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Soda Data
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Machine learning–driven data quality observability platform
Soda Data
Work Here?
Machine learning–driven data quality observability platform
Overview
Soda.io is a SaaS platform for data monitoring and observability that helps organizations keep their data accurate and trustworthy. Its core product uses machine learning to detect anomalies in data and automate quality checks, giving real-time alerts and dashboards to monitor data integrity across data pipelines. The platform operates on a subscription model with multiple tiers and a free 45-day trial to attract customers. Soda.io differentiates itself by focusing specifically on data quality and observability (not application performance) with ML-driven anomaly detection and comprehensive dashboards, serving a global enterprise and B2B clientele. The company’s goal is to help enterprises maintain high data reliability so business decisions are based on trustworthy data.
About Soda Data
Industries
Data & Analytics
Enterprise Software
AI & Machine Learning
Company Size
51-200
Company Stage
Series A
Total Funding
$30.3M
Headquarters
City of Brussels, Belgium
Founded
2018
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Simplify's Take
What believers are saying
- June 2025 launch promises faster metrics monitoring, collaborative data contracts, and fewer false positives.
- Soda raised $14 million in 2024, funding U.S. expansion and New York hiring.
- Databricks partnership can convert existing warehouse users into Soda customers across 2025-2026.
What critics are saying
- Open-source competitors like Great Expectations and Monte Carlo pressure Soda's pricing power.
- Soda's $8-per-dataset model invites churn if customers standardize on cheaper in-house checks.
- If Databricks or a hyperscaler bundles similar monitoring, Soda's standalone platform weakens.
What makes Soda Data unique
- Soda's June 2025 NannyML acquisition adds AI monitoring to data quality workflows.
- June 2025 Databricks integration and validation deepen Soda's enterprise ecosystem credibility.
- Transparent pricing and free forever tier lower adoption friction versus opaque observability rivals.
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Funding
Total Funding
$30.3M
Meets
Industry Average
Funded Over
4 Rounds
Industry standards
Benefits
Remote Work Options
Flexible Work Hours
Company Equity
Growth & Insights and Company News
6 month growth
↑ 4%1 year growth
↑ 4%2 year growth
↑ 13%Belgium’s Soda has acquired NannyML, integrating its AI monitoring technology into Soda's data quality platform. This acquisition aims to enhance data quality workflows by detecting issues earlier and reducing false alerts. NannyML, founded by Hakim Elakhrass, Wiljan Cools, and Wojtek Kuberski, offers an open-source tool for AI system monitoring. Soda's CEO, Maarten Masschelein, highlights this as a strategic move towards providing comprehensive data observability and AI infrastructure.
Brussels-based Soda, a data quality and observability platform, has acquired Leuven's NannyML, a company focused on AI monitoring and observability.
Belgian data quality platform Soda raised $14 million in a recent investment round to support its international expansion, particularly in the U.S. market. The funding will help build out the New York office and expand AI functionalities in the platform. CEO Maarten Masschelein highlighted that Soda achieved financial self-sufficiency without offboarding team members and aims to capitalize on the growing investment in AI.
Brussels-based Soda snaps €12.9 million to expand its data quality platform in the US.
Soda, an AI-enabled data quality company, announced it has successfully added a further €12.9 million investment from strategic partners and existing
Soda Data is Hiring for 5 Jobs on Simplify!
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About Soda Data
Industries
Data & Analytics
Enterprise Software
AI & Machine Learning
Company Size
51-200
Company Stage
Series A
Total Funding
$30.3M
Headquarters
City of Brussels, Belgium
Founded
2018
Soda Data is Hiring for 5 Jobs on Simplify!
Find jobs on Simplify and start your career today