Oilfield Chemical Selection with Microsoft Fabric and Copilot Studio. Smartbridge built a conversational AI solution that brings product guidance, regional sales history, and laboratory results together in one governed experience, helping an oilfield chemical services company make faster, more consistent, and evidence-backed chemical recommendations. For oilfield chemical service providers, selecting the right production chemical can require significant technical expertise. Field conditions vary, product portfolios can include thousands of options, and the best recommendation often depends on a combination of product guidance, regional experience, laboratory testing, and years of institutional knowledge. Client profile. EMPLOYEES: 365+ INDUSTRY: oilfield services FOUNDED: 2012. For its client, much of that information existed across disconnected systems. Other critical knowledge lived primarily with a small group of experienced subject matter experts. Smartbridge developed the Chemical Selection Tool, a conversational AI agent built with Microsoft Fabric and Microsoft Copilot Studio that brings those sources together and gives field engineers, sales teams, and lab personnel a faster path to a grounded product recommendation. Below, Smartbridge'll take a look at each of the key operational gaps and how Smartbridge approached them. Do you feel like you're in the same boat? Book time with an expert on this project and Smartbridge'll provide some guidance.

Andersen Consulting adds Smartbridge as a collaborating firm. HOUSTON, TEXAS - july 16, 2026. Smartbridge has entered into a Collaboration Agreement with Andersen Consulting, expanding its ability to deliver data, analytics, digital, and AI services to organizations around the world. Andersen Consulting is a global consulting practice providing a comprehensive suite of services spanning corporate strategy, business, technology, and AI transformation, as well as human capital solutions. Andersen Consulting integrates with the multidimensional service model of Andersen Global, delivering world-class consulting, tax, legal, valuation, global mobility, and advisory expertise on a global platform with more than 50,000 professionals worldwide and a presence in over 1,000 locations through its member firms and collaborating firms. Andersen Consulting Holdings LP is a limited partnership and provides consulting solutions through its member firms and collaborating firms around the world. "Organizations today are looking to accelerate their digital and AI transformation and are searching for practical ways to translate innovation into measurable business value," said Sri Raju, CEO of Smartbridge. "Our team focuses on helping clients modernize and build the capabilities they need to deliver exceptional experience to their customers and create financial growth for their shareholders. Through our collaboration with Andersen Consulting, we broaden and deepen our capabilities, enabling Smartbridge to deliver integrated end-to-end services for our clients, many of whom have global operations." "Smartbridge has always been focused on helping clients solve complex operational challenges with practical, scalable solutions while driving the adoption that delivers measurable outcomes," said Steve Senterfit, President of Smartbridge. "This collaboration deepens that ability and gives our clients access to broader capabilities as they scale." "Technology transformation is most effective when innovation, data, and execution are aligned," said Mark L. Vorsatz, Global Chairman and CEO of Andersen. "Smartbridge brings a practical approach to helping organizations modernize critical functions, apply emerging technologies, and accelerate business performance." Founded in 2003, Smartbridge helps organizations accelerate their digital transformation and modernize operations through digital innovation, AI, data and analytics, and application modernization services. Smartbridge works with clients in the oil and gas, medtech, and restaurant industries, combining advisory and technology services to enable enterprise transformation and growth. Leveraging strategic relationships with leading technology providers, Smartbridge helps organizations connect data, improve decision-making, and accelerate business outcomes. Keep Reading: There's more to explore at Smartbridge.com! Other ways to follow Smartbridge LLC: