Simply Business

Simply Business

Online platform for SME insurance products

Overview

Simply Business provides a digital marketplace for UK business insurance focused on small businesses and landlords. The platform lets customers obtain quotes from trusted insurers and buy policies online, covering needs such as public liability, professional indemnity, employers’ liability, and specialized covers like tool or van insurance. The product works by aggregating quotes from insurers and enabling immediate purchase and policy management, including quick adjustments as business needs change. The company differentiates itself by targeting the specific requirements of small businesses and landlords, offering a wide range of coverages through a user-friendly online platform with fast, flexible insurance solutions. Its goal is to simplify buying insurance for small business owners and landlords, connecting them to appropriate policies while earning commissions from insurers and potential fees for premium features.

About Simply Business

Simplify's Rating
Why Simply Business is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consumer Software

Enterprise Software

Financial Services

Company Size

501-1,000

Company Stage

Acquired

Total Funding

$490M

Headquarters

London, United Kingdom

Founded

2000

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Simplify's Take

What believers are saying

  • April 23 2026 ChatGPT launch creates new acquisition inside OpenAI's consumer funnel.
  • May 21 2026 Allianz UK added product liability, employers' liability, and tools cover.
  • July 2026 Elevate Specialty added cyber insurance for hacking, breaches, and fraud.

What critics are saying

  • Travelers owns Simply Business, so strategy and capital allocation sit in Hartford, not London.
  • Insurance is commoditizing: Allianz, Elevate, and 22-brand comparison erode pricing power.
  • If ChatGPT and search surface carriers directly, broker traffic collapses by 2027.

What makes Simply Business unique

  • Simply Business spans 22 insurer brands, giving SMEs broad quote comparison and choice.
  • Its April 2026 ChatGPT app pushes instant indicative pricing inside conversational search.
  • One million UK customers on 18 June 2026 signal strong small-business trust.

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Funding

Total Funding

$490M

Above

Industry Average

Funded Over

1 Rounds

Acquisition funding comparison data is currently unavailable. We're working to provide this information soon!
Acquisition Funding Comparison
Coming Soon

Benefits

Hybrid Work Options

Mental Health Support

Flexible Parental Leave

Paid Sabbatical

Life Event Leave

Professional Development Budget

Competitive Salary

Performance Bonus

401(k) Company Match

Private Medical Insurance

Health Cash Plan

Paid Vacation

Life Assurance

Flexible Benefits Scheme

Remote Work Options

Growth & Insights and Company News

Headcount

6 month growth

3%

1 year growth

3%

2 year growth

4%
Insurance Edge
Jul 20th, 2026
Simply Business teams up with Elevate Specialty.

Simply Business teams up with Elevate Specialty. The latest partnership news update for you; Simply Business, one of the UK's largest insurance providers for small businesses and landlords, today announced a new partnership with ElevateSpecialty, a technology-enabled Managing General Agent (MGA). As the latest addition to Simply Business's panel of insurers, Elevate Specialty expands the digital broker's insurance offering for its one million customers, giving them the opportunity to add cyber insurance to their existing cover. Elevate Specialty's cyber protection insurance is designed to help small businesses manage the financial, operational and reputational impact of cyber events. The product covers hacking, data breaches and fraud, and includes cyber crime, data breach expenses, cyber liability and expert helpline access for guidance, triage and recovery assistance. Julie Fisher, UK CEO at Simply Business, said "For small and micro businesses, cyber threats are a rapidly growing concern, and navigating those risks can be daunting. By partnering with Elevate Specialty, we are making it simpler for our customers to add cyber insurance directly to their existing policies so they can better protect their businesses from the impact of online attacks." Mickey Attia, CEO of Elevate Specialty Limited, said "We're excited to partner with Simply Business, who has built genuine trust with one million customers across more than 1,700 trades and professions. Bringing our cyber product to that community means we can put meaningful, accessible protection in the hands of small business owners, many of whom don't have dedicated IT teams or enterprise-level budgets."

Insurance Edge
May 22nd, 2026
Simply Business teams up with Allianz UK.

