Sirius XM Radio

Sirius XM Radio

Subscription-based satellite radio and streaming

Overview

SiriusXM provides satellite radio and online streaming of music, sports, news, and talk content to North American listeners on a subscription basis, with occasional advertising on some channels. It delivers live broadcasts and on-demand shows through satellite and internet streams, plus exclusive programming and artist- or event-specific channels; in cars, it partners with manufacturers to embed the service in infotainment systems. It differentiates itself through exclusive content and partnerships, such as being the audio broadcaster for the Masters Tournament and offering artist-specific channels like Bob Marley and Jimi Hendrix. Its goal is to grow its subscriber base and advertising revenue by offering a wide range of premium audio entertainment and easy access across platforms.

About Sirius XM Radio

Simplify's Rating
Why Sirius XM Radio is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Automotive & Transportation

Consumer Software

Entertainment

Company Size

5,001-10,000

Company Stage

IPO

Headquarters

New York City, New York

Founded

2008

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Simplify's Take

What believers are saying

  • Q2 2026 revenue hit $2.16 billion, and free cash flow stayed strong.
  • Self-pay churn reached a record low 1.5% in Q1 2026.
  • YouTube audio inventory could expand SiriusXM Media reach to 255 million listeners.

What critics are saying

  • Delaware litigation over Liberty transactions continues after the July 1, 2026 appeal denial.
  • Howard Stern cut roughly a dozen staffers on July 15, 2026, signaling cost pressure.
  • Self-pay additions weakened in 2026, and audio rivals keep stealing younger drivers.

What makes Sirius XM Radio unique

  • SiriusXM Media became YouTube’s exclusive U.S. audio ad representative on April 22, 2026.
  • Its in-car satellite distribution still reaches millions of dashboards no streaming rival owns.
  • Exclusive sports and talent programming, including Masters coverage, keeps premiums defensible.

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Funding

Total Funding

$4.6B

Above

Industry Average

Funded Over

6 Rounds

Post IPO Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Post IPO Debt Funding Comparison
Coming Soon

Benefits

Medical

Dental

Vision

Short and Long Term Disability

Life Insurance

Flex Spending Account

Veterinary Pet Insurance

Employee Assistance Plan

401K with employer match

Paid Time Off

Paid Parental Leave

Pre-Tax Commuter Benefits

Identity Theft Protection Benefit

Free SiriusXM, Pandora and Stitcher listening accounts

Stock Price

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Yahoo Finance
Jul 30th, 2026
Sirius XM beats Q2 revenue expectations with $2.16B but misses on profit, stock falls

Sirius XM reported second-quarter 2026 results that exceeded revenue expectations but missed on earnings, causing the stock to decline. The satellite radio company posted revenue of $2.16 billion, up 1% year on year and beating analyst estimates of $2.14 billion. However, GAAP earnings per share came in at $0.70, falling 10.8% short of the $0.78 consensus estimate. Adjusted EBITDA of $691 million beat expectations by 5.1%, with a 32% margin. The company added subscribers, reaching 38.47 million, up from 30.24 million a year earlier. Operating margin improved to 21.9% from 17.1% in the prior-year quarter, whilst free cash flow margin rose to 27.5% from 18.8%. Analysts expect Sirius XM's revenue to remain flat over the next 12 months.

Yahoo Finance
Jun 12th, 2026
SiriusXM stock up 26% as YouTube audio ad deal expands reach to 255M listeners

Sirius XM stock has returned 26% over the past year, outperforming the S&P 500's 22% gain, driven by a major strategic shift beyond its traditional car-based model. In April 2026, the satellite radio company announced it would become YouTube's exclusive US advertising representative for audio inventory, expanding its reach to 255 million monthly listeners. CEO Jennifer Witz positioned the move as transforming Sirius XM into a central player in digital audio advertising, rather than just a subscription content provider. The company's core business also showed improvement, with first-quarter 2026 self-pay churn hitting a record low of 1.5%. However, management expects modestly lower self-pay net additions for the full year compared to 2025. The stock was added to the S&P MidCap 400 in June 2026.

Yahoo Finance
May 8th, 2026
Sirius XM surges 17% on YouTube partnership and analyst upgrade to $46

Sirius XM shares rallied 16.7% in April, driven by a new partnership with Alphabet's YouTube and an analyst upgrade, according to S&P Global Market Intelligence. On 22 April, Sirius XM announced advertisers would be able to purchase audio-focused YouTube inventory through its SiriusXM Media platform starting this autumn. The deal prompted Rosenblatt analyst Barton Crockett to upgrade the stock from neutral to buy, raising his price target from $24 to $46. Crockett cited the YouTube partnership as validation of Sirius' advertising technology and noted potential value in the company's satellite spectrum assets. Sirius also reported first-quarter earnings on the final day of April, beating expectations with 1% revenue growth and 6% adjusted EBITDA growth, whilst free cash flow more than tripled.

Yahoo Finance
May 5th, 2026
Buffett's Berkshire holds three stocks under $30 with strong cash flows and high yields

Warren Buffett's Berkshire Hathaway has declined 6.79% year to date, prompting scrutiny of its individual holdings, particularly those under $30 that offer accessible entry points for retail investors. Kraft Heinz trades at $22.42 with an 11x forward P/E and 7.06% dividend yield. The packaged food giant delivered $3.66 billion free cash flow in FY2025, up 15.85%, though volume declined 4.7 percentage points in Q4. New CEO Steve Cahillane has committed $600 million to marketing and R&D whilst pausing a planned separation. Sirius XM trades at $26.77, up 35.53% year to date, with a forward P/E of 9 and 3.97% yield. The satellite radio and streaming operator reaffirmed $1.35 billion free cash flow guidance and secured an exclusive US audio advertising partnership with YouTube launching autumn 2026.

Yahoo Finance
May 4th, 2026
Sirius XM Q1 earnings beat estimates at 72 cents per share, revenues rise to $2.09B

Sirius XM Holdings reported first-quarter 2026 earnings of 72 cents per share, beating the Zacks Consensus Estimate of 70 cents by 2.86%. The company posted earnings of 59 cents per share in the year-ago quarter. Total revenues rose 1.1% year over year to $2.09 billion, surpassing consensus estimates by 0.89%. Subscriber revenues increased 0.62% to $1.61 billion, whilst advertising revenues grew 3.3% to $407 million. The company's standalone segment revenues climbed 1% to $1.59 billion, driven by pricing actions. However, the total subscriber base declined 0.3% year over year to 32.78 million, with a net loss of 148,000 subscribers in the quarter. The Pandora and Off-Platform segment saw revenues increase 3% to $501 million. Shares edged up 1% following the announcement.

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