Smalls partners with Supreme Pet to bring Premium Fresh Cat nutrition to Independent Pet Retailers Across the South Central U.S. Partnership Brings Smalls' Premium Fresh Cat Food to Independent Pet Retailers Across Texas, Louisiana, Arkansas, Oklahoma, Mississippi, and Parts of Tennessee Smalls, the nation's first fresh-food brand created exclusively for cats, is expanding its independent pet-retail footprint through a new distribution partnership with Supreme Pet. The new partnership gives retailers throughout Texas, Louisiana, Arkansas, Oklahoma, Mississippi, and parts of Tennessee access to Smalls' fast-growing and award-winning portfolio of premium fresh cat food, treats, and feeding essentials, making it easier than ever to bring one of the pet industry's fastest-growing fresh cat brands to store shelves. Since launching in 2017, Smalls has helped redefine the premium cat food category by creating fresh, human-grade nutrition developed exclusively for cats. As consumer demand continues to shift toward premium, minimally processed pet nutrition, Smalls offers independent retailers a differentiated brand that helps drive excitement in the cat category while meeting the growing demand for fresh feeding solutions. Through Supreme Pet's distribution network, retailers will gain access to Smalls' expanding portfolio of fresh-frozen meals, treats, broths, bowls, and feeding accessories, providing merchandising opportunities across multiple purchase occasions while helping stores build stronger engagement with today's premium cat consumer. "Independent pet retailers continue to play an integral role in introducing cat parents to better nutrition," said Brian Oost, Senior Director of Retail at Smalls. "Supreme Pet has built trusted relationships throughout its territory and shares our commitment to bringing innovative, premium cat products to the independent channel. Together, we're making it easier for retailers to offer new and differentiated fresh feeding solutions that will bring in new customers and help grow their business." Smalls will also showcase its expanding cat-first portfolio at SuperZoo 2026, Booth #3112, where retailers can meet the team, learn more about the new Supreme Pet partnership, and explore opportunities to bring Smalls products into their stores. Known for its carefully curated portfolio of premium pet brands, Supreme Pet has long been recognized as the trusted distributor serving independent pet retailers throughout the South Central region. "Retailers are seeing continued demand for premium nutrition and differentiated products that drive customer loyalty," states Doug Marx, Supreme Pet Founder. "Smalls has built a strong reputation as the leader in fresh cat nutrition, and we're excited to bring that opportunity to our retail partners across the region." This partnership further strengthens Smalls' national retail expansion strategy while giving independent pet retailers greater access to one of the industry's leading fresh cat brands through an established regional distributor known for premium product selection and outstanding customer service. Independent retailers interested in carrying Smalls products can contact Supreme Pet Supplies for additional information.

Founded by Calvin Bohn and Matthew Michaelson in 2016, Smalls has now raised a total of $28.0M in total equity funding and is backed by Founder Collective, The Ohio State University, General Mills, Interplay, and R/GA Ventures.