S

Sirius XM Radio

Subscription-based satellite radio and streaming

Overview

SiriusXM offers satellite radio and online streaming that brings music, sports, news, and talk content to listeners in North America through monthly or annual subscriptions, plus advertising on some channels. It works by delivering live broadcasts and on-demand shows via satellite and internet streams, with exclusive programming and artist- or event-focused channels, and it partners with car manufacturers to embed its service in in-car entertainment. Its edge comes from exclusive content and partnerships, such as being the audio broadcaster for major events like the Masters and running artist-specific channels, alongside curated content for holidays and special occasions. The company aims to grow its subscriber base and advertisers by providing a broad, easy-to-access catalog of premium audio entertainment and partnerships that enhance the listening experience.

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About Sirius XM Radio

Simplify's Rating
Why Sirius XM Radio is rated
C+
Rated B on Competitive Edge
Rated C on Growth Potential
Rated C on Differentiation

Industries

Automotive & TransportationConsumer SoftwareEntertainment

Company Size

5,001-10,000

Company Stage

IPO

Headquarters

New York City, New York

Founded

2008

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Simplify's take

What believers are saying

  • SXM-11 entered service September 2026, extending the fleet refresh through SXM-12.
  • Jennifer Witz targets $1.5 billion free cash flow next year with $100 million savings.
  • YouTube, Apple, Amazon, and SoundCloud partnerships expand advertising reach across 255 million listeners.

What critics are saying

  • Revenue growth stayed flat in 2026 while five-year returns trailed the market badly.
  • Streaming rivals and cheap ad-supported plans compress pricing before 2027 fleet capex relief.
  • If automakers drop default placement, SiriusXM loses distribution leverage and subscriber acquisition efficiency.

What makes Sirius XM Radio unique

  • September 2026 SXM-11 strengthened SiriusXM's North American satellite coverage and 360L reliability.
  • Sean Gibbons now leads product, technology, automotive, streaming, and ad tech integration.
  • Exclusive live sports, curated channels, and in-car distribution remain SiriusXM's durable moat.

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Funding

Total Funding

$4.6B

Above

Industry Average

Funded Over

6 Rounds

Post IPO Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Post IPO Debt Funding Comparison Coming Soon

Benefits

  • Medical
  • Dental
  • Vision
  • Short and Long Term Disability
  • Life Insurance
  • Flex Spending Account
  • Veterinary Pet Insurance
  • Employee Assistance Plan
  • 401K with employer match
  • Paid Time Off
  • Paid Parental Leave
  • Pre-Tax Commuter Benefits

Stock Price

Growth & Insights and Company News

6 month growth

0%

1 year growth

0%

2 year growth

0%
Yahoo Finance
Nov 4th, 2026
Berkshire Hathaway buys $27M more Sirius XM shares, lifting stake to 125.7 million

Berkshire Hathaway bought 924,281 more shares of Sirius XM across three days, according to a Form 4 filed November 3, 2026. The purchases, made on October 30, November 2, and November 3, cost about $26.9 million and lifted its stake to 125,731,398 shares. The buying began a day after Sirius reported third-quarter results. Revenue was flat at $2.153 billion, but the company raised its full-year guidance for the second straight quarter. Free cash flow rose 14% to $293 million, and the adjusted EBITDA margin widened to 32%. Risks remain. Pandora monthly users fell 7%, net leverage is 3.3 times adjusted EBITDA, and management expects a harder fourth quarter for subscribers. Sirius shares traded near $32.38 at last look.

MarketBeat
Nov 3rd, 2026
Sirius XM (NASDAQ:SIRI) stock gets price target trim from JPMorgan Chase & Co.

