Simbe Robotics

Simbe Robotics

Autonomous retail robots for inventory management

Overview

Simbe Robotics builds autonomous robots for retail stores to improve inventory management and store operations. Its flagship robot, Tally, uses sensors to move through store aisles, detect out-of-stock items, and verify that products are correctly shelved and priced. While collecting data across the store, Simbe processes this information in a backend system to produce actionable insights that help retailers cut losses, optimize shelf space, and boost customer satisfaction. The company generates revenue by selling or leasing robots and offering data analytics services to retailers. What sets Simbe apart is its end-to-end, in-store automation plus analytics tailored to retail needs, combining physical robot performance with data-driven recommendations to reduce manual labor and improve store efficiency. The main goal is to help retailers operate more efficiently, cut costs, and provide better shopping experiences for customers.

Significant Headcount Growth

About Simbe Robotics

Simplify's Rating
Why Simbe Robotics is rated
C
Rated C on Competitive Edge
Rated C on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Robotics & Automation

Hardware

Enterprise Software

Company Size

51-200

Company Stage

Series C

Total Funding

$104M

Headquarters

San Francisco, California

Founded

2014

Simplify Jobs

Simplify's Take

What believers are saying

  • SOLUM collaboration integrates Tally data with ESL across Europe since March 2026.
  • DeCicco & Sons partnership launches Store Intelligence at flagship store.
  • New VPs Brian Hughes and Barbra Chase drive retail sales growth.

What critics are saying

  • Berkshire Grey undercuts Tally leasing with bundled sensors at 20-30% lower cost.
  • Zebra captures 25% of grocery clients via RFID in 12-18 months.
  • Amazon deploys 50,000 Sparrow robots in Whole Foods by Q2 2026.

What makes Simbe Robotics unique

  • Tally 4.0 scans produce aisles with 12-hour runtime and NVIDIA AI.
  • Tally Spot complements robots with fixed sensors for high-theft zones.
  • Simbe Index analyzes 45 billion photos for holiday out-of-stock surges.

Help us improve and share your feedback! Did you find this helpful?

Funding

Total Funding

$104M

Meets

Industry Average

Funded Over

3 Rounds

Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Meet Average

Industry standards

$50M
$50M
Medium
$50M
Simbe Robotics
$62M
SeatGeek
$100M
Oura

Benefits

Professional Development Budget

Flexible Work Hours

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

3%

2 year growth

6%
SOLUM Group
Mar 5th, 2026
SOLUM and Simbe Expand European Collaboration to Advance Intelligent Store Operations

SOLUM and Simbe expand European collaboration to advance intelligent store operations. Mar 5, 2026 SOLUM and Simbe announced the expansion of their strategic collaboration to further integrate autonomous store intelligence with SOLUM's Newton Electronic Shelf Label (ESL) infrastructure across Europe. The collaboration was highlighted at EuroShop, where Simbe's Store Intelligence(TM) platform was demonstrated live at the SOLUM booth. Simbe recently introduced Tally 4.0, the next generation of their autonomous shelf-scanning robot, reflecting the company's continued evolution in retail shelf digitization, incorporating extended runtime, enhanced edge computing, and advanced vision capabilities. Designed to deliver deeper shelf coverage and real-time data insights at enterprise scale, the platform transforms physical shelf conditions into actionable operational intelligence. Simbe powers shelf intelligence for the most retail banners worldwide. By integrating Simbe's autonomous shelf data with SOLUM's Newton ESL platform, retailers can connect real-time visibility with dependable digital execution. Pricing discrepancies, out-of-stocks, and merchandising gaps identified by Simbe's platform can be reflected through SOLUM's Newton ESL, which is engineered for stable connectivity, fast updates, and centralized cloud-based control across large store estates. The combination reduces reliance on manual store audits while enabling a continuous feedback loop between shelf conditions and digital communication. This strengthens pricing consistency, supports improved on-shelf availability, and enhances overall operational discipline in dynamic retail environments. During EuroShop, retailers experienced how autonomous store intelligence and scalable ESL infrastructure can operate together as part of a unified store framework. The live demonstration sparked constructive discussions around deployment strategies and integration pathways, with both companies agreeing to continue working closely with interested European retailers to advance intelligent store modernization initiatives. Paul Warren, VP of EMEA Sales at Simbe said, "Tally 4.0 represents an important step in connecting digital decision-making with physical store reality - with a data foundation also built to integrate with social and agentic commerce channels. Expanding our collaboration with SOLUM enables us to further embed autonomous store intelligence within scalable retail infrastructure across Europe." Daniel Lee, CEO at SOLUM Europe added, "Physical store intelligence becomes transformative when it operates within a connected retail ecosystem. Integrating Simbe's autonomous robotics with our Newton ESL backbone extends that ecosystem into the aisle, linking real-time shelf visibility with resilient digital infrastructure across large retail environments." There is no prev News

