Simpli.fi provides a platform for digital marketers to enhance their advertising effectiveness. The platform uses programmatic technology to help businesses reach their target audiences through various advertising methods, including Streaming TV, mobile ads, video content, and native advertising. Simpli.fi stands out from competitors by offering a comprehensive suite of solutions that allow advertisers to refine their strategies and engage users more effectively. The company's goal is to maximize the advertising impact for its clients by utilizing advanced technology and industry best practices.

Progress Ventures

Contour Venture Partners

Frontier Growth

Consumer Software

Entertainment

Simpli.fi

Simpli.fi, the Advertising Success Platform providing programmatic advertising and workflow software to agencies, brands, and media companies, today announced it has been named a winner for the 2024 Digiday Technology Awards in the Best Location Data Platform category.

Simpli.fi Wins Best Location Data Platform in 2024 Digiday Awards

Simpli.fi, a leading Advertising Success Platform, has introduced groundbreaking AI-driven tools designed to help advertisers streamline their marketing efforts.

Simpli.fi Unveils AI-Powered Ad Solutions for Smarter Marketing

FORT WORTH, Texas, July 25, 2024 /PRNewswire/ -- Simpli.fi , the Advertising Success Platform providing programmatic advertising and workflow software to agencies, brands, and media companies, today announced an expanded Connected TV (CTV) suite that will give advertisers greater pricing flexibility and more control over their inventory quality. This suite of solutions enhances brand reputation and safety efforts while helping companies of any size effectively reach their target audiences.The share of viewing time on linear TV in the U.S. has fallen below 50% for the first time, according to eMarketer. As streaming continues to attract viewers across demographics and geographies, advertisers must meet their audiences where they are while navigating the seemingly endless streaming content, maintaining brand standards, and maximizing ROI. Designed with these specific challenges in mind, Simpli.fi's new solutions will revolutionize CTV advertising strategies:Streaming TV Tiers: Advertisers can now customize Simpli.fi's streaming TV solutions to meet their individual needs and budgets. With four tiers that offer different inventory sources, targeting, and features, advertisers can more easily tailor their program according to their budget

Simpli.Fi Expands Ctv Product Suite, Delivering High Quality Inventory And Multiple Targeting Options Across A Wide Range Of Price Points

Simpli.fi launched Simpli.fi Autopilot AI and Media Planner Solutions to improve AI-driven advertising.

Movers & Shakers: Spotify, Pepsi, Google and more

The Cynopsis Best of the Best Awards recognize the top players in AdTech, MarTech, programing, digital media, and marketing, and Simpli.fi was recognized as the industry's Best DSP for its outstanding work bolstering Boise, Idaho's tourism industry.

Simpli.fi's Business Momentum Results in Dual Industry Recognitions

Simpli.fi teamed up with CGR Communications to assist with Krispy Kreme's expansion to Jamaica.

Simpli.fi Named Winner for Best Location Data Platform in Digiday's 2024 Technology Awards

Advertising veterans to provide strategic guidance as company seeks to evolve the planning, buying, and selling of mediaGuideline, the single source of truth for advertising and spend pricing data, announced the appointment of former GroupM Global Chief Digital Officer Rob Norman and Greg Coleman, former President of Buzzfeed and Criteo, to its board of directors.With decades of experience in the digital advertising space, Norman and Coleman will help inform and aid Guideline’s continuous effort to provide unprecedented transparency and accuracy across the entire global media ecosystem to inform planning, buying and selling.Marketing Technology News: Innovid’s Annual CTV Insights Report Finds Interactive CTV Campaigns Drive Up to 10.3x Higher Engagement for Advertisers“We formed Guideline to create a single source of truth for advertising spend and pricing data and modernize how brands and their agencies leverage information to optimize media budgets,” said Scott Knoll, CEO at Guideline. “The wealth of experience Greg brings from the media publishing realm, coupled with Rob’s global expertise in supporting the operational needs of some of the biggest players in the marketplace, will be invaluable resources to us as we continue to further our vision to evolve the way the industry transacts on media.”Prior to joining the Guideline board, Norman spent over 30 years at WPP’s GroupM, the world’s largest buyer of media, most recently as Global Chief Digital Officer and North America CEO. He also serves as a board member of several private-equity-backed organizations within the technology-enabled advertising sector including MiQ, Piano, Simpli.fi, and Nova.Marketing Technology News: MarTech Interview with Thomas Kriebernegg, General Manager at SplitMetrics Agency“Today’s industry depends on accurate ad expenditure and cost insights, complemented by media planning workflow and intelligence solutions that maximize operational efficiencies and decision-making capabilities,” said Norman. “Guideline is well-positioned to support and execute against these critical demands, and I look forward to helping the management team drive the business, and therefore our industry, forward with strategic innovations that transform the media buying process.”Currently, Coleman is an Entrepreneur in Residence at Lerer Hippeau Ventures and serves on several boards in the advertising, media, and technology space including BuzzFeed, LoopMe, Cadent, and Botify. Most recently, he was the President at BuzzFeed. Before that, Coleman held roles as President of Criteo, President and Chief Revenue Officer at the Huffington Post, and the EVP of Global Sales at Yahoo

