ServiceUp

ServiceUp

Digital platform for vehicle repair management

Overview

ServiceUp is a digital platform for vehicle repair management that serves individual vehicle owners, automotive repair shops, and fleet managers. It provides a subscription-based suite of tools to streamline repairs, including repair tracking, scheduling, and InstaPay, a payment processing system that pays repair shops immediately after a completed repair to improve cash flow and productivity. The product works as a cloud-based platform where users log their repairs, schedule service, and trigger instant payments to shops upon job completion. The company differentiates itself by combining end-to-end repair management with rapid payouts and a focus on keeping vehicles up and running for fleets, as well as offering services to both small shops and large fleet operators. Its goal is to improve vehicle uptime and operational efficiency through ongoing innovation, collaboration, and professional growth.

Significant Headcount Growth

About ServiceUp

Simplify's Rating
Why ServiceUp is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Automotive & Transportation

Enterprise Software

Fintech

Company Size

51-200

Company Stage

Series B

Total Funding

$69.5M

Headquarters

Los Gatos, California

Founded

2020

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Simplify's Take

What believers are saying

  • PeakSpan led ServiceUp's $55 million Series B in July 2025, funding expansion.
  • July 2026 launch reported 50% lower downtime and 30% lower repair costs.
  • April 2026 Class 4-8 expansion opens heavier fleet budgets and larger contract values.

What critics are saying

  • ServiceUp faces crowded rivals like Fleetio, Samsara, Motive, and ShopView by 2026.
  • LinkedIn reported company-wide layoffs in November 2025, signaling operational strain.
  • Automation depends on integrations with fleet systems and shops; integration failures break workflows.

What makes ServiceUp unique

  • ServiceUp automates repair execution, not just tracking, across intake through invoice.
  • July 2026 agentic platform spans Class 1 through Class 8 fleets in one system.
  • InstaPay pays repair shops within 48 hours, strengthening supply and uptime.

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Funding

Total Funding

$69.5M

Above

Industry Average

Funded Over

2 Rounds

Notable Investors:
Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Above Average

Industry standards

$35M
$45M
Linktree
$55M
ServiceUp
$65M
Substack
$100M
ClickUp

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Company Equity

Remote Work Options

Parental Leave

Wellness Program

Professional Development Budget

Paid Holidays

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

2%

2 year growth

2%
Service Truck Magazine
Jul 21st, 2026
ServiceUp introduces AI-driven fleet repair platform.

ServiceUp introduces AI-driven fleet repair platform. July 21, 2026 8:00 AM As of July 21, 2026, ServiceUp has launched its agentic fleet repair platform the self-named ServiceUp, delivering measurable results across its customer base: vehicle downtime cut by an estimated 50 percent, total repair costs lowered by 30 percent, and manual coordination reduced by 62 percent. The ServiceUp platform deploys AI repair agents to automate every step of the repair lifecycle, from intake and shop routing to estimate approval, invoice validation, and real-time monitoring, across collision, mechanical, and preventive maintenance for Class 1 through Class 8 vehicles. Fleet operators have long had tools that generate data. Telematics tracks vehicle health. FNOL captures incidents. Predictive maintenance flags what's coming. None of them execute the repair. That gap, the hours spent manually routing vehicles, chasing estimates, enforcing policies, and tracking progress across dozens or hundreds of units, has historically fallen on operators and their teams. ServiceUp closes it with AI repair agents that handle every handoff automatically, within operator-defined policies, with humans always in control. "Nobody on a fleet team is sitting around wishing they had more software or more AI," related Brett Carlson, Chief Executive Officer of ServiceUp. "They've got vehicles sitting in shops, costs they can't explain, and coordinators spending their day on the phone chasing updates. We built this to take that work off their plate. The agents handle the coordination. The operator stays in control. And the outcome is fewer vehicles down and lower total cost of repair." The ServiceUp platform integrates with a fleet's existing fleet management system, telematics, and predictive maintenance tools, adding the automated execution layer that turns data and alerts into completed repairs. It is powered by four AI-driven capabilities: * Unified Repair Workflow. All repair types, collision, mechanical, maintenance, run through a single agentic engine. Shop acceptance, status updates, and escalations are handled automatically. * Smart Shop Routing. Agents route each repair based on location, shop capability, performance history, capacity, and cost, continuously optimizing the network in real time. * Automated Estimate Audit and Approval. Estimates are checked against pricing caps, warranty rules, and eligibility policies before approval. Routine estimates clear in seconds; anomalies escalate to human review. Invoices are matched line-by-line before payment. * Real-Time Repair Intelligence. Every repair is monitored 24/7, with agents proactively escalating SLA risks, surfacing cost anomalies, and rolling operational data into fleet-wide insights. Operators choose how much autonomy they delegate, from manual to co-pilot to fully autonomous autopilot. Individual agents can be toggled or customized at any time. ServiceUp's AI platform directly attacks two of the largest controllable cost centers in fleet operations: repair cycle time and total cost of repair. Customers report lower repair expenses, reduced administrative overhead, and improved asset utilization, translating unplanned downtime from an operational liability into a manageable, measurable line item. The company serves some of the largest commercial fleets in the country across last-mile delivery, logistics, rental, and service sectors, and is headquartered in Campbell, California.

Associated Press
Apr 15th, 2026
ServiceUp expands fleet repair platform to Class 4-8 vehicles, unifying maintenance across all fleet types

ServiceUp, a fleet repair platform, has announced expanded capabilities to support Class 4-8 vehicles, enabling fleets to manage repairs across all vehicle types in a single system. The expansion addresses fragmentation in medium and heavy-duty fleet maintenance, where complexity and downtime costs are significantly higher. The platform offers centralised repair management, a shop network and marketplace for qualified partners, standardised estimate audits and approvals, and real-time operational visibility tracking cycle times, costs and vendor performance. Previously, fleets relied on separate tools or manual processes for different vehicle classes. The new Class 4-8 capabilities are immediately available to new and existing customers. ServiceUp aims to reduce vehicle downtime and improve operational efficiency by providing unified repair management across light, medium and heavy-duty assets.

FreightWaves
Jul 9th, 2025
ServiceUp raises $55M to simplify fleet vehicle repairs

Los Gatos, California-based tech platform ServiceUp has raised $55 million in Series B funding to streamline the vehicle repair process for fleet operators and insurers.

World Of Software
Jul 9th, 2025
ServiceUp Secures $55M in Series B Funding

ServiceUp, an autotech startup, raised $55 million in a Series B funding round led by PeakSpan Capital, bringing its total funding to nearly $70 million since its 2021 inception. The company, founded by Brett Carlson and Brett Dashe, aims to automate and manage the vehicle repair process for fleets and insurance carriers. ServiceUp plans to use the funds to enhance automation and AI, and expand into Canada and other U.S. states. The company experienced 180% revenue growth in 2024.

ServiceUp
Nov 14th, 2024
ServiceUp Partners with HQ Rental Software to Deliver Efficient Repair Solutions for Rental Fleets

ServiceUp partners with HQ Rental Software to deliver efficient repair solutions for Rental fleets.

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