Splash (SplashThat.com)

Splash (SplashThat.com)

Event marketing platform for enterprises

About Splash (SplashThat.com)

Simplify's Rating
Why Splash (SplashThat.com) is rated
B
Rated B on Competitive Edge
Rated A on Growth Potential
Rated C on Rating Differentiation

Industries

Consulting

Enterprise Software

Company Size

51-200

Company Stage

Series C

Total Funding

$48.2M

Headquarters

New York City, New York

Founded

2011

Overview

Splash provides a platform for event marketing that helps businesses organize and enhance both virtual and in-person events. Their software allows users to manage guest lists, track RSVPs, and handle ticketing, all while integrating with services like Zoom and Pardot. What sets Splash apart from its competitors is its focus on serving large enterprises, including many Fortune 500 companies, which rely on its tools to create impactful events and gather valuable audience insights. The company's goal is to enable businesses to effectively plan and execute event programs that foster connections and drive success.

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Simplify's Take

What believers are saying

  • Increased demand for hybrid events boosts Splash's market relevance and growth potential.
  • Growing interest in data-driven strategies aligns with Splash's robust analytics offerings.
  • Integration of AI enhances personalization, providing Splash a competitive edge in event management.

What critics are saying

  • Emerging platforms with lower costs threaten Splash's market share and pricing strategy.
  • Rapid AI advancements may outpace Splash's technology, risking client attrition.
  • Economic downturns could reduce enterprise spending on event marketing solutions, impacting revenue.

What makes Splash (SplashThat.com) unique

  • Splash serves over half of the Fortune 500 companies, showcasing its enterprise focus.
  • The platform offers seamless integrations with Zoom, Pardot, and Zapier for enhanced functionality.
  • Splash's SaaS model allows for scalable event management solutions tailored to client needs.

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Funding

Total Funding

$48.2M

Below

Industry Average

Funded Over

4 Rounds

Notable Investors:
Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Below Average

Industry standards

$50M
$7M
Splash (SplashThat.com)
$40M
Figma
$50M
Medium
$62M
SeatGeek
$100M
Oura

Company News

HR Tech Wire
Mar 6th, 2025
Splash Launches Event-Led Growth Masterclass & Certification

Splash, a Cvent-owned event marketing technology company, today announced the launch of their Event-Led Growth (ELG) Masterclass & Certification.

Splash
Mar 1st, 2025
Product Pulse: March 2025

Quick rewind: Back in January, Splashthat introduced a powerful new interface for hosting multi-session in-person and virtual events.

Kaevs
Sep 8th, 2024
Cvent Spending Streak Continues with Splash Acquisition ##

* Splash, a company specializing in event planning software, raised $39.5 million in funding over seven rounds before being acquired by Cvent.

Business Wire
Sep 6th, 2024
Cvent Expands its Field Marketing Product Suite with Strategic Acquisition of Splash

Cvent acquires event marketing technology company, Splash

Yahoo Finance
Oct 4th, 2023
Nonprofit City Year and Marketing Firm Splash Relocate to 180 Maiden Lane

Nonprofit City Year and marketing firm Splash relocate to 180 Maiden Lane.

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