Guideline Appoints Rob Norman And Greg Coleman To Board Of Directors

Maughon honored for the second time in the "Magnanimous Mentors" categoryFORT WORTH, Texas, May 7, 2024 /PRNewswire/ -- Today, Simpli.fi , the Advertising Success Platform providing programmatic advertising and workflow software to agencies, brands, and media companies, announced that Elizabeth Maughon, Chief Customer Officer, was honored as one of the Top Women in Media & Ad Tech by AdExchanger and AdMonsters. This marks the second time Maughon has been recognized in the "Magnanimous Mentors" category, which honors women who make an extraordinary impact on the careers of their colleagues.In addition to overseeing department operations for nearly 200 team members, Maughon leads the company's integration of AI within its Client Success department. As AI continues to reshape the digital advertising industry, she mentors her team in this strategic transition to ensure they are confident with the new AI integrations and possess the tools needed to continue to drive efficient optimization."Liz is a natural mentor, and that has been evident since she started at Simpli.fi 13 years ago," said Frost Prioleau, co-founder and CEO of Simpli.fi. "She is genuinely invested in helping others succeed, both on her own team and across the company. It is very fitting that she is being recognized as a 'Magnanimous Mentor' within the industry."Maughon understands the importance of fostering a culture of leadership throughout all levels of the company to create happy employees and a thriving company. As a true servant-leader who focuses on the growth and well-being of her employees, she plays a vital role in Simpli.fi's acquisition process, and leads M&A employee and culture integration.Having worked on all sides of the digital marketing environment and with many start-ups, Maughon has a proven track record of creating, developing, and managing consistent and profitable growth within multiple organizations

Simpli.Fi'S Chief Customer Officer Elizabeth Maughon Named One Of Admonsters And Adexchanger'S 2024 Top Women In Media  Ad Tech

Industry Recognition Comes on the Heels of 250% Growth, for Two Consecutive Years, for Simpli.fi's Political BusinessFORT WORTH, Texas, March 7, 2024 /PRNewswire/ -- Simpli.fi , the Advertising Success Platform providing programmatic advertising and workflow software to agencies, brands, and media companies, today announced it was shortlisted for a Campaigns & Elections Reed Award in the "Best Political Service Team" category.The Reed Awards recognize excellence in political campaigning and advocacy, and celebrate the best campaign work from the previous year. The "Best Political Service Team" category honors groups that deliver an exceptional client experience and best support customers in all aspects of the political campaign process.For the past two consecutive years, Simpli.fi's political business has grown by over 250% as it delivers powerful, engaging campaigns, helping customers reach their desired audience, wherever they may be, and across a variety of channels, maximizing relevance and driving political advertising success. Behind the strong growth lies Simpli.fi's unwavering commitment to world class client service, based on research from global management consulting firm, Bain & Company."Our Political Service team has continued to exceed client expectations by operating with unparalleled responsiveness and precision that sets them apart from others in the space," said Elizabeth Maughon, Chief Customer Officer at Simpli.fi. "We're honored to be shortlisted for this prestigious award, particularly as we enter this election year. Advertising plays a pivotal role in a candidate's success, but the political advertising space is complex. This recognition showcases the importance of a strong customer success team in executing memorable political advertisements while the industry continues to evolve, and we continue to move with it."With a total addressable market of more than 126 million households, and an average first party addressable data match rate of 93%, advertisers work with Simpli.fi's Political Service Team to reach their target audiences with maximum impact and minimal waste

Simpli.Fi Shortlisted For Reed Awards As Best Political Service Team

DENVER, Jan. 7, 2025 /PRNewswire/ -- Choozle, a premier omnichannel digital advertising platform and services provider, today announced the appointment of Tina Starr as Vice President of Account Management and Strategy and Jae Scarborough as Senior Vice President of Sales. These leadership appointments mark a key step in Choozle's ongoing mission to deliver unparalleled value to modern marketers and expand its capabilities for agencies and brands. "As we continue to build on our momentum, adding proven leaders like Tina and Jae reinforces our focus on delivering smarter, more strategic advertising solutions for our clients," said Adam Woods, CEO of Choozle. "Their combined expertise will help drive growth, elevate client performance, and solidify Choozle as the partner of choice for agencies and advertisers navigating today's digital media landscape."

Choozle Appoints Two New Leaders To Drive Client Success And Growth

Digital advertising platform for marketers

Simpli.fi

Digital advertising platform for marketers

Simpli.fi

Digital advertising platform for marketers

About

Simplify's Take

What believers are saying

What critics are saying

What makes Simpli.fi unique

6 month growth

1 year growth

2 year growth

Recently Posted Jobs

There are no jobs for Simpli.fi right now.