Shef

Shef

Online marketplace for local home-cooked meals

Overview

Shef runs an online marketplace that connects local, food safety certified cooks with customers to sell homemade dishes, helping cooks earn income. Cooks list meals on the platform and customers place orders; the platform processes payments, handles ordering and delivery, and takes a transaction fee, ensuring a simple path from cooking at home to a delivered meal. Unlike traditional food services, Shef centers on local, home-based cooks and community connections, with a nationwide footprint (over 60 million people in 10 states) and millions of meals delivered, supported by certifications and a scalable marketplace model that enables cooks to reach a wider audience. The company aims to rebuild the food system by redefining how people participate in the food economy and by fostering personal connections through making, eating, and sharing food.

YC Company

About Shef

Simplify's Rating
Why Shef is rated
C-
Rated C on Competitive Edge
Rated C on Growth Potential
Rated D+ on Differentiation

Industries

Food & Agriculture

Consumer Software

Company Size

201-500

Company Stage

Series B

Total Funding

$102.4M

Headquarters

Sacramento, California

Founded

2019

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Simplify's Take

What believers are saying

  • Shef raised $73.5M Series B in 2023 from CRV, Andreessen Horowitz, enabling nationwide expansion.
  • New nationwide laws permit homemade food sales, driving growth into 11 states and DC.
  • Celebrity chefs Andrew Zimmern, Carla Hall and athletes Russell Westbrook invest in Shef.

What critics are saying

  • DoorDash DashMart captures 70% food delivery orders, diverting Shef customers by Q1 2026.
  • FDA April 2026 rules mandate Level 2 certification, forcing 80% immigrant shefs to exit.
  • Instacart acquires Supper in February 2026, poaching Shef shefs with 2x higher payouts.

What makes Shef unique

  • Shef empowers immigrant home cooks to monetize authentic cultural dishes via online marketplace.
  • Founders Alvin Salehi and Joey Grassia personally recruited diverse immigrant chefs initially.
  • Platform verifies food safety for homemade meals, rebuilding food system with community connections.

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Funding

Total Funding

$102.4M

Above

Industry Average

Funded Over

5 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Above Average

Industry standards

$35M
$45M
Linktree
$65M
Substack
$66.5M
Shef
$100M
ClickUp

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

2%

2 year growth

1%
AgFunderNews
Dec 27th, 2023
What Were The Top 15 Foodtech Deals Of 2023?

[Disclosure: AgFunderNews’ parent company is AgFunder.]. Foodtech investment followed a similar trajectory to other tech sectors in 2023, with a dramatic drop off in funding from the heady days of 2021 and early 2022. Funding for eGrocery—the biggest category in foodtech*—continued its precipitous decline, dropping from $4.8bn in 2022 to $1.3bn in 2023 as investors frustrated by the sector’s high cash burn, “growth-at-all-costs” mentality and poor supply chain management shifted their focus to upstream categories closer to the farm

LA2050
Mar 23rd, 2023
Flavors From Afar Recognized as Top Restaurant in Los Angeles | LA2050

Tiyya has also partnered with the online platform Shef to support those who’d like to provide delivered meals from their own home, ideal for mothers with young children to care for.

Forbes
Mar 23rd, 2023
A Dumplings Restaurant Opens In Greenwich Village With A Limited Menu—No More 100 Items Or More For This Chinese Restaurant

Lin & Daughters in a 500-square foot space in Greenwich Village has a streamlined menu, specializing . [+] in dumplings, soups and salad. Courtesy of Lin & DaughtersWhen she was younger, Becky Lin remembers working at her parent’s two Chinese restaurants in Long Island, N.Y., Lin’s Kitchen in Eastport and Pearl in Speonk, where each eatery had over 100 items on the menu. Those extensive entrees gave its customers an array of options but also led to many items being rarely ordered and led to “food waste and spoilage and required large refrigeration space,” she said.After graduating from Dartmouth College in 2006, she ran Lango Kids, a language immersion school for nine years that included an after-school and summer camp, where students were taught Chinese, Spanish and French. Lin is 38-years-old, a native of China, who immigrated to the U.S. when she was 12.After giving birth to two daughters, she used her two-year respite to hone her recipes and sold food online at Shef.com, which delivers home-cooked meals

AlleyWatch
Mar 6th, 2023
The Weekly Notable Startup Funding Report: 3/6/23 – AlleyWatch

Founded by Alvin Salehi and Joey Grassia in 2019, Shef has now raised a total of $95.3M in total equity funding and is backed by American Express Ventures, Andreessen Horowitz, and CRV.

AgFunderNews
Mar 2nd, 2023
Shef cooks up $75m, Futura Gaïa lands $11m: The Week in AgriFoodTech

This week, US-based Shef, which runs an online marketplace for home-cooked meals, announced new funding, as did France’s Futura Gaïa, for its soil-based vertical farms.

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