S

Simplebet

Automated live pricing for sportsbooks

Overview

Simplebet provides technology to turn every moment of a sporting event into a betting opportunity for sportsbooks, gaming operators, and media companies, using automated live pricing, game trackers, and free-to-play games to boost engagement. The platform integrates with partners to deliver real-time odds, monitors in-game events, and hosts free-to-play contests, backed by GLI-certified compliance and strong admin tools, dedicated technical support, and a testbed for easy integration. It differentiates itself by combining live pricing, trackers, and free-to-play formats with targeted ads and a focus on engagement as well as wagering. Its goal is to grow live betting adoption, expand licensing partnerships, and generate revenue from licensing, custom contests, and ads.

Work here?Claim your company

About Simplebet

Simplify's Rating
Why Simplebet is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsEnterprise SoftwareGaming

Company Size

11-50

Company Stage

Debt Financing

Total Funding

$82M

Headquarters

New York City, New York

Founded

2018

Get referred to Simplebet

See people who can refer or advise you

Simplify Jobs

Simplify's take

What believers are saying

  • DraftKings reported over 500 live betting options per game in 2026, up sharply.
  • YES Network and INTRALOT partnerships proved Simplebet's products travel beyond sportsbooks.
  • LIV Golf, MLB, and college football integrations show recurring demand for automated micro-markets.

What critics are saying

  • Microbetting faces March 2026 product-liability litigation against DraftKings, FanDuel, NFL, and Genius Sports.
  • DraftKings absorbed Simplebet in 2024, eliminating Simplebet's standalone identity and future exit option.
  • Live data rights remain the choke point; sportsbooks prefer proprietary stacks by 2026.

What makes Simplebet unique

  • DraftKings integrated Simplebet's ML engine in 2026 for thousands of live markets.
  • Simplebet still powers micro-markets across NFL, NBA, MLB, college sports, and LIV Golf.
  • Its automated pricing stack turns pitch-by-pitch and possession-by-possession events into wagers.

Help us improve and share your feedback! Did you find this helpful?

Funding

Total Funding

$82M

Above

Industry Average

Funded Over

6 Rounds

Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Debt Funding Comparison Coming Soon

Growth & Insights and Company News

6 month growth

-30%

1 year growth

-47%

2 year growth

-45%
PYMNTS
Feb 14th, 2025
Are Cryptocurrency Payments In The Cards For Draftkings?

At the end of DraftKings’ fourth-quarter earnings call Friday (Feb. 14), Co-founder and CEO Jason Robins was asked whether the company would ever accept cryptocurrency payments.“It’s certainly something we’re looking at,” he told analysts. “It’s also getting regulators comfortable with it. They’re usually cautious around crypto. There are only a handful of states open to it at the moment, but if it grows to a larger number of states, it’s something we’d take a longer look at.”Cryptocurrencies like bitcoin, ethereum, and stablecoins are being integrated into sports betting platforms, according to an Evoloution Jobs post, offering faster transactions, lower fees and better privacy. Blockchain technology ensures transparent betting by allowing bettors to verify the fairness of outcomes.According to a PYMNTS Intelligence report, “The Treasury Management Playbook: Spotlight on Cross-Border Payments,” a collaboration with Citi, stablecoins provide an alternative by enabling near-instant transfers, reducing costs, and increasing transparency with the use of blockchain technology

Sportico
Jan 2nd, 2025
DraftKings Acquires Simplebet for $195M

DraftKings acquired Simplebet for $195 million. Chris Bevilacqua, a co-founder of Simplebet, discussed the sale, citing challenges with live data rights and sportsbooks' preference for proprietary tech as key factors. The Sporticast episode also covered the impact of streaming services on sports media, the shift in advertising ROI metrics, and the future of college sports, with Bevilacqua's group exploring new business models for the NCAA.

U.S. Securities and Exchange Commission
Oct 15th, 2023
SEC FORM D

The Securities and Exchange Commission has not necessarily reviewed the information in this filing and has not determined if it is accurate and complete.The reader should not assume that the information is accurate and complete.

Covers
Oct 5th, 2023
Simplebet Doubles Yearly Handle with MLB Microbetting Markets

Simplebet also launched a new "Visualizer" market for college football, capitalizing even more on the rise of microbetting and innovation within the industry.

Recently Posted Jobs

Sign up to get curated job recommendations

There are no jobs for Simplebet right now.

Find jobs on Simplify and start your career today

We update Simplebet's jobs every few hours, so check again soon!Browse all jobs