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Sharethrough
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Digital advertising solutions for enhanced engagement
Sharethrough
Work Here?
Digital advertising solutions for enhanced engagement
About Sharethrough
Industries
Consumer Software
Entertainment
Company Size
51-200
Company Stage
Series D
Total Funding
$38M
Headquarters
San Francisco, California
Founded
2008
Overview
Sharethrough specializes in digital advertising solutions that enhance user engagement through native ads. Their products include native display, native video, and enhanced outstream ads, which are designed to blend seamlessly with the websites they appear on. This integration helps improve ad performance and user experience. Sharethrough serves a variety of clients, including publishers who monetize their content with less intrusive ads, advertisers seeking higher engagement rates, and app developers optimizing ad placements. The company differentiates itself with Dynamic Ad Templates that adapt ad content to match the host site's design, resulting in a 2.8x higher click-through rate compared to competitors. Sharethrough's goal is to maximize revenue for advertisers and publishers while providing a more appealing advertising experience for users.
Simplify's Take
What believers are saying
- Sharethrough's GreenPMPs enable carbon-neutral programmatic CTV campaigns at scale.
- The merger with Equativ increases Sharethrough's net recurring revenue above $200 million.
- Direct integration with Adform enhances media buying power and ad performance.
What critics are saying
- Integration challenges from the Equativ merger may disrupt operations and client relationships.
- Over-reliance on Adform could pose risks if the partnership faces issues.
- Sustainability focus may divert resources from core business activities, impacting finances.
What makes Sharethrough unique
- Sharethrough offers a unique blend of native and enhanced ad formats.
- The company integrates ads seamlessly with website aesthetics, boosting user engagement.
- Sharethrough's Dynamic Ad Templates adapt ads to match host website aesthetics.
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Funding
Total Funding
$38M
Below
Industry Average
Funded Over
6 Rounds
Industry standards
Benefits
Generous group health insurance plan
Stock options
16 days of vacation per year, which increases with seniority at the company
Offices closed during the holidays
Wellness allocation of $840 per year
In-house training programs
Continuing education & training
Very active social committee & free online sports classes
Pairing with a buddy for your first 6 months
Advantageous referral program
Work from home & flexible hours
Company News
To validate these promising results, Sharethrough partnered with TVision, utilizing their advanced eye-tracking technology to analyze viewer behavior in real-world environments.
Deal comes two-and-a-half years after Sharethrough scrapped TSX IPO plans
Prior to this merger, Sharethrough had raised $39 million in funding.
The combined companies will have a net recurring revenue of above $200 million.
Equativ is closing in on a deal to acquire fellow adtech company Sharethrough, sources say.
There are no jobs for Sharethrough right now.
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About Sharethrough
Industries
Consumer Software
Entertainment
Company Size
51-200
Company Stage
Series D
Total Funding
$38M
Headquarters
San Francisco, California
Founded
2008
There are no jobs for Sharethrough right now.
Find jobs on Simplify and start your career today