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Overview
Subaru designs, manufactures and markets vehicles while building a community around its brand through a family-like culture that includes employees, owners, retailers and partners. The Subaru Love Promise guides interactions to show love and respect to all people and to value diverse perspectives. Its product approach centers on reliable vehicles supported by a people-first culture and a partner network, emphasizing experiences and collaboration across its ecosystem. The goal is to grow business opportunities while improving the lives of employees and partners by fostering a connected Subaru family.
About Subaru
Industries
Automotive & Transportation
Company Size
N/A
Company Stage
N/A
Total Funding
N/A
Headquarters
Cherry Hill, New Jersey
Founded
N/A
Simplify's Take
What believers are saying
- Toyota-based Solterra, Uncharted, Trailseeker, and Getaway keep Subaru in EV showrooms.
- May 2026 price cuts improve competitiveness amid an incentive-heavy EV market.
- National Park Foundation partnerships reinforce Subaru's outdoors identity and customer loyalty.
What critics are saying
- The shelved in-house EV program cedes differentiation to Toyota and Chinese rivals.
- $1.42 billion tariff hits and $362 million write-downs compress margins and delay investment.
- Oizumi's gas-and-hybrid retooling signals weak EV conviction, hurting dealer and buyer confidence.
What makes Subaru unique
- Subaru pairs rugged branding with Toyota-backed EVs and loyal outdoor-minded owners.
- The Oizumi plant pivot preserves flexibility while deferring risky in-house EV capital spending.
- Loyalty and Aftersales emphasis targets higher-margin recurring revenue beyond vehicle sales.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
401(k) Company Match
401(k) Retirement Plan
Paid Vacation
Paid Sick Leave
Paid Holidays
Unlimited Paid Time Off
Hybrid Work Options
Tuition Reimbursement
Vehicle Discount Programs
Professional Development Budget
Conference Attendance Budget
Wellness Program
Mental Health Support
Company News
Japanese brand cuts $4000 off price of EVs. By Dom Tripolone Updated May 13 2026 - 8:02pm, first published 8:00pm The expanding electric car price war has a new entrant. Subaru has just announced it has slashed thousands off the price of its Solterra and Trailseeker electric SUVs. The Solterra range now kicks off at $61,990 (before on-road costs) for the base variant, a reduction of $2000. The range-topping Touring grade gets a similar price cut to $67,990. Subaru already cut the price of the Solterra by $6000 late last year, while adding improvements. The regular Solterra has a driving range of 566km and the Touring 517km. Both use a dual-motor setup that delivers all-wheel-drive grip and pumps out 252kW and 337Nm. Subaru's big five-seat all-wheel-drive Trailseeker EV has had $4000 ripped off the price tag before it has even gone on sale. Subaru's website is still asking for expressions of interest for the Trailseeker. 2026 Subaru Trailseeker The Trailseeker now starts at $63,990, and rises to $69,990 for the Touring grade. It brings dual-motor grunt, which delivers Subaru's trademark all-wheel-drive grip. The two electric motors combine for 280kW and 537Nm (according to US versions), which allow it to sprint to 100km/h from a standstill in about 4.5 seconds. 2026 Subaru Trailseeker At its heart is a circa-75kWh battery that delivers 533km of driving range in the base version and 488km in the Touring. The prices are effective from May 14th and Subaru urges customers who have already placed an order to contact their dealer to see if the update applies to them. Subaru also announced the arrival of its Uncharted compact electric SUV, which is its cheapest EV at $59,990. 2026 Subaru Solterra All three SUVs have been co-developed with Toyota, with the bZ4X the equivalent of the Solterra and the Trailseeker and Uncharted are the twin to the bZ4X Touring and C-HR+ EV. The latter is not on sale in Australia yet, but has been confirmed for launch here in 2027. Subaru isn't alone in rushing to sell EVs, with Hyundai, Cadillac, Volvo and Zeekr all cutting the price of some of their electric cars in recent months. A wave of new Chinese models, such as the GWM Ora 5, MG4 Urban and BYD Atto 1, are all lowering the entry price to electric motoring, which is forcing other makers to be more competitive. 2026 Subaru Trailseeker Subaru's electric vehicle sales are flat compared to rivals, with the Solterra moving just 324 units through the first four months of the year. Tesla's Model Y is the best-selling EV so far this year with more than 6700 finding a new home. * Model, Old Price (before on-road costs), New Price (before on-road costs) * Subaru Uncharted, NA, $59,990 * Subaru Solterra, $63,990, $61,990 * Subaru Solterra Touring, $69,990, $67,990 * Subaru Trailseeker, $67,990, $63,990 * Subaru Trailseeker Touring, $73,990, $69,990
