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Strivacity

Cloud-native CIAM for secure sign-ins

Overview

Strivacity provides a cloud-native CIAM platform that helps organizations securely manage customer sign-in journeys across marketing, product, IT, and security teams. It operates with a unified system that enables quick, minutes-long integrations and uses a 'clicks not code' approach to reduce custom development by about 80%. This platform differentiates itself by lowering engineering effort, offering fast scalability, seamless CRM/MarTech and app data synchronization, and features like Lifecycle Event Orchestration and Adaptive Access Controls alongside brand customization. Strivacity aims to simplify and secure the customer sign-in experience while helping businesses boost user engagement and create new revenue opportunities.

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About Strivacity

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Industries

Enterprise SoftwareCybersecurity

Company Size

51-200

Company Stage

Series A

Total Funding

$31.7M

Headquarters

Herndon, VA

Founded

2019

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Funding

Total Funding

$31.7M

Meets

Industry Average

Funded Over

3 Rounds

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Above Average

Industry standards

$15M
$8.2M
$15M
$20M
$30M

Benefits

  • Stock Options
  • Flexible Work Hours
  • Remote Work Options
  • Paid Vacation
  • Paid Holidays

Company News

AiThority
Nov 2nd, 2026
Strivacity positioned as a Challenger in the Gartner(R) Magic Quadrant(TM) for Customer Identity and Access Management.

Strivacity positioned as a Challenger in the Gartner(R) Magic Quadrant(TM) for Customer Identity and Access Management. The AI Identity Company placed as a Challenger position in the Gartner Magic Quadrant for Customer Identity and Access Management, bringing proven enterprise execution and a different approach to identity. Strivacity, The AI Identity Company, today announced that it has been positioned as a Challenger in the 2026 Gartner(R) Magic Quadrant(TM) for Customer Identity and Access Management (CIAM). The report marks the Gartner evaluation of the CIAM market, with Strivacity among the 11 vendors included. Strivacity's Challenger positioning AiThority believe marks an important milestone for the company, which has built its business around challenging established approaches to enterprise identity. With a track record of supporting large-scale deployments, Strivacity continues to compete with some of the industry's biggest names through a different approach to architecture, flexibility, and cost predictability. "Gartner has positioned us as a Challenger, and I believe that's fitting because challenging the industry's legacy leaders is exactly what we've been doing," said Keith Graham, Co-founder and CEO of Strivacity. "Enterprises are choosing Strivacity because they're tired of the complexity, cost, and compromises that have defined this industry for too long. We've brought a fundamentally different approach to the market, proven it works at enterprise scale, and we're taking business from companies that have dominated this industry for decades." Challenging the status quo in customer identity Strivacity delivers one identity product for customers, partners, and AI agents, helping enterprises modernize customer identity without the complexity of fragmented solutions or disruptive migrations. Its approach combines three key differentiators: * One product. Code or configure. Customer, partner, and AI agent identity in a single product, with flexible journey orchestration, APIs, and developer tools. * A fundamentally different architecture. Dedicated single-instance SaaS deployments with isolated infrastructure and data residency built in, delivering enterprise-grade control without the complexity of managing it yourself. * Predictable by design. Transparent, usage-based pricing with core CIAM capabilities and premium support included, helping enterprises avoid the cost and complexity of fragmented identity solutions. Nov 2, 2026 Prev Next 1 of 43,840 Built for agentic commerce. Delivering for enterprises today. As AI agents increasingly shop, book, and transact on behalf of customers, businesses face new identity challenges: knowing who an agent represents, what it's authorized to access, and how its actions are controlled and audited. Strivacity brings these emerging requirements together with the enterprise CIAM capabilities businesses rely on today, from passwordless authentication and adaptive access to customer identity journeys, consent management, partner administration, and identity insights. Explore the 2026 Gartner Magic Quadrant for CIAM Explore the full report, including the vendors evaluated and Strivacity's positioning as a Challenger. The report is available to read without registration. Read the full Gartner Magic Quadrant for Customer Identity and Access Management. Gartner, Magic Quadrant for Customer Identity and Access Management, Steve Wessels, Brian Guthrie, Michael Kelley, Gautham Mudra, 28 October 2026. Gartner does not endorse any company, vendor, product or service depicted in its publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner's business and technology insights organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose. [To share your insights with AiThority, please write to [email protected]]

