Work Here?
Overview
What Simple Mills does: creates nutritious, whole‑food snacks and baking mixes for health‑conscious consumers, offering options like crackers, baking mixes, and ready‑to‑eat snacks that fit clean‑label preferences. How its products work: products are made from simple, recognizable ingredients and designed for easy use at home or as ready‑to‑eat items, with baking mixes that require minimal preparation and snacks that can be enjoyed on the go; sold through grocery stores and online platforms. How it differs from competitors: focuses on minimally processed, real-ingredient formulations that emphasize nutrient density and clean labels, appealing to shoppers seeking wholesome, less processed options rather than conventional snacks. Goal: improve consumer health and influence the food industry by making healthier, whole‑food options more accessible and appealing to a wide audience.
About Simple Mills
Industries
Food & Agriculture
Consumer Goods
Company Size
51-200
Company Stage
Acquired
Total Funding
$7.2M
Headquarters
Chicago, Illinois
Founded
2012
Get referred to Simple Mills
See people who can refer or advise you
Simplify's Take
What believers are saying
- February 2025 acquisition by Flowers Foods gives Simple Mills scale, capital, and shelf leverage.
- April 2026 ROC baking mixes, trail bars, and new crackers expand innovation across multiple aisles.
- Distribution in Whole Foods, Target, Kroger, Costco, Walmart, and Amazon supports continued revenue growth.
What critics are saying
- Katlin Smith stepped down in March 2026, removing founder-led discipline during integration.
- Flowers Foods booked $848.6 million for Simple Mills, raising pressure for growth and margin delivery.
- ERP integration, bakery closures, and portfolio rationalization at Flowers can distract Simple Mills execution.
What makes Simple Mills unique
- Simple Mills sells Regenerative Organic Certified baking mixes and clean-label snacks in 30,000 stores.
- Its ingredients-led brand spans crackers, cookies, bars, and baking mixes with strong Amazon and retail reach.
- Founder-built mission branding still differentiates Simple Mills inside Flowers Foods' portfolio.
Help us improve and share your feedback! Did you find this helpful?
Funding
Total Funding
$7.2M
Above
Industry Average
Funded Over
5 Rounds
Benefits
Remote Work Options
Hybrid Work Options
Unlimited Paid Time Off
Performance Bonus
Growth & Insights and Company News
6 month growth
↑ 2%1 year growth
↑ 0%2 year growth
↑ 0%Female-founded companies are gaining attention. Flower Foods plans to acquire Simple Mills for $795 million. PepsiCo will acquire Siete Foods for $1.2 billion and Poppi for $1.95 million. Entrepreneurs advise focusing on sound financials, niche markets, and a built-in audience for acquisition. Suneera Madhani emphasizes execution and scalability, while Olamide Olowe highlights simplifying product lines. Shannon Race notes Vital Proteins' success in the protein supplement market.
Flowers Foods, Inc. announced a definitive agreement to acquire Simple Mills for $795 million in cash. The acquisition aims to enhance Flowers' growth by adding Simple Mills' better-for-you snacking platform, which is outpacing category growth. The transaction is expected to be immediately accretive to net sales and adjusted EBITDA growth. Simple Mills will operate as an independent subsidiary, led by founder Katlin Smith. The deal is anticipated to close in Q1 2025, pending regulatory approval.
Flowers Foods to acquire Simple Mills for $795 million in cash.
Food companies and farmers alike often see regenerative and/or organic farming as a risky venture, so despite both phrases being common in food vernacular now, actual practices aren’t widespread. Just 1% of all US farmland is organic; acreage dedicated to regenerative is even lower. “Everyone understands philosophically that these approaches are not new and are necessary for change,” says Daily Harvest CEO Ricky Silver. “The real challenge to get [projects] scaled and to get real investment behind them is to prove that they have a more immediate impact both in soil health and nutrient density.”. Since its inception, Daily Harvest, which offers frozen meals focused on healthy food and sustainably farmed ingredients, has always prioritized the direct connection between what people eat and how it’s grown, says Silver
Simple Mills is launching two new snacks at Natural Products Expo West 2024 (Booth #5105): Lemon Seed & Nut Flour Sweet Thins and Pizza Pop Mmms Baked Snack Crackers.
Simple Mills is Hiring for 6 Jobs on Simplify!
Find jobs on Simplify and start your career today
About Simple Mills
Industries
Food & Agriculture
Consumer Goods
Company Size
51-200
Company Stage
Acquired
Total Funding
$7.2M
Headquarters
Chicago, Illinois
Founded
2012
Simple Mills is Hiring for 6 Jobs on Simplify!
Find jobs on Simplify and start your career today