Overview

Sift builds a Digital Trust & Safety platform that helps e-commerce and fintech companies prevent fraud while keeping legitimate customers moving. It uses machine learning and AI to analyze vast streams of data in real time, delivering risk scores and decisions that integrate with clients’ existing systems. The platform provides dynamic friction—allowing valid transactions to proceed smoothly while stopping fraudulent ones—and it scales across small online retailers to large financial institutions. Revenue comes from a subscription model plus consulting and custom integration services. Sift’s goal is to reduce chargebacks and account takeovers, protect customer trust, and support safe digital commerce at scale, by delivering precise, real-time fraud prevention without disrupting normal user experiences.