Sirius XM Radio

Sirius XM Radio

Subscription-based satellite radio and streaming

Overview

SiriusXM provides satellite radio and online streaming of music, sports, news, and talk content to North American listeners on a subscription basis, with occasional advertising on some channels. It delivers live broadcasts and on-demand shows through satellite and internet streams, plus exclusive programming and artist- or event-specific channels; in cars, it partners with manufacturers to embed the service in infotainment systems. It differentiates itself through exclusive content and partnerships, such as being the audio broadcaster for the Masters Tournament and offering artist-specific channels like Bob Marley and Jimi Hendrix. Its goal is to grow its subscriber base and advertising revenue by offering a wide range of premium audio entertainment and easy access across platforms.

About Sirius XM Radio

Simplify's Rating
Why Sirius XM Radio is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Automotive & Transportation

Consumer Software

Entertainment

Company Size

5,001-10,000

Company Stage

IPO

Headquarters

New York City, New York

Founded

2008

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Simplify's Take

What believers are saying

  • Q2 2026 revenue hit $2.16 billion; management raised full-year revenue guidance to $8.525 billion.
  • Self-pay churn hit a record low 1.5% in Q1 2026.
  • Free cash flow remained strong, funding dividends and buybacks after April 23, 2026.

What critics are saying

  • New York AG ROSCA case survived summary judgment on April 1, 2026.
  • SiriusXM paid $28 million into a Do-Not-Call settlement fund in March 2026.
  • Subscriber growth depends on cars; iHeartMedia talks stalled in May 2026.

What makes Sirius XM Radio unique

  • Exclusive U.S. YouTube audio ad sales, announced April 22, 2026, extend SiriusXM Media's reach.
  • Satellite spectrum and installed-car distribution still shield SiriusXM from pure-streaming competitors.
  • Masters, Howard Stern, and NFL programming create exclusives rivals cannot duplicate.

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Funding

Total Funding

$4.6B

Above

Industry Average

Funded Over

6 Rounds

Post IPO Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Post IPO Debt Funding Comparison
Coming Soon

Benefits

Medical

Dental

Vision

Short and Long Term Disability

Life Insurance

Flex Spending Account

Veterinary Pet Insurance

Employee Assistance Plan

401K with employer match

Paid Time Off

Paid Parental Leave

Pre-Tax Commuter Benefits

Identity Theft Protection Benefit

Free SiriusXM, Pandora and Stitcher listening accounts

Stock Price

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Yahoo
Sep 4th, 2026
Howard Stern's reduced SiriusXM role comes with a studio shake-up - source.

Howard Stern's reduced SiriusXM role comes with a studio shake-up - source. Saumya Srivastava Fri, September 4, 2026 at 6:12 AM PDT * Howard Stern will host only one live show per week on SiriusXM, with his New York studio being repurposed for other talent. Howard Stern is reportedly facing another major change at SiriusXM. The radio personality will host just one live show each week. Meanwhile, his longtime New York studio is being repurposed for other talent. The changes mark a significant shift in Stern's SiriusXM presence. Howard Stern will host one live Monday show as his studio is repurposed. According to reports by The U.S. Sun, Stern's custom studio is being repurposed. The studio is located inside SiriusXM's New York City offices. It has reportedly sat largely unused since the COVID-19 pandemic. Sources said renovations began as early as June. Stern has used the New York studio only a handful of times. He has instead largely broadcast from studios inside his homes. Those studios are located at his Palm Beach and Hamptons properties. The SiriusXM space could now become a multi-use studio. One SiriusXM insider said the change would make sense for the company. The studio had reportedly become a "massive waste of space and resources." However, Stern's staff had also used the space for The Howard Stern Show. Sources said its future use remains unclear. Stern's live schedule is also being significantly reduced. He will reportedly broadcast live only on Mondays starting September 14. SiriusXM has confirmed that new shows will air on Mondays, while an adapted version will stream on HBO Max on Thursdays. The changes follow SiriusXM's decision to remove Howard 101. Andy Cohen's Radio Andy has replaced the archival channel on September 1. Howard 100 continues to carry Stern's newer live broadcasts, while Howard 101 previously featured vintage interviews and archival material. Stern's staff has also faced significant cuts at SiriusXM. As per reports, they eliminated about 40 positions during the first wave. SiriusXM reportedly cut about 16 additional staffers during the summer. The reductions came after Stern signed a new three-year SiriusXM contract. SiriusXM confirmed the three-year extension in December 2025. The network confirmed Stern's HBO Max deal earlier this week. The Howard Stern Show will debut on HBO Max on September 17, with new episodes releasing on Thursdays. His wife, Beth Stern, has also defended him amid the downsizing. Meanwhile, the changes have reportedly frustrated some longtime listeners.

