Simpli.fi and Freshpaint have launched a HIPAA-compliant programmatic advertising solution for healthcare providers. The partnership enables healthcare organisations to run targeted patient acquisition campaigns and measure foot traffic whilst maintaining regulatory compliance. Research shows 77% of patients search for healthcare providers online. However, healthcare marketers face challenges as tools like conversion tracking and audience targeting may expose protected health information under HIPAA regulations. The integration connects Freshpaint's privacy guardrails with Simpli.fi's advertising capabilities. Freshpaint removes protected health information at the source, allowing healthcare marketers to track patient journeys from online clicks to clinic visits without exposing sensitive data. The solution offers privacy-first conversion tracking, hyperlocal targeting at address level, and multi-location campaign management. Healthcare providers can now measure how advertising influences patient acquisition across markets whilst adhering to privacy standards. The capability is available now for Simpli.fi customers with Freshpaint subscriptions.

Simpli.fi, a marketing technology provider, has launched a cross-device attribution solution designed for multi-location brands. The platform addresses measurement challenges across fragmented consumer journeys by offering three attribution views: device-level, individual-level, and household-level, which can be compared side-by-side. The solution uses a proprietary identity and data science layer that extends beyond standard IP matching. It tracks conversions across CTV, mobile, and desktop touchpoints, including store visits and in-store purchases. A multi-location RV dealer pilot demonstrated the technology's effectiveness, with household-level attribution capturing 68% more purchase events, 59% additional qualified signups, and double the in-store visits compared to device-based methods. The capability is now available to all Simpli.fi customers at no additional cost.