Overview
Soft Services creates targeted skincare products for the body. It offers treatments designed to improve common body skin issues like keratosis pilaris, body acne, and dry skin. Its flagship items include a 0.25% pure retinol serum and a 10% urea lotion, which work by encouraging skin cell renewal and providing deep moisturization. The products are meant to fit into routines similar to facial care but tailored for the body, and are sold directly to customers through the company’s website in sets or as individual items. The company differentiates itself by focusing on high‑efficacy body formulas that translate facial-care concepts into body care, packaged and sold directly to consumers. The goal is to help people improve the appearance and health of their body skin with convenient, science‑based treatments.
Work here?Claim your company
Simplify's take
What believers are saying
- Sephora.com listed Soft Services on November 9, 2026, expanding prestige reach.
- Soft Services launched Deskside on November 6, 2026, adding a daytime hand treatment.
- Caplight tracked 18% quarterly employee growth and 176% monthly visitor growth in 2026.
What critics are saying
- Caplight estimated only $5M-$8M revenue in 2025, leaving little margin for error.
- Sephora controls Soft Services' retail access; any shelf reset or margin squeeze hits growth fast.
- Larger body-care brands can copy KPIs and absorb the category, collapsing Soft Services' moat.
What makes Soft Services unique
- Soft Services built a body-care niche around keratosis pilaris, body acne, and exfoliation.
- Rebecca Zhou and Annie Kreighbaum launched in 2021 with targeted, ingredient-led formulations.
- Sephora stocked Soft Services in 300 doors by February 16, 2026.
Help us improve and share your feedback! Did you find this helpful?