Overview
Sharethrough runs a digital advertising platform that focuses on native and enhanced ads. Its products include native display, native video, native rich media, enhanced display, and enhanced outstream ads that blend with the look and feel of the host website. The ads are powered by Dynamic Ad Templates, which adapt the ad content to match the site’s aesthetics, helping ads feel less intrusive and more engaging. The platform serves publishers, advertisers, app developers, and demand-side platforms, monetizing through ad placements and sharing part of the revenue with publishers. Unlike some rivals, Sharethrough highlights a high volume of impressions (about 40 billion per month) and a higher click-through rate (about 2.8x) compared with native advertising peers, aiming to deliver better engagement and ROI. Overall, the goal is to improve ad performance and user experience by making ads more native to their surroundings while growing revenue for both publishers and advertisers.
Work here?Claim your company
Simplify's take
What believers are saying
- October 2026 Equativ launched ChatGPT ads, signaling faster AI-native product expansion.
- April 2026 leadership upgrades in the Americas show aggressive go-to-market investment after integration.
- October 2026 DoubleVerify and sports-targeting partnerships expand measurable, premium inventory for buyers.
What critics are saying
- October 2026 rebrand erased Sharethrough's standalone identity, reducing employer distinctiveness and internal autonomy.
- Google, The Trade Desk, and Amazon pressure independent SSP margins through bundled demand and data.
- If Equativ shifts investment to one global brand, Sharethrough talent and product names disappear.
What makes Sharethrough unique
- June 2025 unification folded Sharethrough into Equativ's end-to-end omnichannel platform.
- Maestro by Equativ combines SSP, curation, activation, and retail media across 500,000 publishers.
- Sharethrough's legacy creative enhancements and GreenPMPs strengthen performance and sustainability positioning.
Help us improve and share your feedback! Did you find this helpful?