
Work Here?
Simplebet provides technology for the sports betting industry that turns moments of a game into betting opportunities for sportsbooks, operators, and media companies. Its platform delivers real-time odds updates (live pricing), in-game event tracking (game trackers), and free-to-play contests that drive engagement, all through partner integrations with GLI-certified compliance and dedicated admin tools and support. The system distinguishes itself by tying live pricing and trackers to free-to-play formats and targeted ads, creating engagement-focused experiences alongside wagering. Its goal is to grow live betting adoption by keeping players engaged throughout games and to expand licensing partnerships while generating revenue from licensing, custom contests, and in-game ads.
Industries
Data & Analytics
Enterprise Software
Gaming
Company Size
11-50
Company Stage
Debt Financing
Total Funding
$82M
Headquarters
New York City, New York
Founded
2018
Help us improve and share your feedback! Did you find this helpful?
Total Funding
$82M
Above
Industry Average
Funded Over
6 Rounds
At the end of DraftKings’ fourth-quarter earnings call Friday (Feb. 14), Co-founder and CEO Jason Robins was asked whether the company would ever accept cryptocurrency payments.“It’s certainly something we’re looking at,” he told analysts. “It’s also getting regulators comfortable with it. They’re usually cautious around crypto. There are only a handful of states open to it at the moment, but if it grows to a larger number of states, it’s something we’d take a longer look at.”Cryptocurrencies like bitcoin, ethereum, and stablecoins are being integrated into sports betting platforms, according to an Evoloution Jobs post, offering faster transactions, lower fees and better privacy. Blockchain technology ensures transparent betting by allowing bettors to verify the fairness of outcomes.According to a PYMNTS Intelligence report, “The Treasury Management Playbook: Spotlight on Cross-Border Payments,” a collaboration with Citi, stablecoins provide an alternative by enabling near-instant transfers, reducing costs, and increasing transparency with the use of blockchain technology
DraftKings acquired Simplebet for $195 million. Chris Bevilacqua, a co-founder of Simplebet, discussed the sale, citing challenges with live data rights and sportsbooks' preference for proprietary tech as key factors. The Sporticast episode also covered the impact of streaming services on sports media, the shift in advertising ROI metrics, and the future of college sports, with Bevilacqua's group exploring new business models for the NCAA.
DraftKings Inc.
The Securities and Exchange Commission has not necessarily reviewed the information in this filing and has not determined if it is accurate and complete.The reader should not assume that the information is accurate and complete.
Simplebet also launched a new "Visualizer" market for college football, capitalizing even more on the rise of microbetting and innovation within the industry.
Find jobs on Simplify and start your career today
Industries
Data & Analytics
Enterprise Software
Gaming
Company Size
11-50
Company Stage
Debt Financing
Total Funding
$82M
Headquarters
New York City, New York
Founded
2018
Find jobs on Simplify and start your career today