Snap

Snap

Social media camera platform with AR

Overview

Company Historically Provides H1B Sponsorship

Snap Inc. builds camera-based social media and AR experiences centered on Snapchat, a multimedia messaging app where messages disappear, with features like Stories and Discover. Its hardware, Spectacles, captures video and photos from the wearer’s perspective and ties into Snapchat. The app earns primarily from advertising, offering Snap Ads and AR Sponsored Lenses and Filters, plus revenue from Spectacles sales. The goal is to help people express themselves, connect in moments, and reach a young audience while growing ad and product revenue through a camera-first platform.

About Snap

Simplify's Rating
Why Snap is rated
C
Rated B on Competitive Edge
Rated C on Growth Potential
Rated D+ on Differentiation

Industries

Hardware

VR & AR

Consumer Software

Entertainment

Company Size

5,001-10,000

Company Stage

IPO

Headquarters

Santa Monica, California

Founded

2011

Your Connections

People at Snap who can refer or advise you

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Simplify's Take

What believers are saying

  • Specs launch fall 2026 in U.S., U.K., France establishing early standalone AR presence.
  • 450,000 developer ecosystem enables faster AI-driven AR innovation for Specs apps.
  • Unified 24-hour battery with case supports all-day creator use without wall outlet.

What critics are saying

  • $2,195 price is 15x higher than 2016 Spectacles, risking 60–80% adoption failure in 6–12 months.
  • Arkansas AG lawsuit alleges teen exploitation via addictive features, threatening 50–70% core ad revenue loss in 12–18 months.
  • Meta's sub-$500 Ray-Ban glasses sold 7M units last year, dominating market and blocking Snap's growth.

What makes Snap unique

  • Snap builds in-house Specs frames and software unlike Meta's Ray-Ban partnership.
  • Specs are standalone full AR glasses with no puck or tether needed.
  • Specs feature electrochromatic lenses that switch transparent to tinted in 10 seconds.

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Funding

Total Funding

$11B

Above

Industry Average

Funded Over

15 Rounds

Post IPO Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Post IPO Debt Funding Comparison
Coming Soon

Benefits

Paid maternity, paternity, and family caregiver leave

Adoption, surrogacy, infertility, and fertility preservation benefits

Backup child care coverage, caregiver assistance, and digital maternity care support

Short-term disability, long-term disability, life insurance, and AD&D insurance

Comprehensive medical coverage

Dental coverage, including orthodontia benefits

Vision coverage, including LASIK benefits

Gym perks and discounts

Team fitness classes, hikes, and races

Sports leagues

Cooking and nutritional workshops

Generous time off and leave programs

Emotional and mental health support programs and apps

Social gatherings, team outings, and volunteering programs

401(k) plan

Compensation packages that let you share in Snap’s long-term success!

Stock Price

Growth & Insights and Company News

Headcount

6 month growth

2%

1 year growth

2%

2 year growth

2%
Daily Commercial
Jun 26th, 2026
Florida, Roku resolve lawsuit over alleged sale of children's data.

