Proprietary, directly sourced intent segments will attract incremental demand for Sovrn's CTV, mobile app and web publisher partnersBOULDER, Colo., April 15, 2025 /PRNewswire/ -- Sovrn , a publisher technology platform that helps publishers and creators earn and keep more revenue, today announced the launch of its newest offering, Sovrn Commerce Audiences. Commerce Audiences are made possible by the powerful combination of Sovrn's Commerce business which provides affiliate software tools to over 4,000 publishers and creators, and the Sovrn Exchange which reaches more than 500 million daily active consumers. The data generated from these offerings allows Sovrn to combine purchase behavior with online engagement and contextual signals, thereby enabling advertisers to reach consumers who are actively shopping and showing explicit purchase intent.Commerce Audiences are directly sourced by Sovrn which eliminates concerns over signal loss, staleness in the data or cost prohibitive fees introduced by intermediaries. As a result, the purchase signals are observed much faster and with higher resolution, allowing advertisers to target users based on real-time shopping intent and action.The scale of Sovrn's data plays a critical role in its ability to bring this product to market. Sovrn's affiliate tools power over $3 billion in retail spend across major consumer categories such as consumer electronics, home and garden, fashion and beauty, and more. Additionally, the company captures more than three billion daily visits via search referred traffic across 50,000 websites."With commerce media expected to reach $158 billion this year, we're seeing 20% of advertising spend driven through addressable purchase behavior

Simpli.fi, a leading Advertising Success Platform, has introduced groundbreaking AI-driven tools designed to help advertisers streamline their marketing efforts.