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Specialized designs, manufactures, and sells high-quality bicycles and cycling equipment for a variety of users, including professional athletes, casual riders, children, and commuters. Their product range includes mountain bikes, road bikes, and specialized gear for different cycling disciplines like cyclocross and triathlons. Specialized operates primarily through direct-to-consumer sales on their website and through retail partners, and they also engage in partnerships with cycling teams and events to enhance brand visibility. What sets Specialized apart from competitors is their long-standing commitment to quality and innovation, having pioneered significant advancements in cycling technology, such as the first production mountain bike. Their goal is to improve lives through cycling, which they support through community initiatives like Outride, promoting health for kids, and Soil Searching, which aids trail builders in the mountain biking community.
Company Stage
Series B
Employees
1,001-5,000
Industries
Automotive & Transportation, Social Impact, Design, Consumer Goods
Total Funding
$27.9M
Headquarters
N/A
Founded
N/A
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