Sirius XM (NASDAQ:SIRI) stock gets price target trim from JPMorgan Chase & Co. November 3, 2026 Key points. * JPMorgan lowered Sirius XM's price target from $34 to $32 while maintaining a "neutral" rating, implying approximately 4.18% upside from the prior close. * Analyst sentiment remains mixed: nine analysts rate the stock a Buy, seven Hold, and three Sell, resulting in a consensus "Hold" rating and average target price of $32.92. * Sirius XM shares traded at $30.71, near their 52-week high, after the company reported quarterly EPS of $0.78 - slightly above estimates - while revenue of $2.15 billion declined 0.4% year over year. * Five stocks to consider instead of Sirius XM. Sirius XM (NASDAQ:SIRI - Get Free Report) had its target price lowered by equities researchers at JPMorgan Chase & Co. from $34.00 to $32.00 in a research report issued on Tuesday, Benzinga reports. The brokerage currently has a "neutral" rating on the stock. JPMorgan Chase & Co.'s price objective indicates a potential upside of 4.18% from the company's previous close. Several other analysts have also weighed in on SIRI. Citigroup restated a "sell" rating and set a $25.00 price target (up from $22.00) on shares of Sirius XM in a report on Friday, July 31st. Wolfe Research assumed coverage on Sirius XM in a research note on Wednesday, September 2nd. They set an "outperform" rating on the stock. William Blair raised Sirius XM to a "market perform" rating in a research report on Wednesday, September 2nd. Wells Fargo & Company increased their price objective on Sirius XM from $31.00 to $33.00 and gave the company an "equal weight" rating in a report on Friday. Finally, Benchmark reaffirmed a "buy" rating on shares of Sirius XM in a report on Wednesday, July 29th. Nine analysts have rated the stock with a Buy rating, seven have assigned a Hold rating and three have issued a Sell rating to the company. According to MarketBeat, the company currently has an average rating of "Hold" and a consensus target price of $32.92. Sirius XM stock performance. Sirius XM stock traded up $1.15 during midday trading on Tuesday, hitting $30.71. The stock had a trading volume of 3,113,324 shares, compared to its average volume of 4,792,390. The firm's fifty day moving average is $27.54 and its two-hundred day moving average is $26.21. The company has a market capitalization of $10.35 billion, a PE ratio of 12.60, a P/E/G ratio of 0.50 and a beta of 0.98. Sirius XM has a 52-week low of $19.76 and a 52-week high of $32.66. The company has a current ratio of 0.46, a quick ratio of 0.46 and a debt-to-equity ratio of 0.79. Discover more MarketBeat All Access Stock Market News Stock Screener Tool Sirius XM (NASDAQ:SIRI - Get Free Report) last issued its earnings results on Thursday, October 29th. The company reported $0.78 earnings per share (EPS) for the quarter, beating the consensus estimate of $0.77 by $0.01. The company had revenue of $2.15 billion for the quarter, compared to the consensus estimate of $2.16 billion. Sirius XM had a return on equity of 9.37% and a net margin of 10.23%. The firm's quarterly revenue was down .4% on a year-over-year basis. During the same quarter last year, the company earned $0.84 EPS. On average, research analysts forecast that Sirius XM will post 3.00 EPS for the current year. Insider buying and selling at Sirius XM. In other news, Director Jonelle Procope sold 16,672 shares of the business's stock in a transaction that occurred on Thursday, August 6th. The shares were sold at an average price of $29.97, for a total value of $499,659.84. Following the sale, the director directly owned 18,354 shares of the company's stock, valued at approximately $550,069.38. The trade was a 47.60% decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available at this hyperlink. 3.27% of the stock is currently owned by corporate insiders. Institutional investors weigh in on Sirius XM. A number of hedge funds have recently bought and sold shares of SIRI. Fifth Third Bancorp purchased a new position in Sirius XM in the first quarter valued at approximately $1,243,000. Aspen Grove Capital LLC purchased a new position in Sirius XM in the 1st quarter valued at $2,277,000. Bank of New York Mellon Corp lifted its position in Sirius XM by 7.8% in the first quarter. Bank of New York Mellon Corp now owns 2,177,761 shares of the company's stock valued at $50,263,000 after purchasing an additional 157,860 shares during the period. Dimensional Fund Advisors LP lifted its holdings in Sirius XM by 262.1% in the first quarter. Dimensional Fund Advisors LP now owns 6,301,181 shares of the company's stock valued at $145,426,000 after acquiring an additional 4,560,821 shares during the period. Finally, First Trust Advisors LP increased its holdings in Sirius XM by 154.6% in the first quarter. First Trust Advisors LP now owns 952,013 shares of the company's stock valued at $21,972,000 after buying an additional 578,103 shares in the last quarter. Institutional investors and hedge funds own 10.69% of the company's stock. About Sirius XM. Sirius XM Holdings Inc is a media and entertainment company that provides subscription-based audio programming through its SiriusXM service. The company delivers a broad range of commercial-free music, live sports, news, talk and entertainment programming, including exclusive channels, original shows and coverage of major events. SiriusXM content is distributed primarily through satellite radio and internet streaming. Subscribers can access the service in vehicles, through the SiriusXM mobile app and website, and on supported connected devices. This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to [email protected]. Before you consider Sirius XM, you'll want to hear this. MarketBeat keeps track of Wall Street's top-rated and best performing research analysts and the stocks they recommend to their clients on a daily basis. MarketBeat has identified the five stocks that top analysts are quietly whispering to their clients to buy now before the broader market catches on... and Sirius XM wasn't on the list. While Sirius XM currently has a Hold rating among analysts, top-rated analysts believe these five stocks are better buys. A strong long-term portfolio starts with companies that can survive recessions, inflation, changing consumer habits, and shifting market leadership. This report names seven blue-chip stocks across technology, retail, consumer staples, healthcare, networking, sporting goods, and utilities that offer investors a mix of stability, income, growth, and staying power. Continue following MarketBeat