Subaru Motorsports USA ready for 40th anniversary Olympus Rally. * April 8, 2026 Shelton, WA - Subaru Motorsports USA heads to Shelton, Washington for the 40th anniversary Kubota Olympus Rally, the third round of the 2026 American Rally Association (ARA) National Championship, April 17-19. Championship leaders Travis Pastrana and co-driver Rhianon Gelsomino will campaign the Subaru WRX ARA25L as they look to build on their strong start to the season. Carrying momentum from their victory at the Rally in the 100 Acre Wood, the team now turns to one of the most demanding events on the ARA calendar. Olympus features more than 200 stage miles and 1,250 feet of elevation change across 18 stages and three days of competition on the tight, technical roads of Washington's forests. Extreme sports legend Pastrana describes Olympus as "an extremely technical and fun rally. It feels like a British Championship rally, with fog and rain likely." "This event always has some of the trickiest conditions in the USA," Gelsomino added. "You never quite know what weather you'll get. It's the type of rally that tests everything, technical sections, fast sections, a huge mix of conditions." Adding to the challenge, the Limited 4-Wheel Drive ARA25L will compete against a record field of 10 Rally2 entries - the championship's top class - including WRC veteran Jari-Matti Latvala, ex-Subaru champion and friend of the team Brandon Semenuk, and five-time Mexican national champion Ricardo Cordero. "Latvala coming over, along with the return of some top drivers, should make this rally extremely entertaining, and I'm looking forward to seeing how it plays out," Pastrana said. "Travis and I go into this one leading the championship, but rallies like this don't give you anything easy," Gelsomino said. The 2026 Olympus Rally marks the longest event of the ARA season, with a full three days of competition ahead. Fans can follow Subaru Motorsports USA throughout Olympus, April 17-19, on Facebook, on Instagram @subarumotorsportsusa, and on TikTok @subarumotorsportsusa. 2026 Kubota Olympus Rally DATES: 4/17 - 4/19/2026 HOST TOWNS: Shelton, Washington TIME ZONE: Pacific Daylight Time (UTC -7) NEAREST MAJOR AIRPORT: Seattle-Tacoma Intl Airport (SEA) WEATHER: Mostly cloudy skies with occasional showers. High around 60F. Low around 36F. Sunset: 8:04pm 2026 Olympus Rally Stage Info Total Distance: 502.4 miles Number of stages: 18 Stage distance: 205.0 miles Stage surfaces: Gravel Highest Elevation: 2,500 feet Longest stage: 25.83 miles (SS7/10 Nahwatzel Meadows) Recce: Open Service Parks: Port of Shelton Inactive Runway (Fri-Sun) Official Start: 15:30 on Friday Superspecial: No Power Stage: SS18 Stages in darkness: Yes (SS3, SS4, SS10) About Subaru Motorsports USA Subaru Motorsports USA is directed by Subaru of America, Inc., managed by Vermont SportsCar and proudly supported by MOTUL, Yokohama Tires, R53 Suspension, Triple-R Lights, Antigravity and Peplink. Follow the team online at www.subaru.com/motorsports. Follow Subaru Motorsports USA on Facebook, on Instagram @subarumotorsportsusa, and on TikTok @subarumotorsportsusa. About Subaru of America, Inc. Subaru of America, Inc. (SOA) is an indirect wholly owned subsidiary of Subaru Corporation of Japan. Headquartered in Camden, N.J., the company markets and distributes Subaru vehicles, parts, and accessories through a network of about 640 retailers across the United States. All Subaru products are manufactured in zero-landfill plants, including Subaru of Indiana Automotive, Inc., the only U.S. automobile manufacturing plant designated a backyard wildlife habitat by the National Wildlife Federation. SOA is guided by the the Subaru Love Promise(R), which is the company's vision to show love and respect to everyone and to support its communities and customers nationwide. Over the past 20 years, SOA and the SOA Foundation have donated more than $340 million to causes the Subaru family cares about, and its employees have logged over 115,000 volunteer hours. Subaru is dedicated to being More Than a Car Company(R) and to making the world a better place. For additional information visit media.subaru.com. Follow Vtcar on Facebook, Instagram, LinkedIn, TikTok, and YouTube.
