Overview

Sharethrough specializes in digital advertising solutions, focusing on native ads that blend seamlessly with website designs. Their products include native display, native video, and enhanced outstream ads, which are designed to improve user engagement and ad performance. Sharethrough's technology allows publishers to monetize their content effectively by displaying ads that are less intrusive and more appealing to users. Advertisers benefit from higher engagement rates, as Sharethrough's ads are tailored to fit the aesthetic of the host site using Dynamic Ad Templates. This approach sets Sharethrough apart from competitors, as it achieves a 2.8x higher click-through rate compared to other native advertising options. The company's goal is to enhance the effectiveness of traditional display and video ads while maximizing revenue for publishers and advertisers alike.

Simplify's Take

What believers are saying

• Sharethrough's merger with Equativ boosts its net recurring revenue above $200 million.
• The Net Zero Publisher Program positions Sharethrough as a leader in sustainable advertising.
• Direct integration with Adform increases media buying power and ad performance.

What critics are saying

• Integration challenges from the Equativ merger may disrupt operations and client relationships.
• Focus on sustainability initiatives may divert resources from core business operations.
• Reliance on partners for carbon data poses risks if data is inaccurate or delayed.

What makes Sharethrough unique

• Sharethrough offers a unique blend of native and enhanced ad formats.
• The company pioneered the native advertising movement, enhancing user engagement.
• Sharethrough's Dynamic Ad Templates adapt ads to match host website aesthetics.

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Funding

Total Funding

$38M

Below

Industry Average

Funded Over

6 Rounds

$10,000,000

Series D

Sep 2014

Series D funding is typically for companies that are already well-established but need more funding to continue their growth. This round is often used to stabilize the company or prepare for an IPO.

Series D Funding Comparison

Below Average

Industry standards

Ind Avg. $77M

$10M

$49M

$50M

$70M

$80M

$100M

View all funding stages