Simplebet

Simplebet

Automated live pricing for sportsbooks

Overview

Simplebet provides technology for the sports betting industry that turns moments of a game into betting opportunities for sportsbooks, operators, and media companies. Its platform delivers real-time odds updates (live pricing), in-game event tracking (game trackers), and free-to-play contests that drive engagement, all through partner integrations with GLI-certified compliance and dedicated admin tools and support. The system distinguishes itself by tying live pricing and trackers to free-to-play formats and targeted ads, creating engagement-focused experiences alongside wagering. Its goal is to grow live betting adoption by keeping players engaged throughout games and to expand licensing partnerships while generating revenue from licensing, custom contests, and in-game ads.

About Simplebet

Simplify's Rating
Why Simplebet is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

Gaming

Company Size

11-50

Company Stage

Debt Financing

Total Funding

$82M

Headquarters

New York City, New York

Founded

2018

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Simplify's Take

What believers are saying

  • DraftKings recorded Simplebet operations in 2025, validating the product inside a major sportsbook.
  • March 2026 college basketball tracker launches with DraftKings and Betr broaden engagement.
  • LIV Golf and Hard Rock Bet integrations extend Simplebet into new live-betting verticals.

What critics are saying

  • DraftKings likely makes Simplebet tech exclusive, shrinking standalone customer revenue by 2026.
  • Micro-Gaming Ventures sued DraftKings on May 9, 2025, targeting core microbetting patents.
  • Leagues and data vendors control rights; Sportradar and Genius Sports can squeeze margins.

What makes Simplebet unique

  • DraftKings completed Simplebet acquisition on December 3, 2024, locking in proprietary microbetting.
  • Simplebet’s machine-learning pricing and live wager automation reduce trading-latency across in-play markets.
  • Its game trackers pair animated visuals with synchronized bets across NFL, NBA, MLB, college sports.

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Funding

Total Funding

$82M

Above

Industry Average

Funded Over

6 Rounds

Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Debt Funding Comparison
Coming Soon

Growth & Insights and Company News

Headcount

6 month growth

-11%

1 year growth

-11%

2 year growth

-9%
PYMNTS
Feb 14th, 2025
Are Cryptocurrency Payments In The Cards For Draftkings?

At the end of DraftKings’ fourth-quarter earnings call Friday (Feb. 14), Co-founder and CEO Jason Robins was asked whether the company would ever accept cryptocurrency payments.“It’s certainly something we’re looking at,” he told analysts. “It’s also getting regulators comfortable with it. They’re usually cautious around crypto. There are only a handful of states open to it at the moment, but if it grows to a larger number of states, it’s something we’d take a longer look at.”Cryptocurrencies like bitcoin, ethereum, and stablecoins are being integrated into sports betting platforms, according to an Evoloution Jobs post, offering faster transactions, lower fees and better privacy. Blockchain technology ensures transparent betting by allowing bettors to verify the fairness of outcomes.According to a PYMNTS Intelligence report, “The Treasury Management Playbook: Spotlight on Cross-Border Payments,” a collaboration with Citi, stablecoins provide an alternative by enabling near-instant transfers, reducing costs, and increasing transparency with the use of blockchain technology

Sportico
Jan 2nd, 2025
DraftKings Acquires Simplebet for $195M

DraftKings acquired Simplebet for $195 million. Chris Bevilacqua, a co-founder of Simplebet, discussed the sale, citing challenges with live data rights and sportsbooks' preference for proprietary tech as key factors. The Sporticast episode also covered the impact of streaming services on sports media, the shift in advertising ROI metrics, and the future of college sports, with Bevilacqua's group exploring new business models for the NCAA.

U.S. Securities and Exchange Commission
Oct 15th, 2023
SEC FORM D

The Securities and Exchange Commission has not necessarily reviewed the information in this filing and has not determined if it is accurate and complete.The reader should not assume that the information is accurate and complete.

Covers
Oct 5th, 2023
Simplebet Doubles Yearly Handle with MLB Microbetting Markets

Simplebet also launched a new "Visualizer" market for college football, capitalizing even more on the rise of microbetting and innovation within the industry.

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