By now, the story of the birth of the credit card has taken on the stuff of legend. The current state of that legend dates the key event to Feb. 8, 1950. That’s 75 years ago today. And here we are. Let’s first recount the legend

Square, Cash App and Visa partnered with New Orleans nonprofit organization Propeller to provide local food and beverage businesses with technology and support to help them succeed. The organizations teamed up to offer a first-of-its-kind event called “Feeding NOLA’s Future” and will continue with an initiative of the same name to support small businesses and expand access to technology, they said in a Tuesday (Feb. 4) press release. The event held Tuesday brought together 125 local food and beverage businesses, according to the release

Today, Square has announced the launch of its ‘Big In Restaurants’ campaign, demonstrating the company’s continued focus on the UK’s food and drink industry, for the year ahead. Square’s strategy centers on real life storytelling, putting the success of the businesses that use Square at the heart of the campaign and further reflecting Square’s purpose of economic empowerment for businesses of all types and sizes.The launch of the campaign features an array of businesses that use Square across the UK as well as a fresh slate of scripts, social assets, out-of-home placements and TV and radio advertisements that demonstrate how Square is partnering with businesses to solve industry challenges.Square’s ‘Big In Restaurants’ new script tells inspiring stories of UK restaurants while also demonstrating how Square helps them to succeed. One seller featured, Eko – a Nigerian Street Food Restaurant in Birmingham, said: “We opened three restaurants in a year thanks to Square.” Ezra and Gil, a multi-location coffee and food seller in Manchester, said: “With Square, we cut our queue times in half,” demonstrating the productivity potential through automation.The campaign messaging and thinking behind the name ‘Big In Restaurants’ demonstrates Square’s ‘big-time’ tools that seamlessly work together to solve ‘big-time’ restaurant challenges. For restaurant owners, this can be using online booking management systems to manage bookings more efficiently, incorporating tools to provide real-time order displays for kitchen staff, implementing order status availability for front-of-house staff to maximise customer efficiency, stock control systems, smart menus and the list goes on.Research into Square’s portfolio of sellers revealed that one of the biggest barriers to growing business and revenue is time, particularly in the hospitality industry. Most F&B businesses said that admin takes away the time they could be spending on improving their business. Big In Restaurants highlights how businesses can solve these challenges through technology, including insight-driven decision making with reporting tools, freeing up time and minimising mistakes with self-service products like Square Kiosk or seamlessly retaining and attracting new customers through loyalty and reward programs.“We are continuing to build on what’s been a strong performing campaign across all channels with the launch of our latest Big In Restaurants campaign,” said Visha Kudhail, Marketing Director at Square UK