S

StubHub

Connects fans with tickets to live events

Overview

StubHub runs an online marketplace where fans around the world buy and sell tickets to concerts, sports, theater and other live events. Its North American StubHub brand and international viagogo brand connect buyers with both individual ticket holders and professional sellers. Fans browse events, compare available seats and prices, and buy tickets through the website or mobile app, while sellers set their own prices. The company collects transaction fees and backs purchases with its FanProtect guarantee, which covers problems such as invalid tickets or canceled events under its terms. StubHub began in 2000 and is headquartered in New York City.

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About StubHub

Simplify's Rating
Why StubHub is rated
B+
Rated A on Competitive Edge
Rated A on Growth Potential
Rated C on Differentiation

Industries

Consumer SoftwareEntertainment

Company Size

1,001-5,000

Company Stage

IPO

Headquarters

San Francisco, California

Founded

2000

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Simplify's Take

What believers are saying

  • Demand is expanding: StubHub's August 2026 results showed second-quarter revenue rising 33% to $573 million.
  • Debt pressure is easing: StubHub reported a $1.1 billion annual debt reduction in August 2026.
  • International teams broaden career scope: StubHub's offices span Ireland, Switzerland and Taiwan alongside its United States teams.

What critics are saying

  • Fulfillment creates legal exposure: World Cup buyers sued StubHub over missing tickets in July 2026.
  • Fee disclosures trigger enforcement: StubHub agreed to $10 million in consumer refunds in April 2026.
  • Employee equity brings limited influence: CEO Eric Baker controls more than half of StubHub's voting power.

What makes StubHub unique

  • Official sellers start with scale: StubHub Distribution Manager reaches over 125 million registered users.
  • Organizers keep their tools: StubHub connects existing ticket platforms without requiring exclusive distribution contracts.
  • Listings stay synchronized: StubHub's vivenu integration removes purchased official tickets from organizers' other sales channels automatically.

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Funding

Total Funding

$819.6M

Above

Industry Average

Funded Over

7 Rounds

IPO funding comparison data is currently unavailable. We're working to provide this information soon!
IPO Funding Comparison Coming Soon

Benefits

  • Stock incentives
  • Unlimited PTO
  • 401k
  • Health, vision, & dental
  • Free weekly lunches

Stock Price

Growth & Insights and Company News

Headcount

6 month growth

3%

1 year growth

3%

2 year growth

0%
StubHub
Oct 12th, 2026
Getting closer to the action: StubHub partners with Formula DRIFT to unlock exclusive fan experiences.

Getting closer to the action: StubHub partners with Formula DRIFT to unlock exclusive fan experiences. October 12, 2026 There's watching Formula DRIFT from the stands - and then there's experiencing it from inside the action. Ahead of the Formula DRIFT PRO Championship finale on the streets of Long Beach October 23-24, StubHub is joining Formula DRIFT as its Official Open Distribution Partner, giving fans new ways to experience one of motorsports' most exhilarating live events. The partnership brings official Formula DRIFT ticket inventory to StubHub while introducing exclusive VIP experiences that put a limited number of fans closer to the drivers, teams and action than ever before. A new way to experience Formula DRIFT. For the Long Beach finale, Formula DRIFT and StubHub are introducing two new VIP experiences available exclusively through StubHub. The Ride-Along Package, available to just five fans, puts each ticket holder in the passenger seat alongside a Formula DRIFT PRO driver for a ride around the Long Beach street course. The experience also includes early venue access, reserved VIP seating for the weekend, a Formula DRIFT Hardcard and a Formula DRIFT gift bag. For fans looking to go even deeper, the Team Member for the Day package offers the opportunity to spend race weekend alongside a participating Formula DRIFT team. The experience includes an official team shirt, a Friday hot-lap ride-along, Saturday lunch with the team, hot pit access and the opportunity to join the team for the Opening Ceremony - along with early venue entry, reserved VIP seating and more. Both packages are designed around a simple idea: finding new ways to get fans beyond the grandstands and closer to the people and moments that make experiencing motorsports live so special. "We're excited to bring to market these unique and exclusive offerings in partnership with StubHub for our Season Finale. By partnering with Stubhub, a clear leader in the ticket vendor space, I think it says a lot about how Formula DRIFT has developed and where we hope to go," said Ryan Sage, President of Formula DRIFT. Tapping into the culture of drifting. Formula DRIFT brings StubHub into one of motorsports' most passionate and distinctive fan communities. Built around the energy of live competition and the connection between fans, drivers and teams, the series offers a natural opportunity for StubHub to create new ways for fans to experience the sport. "Formula DRIFT has built an incredibly passionate fan community, making it a natural fit as we continue to expand StubHub's presence across motorsports," said Matthew Stallknecht, Director of Motorsports Partnerships at StubHub. "As Formula DRIFT's Official Open Distribution Partner, we're excited to give fans trusted access to tickets and exclusive VIP packages that bring them closer to the drivers, teams and action." Growing Open Distribution through motorsports. The partnership marks the latest expansion of StubHub's Open Distribution model, which helps rightsholders reach more fans by distributing official ticket inventory through StubHub's global marketplace. With Formula DRIFT joining a growing roster of Open Distribution partners across sports and live entertainment - including BWT Alpine Formula One Team, World Racing Group and WeatherTech Raceway Laguna Seca - StubHub continues to build new relationships across motorsports and beyond. The Formula DRIFT PRO Championship Final Round takes place on the Streets of Long Beach October 23-24, with the new VIP packages going on sale exclusively on StubHub at 9 a.m. on October 12. Packages will be available on a first come, first served basis while supplies last.

