Similarweb

Similarweb

Digital data platform for analytics and insights

About Similarweb

Simplify's Rating
Why Similarweb is rated
A-
Rated B on Competitive Edge
Rated A on Growth Potential
Rated A on Differentiation

Industries

Data & Analytics

Enterprise Software

Company Size

1,001-5,000

Company Stage

IPO

Headquarters

New York City, New York

Founded

2007

Overview

Similarweb offers a digital data platform that provides insights into online activity for various stakeholders, including customers, partners, and competitors. The platform collects and analyzes data to help businesses understand their market position and make informed decisions. Users can access detailed analytics that reveal trends and performance metrics, which can be used to enhance growth and profitability. Unlike many competitors, Similarweb focuses on delivering a comprehensive view of digital activity, making it easier for businesses to identify opportunities and threats in their market. The goal of Similarweb is to empower companies with accurate digital data to help them succeed in the competitive digital landscape.

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Simplify's Take

What believers are saying

  • Growing demand for AI-driven market intelligence tools boosts Similarweb's relevance.
  • Launch of App Intelligence aligns with market interest in unified analytics platforms.
  • Expansion of AI applications in consumer markets presents growth opportunities for Similarweb.

What critics are saying

  • Emerging AI startups pose a threat to Similarweb's market position.
  • Rapid growth in DevOps tools may shift focus from traditional analytics platforms.
  • Integration challenges from The Search Monitor acquisition could disrupt operations.

What makes Similarweb unique

  • Similarweb offers a unified platform for web and app analytics.
  • The company provides comprehensive digital activity insights across multiple stakeholders.
  • Similarweb's acquisition of The Search Monitor enhances ad monitoring and compliance solutions.

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Funding

Total Funding

$428.2M

Above

Industry Average

Funded Over

10 Rounds

Secondary funding comparison data is currently unavailable. We're working to provide this information soon!
Secondary Funding Comparison
Coming Soon

Benefits

Flexible Work Hours

Professional Development Budget

Growth & Insights and Company News

Headcount

6 month growth

2%

1 year growth

2%

2 year growth

0%
PYMNTS
May 15th, 2025
Openai Gaining Market Share In Ai Tools, With Google A Far Second

OpenAI’s artificial intelligence (AI) tools showed a surge in website traffic in the past two months, with Google a distant second and DeepSeek catching up quickly. According to new data from Similarweb, which tracks website traffic, daily average visits to ChatGPT and other OpenAI application programming interface (API) sites markedly jumped in April and continued [] The post OpenAI Gaining Market Share in AI Tools, With Google a Far Second appeared first on PYMNTS.com.

VentureBeat
May 13th, 2025
Similarweb’S New Ai Usage Report Reveals 5 Surprising Findings, Including Explosive Growth In Coding Tools

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More. A new report released by the publicly traded market research and intelligence firm SimilarWeb—covering global web traffic patterns for AI-related platforms for 12 weeks through May 9, 2025—offers a helpful look for enterprises and interested users into the current landscape of generative AI usage online.Using proprietary analytics based on site visits, the report tracks trends across sectors including general-purpose AI tools, coding assistants, content generators, and more.It also maps the downstream disruption of traditional sectors like education, search, and digital freelancing.Why this report matters to enterprise technical decision-makersFor enterprise AI leaders—particularly those responsible for model deployment, orchestration, or data integration—this report is more than just a consumer trend snapshot. It’s a map of user familiarity and expectation. Tools like ChatGPT, Claude, DeepSeek, and Grok are what employees are already using at home or experimenting with informally at work. If your internal AI apps or copilots don’t match the baseline experience offered by these tools, you risk user rejection and poor adoption

PYMNTS
May 8th, 2025
Openai Targets Consumer Market, Expands Beyond Ai Models

OpenAI is making a strong play for the consumer market with the hiring of Instacart’s CEO to oversee its applications business — a signal that the company is more than just an artificial intelligence (AI) model builder. Earlier this week, OpenAI CEO Sam Altman announced that Fidji Simo, who already sits on OpenAI and Shopify’s [] The post OpenAI Targets Consumer Market, Expands Beyond AI Models appeared first on PYMNTS.com.

Business Wire
Apr 1st, 2025
Similarweb Acquires The Search Monitor, Enhancing Paid Search and Affiliate Marketing Solutions

Similarweb Ltd. (NYSE: SMWB), a leading Digital Data and Market Intelligence company, announced the acquisition of The Search Monitor, a pioneer in ad monito...

MRWeb
Mar 31st, 2025
Ad Monitoring and Compliance Buy for Similarweb

Israel-based market intelligence firm Similarweb has acquired The Search Monitor, which combines ad monitoring software with trademark enforcement and affiliate compliance solutions for paid search optimization and industry benchmarking.

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