Yahoo Finance
Sep 3rd, 2026
SIRI returned $5.3B to shareholders but stock still trailed market over five years

Sirius XM returned $5.3 billion to shareholders over the past five years through dividends and buybacks, yet the stock underperformed the market. The satellite radio company paid out $2.76 billion in dividends and spent $2.57 billion on share repurchases, representing roughly 80% of its $6.5 billion in free cash flow during that period. Despite generating $1.55 billion in trailing twelve-month free cash flow and a 15.5% free cash flow yield, the stock lagged behind broader market returns. Revenue grew just 0.4% over the last year, with three-year average annual growth at -1.3%. Management is guiding for lower subscriber additions as it focuses on attracting higher-quality customers. The company's current market capitalisation stands at $10 billion, with shares trading around $29.70.

Yahoo Finance
Sep 3rd, 2026
Sirius XM shares rise 3.1% after Deutsche Bank upgrade to Buy, price target raised to $45

Sirius XM shares rose 3.1% in premarket trading after Deutsche Bank upgraded the stock to Buy from Hold and raised its price target to $45 from $31. The upgrade follows a period in which shares had declined approximately 10% over the preceding month. Sirius XM reported second-quarter revenue of $2.16 billion, with free cash flow increasing nearly 50% year-over-year. The company also reported a record-low churn rate among self-pay subscribers. Management raised its full-year revenue guidance to approximately $8.525 billion. Analysts have also expressed interest in the potential value of Sirius XM's 35 MHz of spectrum assets, which could attract businesses developing direct-to-device connectivity. The share price increase occurred whilst broader US equity benchmarks traded lower, with the S&P 500 down 0.2% and the Nasdaq declining 0.5% in premarket trading.

Yahoo Finance
Jul 30th, 2026
Sirius XM beats Q2 revenue expectations with $2.16B but misses on profit, stock falls

Sirius XM reported second-quarter 2026 results that exceeded revenue expectations but missed on earnings, causing the stock to decline. The satellite radio company posted revenue of $2.16 billion, up 1% year on year and beating analyst estimates of $2.14 billion. However, GAAP earnings per share came in at $0.70, falling 10.8% short of the $0.78 consensus estimate. Adjusted EBITDA of $691 million beat expectations by 5.1%, with a 32% margin. The company added subscribers, reaching 38.47 million, up from 30.24 million a year earlier. Operating margin improved to 21.9% from 17.1% in the prior-year quarter, whilst free cash flow margin rose to 27.5% from 18.8%. Analysts expect Sirius XM's revenue to remain flat over the next 12 months.

Yahoo Finance
Jun 12th, 2026
SiriusXM stock up 26% as YouTube audio ad deal expands reach to 255M listeners

Sirius XM stock has returned 26% over the past year, outperforming the S&P 500's 22% gain, driven by a major strategic shift beyond its traditional car-based model. In April 2026, the satellite radio company announced it would become YouTube's exclusive US advertising representative for audio inventory, expanding its reach to 255 million monthly listeners. CEO Jennifer Witz positioned the move as transforming Sirius XM into a central player in digital audio advertising, rather than just a subscription content provider. The company's core business also showed improvement, with first-quarter 2026 self-pay churn hitting a record low of 1.5%. However, management expects modestly lower self-pay net additions for the full year compared to 2025. The stock was added to the S&P MidCap 400 in June 2026.

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