MoEngage has launched a native integration for Shopify that synchronises merchant data across 16+ channels including email, SMS, app and web push, WhatsApp, and on-site personalisation in real time. The customer engagement platform, trusted by over 1,350 brands, addresses challenges faced by fast-growing Shopify merchants who typically use disconnected tools that don't share data. The integration synchronises native Shopify events, profile attributes, subscription statuses, and product catalogue updates to create a unified data source. Early adopter Stadium Goods, a sneaker and streetwear resale marketplace, implemented real-time event triggers for back-in-stock alerts and used synced purchase data to build targeted advertising audiences. The platform includes AI functionality for automating tasks such as drafting campaigns and generating performance reports.

Amazon the most visible major online marketplace across leading generative AI platforms, new research. Amazon is the most visible major online marketplace across leading generative AI platforms, according to new analysis from Onclusive examining how e-commerce brands appear in responses generated by ChatGPT and Perplexity. The study found that Amazon accounted for 19.3% of marketplace share of voice, ahead of Walmart at 14%, Alibaba at 12.6%, Shopify at 11.6% and eBay at 11.1%. Temu recorded a share of voice of 9.7%, followed by MercadoLibre at 9.2% and Etsy at 8.2%. European marketplaces Zalando and CDiscount recorded 3.9% and 0.5% respectively. The findings highlight significant differences in how frequently major e-commerce platforms are surfaced by generative AI tools, as consumers increasingly use AI engines to research brands, products and online shopping options. Newer platforms are already competing for AI visibility against more established players, Temu's 9.7% share of voice is comparable to Shopify and eBay. LLM visibility - share of voice * Amazon 19.3% * Walmart 14% * Alibaba 12.6% * Shopify 11.6% * eBay 11.1% * Temu 9.7% * MercadoLibre 9.2% * Etsy 8.2% * Zalando 3.9% * CDiscount 0.5% Share of voice measures a brand's visibility relative to competitors within the scope of the analysis, based on the frequency with which each marketplace was mentioned across AI generated responses. Amazon also achieved the highest average prominence score, at 92%, compared with 84% for Walmart. Prominence measures how early a brand first appears within an AI-generated response, with a higher score indicating that the brand tends to be mentioned closer to the beginning of the answer. The analysis also suggests that visibility within generative AI is closely associated with brands' wider media presence. Marketplaces with greater volumes of traditional media coverage generally also recorded higher LLM visibility. Amazon ranked first across both measures, with a 19.3% share of AI visibility and 16.4 million media mentions, while Walmart ranked second for AI visibility at 14% alongside 5.6 million media mentions. Christophe Asselin, Senior Insights Manager at Onclusive, says: "Generative AI now forms another layer of brand discovery alongside traditional search, social media and other digital channels. What stands out from this analysis is how quickly a new hierarchy of brand visibility is forming within generative AI. The major marketplaces are not appearing equally, and the gap between the most and least visible brands is already significant." "For businesses, the challenge is no longer simply whether they appear in AI generated answers, but how consistently they are surfaced, how prominently they feature and how they compare with competitors. As more consumers use AI tools to research brands, products and services, that visibility is likely to become an increasingly important part of the digital discovery landscape." 2026 RTIH Innovation Awards The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world. Its winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November. Its 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson. In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: "This is the awards' fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA's HQ in the West End." "But I'm conscious of the fact that, to quote the legend that is Taylor Swift, You're only as hot as your last hit, baby. So, this year we've moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records." He added: "This year's submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable." Congratulations to its winners, and a big thank you to its sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended its 2025 gathering.

Shopify buys the domain Shop.com from Market America. Shopify Sep 29, 2026, 7:30 p.m. The e-commerce platform Shopify has acquired the historic domain Shop.com from Market America, as part of a larger restructuring of the 34-year-old company. The domain Shop.com has changed owners several times over the history of the internet. In 2003, the web address was sold for approximately 3.5 million dollars to Altura International, making it one of the more widely reported domain deals. At the end of 2010, the company and the domain were then acquired by Market America for an undisclosed sum. Now Market America announces that it is selling the web address on to the e-commerce platform Shopify. The purchase price for the current deal is not disclosed. The sale marks a structural change for the 34-year-old company, which is now choosing to gather its entire global operations under the original name Market America. On September 22, the company launched its new website, marketamerica.com, which is built on Shopify's infrastructure. "This is not the end for Shop.com. It is the beginning of the next era for Market America. Our greatest opportunity lies ahead of us. Market America is our name. It is our heritage," says Loren Ridinger, CEO of Market America. Market America owned and developed Shop.com for 15 years. According to the company, the domain switch is intended to simplify the customer experience and make things easier for the network of independent sellers, with the goal of integrating the company's brands, products, and technical systems in a single place. "Shop.com became an important part of our development, but Market America has always been the company behind our products. Today we are bringing these parts together into a stronger ecosystem. One company. One identity. One destination," says Marc Ashley, director at Market America. The company, which was founded in 1992, states that it views the transition as a foundation for future growth focused on digital commerce and artificial intelligence. The deal has already made an impact for consumers. A visit to Shop.com today leads directly to Shopify's consumer platform Shop, which previously was hosted at the address shop.app. The e-commerce giant has thereby secured one of the internet's most attractive addresses for its global consumer initiative. This article was written with the help of the AI tool Ahody.