Sharethrough provides digital advertising solutions that focus on native ads, which integrate smoothly with the websites they appear on. Their products, including native display and video ads, enhance user engagement by being less intrusive. Sharethrough stands out from competitors with a higher click-through rate and impressive metrics, such as 40 billion impressions per month. The company's goal is to optimize ad placements for publishers and advertisers, maximizing revenue and return on investment.

Silver Creek Ventures

Floodgate

Elevation Partners

North Bridge Venture Partners

Patrick Keane

Consumer Software

Entertainment

Sharethrough

Prior to this merger, Sharethrough had raised $39 million in funding.

Sharethrough to merge with French adtech firm Equativ

Deal comes two-and-a-half years after Sharethrough scrapped TSX IPO plans

Sharethrough To Merge With French Adtech Firm Equativ

The combined companies will have a net recurring revenue of above $200 million.

Equativ Expands With Sharethrough Acquisition in SSP Market

Equativ is closing in on a deal to acquire fellow adtech company Sharethrough, sources say.

Equativ is closing in on a deal to acquire fellow adtech company Sharethrough, sources say

To validate these promising results, Sharethrough partnered with TVision, utilizing their advanced eye-tracking technology to analyze viewer behavior in real-world environments.

Winning the attention game: Insights from Sharethrough's innovative sports tickers

Sharethrough, one of the top global independent omnichannel ad exchanges, announces a direct omnichannel integration with global DSP platform Adform.

Sharethrough and Adform announce direct integration

Sharethrough, one of the top global independent omnichannel ad exchanges, announces a direct omnichannel integration with global DSP platform Adform. The integration benefits ad buyers that access Sharethrough’s video, CTV, display and native ads through Adform with increased scale, buying power, better performance and improved sustainability. The direct integration naturally increases scale while expanding media buying power by removing intermediaries previously required to access some of Sharethrough’s inventory. Additionally, buyers will have direct access to Sharethrough’s turnkey ad enhancements such as Dynamic Video Captions for video, CTV SportsTicker Overlay and Weather Overlay, and Display Countdown, all of which are proven to help improve advertiser performance. Marketing Technology News: Radiant Logic Announces RadiantOne AI, with New Generative AI Data Assistant “AIDA”Another main priority for this partnership is to enhance the sustainability of the advertising ecosystem, an important focus area for both companies. Sharethrough has pioneered sustainability in digital advertising with industry-first products like GreenPMPs and Low-Emissions PMPs, that help measure, reduce and compensate for advertisers’ carbon emissions, and their new Net Zero Publisher Program that covers the first-year of cost for publishers to measure their company-wide carbon emissions to help them establish and achieve their net zero emissions goals

Sharethrough And Adform Announce Direct Integration To Increase Media Buying Power And Enhance Sustainability For Ad Buyers

The Digital Contract Transformation Awards program is another way Contract Logix recognizes the innovative and creative ways our valued customers use our platform. - Karen Meyer, CEO, Contract Logix

Contract Logix Recognizes Trailblazers In Digital Contract Transformation (Dcx), Announcing 2023 Dcx Award Winners

Industry-first initiative will help publishers accurately understand their carbon footprint and set net-zero targetsMONTREAL and NEW YORK, Oct. 18, 2023 /PRNewswire/ -- Sharethrough , one of the top global independent omnichannel ad exchanges, today announced the launch of the Net Zero Publisher Program. Developed in partnership with measurement company 51toCarbonZero (51-0), this unique initiative aims to help publishers gain an accurate understanding of their carbon footprint, allowing them to set net-zero targets and take tangible actions that will have a positive impact on the digital media industry.For publishers who choose to participate in the program, Sharethrough will cover measurement costs for the first year, in alignment with Ad Net Zero's measurement methodology recommendations. In addition, 51-0 will provide tailored measurement and guidance on effective actions towards Science Based Target (SBTi) approval and net-zero commitment. Publishers committed to measure and eventually achieve net-zero emissions will also have the ability to join Sharethrough's Path to Net-Zero Marketplace , which will allow advertisers to prioritize spend on sites certified to be working towards net-zero emissions. These publishers will benefit from free measurement for the first year and better positioning among media agencies and brands, ultimately providing the opportunity for more advertising revenue

Sharethrough Launches 'Net Zero Publisher Program' With Support From Ipg Mediabrands

Brands and agencies can now run carbon-neutral programmatic CTV campaigns at scaleNEW YORK, May 25, 2023 /PRNewswire/ -- Sharethrough , a top global independent omnichannel ad exchange, is launching GreenPMPs™ (Private Marketplaces) for connected TV (CTV) ad campaigns in partnership with Scope3, solidifying their position as a key partner helping ad buyers reduce their carbon footprint.According to a study conducted by Sharethrough, 80% of consumers favor brands that are actively working to reduce their carbon emissions. More than ever, it is critical for advertisers to calculate, reduce and compensate for the carbon emissions caused by their marketing activities.GreenPMPs™ for CTV will enable advertisers to decarbonize the supply chain involved in delivering CTV ads. For every CTV campaign delivered on GreenPMPs™, Scope3 , experts in supply chain emissions data, will measure the carbon emissions of the entire programmatic supply chain, then Sharethrough will allocate part of the media cost towards high-quality carbon removal projects while simultaneously optimizing campaign delivery to reduce its overall carbon footprint.Additionally, brands can now estimate the carbon emissions of their programmatic campaigns in Sharethrough's free Carbon Emissions Estimator , a tool built to raise awareness on carbon emissions generated by digital media campaigns."Sharethrough's core mission is to provide marketers with ways to optimize their campaign performance through unique ad enhancement technologies and quality inventory. One year ago, we launched carbon footprint measurement, reduction and compensation through Green Media Products," said JF Cote , CEO at Sharethrough. "We are thrilled to expand GreenPMPs™ capabilities to CTV ads, allowing advertisers to deliver omnichannel carbon-neutral programmatic campaigns at scale."Over 7,500 brands are already using Sharethrough GreenPMPs™ for display, video and CTV ads across all devices including desktop, mobile and TV. To date, approximately 375,000 grams of CO 2 have been compensated from digital advertising campaigns, which is equivalent to the energy required to heat 1,652 US homes for one month

Sharethrough Expands Greenpmps™ Capabilities To Include Programmatic Ctv Campaigns

Digital advertising solutions for enhanced engagement

Sharethrough

Digital advertising solutions for enhanced engagement

Sharethrough

Digital advertising solutions for enhanced engagement

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