Overview

Sift provides fraud detection and prevention solutions specifically designed for e-commerce and fintech companies. Its main product, the Digital Trust & Safety platform, uses machine learning and artificial intelligence to analyze large amounts of data in real-time. This allows Sift to identify and block fraudulent activities while ensuring that legitimate transactions proceed without unnecessary delays. Unlike many competitors, Sift offers a subscription-based model that allows clients to access its platform and additional services tailored to their needs. The company aims to help businesses reduce costs associated with chargebacks and account takeovers, while also maintaining customer trust in a digital environment.

Simplify's Take

What believers are saying

• Sift's acquisition of Keyless enhances secure, frictionless authentication capabilities.
• Growing demand for AI-driven fraud prevention tools boosts Sift's market potential.
• Increased focus on payee verification methods aligns with Sift's fraud prevention strategies.

What critics are saying

• Emerging startups in the market threaten Sift's market share with competitive solutions.
• Sophisticated AI-driven fraud techniques challenge Sift's current detection algorithms.
• Regulatory changes in data privacy laws may impact Sift's data handling processes.

What makes Sift unique

• Sift pioneers Digital Trust & Safety, balancing revenue growth and business protection.
• Sift's platform integrates seamlessly, ensuring smooth legitimate transactions and blocking fraud.
• Sift leverages AI and machine learning for real-time fraud detection and prevention.

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Funding

Total Funding

$152.3M

Below

Industry Average

Funded Over

6 Rounds

Notable Investors:

Insight PartnersFirst Round CapitalSV AngelAndreessen HorowitzY Combinator

Notable Investors:

Insight PartnersFirst Round CapitalSV AngelAndreessen HorowitzY Combinator

$50,000,000

Series E

Apr 2021

Series E funding typically includes additional rounds after Series D if the company needs more capital. The business is usually stable, and these rounds are typically used for further expansion or to address market challenges.

Series E Funding Comparison

Below Average

Industry standards

Ind Avg. $100M

$30M

$50M

$245M

$250M

$1250M

$1500M

View all funding stages