GlobeNewswire
Oct 28th, 2025
Strivacity Accelerates Global Momentum with Partner-First Strategy

Strivacity accelerates global momentum with partner-first strategy. 100% partner-led model expands with appointment of Jennifer Cox to lead global channels and alliances. October 28, 2025 09:00 ET | Source: Strivacity HERNDON, Va., Oct. 28, 2025 (GLOBE NEWSWIRE) - Strivacity, a leader in Customer Identity and Access Management (CIAM), today announced continued momentum in its 100% partner-first strategy. The company's modern, single-instance CIAM product is delivered exclusively through a network of trusted identity service providers, reflecting Strivacity's commitment to helping customers reduce fraud, simplify compliance, and create great digital experiences with the expertise of partners they trust. The company's growing partner ecosystem includes GuidePoint Security, IDMWorks, KeyData, SDG, and Simeio, with more partners joining the network to meet rising demand worldwide. These alliances are helping organizations replace outdated, complex CIAM platforms with a modern, single product that delivers measurable business outcomes and meets strict data residency requirements. To advance this strategy and expand its reach, Strivacity has appointed Jennifer Cox as Head of Global Channels and Alliances. In this role, Cox will build out the company's partner program, strengthen joint go-to-market initiatives, forge tech alliances, and equip partners with the resources they need to accelerate customer success. "Partners are the foundation of Strivacity's growth strategy," said Doug Popik, Vice President of Worldwide Sales at Strivacity. "Our 100% partner-led model ensures customers get the best combination of Strivacity's innovative technology and the proven expertise of service providers. With Jennifer leading our channel strategy and building a formal program, we're well positioned to scale this commitment globally." Cox brings over a decade of experience in identity and market strategy leadership. She has held senior leadership roles at Saviynt, BlueCat, SecZetta, and Optiv, where she built high-performing teams and developed go-to-market strategies with global technology and services partners. "I'm thrilled to join Strivacity at such a pivotal time," said Cox. "Organizations are rethinking how they deliver identity experiences, and Strivacity's modern CIAM approach is exactly what the market needs. Strivacity has already built impressive momentum and I'm excited to take that to the next level by building and enabling a strong, diverse partner ecosystem that delivers exceptional outcomes for our customers." Strivacity's partner program expansion and Cox's appointment cap a year of record-breaking ARR growth, global customer expansion, and recognition as a Leader in The Forrester Wave(TM): Customer Identity and Access Management Solutions, Q4 2024. About Strivacity Strivacity helps brands add secure sign-up and sign-in to customer-facing applications without heavy developer or consultant resources. Our single CIAM product unifies sign-up, sign-in, fraud prevention, identity verification, consent management, and customer insights. Built on a single-instance architecture, Strivacity delivers stronger privacy and security with dedicated environments for every customer. Whether you want to code, configure, or both, the choice is yours. With Strivacity, organizations can move quickly while delivering great experiences, protecting customer data, and staying compliant with regulations like GDPR and CCPA.

The Manila Times
Dec 4th, 2024
Strivacity Named a Leader in Customer Identity and Access Management by Independent Research Firm

Strivacity named a Leader in Customer Identity and Access Management by independent research firm.

AiThority
Sep 18th, 2024
Strivacity Launches AI Assist to Simplify and Optimize Digital Identity Management

Strivacity, a leading provider of customer identity and access management (CIAM) solutions, today announced the availability of Strivacity AI Assist, a new "smart assistant" powered by generative AI (GenAI) that makes it easier to manage and secure digital identities across business-to-business (B2B) and business-to-consumer (B2C) use cases.

Yahoo Finance
Sep 18th, 2024
Strivacity Launches AI Assist to Simplify and Optimize Digital Identity Management

Strivacity launches AI assist to simplify and optimize digital identity management.

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