Benjamin Moore's Colour of the Year. October 29, 2026 Emails from Findable, Strategy No comments Quick Summary Even with over 3,500 paint colors - 80% of which are sales of off-white - Benjamin Moore builds an entire global media buzz around just one: its annual Colour of the Year. In this post, Findable Digital Marketing Inc. dissect the clever marketing strategy behind this yearly anchor campaign. Rather than constantly reinventing the wheel each month, successful brands build predictable, repeatable moments into their calendar. Findable Digital Marketing Inc. explore how professional service firms can adapt this same structure, turning regular seasonal beats into powerful engines for long-term visibility, PR, and consistent client engagement. | Enjoyed reading this? Join the email newsletter. And the marketing strategy behind it. Every October, Benjamin Moore announces its Colour of the Year. Funny enough, the paint company has more than 3,500 colours, yet its CEO has said that white and off-white make up about 80% of sales. I'm fascinated by the marketing strategy behind this annual campaign. So, let's dissect it. How it all began. Benjamin Moore first announced a Colour of the Year in 2014. But they weren't the first. Pantone created the original program in 1999, and the idea eventually caught on across the paint industry. Today, Benjamin Moore, Sherwin-Williams, Behr, PPG, Valspar and others compete for their own annual colour moment. The marketing strategy behind colour. A paint company sells thousands of colours, but has relatively few new launches. So it needs fresh reasons to talk about paint. That's what the Colour of the Year does. Every October, architecture and design journalists have something to write about. Industry professionals have something to discuss. Consumers have something to share. One colour becomes a big marketing idea that can generate: * PR and media coverage * Photography and video * Social content * Retail displays * Events and collaborations Instead of reinventing its marketing every month, Benjamin Moore has one big moment it can build around. The goal isn't necessarily to sell more of that specific colour. It's to give people a reason to talk about paint. Fast Company has reported on research that Colour of the Year programs can increase overall website and store traffic and drive sales across all colour ranges. The marketing lesson for you. Many businesses burn out because they're constantly asking, "What should our marketing do this month?" Benjamin Moore spends months researching and selecting a colour, then preparing for its release every October. You can do the same. Build a few predictable moments or seasons into your marketing calendar that you can plan around every year. For example: * Photograph all your projects in the summer and launch them on your website every winter. * Publish an annual design report (Gensler does this). * Host an annual event for your referral partners. The point is to stop reinventing the wheel and reacting to whatever comes up. Build some structure into your marketing. See you next next Thursday. Let's work together. Findable Digital Marketing Inc. is a digital marketing agency for the design-build industry. Findable Digital Marketing Inc. has a track record of 5X website traffic and 2X inquiries in 12 months through its Soil to Apples(TM) Method. Interested? Schedule a call-Findable Digital Marketing Inc.'d love to help! Daniela. Furtado. Daniela Furtado is a consultant, writer and speaker on how to make businesses easy to find online. She is the founder and CEO of Findable Digital Marketing. Off the clock, she enjoys cooking, dancing, and drawing. She is based in Toronto, Canada. View all posts by

From speed-to-build to long-term performance: Sherwin-Williams brings Data Center insights to DCD Connect Virginia. Oct 28, 2026, 09:00 ET Conversations at YOTTA 2026 point to growing industry focus on power capacity, modular construction, early planning and lifecycle performance CLEVELAND, Oct. 28, 2026 /PRNewswire/ - As AI infrastructure investment accelerates globally, a new challenge has emerged for data center developers: the need to deliver not only the centers themselves, but entire ecosystems with increasingly complex power, cooling and water structures capable of supporting the entire campus. This represents the newest stage in the AI construction boom, requiring industry leaders to stay on the forefront of innovation and full-campus considerations in order to meet rising demand. At the same time, modular and prefabricated construction approaches are becoming more common as decision-making windows continue to shrink and project teams work to scale capacity and shorten deployment timelines. Many of these challenges emerged as recurring themes