Yahoo Finance
Nov 2nd, 2026
Sirius XM beats Q3 profit estimates with $2.15B flat revenue; analysts probe Companion plans

Sirius XM reported flat third-quarter revenue of $2.15 billion, in line with analyst estimates of $2.16 billion. Adjusted earnings per share were $0.90, beating the $0.79 forecast, while adjusted EBITDA reached $694 million against expectations of $664.8 million. The company ended the quarter with 38.37 million subscribers, in line with a year earlier. Chief executive officer Jennifer Witz said it delivered positive self-pay net additions, improved churn, and stable average revenue per user. Sirius XM expects full-year EBITDA of $2.65 billion at the midpoint, in line with analyst expectations. Its shares trade at $28.99, up from $27.32 before the earnings, giving it a market value of $9.76 billion. Analysts pressed management on Companion plans, the YouTube Audio advertising partnership, and fourth-quarter margins, which face pressure from targeted marketing investments.

The Music Universe
Nov 2nd, 2026
SiriusXM launches The Wu-Tang Clan Channel.

SiriusXM launches The Wu-Tang Clan Channel. The pop-up channel runs through December 1st. SiriusXM launches The Wu-Tang Clan Channel, presented by Rock The Bells Radio. The exclusive pop-up channel celebrates one of hip-hop's most influential groups and their lasting impact on music and culture. The channel will be available to subscribers on the SiriusXM app from November 4th through December 1st. The Wu-Tang Clan Channel takes listeners deep into the Wu-Tang universe, featuring classic anthems, essential album cuts, iconic solo projects, and live performances. Fans will also hear exclusive interviews with Wu-Tang Clan members, rare stories behind the music, and special programming available only on SiriusXM. The celebration extends to LL Cool J's Rock The Bells Radio, SiriusXM channel 43, where every Wednesday in November will be dedicated to all things Wu-Tang. These special Wu-Wednesdays will spotlight the group's more than three-decade career with music from their legendary catalog, exclusive commentary, behind-the-scenes insights, and personal reflections on the collective's influence and legacy. Members of Wu-Tang Clan will also sit down in front of a live audience at SiriusXM's Los Angeles studios for an exclusive Front Row Q&A event hosted by Peter Rosenberg on Thursday, November 12th. The full conversation will air Friday, November 13th at 6 pm ET on both LL Cool J's Rock The Bells Radio and The Wu-Tang Clan Channel and will be available afterwards on the SiriusXM app. In celebration of the pop-up channel, SiriusXM subscribers and fans can enter for a chance to win a pair of tickets to attend a special Front Row with Wu-Tang Clan. The Wu-Tang Channel, presented by Rock the Bells Radio, is a month-long celebration of one of hip-hop's most influential groups, as they celebrate Wu-Tang Clan Day in New York City, honoring the release date of their 1993 landmark debut album and their induction into the Rock & Roll Hall of Fame.

Music Business Worldwide
Nov 2nd, 2026
Pandora's monthly user base fell by 2.75m YoY in Q3, while SiriusXM's total revenue share and royalty costs rose to $726M.