Florida, Roku resolve lawsuit over alleged sale of children's data. The lawsuit is just one to come from Uthemier's Office of Parental Rights, created last year. USA TODAY NETWORK - Florida June 26, 2026, 2:55 p.m. ET * Florida and Roku have resolved a lawsuit over accusations of illegally collecting and selling children's data. * Roku will implement enhanced child-protection features and parental controls at an estimated cost of $25 million. * The lawsuit was one of several filed by the Florida Attorney General's Office of Parental Rights against tech companies. Florida and Roku have resolved a lawsuit accusing the streaming distributor - used by millions of Americans to access Netflix, HBO Max, Disney+, ESPN, and many more services - of willfully collecting and selling the sensitive personal information of children in violation of state law. Under the agreement, Roku, which is being acquired by Fox for $22 billion, will implement enhanced child-protection features and offer parents more control over their children's viewing experience, according to a June 26 release from the State Attorney General's Office. The changes will run an estimated $25 million, the release said, and will take about a year. "This resolution ensures that meaningful safeguards will be implemented to protect the privacy and personal data for all children," Attorney General James Uthmeier said in a statement. "We appreciate Roku's cooperation in working toward a solution that provides tools for parents to decide how their children's data are used." "We appreciate the constructive engagement with Attorney General Uthmeier and are focused on implementing these enhancements promptly and effectively," Roku said in its own release. "Protecting children's privacy and empowering parents with choice over their family's streaming experience are priorities for Roku. We are proud of the protections we have built and are pleased to continue strengthening them with today's announcement." Roku lawsuit one of several from Florida AG. The lawsuit is just one to come from Uthemier's Office of Parental Rights, which was created last year. Uthemier also has sued the online gaming platform Roblox, adult sites Nutaku and lustyheroes, the social media sites Snapchat and TikTok, and the AI service ChatGPT, accusing them of not complying with a new state law that requires aggressive age verification, among other things. In March, Uthmeier said his office was investigating the online platform Discord for allegedly harboring predators. A day after Florida filed suit against Snapchat, the site launched a new "Snapchat Family Safety Hub." Roblox added two age-based accounts for children, along with a series of changes such as age checks, content ratings, moderation, and expanded parental controls. What did Florida accuse Roku of? Uthmeier posted a video to X on Oct. 14, saying the tech company and its Florida subsidiary have "taken, used, shared and sold the personal, sensitive data of our consumers, namely our kids." He added, "And that they've done so in violation of the Florida Digital Bill of Rights and the Florida Deceptive and Unfair Trade Practices Act." The suit alleged that Roku ignored "clear indicia of the presence of children on its platform," and willfully disregarded its sharing of their personal data without obtaining parental consent in violation of state laws while misrepresenting the effectiveness of its privacy controls and opt-out tools. "Florida families deserve to know what is happening with their children's personal information," Uthmeier said in a statement. "Parents - not technology companies - direct the upbringing of their children. We will hold any company that conceals or exploits that information accountable." What is Florida's Office of Parental Rights? Uthmeier created the Office of Parental Rights in April 2025 to safeguard family rights in fields ranging from children's health services to school library book selections, with an early emphasis on challenging what he saw as overreach by local school districts. Among other charges, the state's lawsuits have alleged that the companies violated Florida's Digital Bill of Rights. The law, passed in 2023, adds strict restrictions for websites collecting data by giving users: * The right to control personal data, including the right to confirm, access, and delete personal data from a social platform. * The right to know that personal data will not be used against a user when purchasing a home, obtaining health insurance, or being hired. * The right to know how internet search engines manipulate search results. * The right to opt out of having personal data sold. * The right to protect children from personal data collection. C. A. Bridges is a journalist for the USA TODAY Network-Florida's service journalism Connect team. You can get all of Florida's best content directly in your inbox each weekday by signing up for the free newsletter, Florida TODAY. Its editors independently choose its recommendations. Some content is produced with paid support from a third party, however its editorial decisions remain independent. If you buy through its links, the USA TODAY Network may earn a commission. Prices and availability may change. Don't Get Hearing Aids Until You See ThisEarwax blockage fools people every day. Find out what's really going on with a free test.Miracle Ear | Ad Muffled Hearing? It Could Be EarwaxEarwax is one of the leading overlooked causes of muffled hearing. Check your hearing for free before assuming the worst.Miracle Ear | Ad Reconnecting this summer is easier in Punta Cana.Some summers are about seeing places. Others are about finding yourself. At TRS Turquesa Hotel, you get both. Enjoy exclusive suites, spa, and gourmet dining that you'll remember forever.Palladium Hotel Group | Ad Luxury or family summer vacation? Both.The kind of hotel your kids will remember forever. And you too. Spacious suites, activities for everyone, and all-inclusive summer vacation in Punta Cana.Palladium Hotel Group | Ad Deal of the Day Recommendations are independently chosen by its editors. Purchases you make through its links may earn Daily Commercial a commission. More Local Stories

Los Angeles Magazine
Jun 25th, 2026
Snapchat CEO Evan Spiegel helps 260K Californians with half a billion dollars of Medical Debt erased.

