The toughest dudes deserve the softest underwear. Tame the trail, spoil the tail. Post thisThe first drop in the limited-edition collection includes three print designs in both men's and women's styles. The collection will be available for purchase starting August 23rd on Shinesty.com , Diamondcrossranch.com , and at select independent retailers.Diamond Cross Ranch brings its iconic design and sophisticated style to this collaboration including historic homages to the famous Marlboro photoshoots that helped put the ranch on the map in the late 80's."This collaboration allows us to continue reaching a broader audience with our story and our passion for the land," said Luke Long of Diamond Cross Ranch. "Our Western roots mixed with Shinesty's high quality product and approach to fun and humor resulted in an amazing end product that will certainly draw attention.""This is the first known collaboration between an underwear company and an iconic cattle ranch, but it makes perfect sense," said Chris White, CEO of Shinesty. "If anyone needs the most comfortable and supportive underwear in the world, it's ranchers

Before using Gorgias Automate, Shinesty hired about 20 seasonal employees, including CX agents, to help with the peak holiday season.

The underwear (and more) company, Shinesty, recently partnered with the Testicular Cancer Foundation.