S

SimpliSafe

Makes security systems for homes and businesses

Overview

SimpliSafe designs home and small business security systems that customers assemble from wireless sensors, cameras and a central alarm unit. Its product range covers intrusion detection as well as hazards such as water leaks and freezing temperatures, with a mobile app for arming systems and checking cameras. Sensors send alerts to a base station, while optional professional monitoring lets agents assess alarms and request emergency assistance; the business earns money from equipment sales and subscription plans. Customers choose a ready-made package or configure devices for their property, with installation available through self-service or a technician. SimpliSafe was founded in 2006 and is headquartered in Boston, Massachusetts.

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About SimpliSafe

Simplify's Rating
Why SimpliSafe is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Hardware

Company Size

501-1,000

Company Stage

Debt Financing

Total Funding

$387.7M

Headquarters

Boston, MA

Founded

2006

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What believers are saying

  • Learning has concrete support: SimpliSafe lists tuition reimbursement and in-person mentorship.
  • SimpliSafe reports an established audience: more than six million people trust its security systems.
  • Trying SimpliSafe requires less commitment: its standard satisfaction guarantee lasts 60 days.

What critics are saying

  • SimpliSafe's Henrico monitoring role restricts remote flexibility: evening and overnight specialists work fully on-site.
  • Outdoor coverage has installation constraints: Active Guard requires continuous camera power and reliable internet.
  • SimpliSafe's business expansion has limits: Active Guard excludes commercial properties.

What makes SimpliSafe unique

  • Customers avoid lock-in: SimpliSafe monitoring is billed monthly without long-term contracts.
  • Privacy is physical: SimpliSafe's indoor camera closes a mechanical shutter by default.
  • Outdoor protection goes beyond alerts: Active Guard agents speak to trespassers and trigger sirens.

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Funding

Total Funding

$387.7M

Above

Industry Average

Funded Over

4 Rounds

Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Debt Funding Comparison Coming Soon

Benefits

  • Health Insurance - A comprehensive plan provides peace of mind for you and your family.
  • Employee assistance program - Help through the difficult situations that come up at work and at home.
  • Tuition reimbursement - We want you to keep learning, so we'll cover part of your tuition.
  • 401(k) - Saving for your future in the present.
  • Unlimited vacation - Exempt employees take the time when you need it or want it. We mean it.
  • Life and disability insurance - Coverage for when you need it most.

Growth & Insights and Company News

6 month growth

0%

1 year growth

0%

2 year growth

1%
GlobeNewswire
Oct 27th, 2026
Lob names the brands pushing the Envelope in Direct Mail with inaugural Postmark Awards.

Lob names the brands pushing the Envelope in Direct Mail with inaugural Postmark Awards. L'Occitane, Ramp, SimpliSafe and LetsGetChecked recognized for excellence in mailpiece design, audience growth, omnichannel integration and direct mail that benefits recipients. October 27, 2026 13:30 ET | Source: Lob Com Inc. SAN FRANCISCO, Oct. 27, 2026 (GLOBE NEWSWIRE) - Lob, the direct mail automation and logistics platform that brings the power of digital to direct mail, today announced the winners of its inaugural Postmark Awards, a new awards program celebrating companies using direct mail in innovative ways to reach customers, drive engagement and deliver measurable marketing results. Direct mail is an ever-changing industry, and innovation and best practices drive high performance and proven ROI. The awards recognize standout direct mail programs across Lob's customer base, highlighting how companies are using personalization, creative design, data and automation to make physical mail a more effective part of their marketing strategies. "Some of the most creative marketing we're seeing today is showing up in people's mailboxes," said Ryan Ferrier, CEO at Lob. "This year's winners are finding smarter ways to reach new customers, personalize every interaction and connect mail with their digital campaigns. They're showing just how much direct mail can contribute to business growth when it's done well." 2026 Postmark Notable Award Winners * Standout Mailpiece Design Award: L'Occitane: The Standout Mailpiece Design Award recognizes a company that uses design as a tool for conversion, not just aesthetics. It looks for visual elements, such as dynamic imagery and distinct creative for different campaign goals, that speak directly to the target audience. * Growth Award: Ramp: The Growth Award recognizes a company that has greatly increased the number of households its mail program reaches year over year. That growth must come from smarter targeting, a growing database and careful segmentation, not just from sending more mail. * Top Omnichannel Integration Award: SimpliSafe: The Top Omnichannel Integration Award recognizes a company that builds direct mail into the rest of its marketing program. It looks at CRM and CDP integrations, trigger-based campaigns and the data needed to connect physical and digital touchpoints. * Mail for Good Award: LetsGetChecked: The Mail for Good Award recognizes companies that use direct mail to drive outcomes that benefit the recipient, not just the sender. The mailpiece itself has to be part of the good it creates, and the program must follow responsible, targeted mailing practices. Additional categories include the Lob Best Campaign Personalization Award, honoring creative uses of customer data to deliver highly relevant mail; and the Envelope Pusher Award, celebrating innovative approaches to complex direct mail challenges. The winners were selected through nominations from Lob account managers and evaluated against criteria specific to each award category, including campaign effectiveness, innovation, personalization and program growth. The inaugural awards reflect the expanding role that direct mail plays in modern marketing. Lob's 2026 State of Direct Mail research found that 82% of consumers collect their mail daily or nearly every day, and 79% have taken a digital action after receiving direct mail. This year's Postmark Award winners show how brands are making the most of this everyday touchpoint through smarter targeting, personalization and campaigns that connect physical mail with digital marketing. To learn more about our awards program and how our customers are shaping the future of customer engagement through direct mail, visit lob.com. About Lob Lob is a direct mail automation and logistics platform founded in 2013 that brings the power of digital to direct mail. With its nationwide Print Delivery Network (PDN), intelligent routing and end-to-end automated platform, Lob enables businesses to build personalized, high-quality direct mail programs at scale. Marketing, product and operations teams can automate campaigns, connect direct and digital channels and optimize performance through real-time measurement. Named Mail Service Provider of the Year in 2024 by the National Postal Forum and winner of Postman's Best API award of 2024, Lob is trusted by more than 12,000 brands, including L'Occitane, Ro and SimpliSafe. Media Contact Delia Mendoza Lob [email protected] (310) 500-9273

