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Overview
Siro.ai uses artificial intelligence to boost field sales performance. It records and analyzes millions of field sales conversations to identify successful tactics and areas for improvement, then provides real-time coaching and strategic insights to both sales reps and leadership. The platform operates as a software-as-a-service, allowing clients to book a demo and subscribe, with benefits like higher close rates and savings on ride-along time. Compared with competitors, Siro.ai focuses on learning from top performers via audio recordings and delivering immediate, in-the-mield guidance, turning data from conversations into actionable coaching. The company’s goal is to help sales teams improve results by automating coaching, extracting best practices, and translating them into practical guidance for reps and managers.
About Siro
Industries
Data & Analytics
Enterprise Software
AI & Machine Learning
Company Size
51-200
Company Stage
Series B
Total Funding
$69M
Headquarters
New York City, New York
Founded
2020
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Simplify's Take
What believers are saying
- Siro raised $50 million from SignalFire in May 2025, funding expansion.
- 2026 launches, including Voice Mode and webhook support, deepen workflow lock-in.
- Siro claims 90% less weekly coaching review time, a strong manager ROI signal.
What critics are saying
- Apple's Siri privacy backlash keeps recording-consent scrutiny high through 2026.
- Competitors like Gong and ZoomInfo sell adjacent coaching and conversation-intelligence workflows.
- If rep adoption stalls after onboarding, Siro becomes expensive shelfware by 2026.
What makes Siro unique
- Siro's 2026 Halftime gives live coaching during appointments, not post-call debriefs.
- Scorecards and Ask Siro turn field conversations into searchable coaching data.
- Privacy policy and terms target consent-heavy in-person recordings, fitting regulated field sales workflows.
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Funding
Total Funding
$69M
Above
Industry Average
Funded Over
4 Rounds
Index VenturesIndustry standards
Benefits
Company Equity
Growth & Insights and Company News
6 month growth
↑ 2%1 year growth
↓ -3%2 year growth
↓ -4%Siro, an AI-based conversation intelligence platform, raised $50 million in Series B funding led by SignalFire, with participation from 01 Advisors, StepStone Group, and existing investors. The funding will accelerate product development and team expansion. Siro's app records and analyzes in-person sales conversations, improving close rates and coaching cycles. CEO Jake Cronin aims to enhance field sales with structured data insights.
In a significant leap forward for the sales coaching industry, Siro has secured an impressive $50 million in Series B funding, led by the renowned venture capital firm SignalFire.
Siro has secured $50 million in a Series B funding round led by SignalFire, with participation from 01 Advisors and notable tech figures. This brings Siro's total funding to $75 million. The company aims to enhance AI-powered coaching for sales representatives, inspired by founder Jake Cronin's college experience selling kitchen knives.
A startup called Siro has raised $50 million to expand its AI-powered coaching app for sales reps.
Today, Siro Technologies Inc. is excited to announce Siro Scorecards, your AI-powered revenue command center.
Siro is Hiring for 16 Jobs on Simplify!
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About Siro
Industries
Data & Analytics
Enterprise Software
AI & Machine Learning
Company Size
51-200
Company Stage
Series B
Total Funding
$69M
Headquarters
New York City, New York
Founded
2020
Siro is Hiring for 16 Jobs on Simplify!
Find jobs on Simplify and start your career today