Splash (SplashThat.com)

Splash (SplashThat.com)

Event marketing platform for enterprises

About Splash (SplashThat.com)

Simplify's Rating
Why Splash (SplashThat.com) is rated
B
Rated B on Competitive Edge
Rated A on Growth Potential
Rated C on Differentiation

Industries

Consulting

Enterprise Software

Company Size

51-200

Company Stage

Series C

Total Funding

$48.2M

Headquarters

New York City, New York

Founded

2011

Overview

Splash provides a platform for event marketing that helps businesses organize and enhance both virtual and in-person events. The platform includes tools for managing guest lists, tracking RSVPs, and handling ticketing, along with integrations with services like Zoom and Pardot. This allows marketing teams to efficiently plan and promote their events. What sets Splash apart from its competitors is its focus on serving large enterprises, including many Fortune 500 companies, and its subscription-based model that offers various plans to meet different client needs. The goal of Splash is to enable businesses to create memorable events that foster connections and provide valuable insights into their audiences.

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Simplify's Take

What believers are saying

  • Growing demand for hybrid events boosts Splash's market potential.
  • Data-driven event marketing trends align with Splash's robust analytics capabilities.
  • Personalized event experiences are increasingly valued, benefiting Splash's tailored content features.

What critics are saying

  • Emerging competitors offer similar features at lower costs, threatening Splash's market share.
  • Cvent acquisition may lead to strategic changes that alienate existing customers.
  • Reliance on third-party integrations poses risks if these services alter their APIs.

What makes Splash (SplashThat.com) unique

  • Splash serves over half of the Fortune 500 companies, showcasing its enterprise focus.
  • The platform offers seamless integrations with tools like Zoom, Pardot, and Zapier.
  • Splash provides a comprehensive solution for both virtual and in-person event management.

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Funding

Total Funding

$48.2M

Below

Industry Average

Funded Over

4 Rounds

Notable Investors:
Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Below Average

Industry standards

$50M
$7M
Splash (SplashThat.com)
$40M
Figma
$50M
Medium
$62M
SeatGeek
$100M
Oura

Company News

Splash
May 1st, 2025
Product Pulse: May 2025

It wasn't long ago that Splashthat introduced a more secure Splash login experience with MFA (multi-factor authentication).

HR Tech Wire
Mar 6th, 2025
Splash Launches Event-Led Growth Masterclass & Certification

Splash, a Cvent-owned event marketing technology company, today announced the launch of their Event-Led Growth (ELG) Masterclass & Certification.

Splash
Mar 1st, 2025
Product Pulse: March 2025

Quick rewind: Back in January, Splashthat introduced a powerful new interface for hosting multi-session in-person and virtual events.

Kaevs
Sep 8th, 2024
Cvent Spending Streak Continues with Splash Acquisition ##

* Splash, a company specializing in event planning software, raised $39.5 million in funding over seven rounds before being acquired by Cvent.

Business Wire
Sep 6th, 2024
Cvent Expands its Field Marketing Product Suite with Strategic Acquisition of Splash

Cvent acquires event marketing technology company, Splash

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