Smartling joins OpenAI network for AI translation. 3 Sep 2026 Quick Read Summary is AI-generated, newsdesk-reviewed * Smartling joins OpenAI Partner Network to enhance AI-powered translation and multilingual workflows. * Partnership extends Smartling's capabilities, integrating AI into enterprise localisation solutions. * Smartling's ChatGPT plugin boosts translation efficiency, offering governance and quality controls. Smartling has been designated as an OpenAI Select Partner in the OpenAI Partner Network, according to an official announcement. This network is a global initiative aimed at enabling partners to create, distribute, and implement AI solutions using OpenAI's technology. By collaborating with partners who possess significant industry knowledge and strong capabilities in delivering solutions, the network helps organisations leverage OpenAI's cutting-edge models for meaningful results. Scaling AI solutions. The partnership allows Smartling to continue collaborating with OpenAI to support organisations in the responsible and effective deployment and scaling of AI solutions. This effort is geared towards enhancing productivity and cost-efficiency with GPT-5.6, and utilising ChatGPT Work to transform ambitious objectives into realised projects. Smartling's expertise in enterprise-level localisation is notable, with billions of words translated annually across over 450 languages and locales. Concurrently, Smartling has launched a plugin for ChatGPT, available in OpenAI's plugin directory Concurrently, Smartling has launched a plugin for ChatGPT, available in OpenAI's plugin directory. This addition provides customers with access to Smartling's comprehensive suite of features - such as governance, quality controls, and linguistic frameworks - directly within ChatGPT. Users can utilise the plugin for instant translation, managing glossaries, style guides, and terminology, as well as coordinating translation tasks and evaluating quality all within the ChatGPT ecosystem. Success in global enterprises. "The most successful enterprises in the world today are focused on outcomes delivered by AI solutions," remarked Bryan Murphy, CEO of Smartling. "This partnership blends OpenAI's advanced AI and Smartling's expertise to transform how businesses deliver high-quality global experiences rapidly. You can now leverage the full potential of Smartling inside ChatGPT: achieve on-brand translations, monitor job status, and resolve quality issues without the need for multiple platforms. The benefit isn't solely in speeding up translations but in significantly accelerating market entry, customer engagement, and global expansion." AI-powered translation. Smartling offers AI-driven translation services supported by human review and automated workflow solutions across various content types, from websites to marketing materials. Their projects include expanding Marriott International's training content from seven to 38 languages with a 40% cost reduction, and enabling Pinterest to reach 100 million users in 31 languages, thereby reducing time-to-market by 83%. Through their partnership with OpenAI, Smartling intends to extend the application of OpenAI models across its LanguageAI platform, improving translation quality, automation, and multilingual processes. The strategic aim is to facilitate global operations at the speed of AI while maintaining the quality, brand integrity, and control necessary for international businesses.

Smartling, an AI-powered translation company, has been named an OpenAI Select Partner and launched a plugin for ChatGPT. The partnership enables organisations to build and deploy AI solutions using OpenAI's technology whilst leveraging Smartling's enterprise localisation expertise across more than 450 languages. The ChatGPT plugin allows customers to access Smartling's complete translation capabilities directly within ChatGPT. Users can translate text using their own glossaries and style guides, manage translation jobs, resolve quality issues, and generate reports without switching platforms. Smartling translates billions of words annually for enterprises across industries. The company previously helped Marriott International expand training content from 7 to 38 languages whilst reducing translation costs by 40%, and assisted Pinterest in reaching 100 million people across 31 languages, cutting time-to-market by 83%.

Smartling joins OpenAI Select partners, unveils ChatGPT plugin. With its recent designation as an OpenAI Select Partner, Smartling has positioned itself at the forefront of integrating advanced AI capabilities into the localization landscape. Announced on September 2, 2026, this partnership underscores Smartling's intent to leverage OpenAI's cutting-edge technologies to enhance its existing LanguageAI platform, which facilitates translation and workflow automation. By aligning with OpenAI, Smartling aims to refresh how translation services are delivered at an unprecedented scale and speed. The Smartling plugin for ChatGPT, launched simultaneously with the partnership announcement, exemplifies this synergy. The plugin seamlessly integrates Smartling's translation capabilities into ChatGPT, providing users with on-brand translations, job status checks, and quality flag resolutions without the hassle of toggling between platforms. Bryan Murphy, CEO of Smartling, articulated the transformative potential of this collaboration. He emphasized not just the acceleration of translation processes but the broader impact on enterprises' global market strategies, allowing them to enter new markets and reach customers more efficiently - highlighted by Smartling's current operations that span translations into 450 languages and locales annually, as reported by Smartling News. Success stories from Pinterest and Marriott International illustrate the powerful effects of Smartling's technology. Pinterest's partnership with Smartling has reduced its time-to-market by an impressive 83%, reaching 100 million users in 31 languages. Meanwhile, Marriott International benefited significantly from Smartling, expanding its training content from 7 to 38 languages while achieving a 40% reduction in translation costs. These cases exemplify the tangible benefits companies can achieve by integrating advanced translation and localization technologies. Smartling's collaboration with OpenAI as a Select Partner is not only a technological advancement but a strategic move to empower enterprises in delivering enriched global experiences. With the combination of OpenAI's AI expertise and Smartling's premier translation services, the partnership is set to redefine how organizations engage with international audiences, streamlining operations to better compete in diverse markets. This development marks a pivotal moment for the industry, ushering in a new era where AI-driven solutions offer previously unimaginable speed and efficiency in localization services. Intelligence. Why this matters * Enhanced translation speed and efficiency for enterprises * Broader market reach through improved localization strategies * Integration of AI capabilities into existing workflows Enterprise Buyers LSPs Related reading. Keep independent coverage alive. No ads. No paywall. No corporate backing. Just sharp, weekly intelligence on the language industry - free, because it should be.