Snackpass

Snackpass

AI-powered self-serve platform for quick-serve restaurants

Overview

Snackpass builds an all-in-one platform for quick-serve restaurants that combines hardware and software to speed up operations. Its AI-powered, self-serve devices handle ordering, payments, and customer flow, while the accompanying software links these devices with the restaurant’s systems to boost efficiency and improve the dining experience. A key differentiator is the social buying and loyalty feature, which lets customers share loyalty points with friends, making purchases a group activity and helping attract new customers. The company stands out by integrating physical hardware with software in a single ecosystem and leveraging a social rewards model to drive word-of-mouth. Its goal is to help quick-serve restaurants run more efficiently, enhance customer satisfaction, and grow growth through social referrals and loyalty.

YC Company

About Snackpass

Simplify's Rating
Why Snackpass is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Hardware

Consumer Software

AI & Machine Learning

Company Size

51-200

Company Stage

Series B

Total Funding

$93.3M

Headquarters

San Francisco, California

Founded

2017

People at Snackpass

People at Snackpass who can refer or advise you

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Simplify's Take

What believers are saying

  • Social loyalty sharing drives peer engagement and attracts Gen Z college users
  • Stord partnership enhances omnichannel operations amid rapid company growth
  • Sleektext acquisition introduces priority lane technology to reduce long lines

What critics are saying

  • Investor fatigue looms due to unprofitable growth model similar to Uber failures
  • Major giants like UberEats may close social ordering gap with new loyalty features
  • Valuation could collapse if profitability roadmap remains undefined within two years

What makes Snackpass unique

  • Snackpass targets college campuses with a social commerce layer for food takeout
  • The platform prioritizes gamified loyalty and takeout over costly delivery logistics
  • Snackpass integrates hardware and software tailored for quick-serve restaurants

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Funding

Total Funding

$93.3M

Above

Industry Average

Funded Over

5 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Above Average

Industry standards

$35M
$45M
Linktree
$65M
Substack
$70M
Snackpass
$100M
ClickUp

Benefits

Health Insurance

Dental Insurance

Unlimited Paid Time Off

Home Office Stipend

Wellness Program

Company Equity

Growth & Insights and Company News

Headcount

6 month growth

-3%

1 year growth

-1%

2 year growth

-2%
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AiThority
Jul 11th, 2023
Snackpass chooses Stord software to scale operations amid immense growth

Snackpass, an all-in-one restaurant operating system focused on streamlining operations through innovative, self-serve technology, has partnered with Stord, the CloudSupply Chain leader for omnichannel mid-market and enterprise brands.

The Business Journals
Nov 17th, 2021
Snackpass acquires Sleektext

Snackpass, a fast-growing startup that’s netted a slew of celebrity investors and popularity on college campuses, has acquired another San Francisco startup, Sleek, that right-sizes (or eliminates) long lines at concerts and food trucks with a "priority lane."

QSR magazine
Jun 23rd, 2021
Craft Ventures invests into Snackpass in $70M

Snackpass, the social e-commerce platform for restaurants, announced a $70 million Series B funding round led by Craft Ventures.

FinSMEs
Jun 23rd, 2021
Snackpass Raises $70M in Series B Funding

Snackpass, a San Francisco, Calif.-based social e-commerce platform for restaurants, raised $70m in Series B funding. The round was led by Craft Ventures with participation from Andreessen Horowitz, General Catalyst, andY Combinator, as well as:● AirAngels, the Airbnb alumni investor syndicate● Bastian Lehmann, Founder/CEO of Postmates● David Grutman, hospitality entrepreneur● Draymond Green of the Golden […]

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