Snapchat CEO Evan Spiegel helps 260K Californians with half a billion dollars of Medical Debt erased. With 40% of Californians weighed down by medical debt, Evan Spiegel and wife Miranda Kerr's $550 million debt relief donation is just in time - 2 hours ago As of Thursday morning, Snap, Inc. CEO Evan Spiegel and his wife, Australian model and KORA Organics CEO Miranda Kerr, announced their partnership with nonprofit Undue Medical Debt to relieve $550 million in medical debt across California. Undue Medical Debt is a nonprofit that buys debt in bulk. For every $10 donated to the organization, $1,000 of medical debt is relieved for families in need, having relieved over $40 billion in debt across the 50 states. With Spiegel and Kerr's donation, half a billion dollars worth of debt will be cleared for so many California families. An estimated 261,000 Californians will benefit from the couple's donation, with those whose debt has been cleared scheduled to receive notification letters in the mail beginning in mid-July. The best part: those offered debt relief don't have to do a single thing; whatever qualifying debt a person has is acquired and subsequently cancelled by the Undue Medical Debt. San Diego, Riverside, San Bernardino, San Joaquin, Los Angeles, Stanislaus, Monterey, San Francisco, Sonoma and Alameda counties are the top 10 in California that will benefit from this partnership. The biggest impact is reportedly in San Diego County, where the donation will relieve approximately $99 million in debt for roughly 40,369 people. For Los Angeles County, it helped 17,466 people, wiping out $26.7 million in medical debt. "When someone is sick or recovering, the focus should be on healing and caring for the people you love, not on bills that can follow a family for years," Spiegel and Kerr said in a statement. In California, the cost of living already seems impossibly high without medical debt, yet 64% of Californians worry about unexpected medical bills, with 40% of the state's population already having medical debt, according to the California Health Care Foundation. Medical debt has become the leading cause of bankruptcy, making it expensive to be sick, injured or simply to prevent the worst. Spiegel, whose personal net worth is around $2.1 billion according to Forbes, has been generous in the past. He paid off student debt for the graduating class of 2022 of the Otis College of Art and Design and launched the Department of Angels, personally donating $5 million in immediate aid and committing over $10 million to help survivors recover, rebuild, and navigate insurance claims following the devastating Los Angeles County wildfires last year. fresh drops The recipients of the donation and medical debt erasure can feel the impact; their debt is just gone, allowing them to stave off mounting costs just a little longer. Don't keep it to yourself...share the love!

NEA Report
Jun 25th, 2026
Arkansas Sues Snapchat.

