Social Native

Social Native

Connects brands with content creators for UGC

About

Social Native creates and distributes user-generated content (UGC) for brands to enhance their online presence. The company connects businesses with a network of content creators, known as micro-influencers, who produce personalized and engaging content that resonates with target audiences. Brands can browse and select from vetted creators on Social Native's marketplace platform, which charges fees for access and offers subscription plans with premium services like advanced analytics and campaign management tools. Unlike competitors, Social Native emphasizes personalization and uses data-driven insights to align content with brand goals and audience preferences. The company's goal is to help businesses achieve higher engagement rates and build stronger connections with consumers through authentic content.

Company Stage

Seed

Employees

51-200

Industries

Data & Analytics, Consumer Goods

Total Funding

$8.6M

Headquarters

Beverly Hills, California

Founded

2015


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Simplify's Take

What believers are saying

  • Increased demand for short-form video content boosts Social Native's shoppable video galleries.
  • Partnership with IKEA highlights the importance of authentic content in retail.
  • Recognition in Inc. 5000 and Best in Business awards enhances Social Native's reputation.

What critics are saying

  • Emerging competition from TikTok and Instagram may reduce demand for Social Native's services.
  • AI-generated content poses a threat to traditional UGC platforms like Social Native.
  • Privacy concerns and regulatory changes could impact Social Native's data usage capabilities.

What makes Social Native unique

  • Social Native connects brands with micro-influencers for authentic user-generated content.
  • The platform offers advanced targeting tools through Creator Discovery™ for influencer selection.
  • Social Native operates as a first-party creator platform, ensuring accurate and reliable data.

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Growth & Insights
Headcount

6 month growth

1%

1 year growth

4%

2 year growth

5%

Benefits

Medical & dental insurance

Volunteer & wellness days

Unlimited vacation policy

Referral bonus program

Training and development programs

401k

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