Stylitics provides a business-to-business software platform for online retail, delivering personalized outfit recommendations and shoppable inspiration to consumers while giving retailers tools to build engaging landing pages. The platform includes features like Ways to Wear it, Shop the Model, Looks by Occasion, and Recommended For Me that guide shoppers toward items and outfits. Retailers can create product spotlights, brand shops, and size/room guides on landing pages, and use the mix-and-match tool and bundled product carousels to boost cross-sell opportunities. The system relies on smart automation and image editing to automatically generate content and outfits, enabling quick onboarding and brand-specific layouts and algorithms. Stylitics’ goal is to help retailers increase product discovery, engagement, and sales by delivering personalized inspiration and streamlined page design with dynamic, shoppable content.
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Industries
Company Size
51-200
Company Stage
Series C
Total Funding
$102M
Headquarters
New York City, New York
Founded
2011
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Total Funding
$102M
Below
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Funded Over
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Foot Locker teams with Stylitics as retailer taps AI technology to launch app-based closet builder solution. Foot Locker has developed, in partnership with Stylitics, a new AI powered closet builder, Fits, within its mobile app. In a LinkedIn post, Michael Cera, Interim Head of Product Management and Design at Foot Locker, said: "AI is everywhere. But, at Foot Locker, we challenged ourselves to think about how to improve and make positive change to our customers shopping experience through the use of AI." He added: "We engaged with customers, really listened, and in partnership with Stylitics, developed a key new closet builder within the Foot Locker app - let me introduce you to Fits! Start with something you own. Discover personalised outfits built around it. See those looks come to life on a virtual model." Customers can upload or take a photo of something they own, discover complete outfits built around it, and visualise those looks on a virtual model. Paired with a cart addition from the model view, the aim is to make purchasing a whole outfit styled around your own products that much easier. Cera concluded: "This was a collaborative effort across Experience Design, Product Management, E-comm, Brand, and Stylitics, and came to life exactly as we all set out to do. Download or open your Foot Locker app today and give it a try!" 2026 RTIH Innovation Awards The awards, which celebrate global retail technology innovation in a fast moving omnichannel world, have now closed for entries. Its winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November. Retailtechinnovationhub received a record number of entries this year and many fantastic examples of technology excellence driving transformative change across the global retail sector. Congratulations to all those who made it through the initial submission process! It's now over to its star studded judging panel who will decide the winners to be announced at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London. The event will be held on Wednesday, 4th November and consist of a drinks reception, three course meal, awards ceremony presided over by award winning stand-up comedian, presenter, actor and broadcaster, Aurie Styla, and after party until 1am.
Stylitics partnered with Academy to implement a classic PDP outfitting experience, surfacing coordinated product recommendations directly on product detail pages.
Consumers increasingly expect to be able to make purchases at the point of discovery, and publishers and retailers are adapting accordingly. On a call with analysts last week discussing its latest earnings, BuzzFeed shared that shoppable content enables retailers to reach consumers at lower-intent moments, finding new audiences. “People come to BuzzFeed for all kinds of things, …and sometimes while they’re there, they start discovering the shopping content and buy things,” CEO Jonah Peretti said during the call. “Other times, they might come there because they want to shop, but they want to shop for fun. They’re not doing research on a particular product they might [know they] want to buy. It’s much more about discovery, finding something, … being inspired.”
Armstrong joins BigCommerce from Stylitics, where he was senior vice president of sales and GTM.
Stylitics, the category leader in AI-powered automated digital merchandising and styling technology, announced the launch of its new shopping suite of products for brands and retailers to deliver highly personalized ecommerce experiences to consumers.
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Industries
Company Size
51-200
Company Stage
Series C
Total Funding
$102M
Headquarters
New York City, New York
Founded
2011
Find jobs on Simplify and start your career today