Pandora's monthly user base fell by 2.75m YoY in Q3, while SiriusXM's total revenue share and royalty costs rose to $726M. November 2, 2026 Pandora's monthly active user base shrank by 2.75 million year-over-year in the third quarter of 2026. The streaming service had 38.81 million monthly active users (MAUs) at the end of September, down 6.6% from 41.56 million a year earlier. That's according to third-quarter results published by parent company SiriusXM on Thursday (October 29). The number of people paying for Pandora also fell over the same period. Self-pay subscribers across Pandora Plus and Pandora Premium totaled 5.51 million at the end of Q3, down 177,000 YoY. Ad-supported listener hours on Pandora dropped 10% YoY to 2.25 billion in the quarter. Across the whole of SiriusXM, consolidated revenues slipped from USD $2.159 billion in Q3 2025 to $2.153 billion. The company blamed the dip mainly on a 16% YoY fall in equipment revenue, which it attributed to the rising cost of memory components used in its radio hardware. SiriusXM's net income for the quarter rose 7% YoY to $317 million. Its revenue share and royalty costs increased by $5 million YoY to $726 million. That figure was equivalent to 33.7% of SiriusXM's total revenues in the quarter, up from 33.4% a year earlier, by MBW's calculation. The SiriusXM segment, which houses the company's satellite and streaming subscription service, accounted for $392 million of that total, up 2% YoY. Revenue share and royalties at the Pandora and Off-platform segment, by contrast, fell 1% YoY to $334 million. Alongside Pandora, that segment covers advertising SiriusXM sells on podcasts and other audio platforms, as well as its ad-tech business AdsWizz. Revenues at Pandora and Off-platform were $549 million in Q3, compared with $548 million a year earlier. Advertising revenue in the segment grew 1% to $419 million, which SiriusXM credited to podcasting, programmatic sales, and technology fees. The company said those gains were partly offset by lower music streaming ad sales on Pandora, as listening hours declined. Subscriber revenue in the segment fell 2% YoY to $130 million. SiriusXM said this was mainly the result of having fewer subscribers. SiriusXM CEO Jennifer Witz said the company's Q3 results showed it was "building a stronger, more durable SiriusXM." Witz pointed to steadier subscriber numbers at the SiriusXM service, rising listener engagement, and the additional advertising inventory the company has gained through its YouTube Audio partnership. The SiriusXM service added approximately 5,000 self-pay subscribers in Q3, compared with a net loss of 40,000 in the prior-year quarter. It ended September with 32.85 million total subscribers, of which 31.26 million were self-pay. Average monthly revenue per user (ARPU) at the service was $15.18, versus $15.19 in Q3 2025. SiriusXM also raised its full-year 2026 guidance for the second consecutive quarter, lifting its revenue, adjusted EBITDA, and free cash flow forecasts by $25 million each. It now expects full-year revenues of approximately $8.55 billion. CFO Zac Coughlin said a more efficient operating model and declining satellite capital spending put the company in a position to step up share buybacks in 2027. SiriusXM's 10-Q filing for the quarter, published on the same day, includes updates on two disputes with music rights organizations. The first is a lawsuit filed against Pandora in February 2024 by the Mechanical Licensing Collective (MLC). The MLC alleges that Pandora underpaid mechanical royalties on its free, ad-supported tier, which it argues qualifies as an interactive service. The 10-Q says the MLC also argues that Pandora should be paying additional mechanical royalties for its Pandora Plus tier. SiriusXM states in the filing that the MLC's claims "would require Pandora to have paid and continue to pay significantly higher royalties." The court denied the parties' cross-motions for summary judgment on September 30 and has yet to schedule a new trial date, according to SiriusXM. Judge Eli J. Richardson said in his order that it would be more efficient to resolve the contested issues at trial than to spend the court's resources deciding the motions. The MLC asked the court on October 14 to reconsider that order and grant it summary judgment or, failing that, to let both sides file new, shorter motions. As a further fallback, it asked the court to certify the order for an immediate appeal. In a response filed on Wednesday (October 28), Pandora opposed the MLC's request to be granted summary judgment outright. It did not oppose the court reconsidering the MLC's motion, however, provided the court also revisits its rejection of Pandora's own. Nor did it object to a fresh round of shorter motions, and it took no position on an immediate appeal. The second dispute involves BMI, which filed a rate court action against SiriusXM in September 2024. The performing rights organization asked the court to confirm that the license fees it had quoted to SiriusXM were reasonable, or otherwise to set reasonable rates. At the time, BMI President and CEO Mike O'Neill accused SiriusXM of "underpaying the creators of the music that drives the majority of their business." The filing also notes that SiriusXM currently operates under an interim license with BMI, and that the trial is set to begin on January 11, 2027. For subscribers billed directly by Pandora, Premium now costs $11.99 a month, up from $10.99, while Plus has risen from $4.99 to $5.99. The Premium Family plan has gone up from $17.99 to $19.99. The new prices took effect for new purchases on September 22 and apply to existing subscribers' bills from October 22. "We haven't made this decision lightly," Pandora said on its support website. SiriusXM says in its 10-Q that it expects subscriber revenue in the Pandora and Off-platform segment to grow, with higher pricing offsetting a decline in the average number of subscribers. Pandora ended 2023 with 46.0 million MAUs, according to SiriusXM figures cited by MBW at the time - around 7.2 million more than its Q3 2026 total.Music Business Worldwide

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