SAN FRANCISCO, March 5, 2024 /PRNewswire/ -- SparkPlug, a leading cannabis frontline incentives & analytics platform, today announced a new partnership with Distru, a seed-to-sale cannabis ERP. The partnership aims to help Smokiez, a multi-state edibles producer and distributor, streamline operations, minimize errors, and boost retail sales through data-driven insights."We're thrilled to be partnering with the team at Distru," said Jacob Levin, COO of SparkPlug. "As highlighted by Smokiez, Distru has provided centralized data and reporting that has streamlined complex spreadsheets. When combined with SparkPlug's retail analytics, we can provide unparalleled visibility into Smokiez's sales operations and opportunities."Sam Polly, Smokiez IT Director and a long-time client of both platforms, emphasized the individual value provided by each solution. "A major benefit of having Distru is making it so we could forgo hiring an analyst with a six figure salary on the team organizing spreadsheets. Distru also helps us figure out where our best sell points are, as in cost of goods and other useful financial metrics."Nick Sabas, Regional Vice President at Smokiez, shared insights into the benefits of working with SparkPlug

Within the final 12 months, the Sparkplug working group has introduced a brand new protocol customary, v3.0, that brings important developments and formalization to the protocol for Business 4.0.