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Simply Business

Online platform for SME insurance products

Overview

Simply Business provides a digital marketplace for UK business insurance focused on small businesses and landlords. The platform lets customers obtain quotes from trusted insurers and buy policies online, covering needs such as public liability, professional indemnity, employers’ liability, and specialized covers like tool or van insurance. The product works by aggregating quotes from insurers and enabling immediate purchase and policy management, including quick adjustments as business needs change. The company differentiates itself by targeting the specific requirements of small businesses and landlords, offering a wide range of coverages through a user-friendly online platform with fast, flexible insurance solutions. Its goal is to simplify buying insurance for small business owners and landlords, connecting them to appropriate policies while earning commissions from insurers and potential fees for premium features.

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About Simply Business

Simplify's Rating
Why Simply Business is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consumer SoftwareEnterprise SoftwareFinancial Services

Company Size

501-1,000

Company Stage

Acquired

Total Funding

$490M

Headquarters

London, United Kingdom

Founded

2000

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Simplify's take

What believers are saying

  • Simply Business reached one million UK customers on June 18, 2026.
  • The July 2026 Elevate Specialty deal adds cyber insurance cross-sell.
  • Julie Fisher and Kulchetan Sanga arrived in 2024 and 2026, sharpening execution.

What critics are saying

  • Travelers owns Simply Business, so capital allocation follows group priorities, not broker independence.
  • Every carrier partner can bypass Simply Business and sell direct.
  • A cyber claim surge or pricing war can crush margins before 2027 renewal cycles.

What makes Simply Business unique

  • Simply Business spans 1,700 trades, turning niche underwriting into scale economics.
  • Its panel reached 22 insurers after Allianz UK joined in 2026.
  • Premium Credit renewed a six-year API partnership, strengthening seamless payment and retention.

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Funding

Total Funding

$490M

Above

Industry Average

Funded Over

1 Rounds

Acquisition funding comparison data is currently unavailable. We're working to provide this information soon!
Acquisition Funding Comparison Coming Soon

Benefits

  • Hybrid Work Options
  • Mental Health Support
  • Flexible Parental Leave
  • Paid Sabbatical
  • Life Event Leave
  • Professional Development Budget
  • Competitive Salary
  • Performance Bonus
  • 401(k) Company Match
  • Private Medical Insurance
  • Health Cash Plan
  • Paid Vacation

Growth & Insights and Company News

6 month growth

0%

1 year growth

3%

2 year growth

4%
Insurance Business
Oct 20th, 2026
Insurance moves: Chaucer, Berkshire Hathaway, Simply Business and Gallagher.

Insurance moves: Chaucer, Berkshire Hathaway, Simply Business and Gallagher. Chaucer names a new head of UK property and casualty, Berkshire Hathaway Specialty expands into Poland, while Simply Business and Gallagher also make moves 20 Oct 2026 This week's appointments span marine war risks, UK property and casualty underwriting, small business distribution, and a specialty insurer's expansion into Central and Eastern Europe. Chaucer appoints Ryan Cushway as head of UK property and casualty. Chaucer has appointed Ryan Cushway (pictured, left) as head of UK property and casualty, effective immediately, as it builds out a UK P&C proposition. Cushway joins from Sompo, where he was head of international and UK casualty. He previously held senior roles at Aspen in similar classes, and worked earlier at Liberty Specialty Markets. Paul Restarick, head of non-marine insurance at Chaucer, described the appointment as a significant investment in its property and casualty capabilities, and pointed to the scale of capacity Chaucer is deploying. A new UK P&C build from a well-capitalised specialty group adds capacity for brokers. In a soft commercial market, though, a new entrant is likely to compete hard on price and terms, and brokers should watch how Chaucer's appetite develops. Berkshire Hathaway names Carsten Keune country manager for Poland. Berkshire Hathaway Specialty Insurance (BHSI) has entered the Polish market and appointed Carsten Keune (pictured, right) as country manager for Poland. He will lead BHSI's business in Poland and Central and Eastern Europe. Andreas Krause, head of DACH at BHSI, said Keune was well placed to establish the insurer's presence in Poland. Across the region, BHSI offers property, casualty, construction, energy, executive and professional lines, marine and multinational cover. For London brokers placing multinational programmes with Polish or Central and Eastern European exposures, BHSI's local presence adds another capacity option for fronting and local policies. Simply Business makes two appointments. Digital broker Simply Business has appointed Kulchetan Sanga as UK chief commercial officer and Mark Potter as managing director of its in-house managing general agent (MGA). Sanga will lead the commercial function, covering partnerships, product strategy and customer propositions. He has held senior roles at price comparison sites and media organisations, and has experience scaling consumer finance platforms. Potter has more than 20 years in insurance, scaling MGA and underwriting businesses and securing insurer and reinsurance capacity. UK chief executive Julie Fisher said the in-house MGA had long been a key driver of profitable growth and innovation. Simply Business reached one million UK customers earlier this year and has grown its customer base by more than 50% since 2020. Simply Business is a major competitor for small business and landlord customers. Strengthening its MGA and hiring a commercial chief with comparison site experience signals a push to grow both distribution and underwriting margin, adding pressure on brokers in the micro-SME segment. Gallagher names Darren Rowland executive director of hull and war risks. Gallagher has appointed Darren Rowland as executive director of hull and war risks in its global marine practice, based in London. He reports to Andrew James, managing director of marine. Rowland has more than 40 years of marine broking experience. He joins from specialist Lloyd's marine and energy broker ATL, where he was lead marine broker for seven years. Before that, he spent more than 20 years at Willis in senior marine broking roles in London and Hong Kong. James said hull and war cover was vital for the marine industry given current geopolitical uncertainty. "I have strong relationships with key stakeholders throughout the sector, including ship owners, charterers and global insurance markets, which puts us in a great position," said Rowland. War risk has become one of the most volatile parts of the marine market, with conflict driving rapid changes to listed areas, additional premiums and cover availability, as Insurance Business has reported in its coverage of the hidden insurance crisis from the Iran war. A veteran hull and war broker strengthens Gallagher in a class where relationships with underwriters matter more than ever.

