Three more Neptune Awards highlight Sportsman Boats' Marketing Innovation. Blog > three more Neptune Awards highlight Sportsman Boats' Marketing Innovation. Sportsman Boats celebrates three wins at the 2025 Neptune Awards, earning recognition for Tide To Table, the Heritage 321 long form walkthrough and Design Studio 2.0. These awards highlight its commitment to creative risk, long form education and innovative digital tools that continue to elevate marine marketing. February 17, 2026 * - Sportsman Boats earned three Neptune Awards this year, bringing its total to 12 and validating its marketing leadership. * - The Tide To Table campaign along with a cookbook and Design Studio 2.0 expanded the brand reach and boosted lead generation. * - Victor Gonzalez's work on Discover Boating's board reflects industry leadership and helps align brands, dealers and campaigns to grow boating's share. The Sportsman Boats team is proud to announce that Sportsman Boats Manufacturing, Inc. secured three more Neptune Awards at the 2025 Marine Marketers Association (MMA) Neptune Awards. This marks a huge milestone for its marketing team, bringing Sportsman Boats Manufacturing, Inc. to 12 total awards, including two previous King Neptune Awards for Best Overall Marketing Campaign. This year Sportsman Boats Manufacturing, Inc. decided to mix things up, take a risk and invest in something new. Sportsman Boats Manufacturing, Inc. has created video series around boats, how to build boats and education on all things boating, but Sportsman Boats Manufacturing, Inc. had not stepped outside of that until now. The idea came from a simple question: What's something most boaters do but may be uneducated in? Fishing and cooking the fish they catch. Most boaters have spent time with a rod and reel in hand and enjoyed successful days on the water, but many are looking for better ways to prepare the fish they bring home. Sportsman Boats Manufacturing, Inc. set out to create a series that would teach boaters from all brands and walks of life how to cook a gourmet meal with the fish they caught. Tide To Table did just that. With professional Chef Eric Greenwood as its host, Sportsman Boats Manufacturing, Inc. hit the water, caught fresh fish, collected oysters, crabs and shrimp, and turned those fresh proteins into incredible meals for the camera. Sportsman Boats Manufacturing, Inc. took it a step further. Sportsman Boats Manufacturing, Inc. didn't just create a great video series, Sportsman Boats Manufacturing, Inc. captured high quality photography and converted all that work into a thoughtfully designed cookbook that people can keep in their kitchens. Sportsman Boats Manufacturing, Inc. built a brand around the series and created something entirely new, something other marine manufacturers were not doing. Through food, Sportsman Boats Manufacturing, Inc. introduced the Sportsman brand to new audiences. That successful series led Sportsman Boats Manufacturing, Inc. to bringing home its second Neptune Award for Best Video Series. The video awards did not stop there. The Heritage 321 is a boat that broke the norm for center consoles and Sportsman Boats Manufacturing, Inc. had to showcase that innovation through video. Sportsman Boats Manufacturing, Inc. created what Sportsman Boats Manufacturing, Inc. believe to be the best walkthrough in Sportsman history for the Heritage 321. This walkthrough wasn't designed for millions of views but for thousands of the right views. It became a cinematic collection of information and stunning visuals that show what life on the Heritage 321 truly looks like. At over 30 minutes long, it's not something everyone will sit through, but it is something serious buyers will sit and watch. This walkthrough helps qualify leads before they ever step foot into a dealership. With over 20% of viewers watching through the video, Sportsman Boats Manufacturing, Inc. can see how effective it has been. It has set a new standard in boat walkthroughs for its brand and for the marine industry and was well deserving of the Best Long Form Video Neptune Award. Lastly, Sportsman Boats Manufacturing, Inc. cannot forget its Best Marketing Innovation Neptune Award for Design Studio 2.0. The Design Studio is an incredibly effective tool for lead generation and user interaction on its website and Sportsman Boats Manufacturing, Inc. knew it was time for a subtle update. Sportsman Boats Manufacturing, Inc. used CAD models within digital animation software along with a custom algorithm to create thousands of rendered images that allow users to customize their very own Sportsman in every possible configuration. Users can build their boat, envision it before placing an order and receive their own PNG image of the final build. Not only does this allow users to see what their boat could look like, it also generates high quality leads. Each build is sent directly to the user's local dealer along with their contact information, allowing dealers to stay connected with potential buyers. This tool has been transformative for its website, its brand and its lead generation efforts. This year's Neptune Awards mean a lot to its team. They continue to show that its marketing innovations are working and that Sportsman Boats Manufacturing, Inc. is helping lead within the marine marketing space. Sportsman Boats Manufacturing, Inc. represent its brand first and foremost, but Sportsman Boats Manufacturing, Inc. also represent what it looks like to be a marketer in the marine industry. Sportsman Boats Manufacturing, Inc. must continue pushing ourselves to market the marine space well so that Sportsman Boats Manufacturing, Inc. can grow as an industry. Beyond its internal efforts, Sportsman Boats Manufacturing, Inc. is also proud of the leadership happening at the industry level. Its Chief Marketing Officer, Victor Gonzalez, serves on the board for Discover Boating and continues to play an active role in shaping the future of marine marketing as a collective. This year he participated in a panel outlining the 2026 goals for Discover Boating and how, as an industry, Sportsman Boats Manufacturing, Inc. must work together to expand its visibility and capture more of the broader pleasure market currently dominated by RV and travel sectors. By aligning brands, dealers and national campaigns under a unified strategy, the goal is clear: grow boating's share of the leisure market and position the marine industry for long term, sustainable growth. Its team at Sportsman Boats is proud to help lead the charge in sharing the marine lifestyle with the world. Sportsman Boats Manufacturing, Inc. plan to continue innovating and refining its marketing efforts to show that Sportsman Boats Manufacturing, Inc. is one of the strongest teams in the business and Sportsman Boats Manufacturing, Inc. love seeing the marine industry thrive.