Arkansas Sues Snapchat. Attorney General Griffin Sues Snap, Inc. for Putting Minors at Risk and Deceiving Parents about Protections for Kids Griffin: 'Snap built its fortune on messages that disappear without a trace. But the permanent damage to Arkansas children - and Snap's responsibility for that damage - will not fade away' LITTLE ROCK - Attorney General Tim Griffin has filed a lawsuit against Snap, Inc. (Snap), the parent company of the popular social media platform Snapchat. The lawsuit seeks to hold Snap accountable for engaging in deceptive and unconscionable trade practices, creating a public nuisance that is negatively impacting the health and safety of Arkansans, and unjustly enriching itself at the expense of the health and wellbeing of Arkansas kids. Griffin issued the following statement: "Snapchat is one of the most popular social media platforms in the world and is especially popular among teens. Millions of minors, including thousands of kids in Arkansas, use the platform every day. In building its platform, which includes core features such as disappearing messages, cosmetic filters, and curated content, Snap exposed minors to a variety of foreseeable harms. These harms have included sextortion rings, predatory grooming, violent content, illegal drug marketplaces, unrealistic beauty standards, and an untested My AI chatbot that delivers dangerous and inappropriate advice. "These dangers were amplified by some of Snapchat's core features like disappearing messages and automatically vanishing content. Such features gave kids the illusion of protection and facilitated them making impulsive decisions about what to share online. "Because of key features that Snap designed, predators, traffickers, drug dealers, extortionists, and other offenders have repeatedly used Snapchat to contact, groom, monitor, and coerce children. These threats are not abstract or theoretical. Arkansas law enforcement, parents, and educators have consistently identified Snapchat as a primary tool used by adults seeking to exploit minors. "These design features also replicated the kind of dopamine feedback loops present in slot-machine mechanics, pushing young people to stay on the platform to chase the next dopamine hit. And none of this was by accident. Snap's design choices were calculated to leverage the developmental vulnerabilities of minors. Snapchat's designers exploited teens' craving for social approval, their sensitivity to exclusion, and their susceptibility to impulse-driven reward systems. Snap knowingly built its platform to create addiction in its children to maximize profits over people, all the while marketing Snapchat to parents as being safe and 'family-friendly.' "The harm to teens is bad enough, but Snapchat hasn't even effectively enforced its own age restriction, meaning children under the age of 13 are being exposed to addictive features and lurking threats. Snapchat's age-verification system relies entirely on self-reported birthdays with guardrails that any child with a cursory understanding of online systems can bypass. "With this lawsuit, I am seeking to hold Snap accountable and am seeking all remedies available, including, but not limited to, injunctive relief, civil penalties, damages, restitution, and abatement. Snap built its fortune on messages that disappear without a trace. But the permanent damage to Arkansas children - and Snap's responsibility for that damage - will not fade away. Snap must answer for these harms." About Attorney General Tim Griffin Tim Griffin was sworn in as the 57th Attorney General of Arkansas on January 10, 2023, having previously served as the state's 20th Lieutenant Governor from 2015-2023. From 2011-2015, Griffin served as the 24th representative of Arkansas's Second Congressional District, where he served on the House Committee on Ways and Means, House Armed Services Committee, House Committee on Foreign Affairs, House Committee on Ethics and House Committee on the Judiciary while also serving as a Deputy Whip for the Majority. Griffin is currently an officer in the Arkansas Army National Guard and holds the rank of colonel. Griffin served as an officer in the U.S. Army Reserve Judge Advocate General's (JAG) Corps for more than 28 years. In 2005, Griffin was mobilized to active duty as an Army prosecutor at Fort Campbell, Kentucky, and served with the 101st Airborne Division (Air Assault) in Mosul, Iraq. His previous assignments include serving as the Commander of the 2d Legal Operations Detachment in New Orleans, Louisiana; the Commander of the 134th Legal Operations Detachment at Fort Bragg, North Carolina; and as a Senior Legislative Advisor to the Under Secretary of Defense for Personnel and Readiness at the Pentagon. Griffin earned a master's degree in strategic studies as a Distinguished Honor Graduate from the U.S. Army War College, Carlisle Barracks, Pennsylvania. Griffin also served as U.S. Attorney for the Eastern District of Arkansas, and Special Assistant to the President and Deputy Director of Political Affairs for President George W. Bush; Special Assistant to Assistant Attorney General Michael Chertoff, Criminal Division, U.S. Department of Justice; Special Assistant U.S. Attorney, U.S. Attorney's Office, Eastern District of Arkansas; Senior Investigative Counsel, Government Reform and Oversight Committee, U.S. House of Representatives; and Associate Independent Counsel, Office of Independent Counsel David M. Barrett, In re: HUD Secretary Henry Cisneros. Griffin is a graduate of Magnolia High School, Hendrix College in Conway, and Tulane Law School in New Orleans. He attended graduate school at Oxford University. He is admitted to practice law in Arkansas (active) and Louisiana (inactive). Griffin lives in Little Rock with his wife, Elizabeth, a Camden native, and their three children.

Natural State News
Jun 25th, 2026
Arkansas Attorney General files lawsuit against Snap, Inc. over risks to minors on Snapchat.

