Stylitics, the category leader in AI-powered automated digital merchandising and styling technology, announced the launch of its new shopping suite of products for brands and retailers to deliver highly personalized ecommerce experiences to consumers.

Digital merchandising firm Stylitics says the inspiration for its latest products comes from Hollywood. More to the point, the 1995 comedy “Clueless,” and its early-internet vision of virtual try-on technology, the company said when announcing a new suite of products Tuesday (Oct. 10). The initial rollout, Stylitics said in a news release, will feature a pair of artificial intelligence (AI)-powered products that offer curated outfit recommendations based on the items shoppers have bought or browsed in the past

As artificial intelligence (AI) runs rampant in the retail industry, augmented reality (AR) solutions, high-quality imagery, relevant product recommendations and all attempts to get personalized are ramping up — making uber personalization the new normal. . One element to personalization on eCommerce that often gets overlooked is the impact and power behind “Get the Look” functionality. Such a feature can play a role in enhancing the  shopping experience by allowing customers to visualize all the ways they can style a particular product. By presenting items or accessories that pair well with the main product, it enables customers to envision the overall look and potential outfit combinations. This enhances their understanding of the product’s versatility and encourages them to buy additional items. . The Get the Look, or “Complete the Look” feature as eTailers like Revolve call it, also facilitates additional product discovery