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Industries
AI & Machine Learning
Financial Services
Company Size
51-200
Company Stage
Series A
Total Funding
$4.5M
Headquarters
Bristol, United Kingdom
Founded
2011
Sift provides a platform focused on detecting and preventing online fraud in real-time, catering to clients in e-commerce, fintech, and digital marketplaces. The platform uses machine learning and artificial intelligence to analyze large datasets, helping businesses identify and reduce fraudulent activities. One of its standout features is dynamic friction, which allows genuine users to navigate seamlessly while blocking potential fraudsters. Sift also offers actionable insights that assist businesses in making informed decisions. Revenue is generated through subscription fees based on transaction volume and service levels, and additional services like chargeback management and dispute resolution enhance its offerings. Sift's goal is to create a safer online environment for businesses and their customers.
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Total Funding
$4.5M
Below
Industry Average
Funded Over
6 Rounds
Industry standards
Southern California startup Sift raised $17.5 million in a Series A funding round led by Google Ventures. Announced on June 25, the investment will help Sift expand its staff and accelerate the development of its platform, which aids engineers in analyzing hardware sensor data. Sift's automated data review product generates reports to highlight potential issues, benefiting industries like aviation, defense, energy, and transportation.
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Industries
AI & Machine Learning
Financial Services
Company Size
51-200
Company Stage
Series A
Total Funding
$4.5M
Headquarters
Bristol, United Kingdom
Founded
2011
Find jobs on Simplify and start your career today