Subaru reveals Forester Wilderness hybrid, new 3-row EV at NY auto show. The automaker revealed a rugged hybrid Forester Wilderness and a new three-row electric SUV at the New York international auto show. Detroit Free Press April 1, 2026 Updated April 3, 2026, 1:25 p.m. ET * The Forester Wilderness hybrid combines increased off-road capability with better fuel economy. * The Subaru Getaway electric family hauler tops 300 miles on a charge. * Both vehicles go on sale late in 2026. NEW YORK - Subaru revealed a rugged hybrid SUV and its biggest electric vehicle yet Wednesday, April 1, at the New York auto show. The 2027 Subaru Forester Wilderness hybrid combines increased off-road capability with up to 25% better fuel economy. The three-row 2027 Subaru Getaway seats up to seven and can cover 320 miles on a charge. Both vehicles will be available late this year. Prices for both vehicles will be announced later. The New York auto show is open to the public April 3-13 at the Javits Center. 2027 Subaru Forester Wilderness. The Forester Wilderness hybrid is the most fuel-efficient model yet in Subaru's woodsy Wilderness trim level. Subaru projects EPA fuel economy ratings over 30 mpg in combined city and highway driving. 2027 Subaru Forester Wilderness hybrid key features. * Symmetrical all-wheel drive * 194 horsepower * 9.3 inches of ground clearance * All-terrain tires * 2.5L Boxer four-cylinder engine * 11.6-inch tablet-style touch screen * Roof rails with 800-pound static load capacity * 27.5 cubic feet cargo space behind rear seat * 11-speaker, 576-watt Harman Kardon audio 2027 Subaru Getaway. The Getaway shares its drivetrain and bodywork with the 2027 Toyota Highlander EV, as Toyota and Subaru continue to pool their resources to develop and produce electric vehicles. A three-row SUV, it gives Subaru an electric entry in a key market segment for families. it's Subaru's fourth EV. 2027 Subaru Getaway key features. * 420 horsepower * All-wheel drive * Dual electric motors * 300-mile+ range * 0-60 mph under 5 seconds * 8.3 inches ground clearance * 14-inch touch screen * 3,500-pound towing capacity * Seating for six or seven * Up to 150kW charging speed * 10%-80% charge as quickly as 30 minutes * NACS charging port * Power-folding third row * 15.9 cubic feet behind third row * Off-road driving modes
Subaru brings first Wilderness hybrid to New York show. Subaru will unveil the first hybrid version of its Wilderness sub-brand at the 2026 New York International Auto Show on 1 April * March 26, 2026 Subaru will reveal the first hybrid variant of its Wilderness sub-brand at the 2026 New York International Auto Show on 1 April, marking the first electrified model in the off-road-focused lineup. No further details on the model, powertrain or specifications have been disclosed ahead of the debut. The Wilderness range sits within Subaru's broader SUV portfolio and is positioned around off-road and outdoor capability. The debut will also be streamed on Subaru.com.
Subaru teases powerful new electric SUV ahead of 2026 NY Auto Show. Subaru is accelerating its transition to electrification at a surprising pace. After years of lagging behind rivals, the Japanese automaker is quickly building out a growing EV lineup - and its next model could be the most significant yet. Set to debut at the New York International Auto Show, Subaru's newest electric SUV has been previewed through a single teaser image and a handful of intriguing details. A familiar yet evolved EV design. The teaser image shows a shadowy SUV driving along a coastal road at sunrise or sunset, revealing just enough to spark interest. The new model appears to adopt Subaru's evolving EV design language, including its signature six-pod daytime running lights - already seen on models like the Subaru Solterra, Subaru Uncharted, and Subaru Trailseeker. Other visible cues include an illuminated front logo and roof rails, reinforcing the brand's outdoors-focused identity. The overall silhouette suggests a traditional two-box SUV shape, with little doubt that Subaru is sticking to its rugged roots. 420 HP and standard all-wheel drive. Subaru has confirmed that the new EV will feature standard all-wheel drive, a hallmark of the brand's lineup. This implies a dual-motor setup, delivering a combined 420 horsepower - making it the most powerful production Subaru ever built. This performance figure not only puts it ahead of current Subaru offerings but also positions it competitively within the electric SUV segment, where power and capability are key selling points. Subaru's first three-row EV? While Subaru has yet to confirm full specifications, hints in the announcement suggest this could be a family-focused vehicle with seating for more than five passengers. That strongly points toward a three-row configuration. If true, it would fill a major gap in Subaru's EV strategy. The current electric lineup mirrors much of its combustion range: - The Uncharted aligns with the Crosstrek - The Trailseeker parallels the Outback (even marketed as the E-Outback in some regions) - The Solterra sits close to the Forester That leaves only the Ascent - the brand's three-row SUV - without an electric counterpart. This upcoming model could finally complete that puzzle. Adding weight to this theory, Subaru's partner Toyota recently introduced a three-row electric SUV of its own, signaling a shared development direction between the two companies. Full reveal just around the corner. All questions - including the model's name, range, and interior details - will be answered during its global debut at the 2026 New York Auto Show. With strong performance, standard AWD, and the possibility of three-row practicality, Subaru's next EV could mark a major turning point for the brand in the electric era.
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About Subaru
Industries
Automotive & Transportation
Company Size
N/A
Company Stage
N/A
Total Funding
N/A
Headquarters
Cherry Hill, New Jersey
Founded
N/A
Subaru is Hiring for 38 Jobs on Simplify!
Find jobs on Simplify and start your career today