Citybiz
Oct 21st, 2026
iCOUNTER appoints former SimpliSafe CFO Mark FitzPatrick to lead financial strategy.

iCOUNTER appoints former SimpliSafe CFO Mark FitzPatrick to lead financial strategy. October 21, 2026 Mark H. FitzPatrick iCOUNTER, a cybersecurity company specializing in third-party risk intelligence and threat response, has appointed Mark H. FitzPatrick as chief financial officer, bringing an experienced technology and corporate finance executive into its leadership team as the company expands its enterprise and public sector operations. FitzPatrick, who most recently served as CFO of SimpliSafe, brings more than 25 years of financial leadership experience across technology, media and consumer businesses. He will oversee iCOUNTER's finance organization, capital strategy and financial operations, working alongside Chairman and CEO John Watters to support the company's next stage of growth. The appointment comes as iCOUNTER seeks to expand adoption of its Counter Threat Operating System (CTOS), a cybersecurity platform designed to identify and address threats originating through vendors, suppliers, business partners and connected technology systems. Third-party cybersecurity exposure has become an increasingly important consideration for enterprises managing complex digital supply chains. Traditional security programs often concentrate on internal infrastructure, while vulnerabilities involving external organizations can create additional pathways for attackers. iCOUNTER is positioning CTOS as a platform that connects third-party risk intelligence with continuous monitoring, threat detection and operational response. The company's approach focuses on moving beyond identifying potential vulnerabilities to helping organizations act on emerging threats before they result in security incidents. "With nearly half of all breaches involving third parties, iCOUNTER is addressing one of cybersecurity's most urgent challenges: the threats emerging across third-party ecosystems, where organizations have the least visibility and control," FitzPatrick said. His appointment adds financial leadership experience from companies that have navigated substantial growth, complex capital structures and changing market conditions. At SimpliSafe, which he joined in 2022, FitzPatrick managed financial operations, capital strategy and long-term growth initiatives. The company's consumer security business provided experience in a technology-driven market where recurring customer relationships and operational scale are central to financial performance. Before SimpliSafe, FitzPatrick served as executive vice president and CFO of Madison Square Garden Entertainment. During his tenure, he helped guide the company through the COVID-19 pandemic and supported strategic initiatives including the acquisition of MSG Networks and the launch of Sphere Las Vegas. He previously served as deputy CFO of WeWork, where he participated in scaling the business and securing more than $10 billion in equity and debt financing. Earlier in his career, FitzPatrick held senior finance positions at Time Warner Cable, including CFO of Residential Services, as well as leadership roles at AOL and Citigroup. That background gives iCOUNTER an executive familiar with capital planning, organizational expansion and financial oversight across businesses operating under different commercial models. Watters said FitzPatrick's experience will be important as iCOUNTER works to convert growing demand for third-party cybersecurity capabilities into sustained business expansion. "Mark has spent his career helping category-defining companies scale, and he understands what it takes to turn rapid growth into durable, disciplined performance," Watters said. The company is developing its position within a cybersecurity market where third-party risk management, threat intelligence and security operations are increasingly interconnected. Historically, third-party risk management has relied heavily on vendor assessments, questionnaires and periodic compliance reviews. iCOUNTER's platform is designed to supplement those processes with continuous intelligence collection and threat response capabilities that address risks as they emerge. CTOS combines third-party risk intelligence, continuous monitoring, Third-Party Detection and Response (TPDR), and counter threat operations within a unified system. The platform is intended to help security teams identify adversary activity, evaluate risks earlier and coordinate remediation across external business relationships. This approach reflects a shift in cybersecurity purchasing priorities toward technologies that connect risk visibility with operational action. For organizations managing large networks of suppliers and technology partners, the ability to assess and respond to threats across those relationships can be as important as protecting internal systems. FitzPatrick's financial leadership will support iCOUNTER's efforts to expand that platform across enterprise and government markets while developing the financial infrastructure needed for a larger organization. The appointment also signals a focus on balancing commercial expansion with financial discipline as iCOUNTER competes in the evolving market for third-party security intelligence and response technology.

