Getting closer to the action: StubHub partners with Formula DRIFT to unlock exclusive fan experiences. October 12, 2026 There's watching Formula DRIFT from the stands - and then there's experiencing it from inside the action. Ahead of the Formula DRIFT PRO Championship finale on the streets of Long Beach October 23-24, StubHub is joining Formula DRIFT as its Official Open Distribution Partner, giving fans new ways to experience one of motorsports' most exhilarating live events. The partnership brings official Formula DRIFT ticket inventory to StubHub while introducing exclusive VIP experiences that put a limited number of fans closer to the drivers, teams and action than ever before. A new way to experience Formula DRIFT. For the Long Beach finale, Formula DRIFT and StubHub are introducing two new VIP experiences available exclusively through StubHub. The Ride-Along Package, available to just five fans, puts each ticket holder in the passenger seat alongside a Formula DRIFT PRO driver for a ride around the Long Beach street course. The experience also includes early venue access, reserved VIP seating for the weekend, a Formula DRIFT Hardcard and a Formula DRIFT gift bag. For fans looking to go even deeper, the Team Member for the Day package offers the opportunity to spend race weekend alongside a participating Formula DRIFT team. The experience includes an official team shirt, a Friday hot-lap ride-along, Saturday lunch with the team, hot pit access and the opportunity to join the team for the Opening Ceremony - along with early venue entry, reserved VIP seating and more. Both packages are designed around a simple idea: finding new ways to get fans beyond the grandstands and closer to the people and moments that make experiencing motorsports live so special. "We're excited to bring to market these unique and exclusive offerings in partnership with StubHub for our Season Finale. By partnering with Stubhub, a clear leader in the ticket vendor space, I think it says a lot about how Formula DRIFT has developed and where we hope to go," said Ryan Sage, President of Formula DRIFT. Tapping into the culture of drifting. Formula DRIFT brings StubHub into one of motorsports' most passionate and distinctive fan communities. Built around the energy of live competition and the connection between fans, drivers and teams, the series offers a natural opportunity for StubHub to create new ways for fans to experience the sport. "Formula DRIFT has built an incredibly passionate fan community, making it a natural fit as we continue to expand StubHub's presence across motorsports," said Matthew Stallknecht, Director of Motorsports Partnerships at StubHub. "As Formula DRIFT's Official Open Distribution Partner, we're excited to give fans trusted access to tickets and exclusive VIP packages that bring them closer to the drivers, teams and action." Growing Open Distribution through motorsports. The partnership marks the latest expansion of StubHub's Open Distribution model, which helps rightsholders reach more fans by distributing official ticket inventory through StubHub's global marketplace. With Formula DRIFT joining a growing roster of Open Distribution partners across sports and live entertainment - including BWT Alpine Formula One Team, World Racing Group and WeatherTech Raceway Laguna Seca - StubHub continues to build new relationships across motorsports and beyond. The Formula DRIFT PRO Championship Final Round takes place on the Streets of Long Beach October 23-24, with the new VIP packages going on sale exclusively on StubHub at 9 a.m. on October 12. Packages will be available on a first come, first served basis while supplies last.

StubHub added as an official distribution partner for L.A. Comic Con. October 9, 2026 Every StubHub ticket now includes a free digital copy of a blockbuster #1 issue from convention guest Scott Snyder, revealed after purchase. LOS ANGELES, CA (October 1, 2026) - StubHub today announced a new partnership with L.A. Comic Con, naming StubHub an official distribution partner for the convention. As part of the announcement, StubHub is unveiling an exclusive collaboration with digital comics platform Neon Ichiban: every ticket purchased through StubHub now includes a free digital copy of a blockbuster #1 issue written by Scott Snyder. The title stays under wraps until after checkout. Snyder is scheduled to appear at this year's convention, so StubHub buyers can read the book before the show and meet the writer in person. "Partnering with StubHub is a great way for their loyal users to discover Los Angeles Comic Con and receive an exciting offer tied to attending," said Chris DeMoulin, CEO/GM of Los Angeles Comic Con parent company Comikaze Entertainment Inc. "StubHub is a great resource for fans of all kinds of events, and we believe this unique Neon Ichiban digital give-away is a terrific opportunity for more Angelinos and nerd Con fans everywhere to discover and experience L.A. Comic Con." Through Open Distribution, StubHub serves as a marketplace engine for L.A. Comic Con while the convention retains full ownership of its ticketing operations and pricing. StubHub adds reach, marketing support, and buyer experience on top of the systems LACC already runs. "Bundling a digital #1 issue with every ticket has not been done before at this scale," said Larry Settembrini, Director of Global Conventions Partnerships at StubHub. "Beyond giving fans a safe, verified way to buy and sell L.A. Comic Con tickets, our goal was to pack as much value into this partnership as we could. L.A. Comic Con can run the show they've always run, and we can bring the audience, new marketing channels, and now something extra for attendees, compliments of digital comics platform Neon Ichiban." The partnership builds on StubHub's growing Open Distribution footprint across conventions and pop culture events, following the company's recently announced partnership with ComplexCon. "A ticket gets you into the show. We wanted it to get you into a story, too," said David Steinberger, co-founder and CEO, Neon Ichiban. "With L.A. Comic Con and StubHub, every fan walks in with a first issue by Scott Snyder already in their collection, and a chance to meet the writer who made it. That's what Neon Ichiban is built for: connecting great comics with the people who love them." Tickets for L.A. Comic Con are available now at stubhub.com. The comic is revealed in the purchase confirmation email, along with instructions to download it on Neon Ichiban.

StubHub named Official Ticket Resale Partner of St. Pete Country Fest. September 17, 2026 St. Petersburg, FL (September 17, 2026) - StubHub has been named the Official Ticket Resale Partner of St. Pete Country Fest, providing fans with a dedicated marketplace to search for available tickets to the festival's second annual event, as well as a platform to resell tickets when plans change. Held at Vinoy Park along the downtown St. Petersburg waterfront, St. Pete Country Fest debuted in November 2025 as the city's first major country music festival, and sold out its inaugural event. The festival quickly established itself as a new destination on St. Pete's live-music calendar, pairing a national country music lineup with a scenic waterfront setting. St. Pete Country Fest returns November 20-22, 2026, with Riley Green, Bailey Zimmerman and Koe Wetzel headlining the three-day festival. The 2026 event will feature more than 50 artists across five stages, building on the scale and success of its sold-out debut. "St. Pete Country Fest continues to grow because fans love the music, the waterfront setting and the experience we've created. With more than 50 artists across five stages this year, there's even more for fans to experience. Partnering with StubHub gives fans another way to search for available tickets, and gives them flexibility if their plans change. Creating the best possible fan experience is always our first priority, and this partnership supports that goal." - Braxton W., St. Pete Country Fest "Through the partnership, fans can turn to StubHub when they are looking for a specific sold out ticket type, or need to resell tickets because their plans have changed. The partnership also reflects StubHub's continued expansion in the festival category and its connection to fans attending major live events." - Michelle S., StubHub Music & Festival Partnerships Fans can check for available St. Pete Country Fest tickets at StubHub.com. Additional information about the festival, including the full lineup and event details, is available at the festival's official website: stpetecountryfest.com