The Sportsman Insider - Open 402 mini walkthrough FLIBS 2025. Blog > The Sportsman Insider - Open 402 mini walkthrough FLIBS 2025. The all-new Sportsman Open 402 makes its official debut at the 2025 Fort Lauderdale International Boat Show. As the brand's new flagship and first model in the Sportsman 3.0 design language, it showcases next-level technology, comfort, and performance. Watch the full walkthrough on *The Sportsman Insider* for the first complete look at this groundbreaking model. November 4, 2025 * - Open 402 debuts Sportsman 3.0 as the flagship with a 40'4" length, 13' beam and 650-gallon fuel capacity, delivering performance, luxury and range. * - The cabin sets a new standard with a convertible queen berth, full galley, enclosed head and shower and 10,000 BTU air conditioning for true overnights or day trips. * - Tech and reliability are built in with Garmin GPSMAP 9227 and Garmin 9210 displays, SeaStar Interact DCM digital switching, Reverso automatic outboard flushing and optional Seakeeper stability gear. The wait is finally over. After months of teasers and behind-the-scenes updates from The Sportsman Insider, the all-new Open 402 has officially made its debut at the 2025 Fort Lauderdale International Boat Show (FLIBS). This is the largest and most advanced boat Sportsman has ever built, and for the first time, Sportsman Boats Manufacturing, Inc. is showcasing the finished model to the world - right here in this special episode. Introducing the Flagship of the Sportsman Fleet The Open 402 represents the start of Sportsman 3.0 - its next-generation design language and the foundation for all future models. Measuring 40'4" with a 13' beam and 650-gallon fuel capacity, it's built for performance, luxury, and range. This model delivers the innovation and craftsmanship expected from Sportsman, taken to a new level. At the helm, twin Garmin GPSMAP 9227 displays are paired with a Garmin UltraWide in the hardtop, offering unmatched visibility and system awareness. SeaStar Interact DCM digital switching brings modern control to every function, while JL Audio M6 speakers with Fusion Apollo technology deliver premium, tuned sound both on plane and at rest. The Open 402's bow easily transitions from a luxurious lounge to a serious fishing setup. An electric bow table raises for dining and drops to form a full sunpad, while a Vetus bow thruster and abundant storage make operation effortless. Midship, four premium helm seats sit over a fiberglass leaning post with a rear mezzanine and optional refrigerated seat. The optional Release Marine teak chairs offer heated and cooled comfort for long days on the water. Aft, twin 40-gallon pressurized livewells, four massive insulated fish boxes, and a Seakeeper Ride 750 come standard, with an optional Seakeeper 4.5 gyro available for unmatched stability. Every system, from the Reverso automatic outboard flushing to the Fisher Panda 8KW generator, has been engineered for simplicity, reliability, and luxury. Below deck, the 402's cabin redefines what's possible in a center console. A convertible queen berth, full galley, enclosed head and shower, and 10,000 BTU air conditioning create a true overnight or day-trip retreat. A Garmin 9210 display inside the cabin allows full vessel control without ever leaving the comfort of the berth. The Open 402 is more than a new model - it's the next evolution of the Sportsman brand. It embodies its commitment to innovation, attention to detail, and a lifestyle built around the days that matter.