow's North America office locations? ServiceNow maintains a dense North American presence beyond its Santa Clara headquarters, with offices concentrated in major enterprise software markets. United States offices. * Santa Clara, CA - Global HQ, 2225 Lawson Lane. Engineering, product, and executive functions. * San Diego, CA - The original ServiceNow founding location. Remains a significant engineering and sales office. * Chicago, IL - Major enterprise sales hub serving Midwest and financial services verticals. * New York, NY - East Coast commercial and enterprise sales presence, serving financial services and media sectors. * Atlanta, GA - Growing office serving Southeast enterprise accounts and government clients. * Austin, TX - Engineering and sales office, expanded significantly as Texas became a major tech hiring market. * McLean, VA - Federal and public sector sales team, serving US government agencies and defense contractors. Canada. * Toronto, ON - ServiceNow's primary Canadian office, supporting enterprise sales and professional services across the country. The North American footprint is shaped by enterprise customer concentration. Chicago, New York, and McLean reflect ServiceNow's heaviest verticals: financial services, insurance, and public sector. If you are selling to ServiceNow customers or partners in these regions, those offices are where procurement and partnership decisions get made. Where are ServiceNow's offices in Europe? ServiceNow's European headquarters is in Amsterdam, Netherlands, which anchors the company's EMEA operations. Europe is ServiceNow's second-largest revenue region, and the office network reflects that. Key European office locations. * Amsterdam, Netherlands - EMEA HQ. Houses regional leadership, enterprise sales, and EMEA partner management. * London, United Kingdom - One of ServiceNow's largest European offices. UK financial services and NHS-linked healthcare accounts are served here. * Frankfurt, Germany - DACH region enterprise sales. Germany is one of ServiceNow's strongest European markets by revenue. * Paris, France - France commercial and enterprise sales hub. * Dublin, Ireland - Engineering and support operations, partly driven by European data residency requirements. * Stockholm, Sweden - Nordic region sales, covering Sweden, Norway, Denmark, and Finland. * Zurich, Switzerland - Financial services verticals in the Swiss and broader DACH market. * Milan, Italy - Southern European sales presence. * Madrid, Spain - Iberia region enterprise accounts. According to Statista's regional revenue breakdown, EMEA now accounts for roughly 30% of ServiceNow's total subscription revenue - making the European office network a commercially critical part of the business, not a secondary presence. Where does ServiceNow operate in Asia-Pacific? ServiceNow's Asia-Pacific footprint is anchored by its Hyderabad engineering campus, which has become one of the company's most strategically important locations globally. Asia-Pacific office locations. * Hyderabad, India - ServiceNow's largest engineering hub outside the US. Thousands of engineers work here on core platform development, AI, and cloud infrastructure. The campus has expanded rapidly since 2022. * Bangalore, India - Secondary India engineering and professional services office. * Sydney, Australia - ANZ (Australia and New Zealand) regional HQ. Enterprise sales and government accounts. * Melbourne, Australia - Secondary Australian office serving state government and financial services clients. * Singapore - Southeast Asia regional hub. Serves customers in Singapore, Malaysia, Indonesia, Thailand, and the Philippines. * Tokyo, Japan - Japan enterprise sales. Japan is a large and growing ServiceNow market, particularly in manufacturing and financial services. * Seoul, South Korea - Korea enterprise accounts, with strong presence in conglomerates and financial services. * Dubai, UAE - Middle East and Africa regional hub, serving government and enterprise accounts across the GCC. The Hyderabad campus deserves specific attention: ServiceNow has made it a core part of its AI and Now Platform development strategy, not merely a cost-efficient support center. This signals where significant product investment is being concentrated outside of Santa Clara. Why does ServiceNow's office footprint matter for B2B sales? Understanding where ServiceNow operates gives you two concrete advantages as a sales rep: territory signal and competitive context. Territory signal: ServiceNow's office locations map closely to where its enterprise customers are densest. If you sell into financial services in New York, insurance in Chicago, or government in the DC metro - those are exactly the markets where ServiceNow's customer base is heaviest. That overlap tells you something about the ICP you share. Competitive context: If you compete with ServiceNow - or sell a product that sits adjacent to it - knowing which companies in a region are active ServiceNow customers is more valuable than knowing ServiceNow's headcount. The office map tells you where to look; the customer list tells you who to call. That second step - identifying the actual companies using ServiceNow in your territory - is where tools like Stealery come in. You type in a competitor or platform (ServiceNow included), and get a filtered list of companies actively using it, segmented by size, location, and hiring signals. It turns a geography into a prospect list without manual research. ServiceNow's footprint is also useful context for partnership and channel motions. ServiceNow has a large partner ecosystem - SIs, resellers, and technology partners - concentrated in its major hub cities. If your product integrates with ServiceNow or complements its workflow automation capabilities, the Amsterdam, London, and Sydney offices are where regional partner managers sit. Frequently asked questions. Ready to build your first competitor list? Type in any competitor and see every company using it - filtered by size, location, and hiring signals.