Simply Business teams up with Allianz UK. The latest partnership news from Simply Business; Simply Business, one of the UK's largest insurance providers for small businesses, today announces a new partnership with general insurer, Allianz UK. The latest addition to the digital broker's panel of insurers, the partnership expands Simply Business's insurance offering for its small and micro business customers. Allianz UK, part of Allianz Group, one of the world's leading insurers and asset managers will offer a number of products via Simply Business's platform - including product liability, employers' liability, and tools cover - with the aim of further expanding the partnership later this year. SMEs will now be able to choose from up to 22 brands across the digital broker's panel of leading insurers. Underpinned by its unique technology platform and commitment to putting customers at the heart of all decisions, Simply Business celebrated its 20th anniversary in 2025. The digital broker now offers insurance to nearly one million small business and landlord customers in the UK, across more than 1,500 different trades and professions. Julie Fisher, UK CEO at Simply Business, said "Insurance Group is delighted to announce its partnership with Allianz - this partnership continues its commitment to delivering simplicity, choice, and value to small business owners when researching and buying insurance. "Insurance Group know that running a small business takes an equal dose of pioneering spirit and hard work - and for over 20 years Insurance Group has been on a mission to make the insurance experience as simple and fair as possible for this community by harnessing the power of data and technology. "Partnering with a leading insurer like Allianz - who share our passion for the audience and bring a wealth of experience offering products that meet their needs - only strengthens our offering. We're pleased that our SME customers can now access their products via our panel of up to 22 insurance brands." Eibhlin Swan, Director of Digital Trading, Allianz UK commented: "Small businesses need insurance that's easy to buy, flexible, and built around the realities of running a business. Partnering with Simply Business allows us to bring Allianz's expertise and breadth of cover to a digital platform that is already doing a great job of putting customers first. Together, we're making it simpler for SMEs to access protection that meets their needs as they grow and evolve."

IFA Magazine
Jan 21st, 2025
London Tops Leaderboard As Highest Growth Buy To Let Market In The Uk

At the start of a pivotal year for the UK’s private rental market, Simply Business, one of the UK’s largest providers of small business and landlord insurance, has analysed over 100,000 landlord insurance policies to uncover the UK’s buy-to-let property hotspots, and point to top investment opportunities for existing, or aspiring, landlords in 2025.The data reveals a dramatic re-shuffle in the buy-to-let leaderboard. London has bounced back as the buy-to-let capital of the UK, with 13% growth in new buy-to-let landlords between 2023-2024, compared to just 4.11% growth the previous year. After stuttering in 2023, London’s strong continued tenant demand and the broad array of property types buoyed the market once more last year.While Glasgow topped the chart in 2022-2023 with 11.95% growth, last year saw it fall back to the bottom of the board, with a much more conservative 7% growth in new policyholders.Mike Harvey, Landlord in London with 25 years’ experience in the market said “The London rental market is performing very well. It’s straightforward to find good tenants, and rental incomes remain strong. As a landlord, I’m also finding that insurers are very competitive at the moment, and I have easy access to a wide range of tradespeople who are always quick to respond when I need help with my properties. We have a 2-unit block and have found these to be the least hassle, with the nicest tenants and best investment return – so we’re very pleased with this position for the short and long term.”UK’s buy to let hotspots2024 Ranking City Region Annual growth* 2023 Ranking 1 London South East 13.00% 10 2 Birmingham West Midlands 12.00% 6 3 Leicester East Midlands 12.00% 5 4 Leeds Yorkshire 11.00% 3 5 Manchester North West 10.00% 7 6 Nottingham East Midlands 10.00% 2 7 Bristol South West 9.00% 4 8 Edinburgh Scotland 9.00% 9 9 Liverpool North West 8.00% 8 10 Glasgow Scotland 7.00% 1 *difference in new Simply Business landlord insurance policies between 2023 and 2024Regulation to reshape the marketNotably, London is also home to the largest group of multi-property landlords in the UK – followed by Manchester, Birmingham and Nottingham

Insider Media
Dec 30th, 2024
Sensory-friendly clothing company co-founded by 11-year-old wins growth grant

A Derby-based sensory-friendly clothing company has been selected from more than 17,000 UK-wide applicants to win a £25,000 grant.

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