Warsaw Home Bathroom
Sep 18th, 2026
Awards for the Home industry and Japanese minimalism in the bathroom.

Awards for the Home industry and Japanese minimalism in the bathroom. September 2026 brings two pieces of news that show where the bathroom fittings market is heading: on one hand, a new independent awards program is emerging to recognize innovation across the entire home furnishings segment, and on the other, one of the sanitary giants is betting on small but carefully designed accessories. Here's what it means for the industry. Warsaw Home Bathroom · weekly review · 2026-09-18 01 · Awards and Recognitions Home Innovation Awards launches - bathroom and wellness on the podium. On September 17, the winners of the first edition of the Home Innovation Awards [1] were announced - an independent awards program covering the entire home furnishings sector, from kitchen and cleaning, through space organization, to bedroom and bathroom. The Best Overall Home Innovation award went to SimpliSafe, the Home Innovation Company of the Year title went to Avocado Green Mattress, and the Home Innovation Solution of the Year award was given to Sonos. Ecobee was honored as Home Sustainability Company of the Year. In the bedroom and bathroom category, winners included Quince (bedding product of the year), Purple (pillow of the year), and Eight Sleep (product of the year in the sleep comfort category) - showing that the organizers treat wellness and rest as a natural extension of the bathroom zone. As Travis Grant, the program's managing director, pointed out, the home has become more multifunctional and important to users than ever before, and the awards are meant to spotlight the innovations that genuinely improve quality, safety, and everyday comfort. For manufacturers and distributors in the bathroom industry, this is a signal that it's worth keeping an eye on this initiative right from its first edition - new, well-designed awards programs quickly become a benchmark for brand building and customer communication. 02 · Product News TOTO bets on accessories: L Series takes on the Indian market. The second story takes Warsaw Home Bathroom to India, where TOTO India has unveiled its new L Series bathroom accessories line [2]. That's as many as 19 products - towel holders, glass shelves, soap dishes, toilet paper holders, and toilet brushes - priced from 1,600 to 12,000 rupees. The brand consistently leans into a minimalist aesthetic inspired by Japanese design: the form is meant to be clean, the function obvious, and the whole collection easy to integrate into a cohesively designed bathroom. The new line complements TOTO's earlier sanitary ranges and fits into the season of interior refreshes ahead of the holidays - a time when Indian consumers are eager to invest in home finishing details. As Shiozawa Kazuyuki, Managing Director of TOTO India, noted, every accessory element is meant to play a specific role in building a cohesive and comfortable bathroom experience. This is yet another example of a broader trend: for years, Japanese sanitary manufacturers have been developing not just their flagship products - ceramics or fittings - but also full accessory ecosystems that let customers complete a bathroom's look down to the smallest detail. It's a segment that is just as visible at trade fair booths in Europe, where customers are increasingly looking for "complete" solutions rather than standalone products. What does this mean for the industry? Both stories, though seemingly unrelated - a global awards program and a local product launch - point in the same direction: the bathroom is no longer treated as a separate, technical room, but is becoming part of a broader story about comfort, wellness, and the aesthetics of the entire home. Companies that understand this are already building an advantage today - whether through participation in new industry programs or through the consistent development of product lines. Want to see live how these trends translate into the offerings of sanitary, furniture, and wellness manufacturers? Join Warsaw Home Bathroom at Warsaw Home Bathroom - the International Bathroom Equipment Fair, where you'll meet brands building their position in the very spirit of award-winning innovation and carefully designed details. Invitation From award-winning wellness innovations to carefully designed bathroom accessories - you'll see the very same trends live at Warsaw Home Bathroom. There you'll meet sanitary, furniture, and finishing manufacturers who are building their offerings in the spirit of functionality, aesthetics, and attention to detail. Save the date and find out who is setting the direction for the bathroom industry this year. Warsaw Home Bathroom - Targi Łazienkowe Footnotes.

