About

Shiru focuses on discovering and developing sustainable plant-based proteins for the food and beverage industries. The company uses biotechnology and data science to identify proteins that can effectively replace animal-derived ingredients. Shiru collaborates with food manufacturers and brands to incorporate its proprietary proteins into their products, helping them meet the increasing consumer demand for healthier and more sustainable options. Unlike many competitors, Shiru emphasizes both the environmental benefits and the nutritional enhancements of its ingredients. The goal of Shiru is to create a more sustainable food system while improving the quality and functionality of food products.

Simplify's Take

What believers are saying

• Shiru's $16M Series B funding boosts its AI-powered ingredient discovery capabilities.
• The ProteinDiscovery.ai platform expands market reach by enabling protein sample purchases.
• Sweet proteins developed by Shiru offer healthier sugar alternatives, meeting consumer demand.

What critics are saying

• Growing competition in AI-driven protein discovery could impact Shiru's market share.
• Dependence on partnerships may pose risks if collaborations don't meet expectations.
• Consumer skepticism towards AI-developed ingredients could hinder market acceptance.

What makes Shiru unique

• Shiru uses AI to discover plant-based proteins for sustainable food solutions.
• Their ProteinDiscovery.ai platform offers a vast catalog of 33 million protein candidates.
• Shiru partners with industry leaders like Ajinomoto to develop innovative sweet protein solutions.

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