SugarCRM recognized as Most Innovative Solution in Manufacturing Supplier Innovation Awards. SAN FRANCISCO, December 09, 2025 - (BUSINESS WIRE) - SugarCRM, provider of the award-winning Precision Selling platform, has been recognized as the Most Innovative Solution for Managing Supplier Relations and Collaboration in the Manufacturing Supplier Innovation Awards. The awards recognize the achievements of outstanding companies and individuals driving progress in manufacturing. These awards shine a spotlight on the organizations making a real impact through innovation, sustainability and cutting-edge solutions. Sugar delivers a purpose-built solution for seller productivity - combining seller experience with revenue intelligence to support repeat selling and long-term account growth. By integrating with ERP and other back-office systems, Sugar unifies product, customer, order and service data to guide reps toward the right actions to win business and strengthen loyalty. For manufacturers and industrial firms, this means simpler management of complex account relationships, distribution channels, large product catalogs, and multi-layered supply chains. With deep ERP integration, teams get a unified view of inventory, orders and communication flows - helping them improve coordination, maintain strong supplier relationships and reliably deliver on customer expectations. "We're proud to be recognized for innovation in this year's Manufacturing Supplier Innovation Awards," said SugarCRM CEO David Roberts. "The manufacturing sector faces increasingly complex supply chains and customer demands. As customer expectations for smart, high-quality products rise, manufacturers need software that surfaces the right information that sales and account managers can act upon to address these demands." About SugarCRM SugarCRM software solutions help sales teams reach their highest potential. Designed to cut through complexity, prioritize opportunities, and increase upsell using the resources they already have, SugarCRM is ideal for complex, relationship-driven industries - such as manufacturing, wholesale and distribution - looking to accelerate growth and drive smarter decision-making. Thousands of companies in over 120 countries rely on SugarCRM to engage with clarity, sell with consistency and close with confidence. Headquartered in San Francisco, SugarCRM is backed by Accel-KKR. For more information about SugarCRM, visit: www.sugarcrm.com. Media Contacts: Erin Lutz Lutz Public Relations and Marketing (for SugarCRM) [email protected] 949.293.1055 Sarita Kincaid Vice President, Corporate Communications, SugarCRM [email protected] 408.913.2090 Leave a reply.

Daily research news online. The global MR industry's daily paper since 2000. SugarCRM hires product leader. In San Francisco, sales automation platform SugarCRM has recently appointed Maksim Ovsyannikov as Chief Product Officer. SugarCRM offers customer intelligence software solutions for sales automation, marketing automation and customer service, and is backed by investor Accel-KKR. Last year it acquired sales-i, provider of a sales revenue intelligence tool. Ovsyannikov (pictured) brings more than 25 years of experience building business productivity solutions across supply chain management, HR, service management, salesforce automation, marketing automation and customer success, including spells at ADP, Saba, Zendesk, Salesforce and Grovo. Most recently he worked as EVP of Product and Design at customer retention software firm Gainsight. SugarCRM says his appointment signals 'a bold new chapter' for its product strategy, 'where AI is taking center stage in shaping the roadmap and supercharging revenue intelligence and seller experience.' CEO David Roberts comments: 'Leading product teams at some of the biggest names in enterprise software, Maksim has built solutions that have transformed sales, HR, marketing, customer success and service. Now, as Chief Product Officer at SugarCRM, he's bringing that perspective to one of the most complex and misunderstood categories in tech: CRM. His proven leadership will accelerate our innovation agenda, giving businesses precision selling to drive the clarity, consistency and confidence needed to grow revenues.' The firm can be found on the web at www.sugarcrm.com. All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

SugarCRM named a Leader in IDC MarketScape: Worldwide Sales Intelligence 2025 Vendor Assessment. SAN FRANCISCO-(BUSINESS WIRE)-SugarCRM, provider of the award-winning precision selling software, today announced it has been named a Leader in the IDC MarketScape: Worldwide Sales Intelligence 2025 Vendor Assessment (doc #IDC #US53016125 September 2025). The IDC MarketScape evaluated vendors on their ability to help businesses gather, analyze, and leverage data tied to revenue-generating activities. Core capabilities reviewed included: real-time sales guidance, conversational intelligence, deal and opportunity insights, forecasting, predictive analytics, analytics and reporting, automation, and data integration. The IDC MarketScape evaluation comes at a crucial time, when companies and sales professionals desperately need support. Studies show that a decade ago, about 60 percent of salespeople hit their quotas, but today this has dropped to less than 45 percent. Too much selling time is wasted - approaching the wrong prospects, struggling to restart stalled deals, missing signals for churn, and spending hours updating data and systems. Managers spend too much time trying to figure out where reps should focus and which opportunities are real. Sugar solves this with its Precision Selling Platform, where revenue intelligence and seller experience come together to highlight specific actions that drive revenue - with the context on why these recommendations make sense. "We believe being recognized as a Leader in the IDC MarketScape for Worldwide Sales Intelligence is a tremendous honor and a strong validation of our ability to empower sales leaders to take the next best action at any moment to win, retain and expand business. They are armed with the right offer at the right time, every time," said David Roberts, SugarCRM CEO. About IDC MarketScape IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of technology and service suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor's position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors. About SugarCRM SugarCRM software solutions help sales teams reach their highest potential. Designed to cut through complexity, prioritize opportunities, and increase upsell using the resources they already have, SugarCRM is ideal for complex, relationship-driven industries - such as manufacturing, wholesale and distribution - looking to accelerate growth and drive smarter decision-making. Thousands of companies in over 120 countries rely on SugarCRM to engage with clarity, sell with consistency and close with confidence. Headquartered in San Francisco, SugarCRM is backed by Accel-KKR. For more information about SugarCRM, visit: www.SugarCRM.com. Media Contacts: Erin Lutz Lutz Public Relations and Marketing (for SugarCRM) [email protected] 949.293.1055 Sarita Kincaid Vice President, Corporate Communications, SugarCRM [email protected] 408.913.2090 More News From SugarCRM SAN FRANCISCO-( BUSINESS WIRE )-SugarCRM, provider of the award-winning intelligence-driven sales automation platform, today announced the appointment of Maksim Ovsyannikov as Chief Product Officer to lead SugarCRM's global product strategy, vision and execution. Ovsyannikov brings a proven track record of leadership in guiding product strategy at high-growth Silicon Valley enterprise software firms. His appointment signals a bold new chapter for Sugar's product strategy where artificial intell... DENVER-( BUSINESS WIRE )-SugarCRM, provider of the award-winning intelligence-driven sales automation platform, today announced it has been shortlisted for the 2025 Manufacturing Supplier Innovation Awards, in the category of Most Innovative Solution for Managing Supplier Relations and Collaboration. The awards recognize the achievements of outstanding companies and individuals driving progress in manufacturing. These awards shine a spotlight on the organizations making a real impact through in... DENVER-( BUSINESS WIRE )-CHT Group, a global leader in specialty chemicals for industrial applications, has selected SugarCRM to simplify and unify its global sales and customer account operations. CHT faced challenges in managing growing regulatory requirements, rising energy and material costs, and price pressure from low-cost competitors. CHT set out to standardize its sales and marketing operations to capture and share technical sales knowledge for improved sales efficiency, and deployed Su...