Arkansas Attorney General files lawsuit against Snap, Inc. over risks to minors on Snapchat. Attorney General Tim Griffin filed a lawsuit against Snap, Inc., the parent company of Snapchat, in Little Rock on June 25. The suit alleges that Snap engaged in deceptive and unconscionable trade practices, created a public nuisance affecting the health and safety of Arkansans, and was unjustly enriched at the expense of Arkansas children's wellbeing. Griffin said in a statement, "Snapchat is one of the most popular social media platforms in the world and is especially popular among teens. Millions of minors, including thousands of kids in Arkansas, use the platform every day. In building its platform, which includes core features such as disappearing messages, cosmetic filters, and curated content, Snap exposed minors to a variety of foreseeable harms. These harms have included sextortion rings, predatory grooming, violent content, illegal drug marketplaces, unrealistic beauty standards, and an untested My AI chatbot that delivers dangerous and inappropriate advice." Griffin continued by saying that Snapchat's design choices amplified these dangers: "These dangers were amplified by some of Snapchat's core features like disappearing messages and automatically vanishing content. Such features gave kids the illusion of protection and facilitated them making impulsive decisions about what to share online." He also said that predators have used Snapchat to contact or exploit children: "Because of key features that Snap designed, predators, traffickers, drug dealers, extortionists, and other offenders have repeatedly used Snapchat to contact, groom, monitor, and coerce children. These threats are not abstract or theoretical. Arkansas law enforcement...have consistently identified Snapchat as a primary tool used by adults seeking to exploit minors." The complaint further alleges that Snap intentionally leveraged young users' vulnerabilities for profit: "These design features also replicated the kind of dopamine feedback loops present in slot-machine mechanics...Snap knowingly built its platform to create addiction in our children to maximize profits over people," Griffin said. According to Griffin's statement, "With this lawsuit I am seeking all remedies available...injunctive relief, civil penalties, damages, restitution and abatement. Snap built its fortune on messages that disappear without a trace. But the permanent damage to Arkansas children - and Snap's responsibility for that damage - will not fade away." The Arkansas Attorney General's office engages in initiatives addressing public integrity; offers consumer protection services; handles civil and criminal matters; supports public safety initiatives; serves all residents with legal services; provides resources for fraud reporting, legal opinions, and community education programs; operates within legal/public safety sectors at state level according to the official website.

KATV
Jun 25th, 2026
Arkansas AG Griffin sues Snap Inc., alleging Snapchat features endangered minors.

Arkansas AG Griffin sues Snap Inc., alleging Snapchat features endangered minors. by Thomas Farrar Thu, June 25, 2026 at 10:30 AM Arkansas AG Griffin sues Snap Inc., alleging Snapchat features endangered minors (Photo KATV). LITTLE ROCK, Ark. (KATV) - Arkansas Attorney General Tim Griffin is filing suit against Snap Inc., the parent company of social media platform Snapchat, alleging they engaged in deceptive business practices that harmed children across the state. Griffin's lawsuit accuses Snap of violating consumer protection laws, creating a public nuisance and unjustly enriching itself through platform features he says exposed minors to risks including sexual exploitation, drug activity, and mental health harms. The complaint says Snapchat's design features - including disappearing messages, temporary content and personalized content recommendations - posed foreseeable dangers for young users. "Snap built its fortune on messages that disappear without a trace. But the permanent damage to Arkansas children - and Snap's responsibility for that damage - will not fade away," Griffin said. Griffin said Arkansas law enforcement officials, parents and educators have identified Snapchat as a commonly used platform in cases involving the exploitation of children. The lawsuit also claims Snapchat's design encourages excessive use among young people by using features that trigger reward-based behavior and keep users engaged for longer periods. Griffin alleges the company knowingly designed the platform to capitalize on the developmental vulnerabilities of teenagers while marketing the app as safe for families. The attorney general further alleges Snapchat has failed to effectively enforce its minimum age requirement of 13 years old, relying primarily on self-reported birth dates that children can easily circumvent. The state is seeking injunctive relief, civil penalties, damages, restitution and other remedies. Snap Inc. had not publicly responded to the lawsuit at the time of the announcement. SPONSORED CONTENT MORE TO EXPLORE

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