Overview

Sharethrough specializes in digital advertising solutions, focusing on native ads that blend seamlessly with the websites they appear on. Their products include native display, native video, and enhanced display ads, which are designed to improve user engagement and ad performance. Sharethrough's technology uses Dynamic Ad Templates to adapt ad content to match the design of the host site, making ads less intrusive and more appealing to users. This approach benefits a variety of clients, including publishers who monetize their content, advertisers seeking higher engagement rates, and app developers and demand-side platforms looking to optimize ad placements. Sharethrough differentiates itself from competitors with impressive metrics, such as 40 billion impressions per month and a 2.8x higher click-through rate compared to other native advertising options. The company's goal is to enhance the effectiveness of online advertising while providing value to both advertisers and publishers.

Simplify's Take

What believers are saying

• Sharethrough's merger with Equativ boosts its net recurring revenue above $200 million.
• The Net Zero Publisher Program positions Sharethrough as a leader in sustainable advertising.
• Direct integration with Adform increases media buying power and ad performance.

What critics are saying

• Integration challenges from the Equativ merger may disrupt operations and client relationships.
• Focus on sustainability initiatives may divert resources from core business operations.
• Reliance on partners for carbon data poses risks if data is inaccurate or delayed.

What makes Sharethrough unique

• Sharethrough offers a unique blend of native and enhanced ad formats.
• The company pioneered the native advertising movement, enhancing user engagement.
• Sharethrough's Dynamic Ad Templates adapt ads to match host website aesthetics.

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Funding

Total Funding

$27.2M

Below

Industry Average

Funded Over

6 Rounds

$10,000,000

Series D

Sep 2014

Series D funding is typically for companies that are already well-established but need more funding to continue their growth. This round is often used to stabilize the company or prepare for an IPO.

Series D Funding Comparison

Below Average

Industry standards

Ind Avg. $77M

$10M

$49M

$50M

$70M

$80M

$100M

View all funding stages