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Strategy.com operates a financial insights platform that analyzes Bitcoin-related debt, assets, and convertible notes for financial analysts, investors, and institutions. It collects and compiles data on Bitcoin markets and uses analytics to generate actionable insights and market trends. The product works through subscriptions and premium services that provide in-depth reports and real-time data access, allowing clients to monitor debt levels, asset holdings, and convertible agreements. Compared with competitors, Strategy.com specializes in Bitcoin-centric debt and asset data with a subscription-based model offering detailed, timely reports rather than broad, generic market data. The company’s goal is to deliver precise, actionable financial information that helps clients inform and optimize their investment strategies.
Industries
Data & Analytics
Crypto & Web3
Financial Services
Company Size
1,001-5,000
Company Stage
IPO
Headquarters
Vienna, Virginia
Founded
1989
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Total Funding
$16B
Above
Industry Average
Funded Over
24 Rounds
Professional Development Budget
MicroStrategy has transformed itself into a leveraged Bitcoin holding vehicle, with shares now trading as a magnified proxy for the cryptocurrency. The stock is down 51% over the past year but has surged 37% in the past month, tracking Bitcoin's recent bounce to roughly $84,220. MSTR's market capitalisation of $62 billion exceeds Coinbase at $44 billion and Marathon Digital at $5 billion. The company holds 846,000 BTC, trading at 1.2 times carrying value versus Marathon's 0.5 times. Management's seven-year plan targets doubling Bitcoin-per-share, funded by recent ATM issuance. However, the company carries $6.7 billion in convertible debt and reported an $8.32 billion unrealised digital asset loss in its latest quarter. Polymarket traders assign a 75% probability of MSCI index removal by year-end, presenting a technical risk to passive flows.
Strategy purchased 950 Bitcoin for approximately $75.7 million between 14-20 September, marking its first Bitcoin acquisition since late August. The company now holds 846,000 coins at a total cost of roughly $63.8 billion. With Bitcoin trading above $86,000, Strategy sits on an unrealised gain of approximately $9 billion. This marks a dramatic reversal from late June, when Bitcoin fell below $60,000 and the company faced an unrealised loss of around $13 billion. Market analyst Donald Dean predicts Strategy's stock could reach $225.22, representing a 35% upside from his analysis price of $165.67. He bases this on Fibonacci retracement levels, noting the stock is currently testing resistance at $170.41. Strategy's stock gained 9% on 21 September to close at $168.50, though it remains down nearly 50% year-on-year despite gaining over 40% in the past month.
Strategy's MSTR stock surged 80% over three months, with market capitalisation rising from $39.3 billion on 22 June to $70.9 billion on 21 September. The company raised $6.3 billion by issuing approximately 61.5 million new Class A shares through at-the-market programmes. During this period, MSTR's share price increased 54%, from $109.46 to $168.50. The divergence between market cap growth and share price appreciation resulted from expanding circulating shares from 359 million to 421 million units. Strategy's corporate treasury now holds 846,000 BTC acquired at a cumulative cost of $63.8 billion. The company also maintains $5.04 billion in USD reserves and $1.05 billion in cash. Bitcoin advanced 35% during the same timeframe, rising from $64,020 to $86,620.
Strategy's 846,000 BTC holdings have swung to approximately $8 billion in unrealized gains as Bitcoin rallied above $85,000. The Michael Saylor-founded company acquired its Bitcoin for around $63.8 billion at an average price of $75,416 per coin. The turnaround marks a sharp reversal from the second quarter, when Strategy reported an $8.2 billion net loss driven largely by unrealized losses on its Bitcoin portfolio. At points during the downturn, the position was nearly $10 billion underwater. Between 14 and 20 September, Strategy purchased another 950 BTC for $75.7 million, funded from cash reserves. The company also spent approximately $174 million repurchasing STRC preferred shares. Strategy's MSTR stock gained 16.4% last week as Bitcoin rose 5.3%. Every $1,000 move in Bitcoin changes Strategy's holdings value by roughly $846 million.