The Packer
Jan 12th, 2026
Simbe Launches Tally 4.0 with Advanced Physical AI

Simbe launches Tally 4.0 with advanced Physical AI. From the snack aisle to the produce section, the newest generation of autonomous intelligence offers retailers 24/7 visibility and precision at enterprise scale. Simbe has unveiled Tally 4.0, the most sophisticated evolution of its industry-leading autonomous robot. As the flagship hardware for Simbe's Store Intelligence platform, Tally 4.0 represents a decade of innovation in Physical AI. The latest model introduces significant breakthroughs in edge computing, vision systems and battery run time. These upgrades allow Tally to navigate even the most complex environments, including the high-traffic produce aisle, with speed and accuracy. By transforming every shelf into a real-time data source, Tally 4.0 provides retailers with the ground-truth insights needed to eliminate out-of-stocks and optimize store operations in the modern era. According to Jeff Gee, co-founder and chief design officer for Simbe Robotics, Tally 4.0 is designed to operate seamlessly in fresh departments like produce, where conditions change constantly. "Using enhanced vision, depth sensing and expanded 360-degree coverage, Tally 4.0 autonomously scans open displays, bins and shelves throughout the day to capture real-time availability, pricing and placement," Gee says. "That data flows directly to store teams, providing associates a clear, up-to-date view of what needs attention, without requiring manual walks or interrupting shoppers." How will Tally 4.0 benefit retailers in the produce aisle? "Produce teams operate in a constant cycle of replenishment, rotation and quality checks, yet they're often making decisions with incomplete information," Gee says. "Tally 4.0 gives retailers a dependable, always-on view of produce execution, allowing associates to start their shifts with clear priorities instead of manual walks. That reduces wasted effort, supports fresher displays and helps teams spend more time with shoppers. For shoppers, the impact is immediate: better availability, cleaner execution and greater confidence in the department. At scale, this consistency across stores helps retailers reduce waste, protect margin and deliver a fresh experience shoppers can trust." With up to 12 hours of runtime, new ultra-high-resolution and specialty cameras, expanded 3D and 360° coverage, and the full-stack NVIDIA AI infrastructure platform, Tally 4.0 captures more of the store, more often, and delivers insights into what's in stock, how it's priced and where it's placed faster than ever before, the company says, adding that Tally retains the same beloved, shopper-friendly form factor, reinforcing Simbe's commitment to thoughtful, human-centered innovation.

