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Squire

Barbershop operations software with bookings

Overview

Squire is an all-in-one business software platform for barbershops. It combines appointment bookings, payment processing, membership and loyalty program management, and booth rental payments in a single system to streamline shop operations. The platform also provides detailed reports to help barbershops identify their most profitable services and products. A key feature is social media integration, allowing customers to book appointments directly from a barber’s Instagram page, which helps boost sales. Squire generates revenue by charging barbershops a subscription or usage-based fee for access to the platform. The company differentiates itself by focusing exclusively on the barbershop niche, offering an integrated solution tailored to their specific needs and workflows, including social-media-enabled booking. Its goal is to simplify day-to-day operations, increase revenue, and improve customer relationships for barbershops through a centralized, easy-to-use platform.

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About Squire

Simplify's Rating
Why Squire is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsConsumer SoftwareEnterprise SoftwareFinancial Services

Company Size

201-500

Company Stage

Debt Financing

Total Funding

$196.8M

Headquarters

New York City, New York

Founded

2015

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Simplify's take

What believers are saying

  • SQUIRE says 32,000+ barbers trust its platform; network effects strengthen discovery.
  • The November 2026 app update expands consumer booking across the U.S., U.K., Canada, Australia.
  • AI pages built for Google and search systems directly target new customer acquisition.

What critics are saying

  • SQUARE, Fresha, and generic schedulers can copy booking features and undercut pricing.
  • Klarna checkout depends on Stripe, adding partner concentration and commercial fragility.
  • Bigger platforms can absorb barbershops faster; SQUIRE's niche vanishes if switching costs fall.

What makes Squire unique

  • SQUIRE owns barber-specific operations: bookings, payments, payouts, commissions, and rent collection.
  • Its 2026 AI front desk handles calls, texts, chats, and scheduling automatically.
  • Klarna integration on October 28, 2026 embeds financing inside barbershop checkout.

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Funding

Total Funding

$196.8M

Meets

Industry Average

Funded Over

8 Rounds

Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Debt Funding Comparison Coming Soon

Benefits

  • Health Insurance
  • Health Savings Account/Flexible Spending Account
  • 401(k) Retirement Plan
  • 401(k) Company Match
  • Unlimited Paid Time Off
  • Parental Leave
  • Stock Options
  • New hire stock grant
  • PTO
  • PTO policies
  • Paid Vacation
  • Paid Holidays

Company News

Salon Today
Oct 28th, 2026
SQUIRE partners with Klarna, bringing buy now, pay later to barbershops nationwide.

SQUIRE partners with Klarna, bringing buy now, pay later to barbershops nationwide. Klarna, the everyday finance network, has announced a new partnership with SQUIRE, the AI-first platform helping barbershops run and grow their businesses through intelligent automation, integrated payments and seamless booking. October 28, 2026 3 min to read Klarna, the everyday finance network, announced a new partnership with SQUIRE, the AI-first platform helping barbershops run and grow their businesses through intelligent automation, integrated payments and seamless booking. The partnership brings Klarna directly into SQUIRE's booking experience, giving approximately U.S. barbershops on the platform the opportunity to offer customers flexible payment options at checkout. The integration is powered by Stripe. Customers booking haircuts or beauty and grooming services at SQUIRE-powered barbershops can now choose Klarna at checkout: pay in full for a quick trim, split the cost into four interest-free installments for a special occasion haircut-and-beard package, or use financing for larger purchases like a membership or premium grooming bundle. "Barbershops are a category built on loyal customers and personal trust, which makes them a natural fit for the way people already use Klarna," said Lisa Robinson, Head of Partner Success, US East Coast and Canada at Klarna. "This partnership brings Klarna's flexible payment options to thousands of barbershops and the customers they serve, and is a meaningful step in extending Klarna's reach beyond retail into everyday services." "SQUIRE is building the operating system for the modern barbershop, giving independent business owners access to powerful tools that help them compete and grow," said Dave Salvant, Co-Founder and President of SQUIRE. Bringing Klarna directly into SQUIRE's booking and payments experience builds on that mission, giving clients more flexibility to pay for higher-priced services while helping shops grow their business through the platform they already use every day." The partnership with SQUIRE reflects Klarna's broader growth strategy of building distribution partnerships to expand its reach and has helped grow Klarna's merchant network by 54% year over year to more than 1.2 million merchants as of Q2 2026. About Klarna Klarna is the everyday finance network. With over 120 million global active Klarna users and 3.8 million transactions per day, Klarna's AI-powered payments and commerce network is empowering people to pay smarter with a mission to be available everywhere for everything. Consumers can pay with Klarna online, in-store and through Apple Pay & Google Pay. Over 1.2 million retailers trust Klarna's innovative solutions to drive growth and loyalty, including Uber, H&M, Saks, Sephora, Macy's, Ikea, Expedia Group, Nike and Airbnb. Klarna is listed on the New York Stock Exchange (NYSE: KLAR). For more information, visitKlarna.com. Ad Loading... About SQUIRE SQUIRE is the AI powered operating system for the modern barbershop. Founded in 2015 in NYC by Songe LaRon and Dave Salvant, the company gives barbers and shop owners the technology to run and grow their businesses while giving consumers a convenient way to book and pay for haircuts. SQUIRE is now applying AI and automation to administrative work so owners and barbers can spend more time on their craft, clients and communities.

Latest Nigerian News
Aug 26th, 2025
Squire raises $59M Series C funding

Squire, a company that develops software for barbershops, has raised $59 million in a Series C funding round led by Iconiq Capital, achieving a valuation of $250 million. This funding comes just months after Squire raised $34 million in a Series B round.

FinSMEs
Nov 29th, 2024
BeatGig Secures Investment, Total $5M Raised

BeatGig, a NYC-based SaaS platform for live entertainment, received a strategic investment from John Hinshaw and Peter D. Kiernan III, bringing total capital raised to $5M. The investment amount was undisclosed. Both investors will join BeatGig's Board of Directors. The funds will be used to expand operations and development efforts. Led by CEO Tim Mulligan, BeatGig has booked over 40,000 concerts since 2021.

StockTitan
Nov 19th, 2024
SVB Provides $35M Debt Financing to Barbershop Tech Platform Squire Technologies | FCNCA Stock News

Silicon Valley Bank extends $35M debt financing to Squire Technologies to expand its barbershop management platform. Learn how this funding will drive innovation in the industry.

Newswire
May 17th, 2023
Squire Technologies, Inc. Hires First Chief Revenue Officer To Oversee Global Growth

NEW YORK, May 17, 2023 (Newswire.com). -. SQUIRE, the only all-in-one barbershop business management platform, announced the hiring of its first Chief Revenue Officer, Jamie Sampson. Sampson is an accomplished leader whose experience running high-performance sales teams will help SQUIRE solidify its status as the leading solution for barbershops and guide the company through a new era of growth

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