MSTR stock gets $400 price target in 12-16 months, after Bitcoin rally. September 19, 2026 11:46 pm Key insights: * MSTR stock has gained 85% since June, despite MicroStrategy selling its holdings and using the proceeds for STRC buybacks. * The MSTR stock has also regularly traded more shares than Berkshire Hathaway, with August volume reaching 46-49 million shares. * MSTR's market capitalization reached $61.1 billion, entering among top-200 US companies. MicroStrategy (MSTR) stock delivered a sharp 16% upside to the week's close on Friday's trading session, ending at $153. This came along with the 5% Bitcoin rally to $82,000, thereby triggering a broader market rally. On the monthly chart, the MSTR stock is already up 50%, as analysts predict the rally to continue further moving into the end of 2026. MSTR stock can reach $400 in next 12-16 months. Market analyst Peter Di Carlo said that MicroStrategy's MSTR shares have gained 75% since bouncing from what he described as a smart-money zone. The MASTR stock price has continued to inch higher, crossing $150 for the first time since June 2026. Over the next 12-18 months, Di Carlo said that the MSTR share price could reach $400-$450. However, he cautioned that in the short term, the weekly structure remains bearish, thereby forming lower highs. The analyst identified the $160-$175 range as a major institutional and smart-money sell zone and expects strong resistance there. According to Di Carlo, MSTR stock price would need to break through that zone and close above $200 over the next few months to shift its internal structure. The analyst also expects MSTR to surge another 15-20% from the current levels. He outlined a potential path toward $400 within 8-12 months if resistance is cleared. Even in the case of pullback and price reset, the analyst sees the timeline extended to 12-16 months. MSTR stock beats Berkshire Hathaway in trading volumes. Following the MSTR stock price collapse under $80 in June 2026, the industry raised liquidation concerns. Many raised doubts about Michael Saylor for selling the MSTR shareholding to buyback the STRC stock and increase the company's USD reserves. Interestingly, the strategy has turned to be favourable for MSTR shareholders, as the stock is up 85% since June. Strategy has now spent more than $950 million on buybacks, while STRC has gained over 11.7% since the purchases began. The company still has more than 3.9 years of dividend coverage on its balance sheet. Now, the MicroStrategy stock is now regularly trading more shares than Berkshire Hathaway, with the crossover first emerging in late December 2025 and continuing into 2026. Trading volume surged on several days in August, reaching 46 million to 49 million shares, with turnover of up to $4.4 billion. This placed MSTR among the 10 most actively traded U.S. stocks. MicroStrategy enters top 200 The Market Periodical companies. Following the recent upside in MSTR shares, MicroStrategy's market capitalization has reached $61.1 billion, making it the 195th-largest U.S. company by market cap, according to Companies Market Cap data. MSTR climbed 31 positions in the ranking in a single day, moving ahead of Paccar while remaining below Arthur J. Gallagher. Reassuring investors during a recent interview on Bitcoin Magazine, Strategy CEO Phong Le said the company plans to continue accumulating Bitcoin. "We're the largest holders of BTC in the world, and we're going to be long-term accumulators of BTC," Le said. He added that Strategy's approach to Bitcoin accumulation is not expected to change. Bhushan is a FinTech enthusiast and holds a good flair for understanding financial markets. His interest in economics and finance draws his attention towards the new emerging Blockchain Technology and Cryptocurrency markets. He is continuously in a learning process and keeps himself motivated by sharing his acquired knowledge. In his free time, he reads thriller fiction novels and sometimes explores his culinary skills.
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Industries
Data & Analytics
Crypto & Web3
Financial Services
Company Size
1,001-5,000
Company Stage
IPO
Headquarters
Vienna, Virginia
Founded
1989
Find jobs on Simplify and start your career today