How Amax Connect integrates your self-storage site with Stora. Amax Marketing Stora is one of the leading management systems for self-storage operators in the UK. It handles bookings, payments, unit management and customer communications. What it does not do is power your public-facing website directly. That is where Amax Connect comes in. What Amax Connect does. Amax Connect is a WordPress plugin built by Amax Marketing for self-storage operators using Stora. It creates a live connection between your Stora account and your WordPress website, so that unit availability, pricing and booking status are always in sync without manual updates. When a unit is sold out in Stora, it disappears from your website. When pricing changes in Stora, the website updates automatically. When a customer books on your website, the booking goes straight into Stora. No double entry, no discrepancies, no manual work. Why this matters for conversions. The biggest conversion problem for self-storage websites is customers arriving to find a unit is not available, or discovering a different price at checkout. Both destroy trust. Amax Connect eliminates both by keeping the website and management system in real-time sync. Why this matters for SEO. Free audit Amax Marketing'll show you exactly what's holding your rankings and conversions back - no sales pitch. A website that requires constant manual updates tends to drift. Prices go out of date, units show as available when they are not, and the site gradually becomes unreliable. Search engines reward fresh, accurate content. A site that pulls data live from Stora sends better signals than one that is manually maintained and often stale. What setup looks like. The plugin installs on any WordPress site via the standard plugin installer. You connect it to your Stora account using an API key and configure which units and pricing tiers to display. Setup typically takes half a day to configure and test, including styling the availability and booking interface to match your brand. Who it is built for. Operators who use Stora and want their website to be a genuine sales channel rather than a brochure. It is particularly useful for operators with multiple sites, variable pricing or high unit turnover where manual updates are not practical. Case example: container Self Store. Container Self Store uses Amax Connect to power its website booking flow. The integration removed the need for staff to manually update availability after each booking, and the live pricing display reduced pre-booking enquiries by giving customers the information they needed to make a decision without picking up the phone. How to get Amax Connect. Amax Connect is available to self-storage operators working with Amax Marketing. Contact Amax Marketing to discuss your current setup and whether the integration is right for your site.

Introducing Advanced Checkout - the next evolution of online self storage sales. Operators using Stora already grew 32% on average in 2024, compared to 6% across the industry. Today, Stora Ltd. is taking that momentum further with a major release: Advanced Checkout. Watch the launch conversation: Why Stora Ltd. built this. Self storage has gone digital. On Stora, over 70% of bookings happen online, and two out of three of those are made on mobile. That means your checkout isn't just a form, it's your most powerful sales tool. Advanced Checkout converts more visitors, increases order value, and captures more leads through a fast, mobile-first experience designed for how people buy today. Advanced Checkout: built to convert and grow revenue. Fast, mobile-first flow. A clean, step-by-step experience optimised for every device. Customers move effortlessly from contact to payment, reducing friction and boosting conversions. Capture the lead early. Collect contact details at the very start. Even if someone doesn't finish booking, you've still captured a qualified lead, which Stora can then follow up on automatically. Grow protection revenue automatically. Smart defaults and contextual minimums guide customers toward the right cover, increasing protection uptake without adding friction. Upsell products in one click. Add one-off items like padlocks, boxes, or van hire, or recurring upgrades like 24/7 access or premium unit locations, directly in the flow. Watch your average order value rise. Unlock recurring revenue. Move beyond selling space. Offer valuable add-ons like no-notice periods, premium unit locations, and 24/7 access as recurring upgrades that customers will pay for month after month. Seamlessly on-brand. Advanced Checkout inherits your colours, tone, and layout, delivering a polished, professional experience that feels like a natural part of your site. Thanks to Advanced Checkout, every booking is now an opportunity to convert faster, sell more, and deliver a better experience on any device. All of this is available in every Stora account today. Steven hylands. Steven is Stora's COO. With a background in building software businesses, he's using his expertise to help move the self storage industry forward and make it better for everyone.

This week's UK tech funding roundup includes £9.3m in investments. Stora, a SaaS company based in Banbridge, secured £1.3m in a Series A round from the Investment Fund for Northern Ireland. Edinburgh-based biotech spinout Concinnity Genetics raised £3m in a Series A round from Eos Advisory. Aurrigo, an autonomous vehicle company in Coventry, raised £5m through public markets for its Auto-DollyTug.