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Storytoys

Develops licensed children's educational apps

Overview

StoryToys creates mobile apps for children that feature popular brands and characters to entertain kids while helping them learn and grow. The apps offer brand-themed activities such as games, coloring, and interactive play that are designed to be engaging and educational, promoting healthy digital habits. With partnerships across LEGO, Disney, Pixar, Penguin, Warner Bros, Sesame Workshop, and more, StoryToys distributes its titles on major app stores and has achieved over 100 million downloads. The company distinguishes itself through its wide brand licensing ecosystem, high-quality, award-winning content, and a focus on well-rounded activities rather than just entertainment. Its goal is to give parents peace of mind by providing fun, trusted, brand-aligned experiences that support children’s development and healthy digital behavior.

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About Storytoys

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Industries

Consumer SoftwareEducationEntertainment

Company Size

51-200

Company Stage

Acquired

Total Funding

$2.9M

Headquarters

Dublin, Ireland

Founded

2008

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Funding

Total Funding

$2.9M

Below

Industry Average

Funded Over

5 Rounds

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Company News

Animation Ireland
Mar 23rd, 2026
StoryToys proudly sponsors, the Careers & Recruitment Fair at Animation Dingle.

StoryToys proudly sponsors, the Careers & Recruitment Fair at Animation Dingle. Animation Dingle is proud to announce its Careers and Recruitment Fair is sponsored by StoryToys, the multi-award-winning developer of interactive and educational digital content for children. Now in its fourth year, the Careers & Recruitment Fair has become one of the festival's most rapidly growing and dynamic programme elements. StoryToys' sponsorship underscores the festival's commitment to nurturing and supporting the next generation of animation talent. This year's event was attended by Norma Foley T.D., Minister for Children, Equality, Disability, Integration and Youth, highlighting the national importance of building inclusive and accessible pathways into Ireland's creative industries. Commenting on StoryToys' sponsorship of the Careers and Recruitment Fair, Emmet O'Neill, Founder and Chief Executive of StoryToys, said: "We see recruitment as a long-term investment in the future of the industry, and that starts with strong links between education, animation, and games. The event is exceptionally well run and very much aligned with our values. It's a chance to connect with emerging talent and support the next generation of creatives as they come through." The fair provides students with direct insight into the wide variety of career opportunities within animation; from storytelling, visual development, and design to technical production and emerging digital roles. Studios and organisations travel to Dingle specifically to meet, mentor, and recruit new talent, making the event a unique gateway from education into employment. Animation Dingle's broader vision is to foster vibrant, meaningful engagement between emerging animators, graduates, and global industry leaders through conferences, screenings, workshops, and awards. By creating an environment that celebrates creativity and innovation, the festival enables students to engage directly with industry professionals while providing studios with valuable opportunities to identify, support, and invest in new talent. Participating organisations in 2026 include: JAM Media, Boulder Media, Wacom, Cartoon Saloon, National Talent Animation Academy, Animation Ireland, Education Ireland, Kerry College, Pulse College, Ballyfermot College (BCFE), and Campus France.

Enterprise Equity
Aug 26th, 2025
Japanese investment helps irish app developer StoryToys raise €600,000

Enterprise Equity Venture Capital is a national provider of venture capital to new and expanding companies throughout Ireland.

License Global
Aug 14th, 2025
StoryToys Launches LEGO 'Bluey' Mobile Game

StoryToys, in partnership with the LEGO Group and BBC Studios, has released the new LEGO "Bluey" mobile game.

Steel Media Ltd
May 16th, 2025
New release roundup: Shogun Showdown, Astronaut Joe: Magnetic Rush, Lego Friends Heartlake Rush+, and more

StoryToys has launched a new Apple Arcade edition of Lego Friends Heartlake Rush, aptly named Lego Friends Heartlake Rush+.

Sharecast
Mar 3rd, 2025
Everplay subsidiary inks game deal with LEGO, BBC Studios

Everplay announced on Monday that its subsidiary StoryToys has partnered with the LEGO Group and BBC Studios to develop a new mobile game based on the Emmy and BAFTA-winning Bluey TV series.

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