PR Newswire
Sep 15th, 2026
SimpliSafe(R) launches Video Doorbell Series 2 to help stop crime before it reaches your front door.

SimpliSafe(R) launches Video Doorbell Series 2 to help stop crime before it reaches your front door. Sep 15, 2026, 09:15 ET New video doorbell combines 2K clarity and a head-to-toe view with AI-powered detection and live agent intervention BOSTON, Sept. 15, 2026 /PRNewswire/ - SimpliSafe(R), maker of award-winning smart home security systems, today announced the SimpliSafe(R) Video Doorbell Series 2, its most advanced video doorbell yet designed to help stop crime before it starts. When paired with SimpliSafe(R) Active Guard Outdoor Protection, the new doorbell brings live agent crime deterrence directly to the front door. The Video Doorbell's AI-powered camera can detect potential threats and alert live, U.S.-based security agents, who can see, speak to, and attempt to deter potential intruders and package thieves. SimpliSafe's agents can use the camera's video, two-way audio and loud siren to help prevent crime - all while requesting police dispatch and capturing video evidence.[1] "We believe that a video doorbell should do more than simply record what happened and alert you after the fact," said Rebecca Zavin, Chief Product and Technology Officer, SimpliSafe. "With Video Doorbell Series 2, we're expanding our portfolio of products that can help prevent crime. This is another step toward making home security more proactive, giving homeowners greater confidence that their home and loved ones are safe, even when they're away." See Every Detail. Protect What Matters. With sharper video, smarter detection,[2] and instant alerts, the Video Doorbell Series 2 helps customers stay informed and in control the moment people or packages arrive.[4] When paired with SimpliSafe(R) Active Guard Outdoor Protection, the doorbell enables trained security agents to remain on alert and take action to keep package thieves and intruders away before an incident escalates. The Video Doorbell Series 2 delivers enhanced 2K resolution and an expanded head-to-toe view, providing a sharper, more complete picture of visitors, package deliveries and other activity at the door - day or night.[2,4] The doorbell's enhanced two-way audio makes it easier to communicate with individuals at the doorway, while up to five seconds of pre-event capture records the moments leading up to an event for fuller context on what happened.[3] The new doorbell also adds dual-band Wi-Fi (2.4 GHz and 5 GHz) for more flexible connectivity. Featuring Smart AI, the Video Doorbell Series 2 can detect people, packages, and vehicles (vehicle detection coming soon).[4] Customers can use customizable Activity Zones to focus on the areas that matter most and ignore the ones that don't, like road traffic or neighboring yards. The Video Doorbell's sleek design pairs a black front-face housing with a white LED ring for maximum contrast, while color-coded status lights distinguish when a monitoring agent (amber) or homeowner (blue) is speaking so there's no ambiguity when the camera is active. Sized for standard 4-inch vinyl siding, included adapters enable flush, adjustable mounting on most homes without custom fitting. The Video Doorbell's UV and weather-resistant matte finish helps prevent fading over the device's lifespan. The Video Doorbell Series 2 was also designed with privacy and customer control in mind, including clear controls over what is recorded and shared. Through the SimpliSafe App, customers can customize their camera settings and alerts and, with select monitoring plans, choose whether to create a library of familiar faces that help SimpliSafe's professional monitoring agents know who should be expected to be on their property, such as an in-law, a neighbor, or a dog walker.[5] Pricing & Availability The SimpliSafe(R) Video Doorbell Series 2 is available now for $199.99 at SimpliSafe.com and at select retailers. The Video Doorbell requires a SimpliSafe(R) Base Station and Keypad and an existing wired doorbell setup with a mechanical or digital chime and a compatible transformer. The Video Doorbell Series 2 can be used as part of a SimpliSafe security system with or without a professional monitoring plan. To access SimpliSafe(R) Active Guard Outdoor Protection, customers can choose between two monitoring plans: Pro ($49.99/month) and Pro Plus ($79.99/month). Additional details about SimpliSafe monitoring plans can be found here. SimpliSafe's Privacy Promise can be found here. [1] Requires professional monitoring plan with SimpliSafe(R) Active Guard Outdoor Protection and the Video Doorbell Series 2. [2] Compared to the SimpliSafe(R) Video Doorbell Pro. [3] Available on all paid plans except Standard. Up to 5 seconds of pre-event video capture. [4] People and package detection are available on all paid plans except Standard. Vehicle detection is coming soon, also to paid plans except Standard. [5] Available with Pro and Pro Plus monitoring plans. Customers in restricted areas (TX, IL and Portland, OR) are still able to use SimpliSafe(R) Active Guard Outdoor Protection. Face matching will be disabled and agents manually review to determine if there's a match to a saved familiar face. About SimpliSafe SimpliSafe fundamentally changed the alarm industry, pioneering a new way to make home the safest place on earth for everyone. Founded in 2006, SimpliSafe is celebrating its 20th anniversary, growing to protect millions of people while remaining committed to its founding goal: to make every home secure. SimpliSafe has been named the number one home security pick by several highly esteemed publications and has been named a Best Home Security System by U.S. News & World Report for 8 years running. Learn more about SimpliSafe's advanced home security products and services at SimpliSafe.com. SOURCE SimpliSafe

