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Overview
Sharethrough runs a digital advertising platform that focuses on native and enhanced ads. Its products include native display, native video, native rich media, enhanced display, and enhanced outstream ads that blend with the look and feel of the host website. The ads are powered by Dynamic Ad Templates, which adapt the ad content to match the site’s aesthetics, helping ads feel less intrusive and more engaging. The platform serves publishers, advertisers, app developers, and demand-side platforms, monetizing through ad placements and sharing part of the revenue with publishers. Unlike some rivals, Sharethrough highlights a high volume of impressions (about 40 billion per month) and a higher click-through rate (about 2.8x) compared with native advertising peers, aiming to deliver better engagement and ROI. Overall, the goal is to improve ad performance and user experience by making ads more native to their surroundings while growing revenue for both publishers and advertisers.
About Sharethrough
Industries
Data & Analytics
Consumer Software
Enterprise Software
Company Size
11-50
Company Stage
Series D
Total Funding
$38M
Headquarters
San Francisco, California
Founded
2008
Your Connections
People at Sharethrough who can refer or advise you
Simplify's Take
What believers are saying
- Equativ merger yields over $200M net recurring revenue.
- Adform direct integration boosts scale and performance.
- Net Zero Publisher Program advances sustainability leadership.
What critics are saying
- Equativ integration erases Sharethrough brand, loses clients.
- Google dominance cuts SSP margins by 20-30% within 24 months.
- Cookie deprecation slashes CTR by 40-60% across inventory.
What makes Sharethrough unique
- Pioneers native advertising from Stanford Facebook class insights.
- Dynamic Ad Templates adapt ads to match website aesthetics.
- Offers CTV SportsTicker and Weather Overlays for engagement.
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Funding
Total Funding
$38M
Below
Industry Average
Funded Over
6 Rounds
Industry standards
Benefits
Generous group health insurance plan
Stock options
16 days of vacation per year, which increases with seniority at the company
Offices closed during the holidays
Wellness allocation of $840 per year
In-house training programs
Continuing education & training
Very active social committee & free online sports classes
Pairing with a buddy for your first 6 months
Advantageous referral program
Work from home & flexible hours
Growth & Insights and Company News
6 month growth
↑ 24%1 year growth
↑ 24%2 year growth
↑ 24%Equativ has completed its merger with Sharethrough, forming a major global independent media platform. This merger finalizes a year-long integration after Equativ acquired Sharethrough in June 2024. The rebranded Equativ, featuring the Maestro platform, aims to enhance transparency, innovation, and user-focused technology across CTV, video, native, display, and retail media. The merger emphasizes sustainability, transparency, and creativity in the ad tech landscape.
Equativ has fully integrated Sharethrough into its global brand and operations, enhancing its ability to serve advertisers and publishers worldwide. This milestone marks the final stage of a year-long integration process following Equativ's acquisition of Sharethrough in June 2024. The integration accelerates growth and solidifies Equativ's position as a leading independent platform trusted by global brands and agencies. The rebranding includes a new visual identity and website.
To validate these promising results, Sharethrough partnered with TVision, utilizing their advanced eye-tracking technology to analyze viewer behavior in real-world environments.
Prior to this merger, Sharethrough had raised $39 million in funding.
Deal comes two-and-a-half years after Sharethrough scrapped TSX IPO plans
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About Sharethrough
Industries
Data & Analytics
Consumer Software
Enterprise Software
Company Size
11-50
Company Stage
Series D
Total Funding
$38M
Headquarters
San Francisco, California
Founded
2008
There are no jobs for Sharethrough right now.
Find jobs on Simplify and start your career today