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Overview
SmartCommerce provides a data-centric, AI-assisted SaaS platform that helps consumer packaged goods (CPG) brands grow e-commerce by turning digital touchpoints into direct online purchases. Its Click2Cart tool lets shoppers add items to a retailer’s cart with one click, using an AI data platform that tracks availability, pricing, and location across 500+ retailers. Features such as SmartSubstitution and real-time analytics help protect sales and optimize campaigns, and acquisitions like Myxx and Basketful add bundles and meal kits for broader solutions. The goal is to simplify the path to purchase for fast-moving consumer goods and increase direct e-commerce by connecting marketing touchpoints to instant shopping across retailers.
About SmartCommerce
Industries
Data & Analytics
Consumer Software
Enterprise Software
AI & Machine Learning
Company Size
51-200
Company Stage
Series B
Total Funding
$19.4M
Headquarters
Atlanta, Georgia
Founded
2016
Simplify's Take
What believers are saying
- CPG e-commerce hit $120B in 2025 with Click2Cart boosting conversions 25%.
- Anj Yamsani joined as CTO on April 30, 2026, accelerating AI platform.
- Retail Media Networks grew 32% to $18B in 2025 via SmartCommerce integrations.
What critics are saying
- Salesforce Commerce Cloud added native CPG carting May 5, 2026, commoditizing Click2Cart.
- California CPGRPA from July 1, 2026, fines SmartCommerce $10M+ daily for MOE errors.
- P&G migrated to Profitero February 28, 2026, slashing SmartCommerce's $2B volume.
What makes SmartCommerce unique
- SmartCommerce invented Click2Cart technology in 2016 for CPG one-click carting.
- Click2Cart connects 500+ retailers like Walmart and Amazon with real-time inventory.
- Acquired Myxx and Basketful in 2022 for contextual recipe bundling.
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Funding
Total Funding
$19.4M
Below
Industry Average
Funded Over
6 Rounds
Industry standards
Benefits
Remote Work Options
Growth & Insights and Company News
6 month growth
↑ 2%1 year growth
↑ 3%2 year growth
↑ 20%SmartCommerce Inc. has partnered with Mammoth to create a seamless experience for both brands and consumers.
SmartCommerce, a leading provider of data-centric, AI-assisted SaaS solutions for Consumer Packaged Goods (CPG) and adjacent industries announced toda
Atlanta startup SmartCommerce Inc. raised $12.2 million in a Series B round, according to a filing with the U.S. Securities and Exchange Commission.
SmartCommerce is Hiring for 1 Jobs on Simplify!
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About SmartCommerce
Industries
Data & Analytics
Consumer Software
Enterprise Software
AI & Machine Learning
Company Size
51-200
Company Stage
Series B
Total Funding
$19.4M
Headquarters
Atlanta, Georgia
Founded
2016
SmartCommerce is Hiring for 1 Jobs on Simplify!
Find jobs on Simplify and start your career today