The Packer
Dec 1st, 2025
Packer Tech

Packer tech. Five experts share what growers need to keep top of mind before taking the ag-tech plunge. Mike Xu says the acquisition marks a strategic extension of the San Francisco-based company's technology portfolio, allowing it to serve more needs of more customers in the food supply chain industry. The senior vice president of innovation with Western Growers shares the unique role the organization plays in advancing ag tech by connecting startups with growers as well as his vision for a highly automated, sustainable and water-efficient "farm of the future." The global provider of reusable packaging solutions for fresh foods says its newly launched IFCO Digital, featuring a Tracking-as-a-Service solution, marks a key milestone in its digital transformation. The company has collaborated with Aerobotics, which specializes in orchard and packhouse analytics, and Neolithics, which specializes in AI-powered quality inspection, to expand its FreshCloud digital ecosystem. Gabriel Youtsey, chief innovation officer at UC ANR, shares how this new organization seeks to bring together the efforts around the state to help growers find solutions for the future. Its new Amiga lineup features integration with Bonsai Intelligence, low-clearance vehicles and off-road capabilities. Tim Bucher, CEO and co-founder of the agricultural technology company, shares how he took a prototype to a scalable company. Sean O'Connor, CEO of 4AG Robotics, an autonomous mushroom harvesting company, says the capabilities that artificial intelligence will offer mushroom growers are endless. In a study by the University of California, Davis, glass infused with "quantum dot" technology shifted light to be more useable, growing bigger, more nutrient-rich lettuce. This project launched by The Coca-Cola Co. under the umbrella of the MIT Generative AI Impact Consortium, brings together research and industry to tackle the challenge of the global effect of citrus greening. At Groceryshop 2025, Simbe Robotics revealed the new suite of shelf visibility tools designed to help retailers improve execution, cut out-of-stocks and drive stronger sales and margins. The company offers its processing suite as an answer to vegetable processors facing mounting costs and growing consumer demands for value-added produce options. Moving closer to specialty crops as well as technology, the company hopes to innovate faster. The CEO of a new ag tech venture in Salinas, Calif., shares how a boots-on-the-ground approach to ag tech development will fuel new developments in the fresh produce industry. The Reservoir introduced its first group of agtech residents that will conduct on-farm trials and more on its new Salinas, Calif., facility. "Disinformation online is a threat to the entire U.S. agricultural system, and it is important that everyone in the industry makes decisions based on facts and scientific evidence," says co-founder Jenny Du. The company says másData provides workers and growers easy-to-access information as well as automated reporting, notification of regulatory updates and more. Clar-ify takes the produce industry's unique needs into account and helps deliver more accurate data to help make AI successful, the company says. This 10-year collaboration seeks to leverage TELUS' agricultural database and analytics to digitize compliance and traceability. Nathan Boyd, a professor of horticultural sciences at the University of Florida Institute of Food and Agricultural Sciences, shares how the technology can help growers in many ways. From predictive maintenance to intelligent inventory management, AI is transforming the way grocers manage produce operations, driving both efficiency and shopper engagement. Bonsai Robotics' Teletrace helps connect all farm equipment, provides growers with data to better monitor and manage mixed fleets. Danny Bernstein, founder and CEO of The Reservoir, shares how creating a test plot for research and development can help bring more innovation to specialty crops. Nabaco's NatuWrap is a food-grade temporary barrier that protects fruits and vegetables during processing and storage. Technology's impact on fresh produce isn't only about making a change; it's continued improvement. The AI-based precision agriculture company said the new algorithm expands the capabilities of its ARA Ultra High Precision Sprayer.

The Shelby Report
Aug 12th, 2025
Simbe Expands Store Intelligence To Power Fresh Department Performance

Simbe has introduced Store Intelligence capabilities tailored for fresh departments, with the goal of delivering near real-time visibility into some of grocery's most operationally complex and strategically important zones.

The Produce News
Aug 11th, 2025
Simbe Robotics adds two sales VPs

Brian Hughes and Barbra Chase have joined Simbe Robotics - both serving as vice president of sales.

Recently Posted Jobs

Sign up to get curated job recommendations

Simbe Robotics is Hiring for 9 Jobs on Simplify!

Find jobs on Simplify and start your career today

Don't see your dream role? Check out thousands of other roles on Simplify. Browse all jobs →