Solsten

Solsten

Provides audience insights for gaming industry

About Solsten

Simplify's Rating
Why Solsten is rated
B+
Rated B on Competitive Edge
Rated A on Growth Potential
Rated B on Rating Differentiation

Industries

Consumer Software

AI & Machine Learning

Gaming

Company Size

51-200

Company Stage

Series B

Total Funding

$37.6M

Headquarters

Berlin, Germany

Founded

2018

Overview

Solsten provides deep audience insights and intelligence to help businesses in the gaming and digital entertainment sectors create engaging experiences. Their suite of AI-powered tools includes Navigator, which helps identify and understand prospective audiences; Frequency, which predicts effective creative content for engagement; and Traits, which offers actionable insights into audience behavior and preferences. Clients subscribe to Solsten's platform to access these tools, enabling them to make data-driven decisions about product development and marketing strategies. This subscription model ensures a steady revenue stream. Solsten's goal is to empower businesses to craft human-centric experiences by deeply understanding their target audiences, which is crucial in the competitive gaming industry.

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Simplify's Take

What believers are saying

  • Recent $22 million funding round boosts Solsten's growth and innovation capabilities.
  • Recognition as a top innovator attracts talent and enhances company culture.
  • Growing gamer altruism offers new opportunities for engaging game design.

What critics are saying

  • Increased competition from AI firms like Slingshot Aerospace could impact market share.
  • Economic downturns may reduce budgets for AI tools in the gaming industry.
  • Privacy regulations could limit data collection and analysis capabilities.

What makes Solsten unique

  • Solsten offers AI-powered tools tailored for the gaming and digital entertainment sectors.
  • The platform provides deep audience insights, aiding in data-driven decision-making.
  • Solsten's products, like Navigator and Traits, deliver actionable intelligence on audience behavior.

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Funding

Total Funding

$37.6M

Below

Industry Average

Funded Over

3 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Below Average

Industry standards

$35M
$30M
Patreon
$45M
Linktree
$65M
Substack
$100M
ClickUp

Benefits

Unlimited Paid Time Off

Remote Work Options

Growth & Insights and Company News

Headcount

6 month growth

-5%

1 year growth

-3%

2 year growth

1%
VentureBeat
Mar 6th, 2024
Solsten: Players Are Becoming More Altruistic In Uncertain Times

Are you looking to showcase your brand in front of the gaming industry’s top leaders? Learn more about GamesBeat Summit sponsorship opportunities here. Audience intelligence platform Solsten surveyed over 500,000 players globally to gather data on the psychological traits, hopes and pain points of gamers. Of the 279 personality traits assessed, the vast majority (87%) saw no statistically significant changes. This is expected since personality traits tend to stay stable over time. This means changes in personality traits — especially over this large of a sample — signal a major audience shift. Solsten suggests societal and economic disruptions, as well as an influx of 300 million more players, drove these annual changes.“This is groundbreaking

PR Newswire
Jul 18th, 2023
Solsten Recognized As One Of Fast Company'S 100 Best Workplaces For Innovators

MINNEAPOLIS, July 18, 2023 /PRNewswire/ -- The winners of Fast Company's 2023 100 Best Workplaces for Innovators were announced last week, honoring companies that have established a workplace environment conducive to innovation, and have implemented groundbreaking practices to inspire and empower their employees. Solsten x Fast Company Best Places to Work for Innovators. Solsten, a consumer insights platform powered by human psychology and artificial intelligence is proud to announce its inclusion on this list. This recognition highlights Solsten's commitment to fostering a culture of innovation, creativity, and exploration in the pursuit of an ambitious mission. Being selected among the top 100 workplaces is a testament to Solsten's unwavering dedication to driving meaningful advancement in the fields of machine learning, artificial intelligence, and adaptive psychometric assessment, and their application in the world of video games and beyond."As Solsten continues to grow, nurturing a culture of innovation remains our top priority," says Joe Schaeppi, Co-Founder and CEO. "Being an invigorating place to work means fostering a culture of listening, learning, humility, cognitive diversity, and growth mindsets

Tech.eu
Aug 18th, 2022
Solsten Raises $22 Million To Help Firms Design Better Digital Experiences For Audiences

Berlin-based AI startup Solsten has raised a $21.8 million in funding to help brands understand their customers on a deeply human level to create new experiences. The Series B round was led by Denver-based Konvoy with participation from returning investors Inventure, GFR Fund, Sisu Game Ventures, and University of Wisconsin-Madison alumni fund Bascom Ventures. The round also included new investors Galaxy Interactive, Japanese communications industry specialists Dentsu Ventures, and the blockchain-focussed private equity group Warburg Serres

TechCrunch
Oct 29th, 2020
Slingshot Aerospace raises $8 million to help it expand to new verticals beyond aerospace and defense

Austin and El Segundo-based Slingshot Aerospace was born out of a realization that while there is a massive amount of information collected by observation technology aboard satellites, airplanes, drones and beyond, the analytics and turnaround of said info into something actionable often took a long time — sometimes crucial insights that would’ve been valuable in […]

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