MarTech360
Apr 14th, 2026
Qlik and ServiceNow join forces to strengthen ai-driven enterprise workflows.

Qlik and ServiceNow join forces to strengthen ai-driven enterprise workflows. As part of this initiative, Qlik has made a strategic tie-up with ServiceNow to facilitate the inclusion of trusted enterprise context within AI-based workflows that help enterprises make quick decisions. With this tie-up, Qlik intends to narrow the gap that exists between insights obtained from data and workflows through the use of ServiceNow's Workflow Data Fabric and Qlik's analytics, integration, and artificial intelligence offerings. Through this partnership, enterprises will be able to augment their automated workflows and AI agents with context to allow systems to detect patterns, insights, and recommended courses of action. The collaboration would be especially relevant for those organizations seeking to integrate AI on an organizational level through automation since it will allow making automation-based decisions using reliable and enterprise-class data and not limited to certain data pools. As the analytics solution provider, Qlik aims to help automate and speed up decisions made in various areas, such as IT support, customer services, and other operations by bringing analytics closer to operations. This means that contextual AI would become the next step for enterprises.

PR Newswire
Apr 14th, 2026
TrustCloud launches ServiceNow app for AI-native continuous control monitoring

TrustCloud has launched a native application in the ServiceNow Store, offering continuous control monitoring for enterprise governance, risk and compliance customers. The application syncs validated control signals with ServiceNow IRM, SecOps and CMDB, integrating security and risk operations. The solution addresses limitations of point-in-time manual GRC workflows by enabling continuous testing across applications, infrastructure and vendors at enterprise scale. TrustCloud's AI-native agents analyse structured and unstructured data from cloud and on-premises environments, automating technical, documentation and process control testing. Early customers report significant improvements: one pharmaceutical company increased application assessment throughput from 20 to 200–300 apps annually with the same resources. The application is available now through the ServiceNow Store, following ServiceNow's strategic investment in TrustCloud in 2025.

The Register
Apr 13th, 2026
ServiceNow embeds AI across all products with three-tier pricing model

ServiceNow has reorganised its pricing around three levels of AI capability, embedding artificial intelligence across its entire product strategy. Customers can now choose between Assistive AI, Task Automation and Full Role Automation based on their AI maturity. The company introduced Build Agent SDK, allowing developers to create ServiceNow applications from any coding environment, including GitHub Copilot and Cursor. Senior vice president John Aisien called it "a real game changer" for expanding the developer base. ServiceNow also launched Context Engine, infrastructure for enterprise AI that learns from user behaviour, and the Enterprise Service Management Suite for mid-sized companies. The suite includes an AI-powered implementation agent that compresses traditional six-month deployments to approximately 30 days. "AI is now infused in every package that we offer," Aisien said.

The Associated Press
Apr 13th, 2026
Qlik partners with ServiceNow to embed trusted enterprise data into AI-powered workflows

Qlik has partnered with ServiceNow to integrate trusted enterprise data into AI-powered workflows and decision-making processes. The collaboration combines ServiceNow's Workflow Data Fabric with Qlik's analytics engine to deliver richer context from ERP, CRM, supply chain and other enterprise systems. The partnership introduces Qlik metadata collectors for ServiceNow Data Catalog, improving data discovery, lineage visibility and governance. Qlik's analytics engine will send insights directly into ServiceNow workflows and AI agents, enabling better decision-making through cross-system relationships and operational context. The announcement was made at Qlik Connect 2026 in Florida. Qlik, used by 75% of Fortune 500 companies, aims to help enterprises scale AI responsibly whilst maintaining data governance and control across operations.

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