during industry discussions at YOTTA 2026. Building on those conversations, Sherwin-Williams Protective & Marine will advance these discussions alongside industry leaders at DCD Connect Virginia 2026, participating in the Construction Summit panel, "From the Ground Up: Closing the Gap Between Construction and Operations." Conversations are expected to focus on speed-to-build, operational readiness, modular construction as well as the infrastructure demands associated with rapidly expanding AI data center campuses. A leader in high-performance flooring, wall systems and coatings, Sherwin-Williams works with data center stakeholders across facility, power and water infrastructure environments to help evaluate protection, maintenance and lifecycle considerations from fabrication through long-term operations. Considering durability, maintenance and restoration earlier in the process can also support sustainability objectives by helping owners evaluate how assets can be protected, maintained and kept in service over their lifecycle. Industry Conversations at YOTTA Highlight Evolving Infrastructure Demands Discussions at YOTTA 2026 highlighted several trends influencing the next phase of data center development including the growing adoption of modular construction strategies and importance of early engagement as critical specification decisions are being made before projects reach the bid stage. Participants also discussed the growing emphasis on megawatt-related power capacity as a defining measure of project scale, underscoring the importance of supporting infrastructure such as power delivery, cooling systems and water resources. Sherwin-Williams brought experts from across its enterprise, including Protective & Marine, General Industrial, Coil & Extrusion and Energy businesses, to participate in discussions spanning construction, fabrication, power systems, industrial manufacturing and asset lifecycle considerations. "One of the strongest themes emerging across the industry is that data center development is no longer focused solely on the building itself," said Laura Adams-Keie, North America Market Segment Manager, Data Center/Semiconductor, Sherwin-Williams Protective & Marine. "As AI infrastructure projects scale, stakeholders are increasingly balancing power, cooling, water, modular construction, speed-to-build and long-term performance at the same time. Earlier coordination across project teams can help create better alignment as those decisions become more interconnected." Looking Ahead to the DCD Connect Virginia Construction Summit Building on themes heard at YOTTA 2026, Sherwin-Williams will continue engaging with data center leaders as a sponsor, industry expert and panel participant at DCD Connect Virginia 2026. Sherwin-Williams will participate in a panel discussion, "From the Ground Up: Closing the Gap Between Construction and Operations," on November 4 from 10-11 a.m. on the Construction Summit Stage. Sherwin-Williams Construction Solutions Executive Joseph Windover will join a panel of industry experts to discuss the value of engaging operations teams earlier in the design and construction process to help mitigate long-term risks, address workforce challenges and prepare for the growing need for specialized retrofits in data center facilities. "The push for speed and scale is changing how facilities are delivered," said Joseph Windover. "As modular construction becomes more common and infrastructure systems grow more complex, decisions made during design and construction can influence maintenance planning, future upgrades and long-term facility performance for years to come." Protection Across the Entire Data Center Campus Modular and offsite construction approaches continue to gain momentum as data center developers seek to balance scalability with speed to production. While these methods can streamline construction, they also introduce new considerations around specification continuity, fabrication practices, installation requirements and long-term maintenance planning. Maintaining alignment between shop-applied, field-applied and future maintenance systems can help support consistency across structural steel, power, cooling and water infrastructure assets throughout the facility lifecycle. As AI infrastructure investment expands globally, project teams are increasingly drawing on global construction approaches, fabrication strategies and delivery models developed across multiple regions and markets. Due to the growing complexity of modern data center campuses, Sherwin-Williams recently introduced its Data Center Facility Guide. The guide outlines protection considerations across server halls, electrical and mechanical spaces, cooling systems, power infrastructure, roofing and water treatment environments. By