The Verge
Sep 15th, 2026
This doorbell camera lets a human security guard watch your front door.

This doorbell camera lets a human security guard watch your front door. SimpliSafe brings its Active Guard live monitoring to its new video doorbell. by Jennifer Pattison Tuohy Sep 15, 2026, 6:36 AM PDT If you buy something from a Verge link, Vox Media may earn a commission. See our ethics statement. Image: Simplisafe Jennifer Pattison Tuohy is a senior reviewer with over twenty years of experience. She covers smart home, IoT, and connected tech, and has written previously for Wirecutter, Wired, Dwell, BBC, and US News. DIY home security company SimpliSafe is bringing its AI-powered proactive security feature to the front door. The new SimpliSafe Video Doorbell Series 2 launches today for $199.99 and works with the company's Active Guard Outdoor Protection (starting at $49.99 a month). This combines AI analysis with live agents to detect potential threats and respond proactively. When the camera detects suspicious activity - using a combination of on-device AI, cloud-based computer vision, and facial recognition - a SimpliSafe monitoring agent can drop in on the camera to "see, speak to, and attempt to deter potential intruders and package thieves," according to the company. Image: SimpliSafe The SimpliSafe Video Doorbell Series 2 is a wired doorbell with 2K resolution, a 10x zoom, a 150-degree head-to-toe view, two-way audio, and a built-in siren. It has smart alerts for people and packages, up to five seconds of pre-roll video, and supports dual-band Wi-Fi. The doorbell requires a SimpliSafe base station and keypad and works with any monitored SimpliSafe plan. It can also be used with a self-monitored plan with video recording. Active Guard was launched in 2023 on SimpliSafe's indoor camera, arrived on outdoor cameras in 2024, and is now available on the company's newest doorbell camera. The feature is opt in, and the agent can only view live footage when the system is armed and has been triggered. Active Guard requires a Pro or Plus SimpliSafe monitoring plan starting at $49.99 a month. In addition to potentially deterring intruders, SimpliSafe says the system can provide emergency services with more accurate information. The company has published a privacy page detailing how the system works, including that the footage is encrypted (at rest and in transit, not end-to-end) and that it "won't share camera footage with law enforcement unless required by law." Color-coded LED status lights on the doorbell indicate when a monitoring agent (amber) or homeowner (blue) is speaking, and you can create a library of familiar faces so the monitoring agent doesn't scare the bejeezus out of your dog walker. Ring offers a similar proactive security feature called Virtual Guard that works with its Ring Alarm system for $99 a month. Having a human be able to see and verify whether there's any actual danger at your home and potentially act on it has value, especially if you live in an area where false alarms incur fines, but for most people this feels like overkill. Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates. * Jennifer Pattison Tuohy Jennifer Pattison Tuohy Sep 14 8 Jennifer Pattison Tuohy Sep 11 25 Jennifer Pattison Tuohy Aug 26 5 The Verge daily. A free daily digest of the news that matters most.

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