About

Sharethrough focuses on digital advertising solutions, particularly native ads that integrate smoothly with websites. Their products, including native display and video ads, use Dynamic Ad Templates to match the design of the host site, enhancing user engagement. This approach benefits publishers, advertisers, and app developers by providing less intrusive ads and higher performance metrics. Sharethrough aims to improve online advertising effectiveness and maximize revenue for all parties involved.

Simplify's Take

What believers are saying

• Sharethrough's merger with Equativ boosts net recurring revenue above $200 million.
• Direct integration with Adform enhances media buying power and ad performance.
• Net Zero Publisher Program offers publishers a competitive edge with sustainability focus.

What critics are saying

• Merger with Equativ may cause integration challenges, disrupting operations.
• Over-reliance on Adform could pose risks if partnership issues arise.
• Sustainability focus may divert resources from other critical business areas.

What makes Sharethrough unique

• Sharethrough pioneered native advertising, enhancing ad engagement with non-intrusive formats.
• The company offers Dynamic Ad Templates, adapting ads to match host website aesthetics.
• Sharethrough's GreenPMPs™ enable carbon-neutral programmatic campaigns, appealing to eco-conscious brands.

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