Shinola

Shinola

About Shinola

Simplify's Rating
Why Shinola is rated
C
Rated C on Competitive Edge
Rated B on Growth Potential
Rated D+ on Rating Differentiation

Industries

Consumer Goods

Company Size

201-500

Company Stage

Growth Equity (Venture Capital)

Total Funding

$110M

Headquarters

Detroit, Michigan

Founded

2012

Overview

Simplify Jobs

Simplify's Take

What believers are saying

  • Shinola's Grand Rapids store leverages experiential retail trends for immersive shopping.
  • Shinola's collaboration with Detroit Auto Show strengthens its local brand presence.
  • Shinola's partnership with Bolt enhances checkout experience, potentially boosting online sales.

What critics are saying

  • Shinola faces competition from luxury brands offering affordable options, impacting market share.
  • Shinola's reliance on physical stores may be risky as online shopping grows.
  • Economic uncertainty may reduce consumer spending on Shinola's luxury products.

What makes Shinola unique

  • Shinola celebrates 10 years with a limited-edition Runwell watch, attracting collectors.
  • Shinola's partnership with Chevrolet enhances brand visibility in the automotive sector.
  • Shinola's new CEO and CMO bring fresh perspectives from SmileDirectClub.

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Funding

Total Funding

$110M

Above

Industry Average

Funded Over

1 Rounds

Growth Equity VC funding comparison data is currently unavailable. We're working to provide this information soon!
Growth Equity VC Funding Comparison
Coming Soon

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Paid Vacation

Paid Sick Leave

Paid Holidays

Employee Assistance Program

Pet Insurance

Merchandise Discounts

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

1%
Yahoo Finance
Jun 3rd, 2024
EXCLUSIVE: Shinola, Filson Parent Company Names New CEO, Chief Marketing Officer

Wertz joined Shinola from SmileDirectClub, where he served as chief marketing officer.

Women's Wear Daily
Nov 20th, 2023
Bolt Teams Up With Saks Off 5th, Shinola, Filson, Lafayette 148 and Toys 'R' Us

Bolt, a leading checkout technology company has announced its partnership with Saks Off 5th, Shinola, Filson, Lafayette 148 and Toys "R" Us.

Yahoo
Nov 20th, 2023
Bolt Teams Up With Saks Off 5th, Shinola, Filson, Lafayette 148 and Toys 'R' Us

Bolt, a leading checkout technology company has announced its partnership with Saks Off 5th, Shinola, Filson, Lafayette 148 and Toys "R" Us.

Fox 17
Oct 25th, 2023
Shinola to open Grand Rapids location this November

Shinola to open Grand Rapids location this November.

The Detroit News
Oct 25th, 2023
Shinola to open store in Grand Rapids next month

Shinola will open its 22nd U.S. retail location on Monroe Center Street NW in downtown Grand Rapids in November after a decade of manufacturing watches.

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Shinola is Hiring for 8 Jobs on Simplify!

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