StubHub
Oct 9th, 2026
StubHub added as an official distribution partner for L.A. Comic Con.

StubHub added as an official distribution partner for L.A. Comic Con. October 9, 2026 Every StubHub ticket now includes a free digital copy of a blockbuster #1 issue from convention guest Scott Snyder, revealed after purchase. LOS ANGELES, CA (October 1, 2026) - StubHub today announced a new partnership with L.A. Comic Con, naming StubHub an official distribution partner for the convention. As part of the announcement, StubHub is unveiling an exclusive collaboration with digital comics platform Neon Ichiban: every ticket purchased through StubHub now includes a free digital copy of a blockbuster #1 issue written by Scott Snyder. The title stays under wraps until after checkout. Snyder is scheduled to appear at this year's convention, so StubHub buyers can read the book before the show and meet the writer in person. "Partnering with StubHub is a great way for their loyal users to discover Los Angeles Comic Con and receive an exciting offer tied to attending," said Chris DeMoulin, CEO/GM of Los Angeles Comic Con parent company Comikaze Entertainment Inc. "StubHub is a great resource for fans of all kinds of events, and we believe this unique Neon Ichiban digital give-away is a terrific opportunity for more Angelinos and nerd Con fans everywhere to discover and experience L.A. Comic Con." Through Open Distribution, StubHub serves as a marketplace engine for L.A. Comic Con while the convention retains full ownership of its ticketing operations and pricing. StubHub adds reach, marketing support, and buyer experience on top of the systems LACC already runs. "Bundling a digital #1 issue with every ticket has not been done before at this scale," said Larry Settembrini, Director of Global Conventions Partnerships at StubHub. "Beyond giving fans a safe, verified way to buy and sell L.A. Comic Con tickets, our goal was to pack as much value into this partnership as we could. L.A. Comic Con can run the show they've always run, and we can bring the audience, new marketing channels, and now something extra for attendees, compliments of digital comics platform Neon Ichiban." The partnership builds on StubHub's growing Open Distribution footprint across conventions and pop culture events, following the company's recently announced partnership with ComplexCon. "A ticket gets you into the show. We wanted it to get you into a story, too," said David Steinberger, co-founder and CEO, Neon Ichiban. "With L.A. Comic Con and StubHub, every fan walks in with a first issue by Scott Snyder already in their collection, and a chance to meet the writer who made it. That's what Neon Ichiban is built for: connecting great comics with the people who love them." Tickets for L.A. Comic Con are available now at stubhub.com. The comic is revealed in the purchase confirmation email, along with instructions to download it on Neon Ichiban.

StubHub
Sep 17th, 2026
StubHub named Official Ticket Resale Partner of St. Pete Country Fest.

