Signal Advisors

Signal Advisors

Financial technology solutions for advisors

About Signal Advisors

Simplify's Rating
Why Signal Advisors is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Fintech

Financial Services

Company Size

51-200

Company Stage

Series A

Total Funding

$16M

Headquarters

Detroit, Michigan

Founded

2019

Overview

Signal Advisors provides tools and services designed specifically for financial advisors to enhance their operations and promote business growth. Their platform allows advisors to manage client policies more effectively, with a standout feature that enables commission payments within 24 hours of receiving an application, compared to the traditional 35-day wait. This quick payment process can significantly improve cash flow for advisors. Additionally, the Inforce Policy Management system helps advisors keep track of their clients' policies to ensure they align with financial goals, which can lead to better client retention. Another unique aspect of Signal Advisors is their peer-to-peer coaching model, where experienced advisors can earn extra income by mentoring others, fostering a collaborative environment that raises the standard of advice in the industry. The company partners with over 25 carriers to generate revenue while providing these valuable services to financial advisors.

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Simplify's Take

What believers are saying

  • Partnership with Annexus enhances product offerings with fixed-index annuities and life insurance.
  • $10M Series A funding supports platform development and market expansion.
  • Rising demand for digital tools aligns with Signal Advisors' offerings, boosting adoption.

What critics are saying

  • Increased competition from fintech companies may erode Signal Advisors' market share.
  • Rapid technological changes require costly updates to maintain platform competitiveness.
  • Regulatory scrutiny could lead to higher compliance costs and operational challenges.

What makes Signal Advisors unique

  • Signal Advisors pays commissions within 24 hours, improving cash flow for advisors.
  • Inforce Policy Management system ensures clients' policies meet financial objectives.
  • Peer-to-peer coaching model provides additional revenue and improves industry advice quality.

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Funding

Total Funding

$16M

Below

Industry Average

Funded Over

2 Rounds

Notable Investors:
Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Below Average

Industry standards

$15M
$8.2M
Discord
$10M
Signal Advisors
$15M
Canva
$30M
Kalshi

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Paid Parental Leave

Learning & Development Stipend

Wellness Programs

Flexible Work Hours

Paid Vacation

Paid Sick Leave

Paid Holidays

Home Office Stipend

Hybrid Work Options

Company Equity

Growth & Insights and Company News

Headcount

6 month growth

↓ -1%

1 year growth

↑ 1%

2 year growth

↑ 0%
D Wealth News
Mar 15th, 2022
Signal Advisors USA, Inc. partners with Annexus Group

Signal Advisors: Signal Advisors announced a strategic partnership with Annexus to combine Signal’s integrated technology platform with Annexus-designed products like fixed-index annuities and indexed universal life insurance products.

Yahoo Finance
Apr 26th, 2021
Signal Advisors received financing of $10M in Series A on Apr 26th 21'.

Signal Advisors is building a specialized financial platform for financial advisors, and the company is announcing it raised a $10 million Series A led by Brian Ru and Hemant Taneja at General Catalyst.

Rock Ventures
Apr 26th, 2021
General Catalyst Partners invested into Signal Advisors in $10M on Apr 26th 21'.

Signal Advisors, a tech-enabled distributor of annuities and life insurance, today announced a $10 million Series A led by General Catalyst, which closed in December 2020.

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