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Splash (SplashThat.com)

SaaS platform for enterprise event management

Overview

Splash provides a SaaS platform for event marketing that helps large enterprises create, manage, and optimize both virtual and in-person events. The product handles end-to-end event programs including guest list management, RSVP tracking, and ticketing, with integrations to Zoom, Pardot, and Zapier to connect with other systems. It differentiates by focusing on large organizations with an integrated solution that covers the full event lifecycle and a broad ecosystem of integrations, serving many Fortune 500 companies. The goal is to help enterprises create impactful events, gather audience insights, and measure event impact to drive business value.

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About Splash (SplashThat.com)

Simplify's Rating
Why Splash (SplashThat.com) is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsEnterprise Software

Company Size

51-200

Company Stage

Series C

Total Funding

$48.2M

Headquarters

New York City, New York

Founded

2011

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What believers are saying

  • Cvent said Splash serves 500+ organizations, including 60+ Fortune 1000 companies, in 2024.
  • March-to-July 2026 releases show active shipping: double opt-in, guest-list sharing, and host-app upgrades.
  • Event-Led Growth certification and Cvent integration work expand Splash’s utility for marketing teams.

What critics are saying

  • Cvent’s 2026 consolidation of Splash, Goldcast, and ON24 creates product overlap and cannibalization.
  • Competitors like Bizzabo, Swoogo, and Eventtia target Splash’s exact field-marketing niche with simpler positioning.
  • If Cvent folds Splash into a broader suite, standalone brand loyalty erodes and renewals weaken.

What makes Splash (SplashThat.com) unique

  • Cvent owns Splash, pairing field-marketing workflows with Cvent’s broader enterprise event stack since 2024.
  • Splash still focuses on repeatable branded events, not complex conference logistics or venue sourcing.
  • July 2026 releases added multiple RSVP forms, Cvent integration improvements, and compliance controls.

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Funding

Total Funding

$48.2M

Below

Industry Average

Funded Over

7 Rounds

Notable Investors:
Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Below Average

Industry standards

$50M
$7M
$40M
$50M
$62M
$100M

Growth & Insights and Company News

6 month growth

0%

1 year growth

-22%

2 year growth

-22%
Hydse Pte Ltd
Aug 20th, 2026
HYDSE wins 2 Marketing Events Awards for Inaugural National Anti-Scam Roadshow.

HYDSE wins 2 Marketing Events Awards for Inaugural National Anti-Scam Roadshow. 13 August 2026, Singapore - HYDSE was announced as the Gold winner in the Best Use of Gamification / Contests category and Silver winner in the Best Government Sector / Non-Profit category at the fifteenth annual edition of the Marketing Events Awards. The wins are for the campaign/project Inaugural National Anti-Scam Roadshow, a public engagement initiative developed for the Singapore Police Force in partnership with Splash. The Marketing Events Awards, organised by MARKETING-INTERACTIVE, honours and rewards excellence in event marketing across Southeast Asia, South Asia, ANZ and the Middle East. The award categories covered the full spectrum of event marketing. All entries were evaluated and judged by a panel of senior client-side marketers and event experts with extensive experience in the event marketing industry. Through the Anti-Scam Roadshow, HYDSE worked together with Singapore Police Force and Splash to create an engaging public education experience that used interactive elements and gamification to raise awareness about scam prevention. As an event company in Singapore, HYDSE continues to develop meaningful event experiences that combine creative engagement, strategic storytelling and audience interaction. This recognition highlights the effectiveness of using experiential formats to deliver important public messages in a memorable way. The recognition highlights the effectiveness of combining experiential engagement with educational messaging, allowing audiences to better understand scam risks through memorable and interactive activities. Check out the full list of winners here.

Splash
May 1st, 2025
Product Pulse: May 2025

It wasn't long ago that Splashthat introduced a more secure Splash login experience with MFA (multi-factor authentication).

HrTechwire
Mar 6th, 2025
Splash Launches Event-Led Growth Masterclass & Certification

Splash, a Cvent-owned event marketing technology company, today announced the launch of their Event-Led Growth (ELG) Masterclass & Certification.

Splash
Mar 1st, 2025
Product Pulse: March 2025

Quick rewind: Back in January, Splashthat introduced a powerful new interface for hosting multi-session in-person and virtual events.

Kaevs Care
Sep 8th, 2024
Cvent Spending Streak Continues with Splash Acquisition ##

* Splash, a company specializing in event planning software, raised $39.5 million in funding over seven rounds before being acquired by Cvent.

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