Insurance Age
Oct 19th, 2026
Simply Business names ex-Go Compare MD Sanga as UK CCO.

Simply Business names ex-Go Compare MD Sanga as UK CCO. Simply Business has added a new UK chief commercial officer, and a managing director of its MGA, to its senior leadership team. Kulchetan Sanga, pictured, has joined the Top 100 UK Broker as UK CCO. His CV includes over four years at Go Compare featuring stints as CCO and MD. He left the aggregator in 2022. He succeeds Jodi Cartwright who had been in the post since September 2024, initially on an interim basis before taking it up permanently in April last year. RelatedTop 100 UK Brokers 2026: £150m - £200m of UK general insurance revenue Ex-Hiscox leader Jodi Cartwright named permanent UK CCO at Simply Business Cartwright You may also like.

Financial News
Aug 12th, 2026
Lucy Rigby returns as City minister in Treasury reshuffle.

Lucy Rigby returns as City minister in Treasury reshuffle. Lucy Rigby returns as City minister, formally appointed on 21 July 2026 to the dual brief of economic secretary to the Treasury and City minister, following a short spell as chief secretary to the Treasury. The move is a demotion. Rigby had stepped up to chief secretary in May, filling the vacancy left by Wes Streeting's resignation. She now reverts to the role she held for the best part of nine months under Keir Starmer. Rigby's record as City minister. According to Reuters, Rigby will oversee policy and regulation affecting banks, insurers, asset managers and fintech firms, and will act as the government's main point of contact with the City of London. Her first stint in the role generated goodwill among institutional investors. She accompanied Starmer on his state visit to China and earned a reputation as a trusted interlocutor between government and the Square Mile. During that earlier tenure, Rigby fronted a new tax relief on stamp duty for shares in newly listed companies. That relief, which has effect for agreements made on or after 27 November 2025, provides an exemption from the 0.5% Stamp Duty Reserve Tax charge on securities transfers for companies whose shares are newly listed on a UK regulated market, applying for a three-year period from the listing date. It was designed to encourage new listings at a time when UK capital markets have struggled to attract flotations. Before joining the Treasury in her previous role, Rigby served as Solicitor General for England and Wales from 2 December 2024 to 6 September 2025. She was appointed King's Counsel on 3 February 2025. Burnham's wider Treasury reshuffle. The reshuffle, overseen by Andy Burnham, has reorganised the Treasury team substantially. Angela Eagle has been promoted to environment secretary. Emma Reynolds, herself a former City minister, moves to chief secretary to the Treasury. Rachel Blake, the MP for Cities of London and Westminster, has left the government. Number 10 has not confirmed whether Torsten Bell will remain as pensions minister or whether Dan Tomlinson continues as the minister overseeing tax. Lord Jason Stockwood, the former director of Match.com and chief executive of Simply Business, will no longer serve as investment minister, the government confirmed. John Healey was appointed Chancellor of the Exchequer on 20 July 2026, taking over from Rachel Reeves. His most recent cabinet post before the chancellorship was Secretary of State for Defence, a role he held from 5 July 2024 to 11 June 2026. Burnham drew on Healey's earlier Treasury experience: according to BBC News, Healey served as a minister in the Treasury for five years between 2002 and 2007, firstly as economic secretary and then as financial secretary. Stuart Murray, who was tax minister before becoming chief secretary, is now financial secretary to the Treasury and paymaster general, with responsibility for regional growth, the British Business Bank and the National Wealth Fund. He takes over from Lord Spencer Livermore, a close ally of Reeves. The financial secretary's portfolio is also referred to as the growth minister brief. With Rigby back in post, the City's immediate focus shifts to whether she will press ahead with further capital markets reform and how the new team handles the legislative pipeline on financial services regulation.

Insurance Edge
Jul 20th, 2026
Simply Business teams up with Elevate Specialty.

Simply Business teams up with Elevate Specialty. The latest partnership news update for you; Simply Business, one of the UK's largest insurance providers for small businesses and landlords, today announced a new partnership with ElevateSpecialty, a technology-enabled Managing General Agent (MGA). As the latest addition to Simply Business's panel of insurers, Elevate Specialty expands the digital broker's insurance offering for its one million customers, giving them the opportunity to add cyber insurance to their existing cover. Elevate Specialty's cyber protection insurance is designed to help small businesses manage the financial, operational and reputational impact of cyber events. The product covers hacking, data breaches and fraud, and includes cyber crime, data breach expenses, cyber liability and expert helpline access for guidance, triage and recovery assistance. Julie Fisher, UK CEO at Simply Business, said "For small and micro businesses, cyber threats are a rapidly growing concern, and navigating those risks can be daunting. By partnering with Elevate Specialty, we are making it simpler for our customers to add cyber insurance directly to their existing policies so they can better protect their businesses from the impact of online attacks." Mickey Attia, CEO of Elevate Specialty Limited, said "We're excited to partner with Simply Business, who has built genuine trust with one million customers across more than 1,700 trades and professions. Bringing our cyber product to that community means we can put meaningful, accessible protection in the hands of small business owners, many of whom don't have dedicated IT teams or enterprise-level budgets."

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