Smarkets

Smarkets

Peer-to-peer betting exchange and sportsbook app

Overview

Smarkets runs a peer-to-peer betting exchange where individuals bet against each other on events like sports and politics. Bets are matched between users on the platform, and Smarkets earns a small commission on net winnings, which can result in better odds for bettors compared to traditional bookmakers. In addition to the exchange, Smarkets offers SBK, a sportsbook app that provides user-friendly betting odds. Unlike traditional bookmakers, the platform’s value comes from facilitating trades between users rather than taking bets directly from the house. This model aims to attract a large, active community of bettors and traders, with plans to expand into the US market. Overall, the goal is to provide transparent, competitive odds and a scalable betting ecosystem through international growth and strategic partnerships.

About Smarkets

Simplify's Rating
Why Smarkets is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consumer Software

Financial Services

Gaming

Company Size

51-200

Company Stage

Series A

Total Funding

$3.3M

Headquarters

London, United Kingdom

Founded

2008

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Simplify's Take

What believers are saying

  • Filed CFTC license March 2026 backed by Susquehanna's $30M Series B.
  • Processes $3B annual volume profitably with $50B lifetime traded.
  • Launched SBK in Colorado, Indiana, Iowa via Full House Resorts.

What critics are saying

  • CFTC rejects license within 6-12 months due to election volatility scrutiny.
  • UKGC caps commissions at 1% in April 2026 review, halving revenue.
  • DraftKings, FanDuel squeeze SBK with 70% US market share dominance.

What makes Smarkets unique

  • Smarkets operates peer-to-peer betting exchange with 2% commission on net winnings.
  • Owns full technology stack including matching engine and market-making.
  • SBK app delivers exchange-driven odds unlike traditional sportsbooks.

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Funding

Total Funding

$3.3M

Below

Industry Average

Funded Over

2 Rounds

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Below Average

Industry standards

$15M
$2.3M
Smarkets
$5M
ByteDance
$8.2M
Discord
$15M
Canva
$30M
Kalshi

Benefits

Health Insurance

Pension Scheme

Enhanced Parental Leave

Flexible Working

Holiday

Stock Options

Learning & Development

Cycle-to-Work Scheme

Global Working

Team Energy

Growth & Insights and Company News

Headcount

6 month growth

3%

1 year growth

1%

2 year growth

1%
The Associated Press
Mar 9th, 2026
Smarkets files for CFTC licence to enter US prediction markets with Susquehanna backing

Smarkets, a UK-based prediction market backed by trading firm Susquehanna, has filed for a licence with the US Commodity Futures Trading Commission to enter the American prediction markets space. The company is pursuing dual regulatory tracks: federal approval through the CFTC for its exchange platform and state-by-state sportsbook licensing for its SBK product. Founded in 2008, Smarkets has processed approximately $50 billion in lifetime trading volume and currently handles $3 billion annually whilst operating profitably. Unlike traditional sportsbooks that build margins exceeding 10% into prices, Smarkets functions as a financial exchange where participants set prices through an open marketplace. The company owns its entire technology stack, including matching engine, market-making capability and payments systems. Susquehanna led Smarkets' $30 million Series B funding round.

GlobeNewswire
Mar 9th, 2026
Smarkets, Backed by Trading Giant Susquehanna, Files for CFTC License to Enter U.S. Prediction Markets

Smarkets, backed by trading giant Susquehanna, files for CFTC license to enter U.S. Prediction markets. One of UK's leading prediction markets files for CFTC license, bringing exchange-style trading and transparent pricing to the U.S. Market. March 09, 2026 14:52 ET | Source: Smarkets LONDON, March 09, 2026 (GLOBE NEWSWIRE) - Smarkets, one of the UK's leading prediction markets, has filed for a license with the U.S. Commodity Futures Trading Commission (CFTC), marking its formal entry into the U.S. prediction markets space. Built on nearly two decades of technology development and approximately $50 billion in lifetime trading volume, the company is bringing a genuinely different model to America - one where prices are set by participants, not the house. The filing opens two parallel regulatory tracks: a federal route through the CFTC for its core exchange platform, and state-by-state sportsbook licensing for its SBK product. Founded in 2008 and now the number two prediction market in the UK, Smarkets owns its full technology stack end-to-end, including its matching engine, market-making capability, payments and data settlement systems. The company processes approximately $3 billion in annual traded volume and is profitable. Unlike traditional sportsbooks, which build margins of around 10+ percent into every price, Smarkets operates as a financial exchange with prices being determined in an open marketplace. "The U.S. market is currently in a race against time to figure out how to regulate the predictions market. For the last nearly two decades, we've built Smarkets slow and steady, ensuring we built an exchange platform that did not cut corners and operated with transparency, putting the power into the hands of traders rather than the house," said Jason Trost, founder and CEO. "We believe now is the time to enter the U.S. market and bring the learnings that have made us successful in the U.K., working with regulators, not around them." Smarkets is backed by Susquehanna, one of the world's largest quantitative trading firms, which led a $30M Series B. Previous investors include Passion Capital and DTCP. ABOUT SMARKETS Founded in 2008, Smarkets operates one of the world's largest regulated prediction markets on sports and political events. Built to function as a financial exchange, Smarkets combines advanced proprietary technology with a focus on transparent pricing to consistently offer some of the most competitive prices on major global events. Visit smarkets.com. MEDIA CONTACTS Andy Duenas [email protected]

European Gaming
Jul 25th, 2022
Smarkets Limited launched SBK on Jul 25th 22'.

Smarkets, operator of one of the world’s largest betting exchanges, has today announced the launch of its new sportsbook product, SBK.

SportsHandle
Jul 15th, 2022
Smarkets Limited expanded offices to Washington, District of Columbia, United States on Jul 15th 22'.

Another European-based company in the wagering space announced it is increasing its U.S. footprint this week, as exchange-trading company Smarkets is opening a new office in Washington, D.C.

London Business News
Jun 8th, 2022
Sheldon Hanai leaves Nike, Inc. as Senior Director level as the Head of Global Innovation Finance

Sheldon Hanai joins Smarkets from Nike where he spent nearly six years, rising to Senior Director level as the Head of Global Innovation Finance.

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