Join leaders in Boston on March 27 for an exclusive night of networking, insights, and conversation. Request an invite here. As billions pour into generative AI and large language model startups from venture capital and private equity investors, attention is turning to identifying the industry verticals and companies most poised for AI-driven disruption. The $50 billion global translation industry has emerged as a prime candidate for this transformation, with Smartling leading the charge.While the broader translation industry saw declines in 2023, Smartling’s translation business achieved a remarkable 40% growth rate last year, which is accelerating further in 2024. What’s driving this standout performance? The company’s pioneering use of AI to deliver human-quality translations at half the cost and 10 times faster than traditional approaches.“We have developed an AI translation solution that produces human quality translation for half the price, and in half the time,” said Smartling CEO Bryan Murphy in an interview with VentureBeat. “As we’ve gone out to customers with this, obviously there’s a lot of interest, because every executive in the world right now is being tasked by their CEO to do two things: come up with an AI strategy and reduce costs.”Founded in 2009, Smartling had already established itself as a leading translation management platform, serving major brands like British Airways, Shopify, Survey Monkey, and Lyft

This strategic partnership combines Iterable's cross-channel marketing capabilities with Smartling's LanguageAI(TM) platform, providing marketers and product teams with a streamlined solution for delivering multilingual experiences with every interaction.

Smartling automates and simplifies the translation and localization process, allowing businesses to communicate with their global audiences. This integration supports our goal of helping customers automate 100% of their translation and localization process, which saves them time and money. .