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Overview
What Simple Mills does: creates nutritious, whole‑food snacks and baking mixes for health‑conscious consumers, offering options like crackers, baking mixes, and ready‑to‑eat snacks that fit clean‑label preferences. How its products work: products are made from simple, recognizable ingredients and designed for easy use at home or as ready‑to‑eat items, with baking mixes that require minimal preparation and snacks that can be enjoyed on the go; sold through grocery stores and online platforms. How it differs from competitors: focuses on minimally processed, real-ingredient formulations that emphasize nutrient density and clean labels, appealing to shoppers seeking wholesome, less processed options rather than conventional snacks. Goal: improve consumer health and influence the food industry by making healthier, whole‑food options more accessible and appealing to a wide audience.
About Simple Mills
Industries
Food & Agriculture
Consumer Goods
Company Size
51-200
Company Stage
Acquired
Total Funding
$7.2M
Headquarters
Chicago, Illinois
Founded
2012
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Simplify's Take
What believers are saying
- Flowers Foods said Simple Mills outpaced category growth and helped 2025 net sales.
- May 4, 2026 launches expanded Simple Mills into oats, bars, and sweet snacks.
- Simple Mills remains founder-led under Katlin Smith, preserving brand discipline inside Flowers Foods.
What critics are saying
- Flowers Foods cut 2026 guidance and flagged category headwinds, pressuring Simple Mills investment.
- Flowers Foods faces 11 distributor-classification lawsuits; an adverse ruling could drain cash by 2027.
- Heavy post-acquisition debt and ERP integration increase margin pressure if Simple Mills growth stalls.
What makes Simple Mills unique
- Simple Mills sells clean-label snacks and mixes with recognizable ingredients, built since 2012.
- Flowers Foods kept Simple Mills as an independent subsidiary after closing February 21, 2025.
- May 2026 brought Simple Mills’ first Regenerative Organic Certified oat-flour mixes and trail bars.
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Funding
Total Funding
$7.2M
Above
Industry Average
Funded Over
5 Rounds
Benefits
Remote Work Options
Hybrid Work Options
Unlimited Paid Time Off
Performance Bonus
Growth & Insights and Company News
6 month growth
↑ 1%1 year growth
↑ 0%2 year growth
↑ 0%Female-founded companies are gaining attention. Flower Foods plans to acquire Simple Mills for $795 million. PepsiCo will acquire Siete Foods for $1.2 billion and Poppi for $1.95 million. Entrepreneurs advise focusing on sound financials, niche markets, and a built-in audience for acquisition. Suneera Madhani emphasizes execution and scalability, while Olamide Olowe highlights simplifying product lines. Shannon Race notes Vital Proteins' success in the protein supplement market.
Flowers Foods, Inc. announced a definitive agreement to acquire Simple Mills for $795 million in cash. The acquisition aims to enhance Flowers' growth by adding Simple Mills' better-for-you snacking platform, which is outpacing category growth. The transaction is expected to be immediately accretive to net sales and adjusted EBITDA growth. Simple Mills will operate as an independent subsidiary, led by founder Katlin Smith. The deal is anticipated to close in Q1 2025, pending regulatory approval.
Flowers Foods to acquire Simple Mills for $795 million in cash.
Food companies and farmers alike often see regenerative and/or organic farming as a risky venture, so despite both phrases being common in food vernacular now, actual practices aren’t widespread. Just 1% of all US farmland is organic; acreage dedicated to regenerative is even lower. “Everyone understands philosophically that these approaches are not new and are necessary for change,” says Daily Harvest CEO Ricky Silver. “The real challenge to get [projects] scaled and to get real investment behind them is to prove that they have a more immediate impact both in soil health and nutrient density.”. Since its inception, Daily Harvest, which offers frozen meals focused on healthy food and sustainably farmed ingredients, has always prioritized the direct connection between what people eat and how it’s grown, says Silver
Simple Mills is launching two new snacks at Natural Products Expo West 2024 (Booth #5105): Lemon Seed & Nut Flour Sweet Thins and Pizza Pop Mmms Baked Snack Crackers.
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About Simple Mills
Industries
Food & Agriculture
Consumer Goods
Company Size
51-200
Company Stage
Acquired
Total Funding
$7.2M
Headquarters
Chicago, Illinois
Founded
2012
Simple Mills is Hiring for 3 Jobs on Simplify!
Find jobs on Simplify and start your career today