Marketing: Danny Trejo Has a Baja Blast; Liquid I.V. Swings into Hollywood with Spider-Man. 00:00 / 00:00 Danny Trejo Has a Baja Blast Actor Danny Trejo, best known for playing the titular character in the "Machete" franchise, is now starring in Mountain Dew Baja Blast's latest national advertising campaign, "Have a Baja Blast." The 30-second commercial drops Trejo into Baja Beach, a fictional tropical paradise where Baja Blast bottles grow from palm trees, as he uses a machete to slice open the citrus-flavored CSD. Directed by filmmaker Dan Opsal and set to a remix of the 90s hit "No More I Love You's," the campaign leans into the over-the-top humor the Baja Blast brand has become notorious for. "With 'Have a Baja Blast,' we wanted to create something that feels as fun and refreshing as the drink itself," said Michael Smith, VP of marketing for Mountain Dew at PepsiCo Beverages U.S., in a press release. "Bringing Danny Trejo and his machete into this wildly imaginative Baja Beach world allowed us to lean into the kind of unforgettable storytelling that keeps fans coming back for more." Now airing across television, streaming and social media channels, "Have a Baja Blast" builds on a "breakthrough year" for the brand. In March, Baja Blast was named the official soft drink of the 2026 Major League Baseball (MLB) season. Accelerator Teams With Kai Trump on New Flavor Recently relaunched Accelerator Active Energy has launched Blue Raz Slush, a blue raspberry-inspired flavor created in collaboration with athlete and content creator Kai Trump, who joined the brand as a partner in 2025. The new SKU marks her first branded product partnership, according to Accelelerator. Like the rest of the brand's portfolio, Blue Raz Slush is formulated with 200mg of caffeine sourced from coffee beans and green tea, as well as plant-based thermogenics. The new offering is available on Amazon and at QuikTrip and other select retailers. "Working on Blue Raz Slush with the Accelerator team was such a fun experience because I was involved from the very beginning. We tested so many different versions to make sure the flavor felt authentic to my tastes and something I'd genuinely want to drink every day," said Trump in a statement. The launch expands Accelerator's roster of athlete-backed products, following the success of Livvy Dunne's Cotton Candy flavor, which became the brand's top-selling SKU across retail and ecommerce. Create Wellness Taps Kendall Toole Create Wellness - which recently moved into powdered beverages with a $20 million investment - is partnering with fitness instructor, entrepreneur and mental health advocate Kendall Toole on a new campaign aimed at broadening consumer perceptions of creatine. Launching on June 8, the initiative will focus on the supplement's applications beyond traditional sports nutrition, highlighting benefits related to cognitive function, recovery and energy support as part of a wider wellness routine. The campaign, which marks Toole's first national television advertising campaign, will also roll out across digital, social media and out-of-home channels. Liquid I.V. Swings into Hollywood with Spider-Man Liquid I.V. has joined forces with Sony Pictures' "Spider-Man: Brand New Day" as the film's exclusive functional hydration partner, marking its largest entertainment collaboration to date. The campaign will include co-branded products, fan experiences and on-screen integration tied to the upcoming film. To kick off the partnership, Liquid I.V. is releasing limited edition "Spider-Man: Brand New Day" packaging for two Hydration Multiplier flavors: Arctic Raspberry and Sugar-Free Raspberry Lemonade. Inspired by Spider-Man's signature red-and-blue suit, the products are available on the brand's website, on Amazon and at major retailers nationwide, including Target, Walmart, CVS, Walgreens, Kroger, Publix, and Meijer. "With 'Spider-Man: Brand New Day,' we saw an opportunity to connect with one of the most iconic heroes of all time in a way that feels both culturally relevant and deeply human," said Aaron Jones, chief media officer at Liquid I.V., in a press release. "At its core, Spider-Man is about rising to meet the moment, and that's exactly what our brand stands for." Phorm Energy Debuts First National TV Spot Phorm Energy, the energy drink brand produced by Anheuser-Busch and backed by 1st Phorm and Dana White, has debuted its first national television commercial. The 15-second spot stars MMA fighter Michael Chandler as he prepares for a workout, highlighting Phorm's Screamin' Freedom flavor and emphasizing the brand's positioning around performance and discipline. "Launching our first national TVC is a monumental milestone for Phorm Energy, and there was no better way to bring it to life than with Michael Chandler and Dana White," said Thomas Russell, GM of Phorm Energy, in a statement. "This spot is a direct reflection of what we stand for: no shortcuts, just pure resilience and hard work." Essentia Unveils 'Beat the Formula' Essentia Water is expanding its "Change the Equation" marketing platform with the launch of "Beat the Formula," a new brand campaign designed to challenge category norms. The 90-second spot follows athletes and performers - including trail runners, boxers, archers, drummers and dancers - in high-pressure moments. The campaign is supported by out-of-home, streaming, social and TikTok activations in key markets like New York, Los Angeles and Miami. Unlock the articles, expert interviews, and data reports that power the food and beverage industry. 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The film 'view-master' in the works-the stereoscopy blog. Apparently the live-action film, based on Mattel 'View-Master', is in a work with Mattel, Sony Pictures Entertainment and Escape Artists Combining Forces: "Mattel, Inc. (Nasdaq: Mat), a toy entertainment company and a leading global family and the owner of one of the most iconic brand portfolios in the world, is developing a live-action feature film with Sony Pictures Entertainment and Escape Artists based on Figure 3-D company that is timeless by the eternal time of the eternal company in the company. View-master toy." The current details are very vague, but you can read more here: Hopefully in 3-D! * Program * Viewers and appearance Originally posted 2025-05-26 19:09:04.

"Destination" Duo set for "metal Gear Solid" Film. Thursday, April 9th 2026 5:03 pm Following their success directing the well-regarded and money-making "Final Destination: Bloodlines," filmmakers Zach Lipovsky and Adam B. Stein have set a high-profile new project. The pair have signed on for a sweeping and expansive first-look deal with Sony Pictures. Their newly launched production company Wonderlab will develop films under the deal for the pair to direct, with a focus on "wildly fun, commercial, character-driven, genre-bending films". The first title under the deal will be a film adaptation of gaming legend Hideo Kojima's signature franchise "Metal Gear Solid". This would mark the first time the property has been adapted for the screen. A previous attempt to adapt the property took place over a decade ago when Jordan Vogt-Roberts, hot off the success of "Kong: Skull Island," was linked to the project. That never ended up happening. Stealth-based games with sci-fi elements, the series began back in 1998 and the first title follows an attempt to take back a secret military base from genetically enhanced soldiers who have hostages in tow and a dangerous next-generation nuclear weapon. Since then the series has spawned numerous sequels and a highly complex mythology and lore all its own, with the games jumping to various different eras in the 20th century to further unfold its tale. Avi Arad and Ari Arad are producing the film. Lipovsky and Stein are already developing multiple projects at Sony and in February were announced as the helmers of an animated "Venom" movie. They're also developing the sci-fi epic "The Earthling" at Sony. At other studios, they have several projects in the works, including a new "Gremlins" film at Warners, "Long Lost" at Universal and "The Traveler" at Paramount.