bringing these considerations together in a single planning resource, the guide reflects the growing need for coordination across the entire data center campus and surrounding ecosystem. It is designed to help stakeholders evaluate requirements earlier in project development and better coordinate decisions across construction, operations and maintenance. About the Protective & Marine Division of Sherwin-Williams Sherwin-Williams Protective & Marine delivers world-class industry subject matter expertise, unparalleled technical and specification service, and unmatched regional commercial team support to our customers around the globe. Our broad portfolio of high-performance coatings and systems - including protective liquid and powder, fire protection and resinous flooring - excel at combating corrosion and help customers achieve smarter, time-tested asset protection. We serve a wide array of markets across our rapidly growing international distribution footprint, including Bridge & Highway, Energy, Commercial and Institutional Structures, Manufacturing & Processing, Marine, Rail, Power, and Water & Wastewater. For more information, visit protective.sherwin.com. Media Contacts Tiny Mighty Communications SOURCE Sherwin-Williams

Wall Street closes higher on a chip rally as boeing falls and traders wait for the Fed. The Nasdaq gained 1.2 percent and the S&P 500 0.6 percent on Tuesday while the Dow barely moved, with oil easing, confidence jumping and the Fed's decision due on Wednesday. Chip stocks did the work on Tuesday and the rest of Wall Street mostly watched. The Nasdaq Composite rose 1.2 percent, or 308 points, to 26,478, and the S&P 500 gained 0.6 percent, or 46 points, to 7,723, while the Dow Jones Industrial Average closed 16 points higher at 52,378, according to Proactive Investors' closing report. The setting was a Federal Reserve meeting that began on Tuesday with its decision due on Wednesday, and three of the biggest AI spenders, Alphabet, Microsoft and Amazon, still to report this week, as Outspoken Digest set out in its week-ahead guide. Why did the Nasdaq rise on Tuesday? Semiconductors led. Reuters, carried by Kitco, had the chip index up 1.8 percent in the morning, a third straight daily gain, in a month when rising borrowing costs have weighed on the AI trade. Easier oil helped too: Brent fell for a second session, though it stayed near its highest level since late April. Proactive Investors put the easing down to hopes that diplomacy could calm the Middle East, and noted that renewed attacks on Saudi Arabia remain a risk. Brent January futures were down 0.43 percent at $110.26 in the US morning. The data side was friendly as well. US consumer confidence rose to 91.7 in October, well above the 81.0 forecast. Which stocks moved the most? Boeing was the standout loser, down about 10 percent after production-ramp delays and a lower 2026 delivery outlook, and Outspoken Digest cover its quarter in a separate piece. Welltower dropped 5.7 percent on a third-quarter net income miss and Rambus lost 3.6 percent despite beating expectations. Earlier in the session, Reuters flagged Sherwin-Williams down 3.4 percent after a profit miss and Xylem down 8.8 percent after trimming its full-year forecast. On the other side, SoFi, Hilton and UPS raised their full-year outlooks, and Royal Caribbean jumped 6.5 percent in the morning after lifting its profit forecast. General Motors rose about 5 percent on a plan to move its listing to Nasdaq. Deals kept coming: Intel agreed to buy the quantum software firm Classiq for a reported $2.3 billion, and Nvidia and AMD said they would invest a combined $4 billion in Meta, which has just raised a record $97.5 billion in equity to fund its AI build-out. What do investors expect from the Fed on Wednesday? A hold. Reuters said the central bank was widely expected to keep rates steady after raising them last month, but that futures price at least two more hikes by mid-2027 because key inflation gauges remain hot amid the US-Iran conflict. So the interest is in the statement and the press conference, not the decision itself. The decision lands after the close, in the middle of heavy earnings week, and a week before the 3 November midterm elections. A hawkish tilt would test the AI trade, which has been under pressure from rising borrowing costs this month, while a softer tone could extend a chip rally that is only three sessions old. Published in The Outspoken Digest Editorial desk Reports for The Outspoken Digest across Business, Crypto. The Digest, in your inbox. One edition, sent when it is ready. No noise, and your address is never passed on. the OUTSPOKEN digest Beyond boundaries. Independent stories on technology, culture, and the trends shaping how Outspoken Digest live.