StubHub named Official Ticket Resale Partner of St. Pete Country Fest. September 17, 2026 St. Petersburg, FL (September 17, 2026) - StubHub has been named the Official Ticket Resale Partner of St. Pete Country Fest, providing fans with a dedicated marketplace to search for available tickets to the festival's second annual event, as well as a platform to resell tickets when plans change. Held at Vinoy Park along the downtown St. Petersburg waterfront, St. Pete Country Fest debuted in November 2025 as the city's first major country music festival, and sold out its inaugural event. The festival quickly established itself as a new destination on St. Pete's live-music calendar, pairing a national country music lineup with a scenic waterfront setting. St. Pete Country Fest returns November 20-22, 2026, with Riley Green, Bailey Zimmerman and Koe Wetzel headlining the three-day festival. The 2026 event will feature more than 50 artists across five stages, building on the scale and success of its sold-out debut. "St. Pete Country Fest continues to grow because fans love the music, the waterfront setting and the experience we've created. With more than 50 artists across five stages this year, there's even more for fans to experience. Partnering with StubHub gives fans another way to search for available tickets, and gives them flexibility if their plans change. Creating the best possible fan experience is always our first priority, and this partnership supports that goal." - Braxton W., St. Pete Country Fest "Through the partnership, fans can turn to StubHub when they are looking for a specific sold out ticket type, or need to resell tickets because their plans have changed. The partnership also reflects StubHub's continued expansion in the festival category and its connection to fans attending major live events." - Michelle S., StubHub Music & Festival Partnerships Fans can check for available St. Pete Country Fest tickets at StubHub.com. Additional information about the festival, including the full lineup and event details, is available at the festival's official website: stpetecountryfest.com

Bandsintown
Sep 15th, 2026
NOLA's Howlin' Wolf sues StubHub over spec ticket sales.

NOLA's Howlin' Wolf sues StubHub over spec ticket sales. Iconic New Orleans music venue The Howlin' Wolf is suing StubHub for false advertising and spec ticket sales and showing others how to fight back. Sep 15, 2026 Independent live music venue The Howlin' Wolf, has launched a federal lawsuit against secondary ticketing giant StubHub. Filed on September 10, 2026 in the United States District Court for the Eastern District of Louisiana, the lawsuit by Cat and Dog Inc., d/b/a The Howlin' Wolf alleges false advertising under Section 43(a) of the federal Lanham Act and violations of the Louisiana Unfair Trade Practices and Consumer Protection Law. The legal action targets secondary ticketing practices that mislead consumers, steer sales away from primary box offices, and harm independent venues. At the core of the complaint is StubHub's facilitation of speculative ("spec") selling. That's the practice of brokers listing and selling non-existent "ghost tickets" before actually acquiring them from the primary seller. Brattleboro, Vermont music venue Stone Church recently sued StubHub focusing on trademark infringement under the Lanham Act, arguing that it actively deceives fans, damages the venue's brand, and siphons revenue from grassroots music spaces. HOWLIN' WOLF vs. STUBHUB AT A GLANCE | | Plaintiff | Cat and Dog Inc. d/b/a The Howlin' Wolf | | Defendant | StubHub, Inc. | | Filing Date | September 10, 2026 | | Court Jurisdiction | U.S. District Court, Eastern District of LA | | Primary Claims | Lanham Act § 43(a) & LUTPA (Louisiana State Law) | | Core Target | Speculative ("Spec") Ticket Resale & Fake Urgency| Why The Howlin' Wolf is fighting back. For Howie Kaplan, owner of The Howlin' Wolf and manager of the Grammy award-winning Rebirth Brass Band, the decision to sue wasn't about an isolated dispute, but rather a necessary stand for the entire independent live music ecosystem. Kaplan said: "I don't think it's something I got started... I think it's just a continuation of all the problems that are plaguing independent venues right now. You've got bots that literally list shows that don't exist for 4 times what your average ticket price is." Kaplan emphasized his lawsuit isn't aimed at ordinary fan-to-fan resales, but at what he sees as systematic, predatory behavior. "This isn't some like little, 'Okay, well, someone bought a ticket for 20 and then they sold it for 40.' That's not what this is about," explained Kaplan: "This is really about protecting venues, protecting fans, protecting artists. And we keep playing this game like it's okay to sell something you don't have." Core issues raised by Kaplan & The Howlin' Wolf. * Tickets as Licenses, Not Commodities: The lawsuit stresses that tickets grant specific rights subject to venue terms, not unchecked resale rights. * Calling Out Scalpers: Resellers that use automated bots to grab or spec-list ticket inventory shouldn't be shielded by polite industry buzzwords. * Direct Consumer Fraud: Resellers are exploiting venue names to deceive fans into believing they are buying from the official box office. * Real-World Impact on Fans: Kaplan shared instances where fans bought tickets to non-existent or rescheduled events: "We had a show that we never even listed," said Kaplan. "and a guy actually spent $96 on a $25 ticket to a show that wasn't happening for another 2 months and it had the wrong date on it." * Lack of Platform Accountability: Despite terms of service prohibiting speculative selling, platforms fail to enforce their own rules: "Look at StubHub's terms of service," noted Kaplan. "It literally says you can't sell a speculative ticket on their site. What are they doing to stop it? Nothing... Man, if I allowed drug dealing to go on in my venue, we would be shut down so fast." Implications for independent venues. The legal battle waged by The Howlin' Wolf could carry consequences for the survival of independent live music spaces across the country. When secondary platforms deploy deceptive scarcity warnings and list speculative "ghost tickets," venues and promoters say that they don't just mislead fans - they siphon critical revenue away from the box office and artists. Every time a fan unwittingly buys a speculative ticket from a reseller, the venue also loses the direct customer relationship, leaving venue staff to deal with confused, empty-handed concertgoers at the door when fake tickets fail to scan. By grounding its lawsuit in existing frameworks like the Lanham Act and state-level consumer protection statutes like LUTPA, the Howlin' Wolf is offering what it believes is a powerful new playbook for small venue owners. Rather than waiting years for stalled state legislation or federal reform, indie venues can actively leverage current unfair trade laws to demand transparency, reclaim their ticket inventory, and hold secondary giants accountable for market deception. Hypebot's bottom line. The fight for fair ticketing is expanding beyond political lobbying in state houses and Congress to direct litigation in federal courts. By leveraging federal false advertising statutes and state unfair trade practices laws, independent venues like The Howlin' Wolf and Stone Church are creating a grass-roots blueprint for accountability. If these indie venues prevail, secondary ticketing marketplaces could be forced to abandon deceptive scarcity tactics, eliminate ghost-ticket listings, and grant fans an honest, transparent view of primary box office availability.

StubHub
Sep 14th, 2026
StubHub named Official Distribution Partner of complexcon 2026, bringing verified access to the festival's 10th anniversary in Los Angeles.

StubHub named Official Distribution Partner of complexcon 2026, bringing verified access to the festival's 10th anniversary in Los Angeles. September 14, 2026 StubHub will sell festival, concert, and bundle tickets for ComplexCon's anniversary weekend, using its Open Distribution model StubHub, the leading global ticket marketplace, today announced a new Open Distribution partnership with ComplexCon, naming StubHub the festival's Official Distribution Partner for its 10th anniversary celebration. Taking place October 3-4 at the Los Angeles Convention Center and Crypto.com Arena, this year's ComplexCon will feature two nights of headlining performances, with Ken Carson closing out Saturday and Playboi Carti, who also serves as the festival's artistic director alongside Hiroshi Fujiwara and Fragment Design, headlining Sunday. Through the partnership, fans can purchase festival tickets, concert tickets, and bundled festival-and-concert packages, with every ticket sold through StubHub backed by the company's FanProtect Guarantee. The Open Distribution model gives fans a verified path into ComplexCon alongside the festival's existing ticketing channels, extending the event's reach to StubHub's community of fans while giving ComplexCon visibility and control over how its inventory reaches the market. "ComplexCon doesn't just reflect culture, it helps shape what comes next," said Larry Settembrini, Director of Global Conventions Partnerships at StubHub. "It brings fashion, music, art and fandom together into an experience that feels distinctly ComplexCon. Our Open Distribution partnership is about expanding access and giving more fans a trusted way to experience it all, from the convention floor to the concerts." Now in its tenth year, ComplexCon has grown from a Southern California gathering into a global celebration of streetwear, music, art, sneakers, and design, with a 2026 expansion into Hong Kong underscoring its reach. Additional programming - including panels, activations, and the festival's food lineup - will be announced by ComplexCon in the coming weeks. Festival, concert, and bundle tickets are available now at stubhub.com and complexcon.com.

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