S

Sunrise Senior Living

Personalized senior living and care services

Overview

Sunrise Senior Living provides personalized care and services for older adults, with options including independent living, assisted living, memory care, skilled nursing, and hospice coordination. It works by designing tailored care plans for each resident and charging monthly fees for living arrangements and ongoing care. The company differentiates itself through its focus on customized resident care, a broad suite of services under one roof, and a commitment to community involvement, environmental stewardship, and sustainable operations. Its goal is to help residents live longer, healthier, and happier lives in a supportive, engaging community.

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About Sunrise Senior Living

Simplify's Rating
Why Sunrise Senior Living is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Real EstateHealthcare

Company Size

10,001+

Company Stage

Series B

Total Funding

$32M

Headquarters

Tysons, VA

Founded

1981

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Simplify's take

What believers are saying

  • October 2026 BDT & MSD acquisition signals sponsor confidence and fresh capital access.
  • Oceanside, East Northport, and Newton projects expand Sunrise's footprint in high-demand markets.
  • August 2026 WELL, LEED, and ENERGY STAR renewals strengthen pricing power with affluent families.

What critics are saying

  • By 2027, BDT & MSD will own Sunrise, forcing integration and governance changes.
  • By March 2027, 50-plus projects and $7.5 billion pipeline expose execution and financing strain.
  • The Byers ERISA suit and Constant labor case deepen legal costs and management distraction.

What makes Sunrise Senior Living unique

  • Sunrise operates 230-plus communities across the U.S. and Canada, serving 22,000 residents.
  • Its 2026 portfolio won 168 U.S. News senior living recognitions, including 147 Best badges.
  • Sunrise is one of few operators pursuing Passive House and all-electric senior communities.

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Funding

Total Funding

$32M

Meets

Industry Average

Funded Over

1 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Meet Average

Industry standards

$35M
$32M
$45M
$65M
$100M

Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • Disability Insurance
  • Paid Vacation
  • Paid Sick Leave
  • Paid Holidays
  • Tuition Reimbursement
  • Employee Discounts

Growth & Insights and Company News

6 month growth

0%

1 year growth

4%

2 year growth

4%
Long Island Business News
Oct 26th, 2026
$108M Oceanside assisted living project advances with IDA assist.

$108M Oceanside assisted living project advances with IDA assist. Silver Fox of Oceanside NY LLC is moving forward with a $108 million assisted living development in Oceanside, supported by Nassau County IDA financial incentives. The facility will be managed by Sunrise Senior Living and is expected to create up to 70 jobs within three years. The blueprint: * Silver Fox plans 77,312-square-foot assisted living facility * Developer seeks PILOT, sales and mortgage tax exemptions * Project includes 53 assisted living and 31 memory care units * Sunrise Senior Living to manage with 50 to 70 jobs created A long-planned assisted living development in Oceanside is finally moving forward with a new owner and financial assistance from a different industrial development agency. Silver Fox of Oceanside NY LLC, an affiliate of McLean, Va.-based nonprofit Silver Fox Senior Living, is planning to build a 77,312-square-foot assisted living facility on 2.36 acres at 380 Atlantic Ave. The facility will consist of 53 assisted living units and 31 memory care apartments. The $108 million project received preliminary approval for financial assistance from the Nassau County Industrial Development Agency last week, which includes sales and mortgage tax exemptions and a 15-year payment-in-lieu-of-taxes (PILOT) agreement. The developer is also seeking to finance the entire project with tax-exempt IDA bonds, according to its IDA application. Silver Fox paid $7.5 million for the 2.36-acre development site in June. The Oceanside facility will be managed and operated by McLean, Va.-based Sunrise Senior Living, which projects the development will create 50 jobs upon opening and up to 70 jobs within the first three years of operations. This is the second time the Oceanside project has come before an IDA. The Town of Hempstead IDA approved financial assistance to the project in Nov. 2022, when it was then to be owned by Sunrise Senior Living and projected to cost $48 million. However, Sunrise withdrew its application after construction costs rose dramatically. The Oceanside development will be the second on Long Island for Silver Fox. Silver Fox of Northport LLC, another affiliate Silver Fox Senior Living, will be constructing a two-story, 72,092-square-foot assisted living and memory care facility on a 6.1-acre site at 1381-1387 Pulaski Road. The $112 million East Northport project received approval for financial assistance from the Suffolk County IDA last week. The facility will have 86 units, and its day-to-day operations will also be managed by Sunrise Senior Living. Similar to the Oceanside project, it was the second time in four years that the East Northport project, which will be fully financed with bonds through the Suffolk County Economic Development Corporation, came before the IDA. Attorney Elisabetta Coshignano of Uniondale-based law firm Sahn Ward Braff Coschignano is representing the Oceanside project, according to its IDA application. Once construction begins, the Oceanside assisted living development is expected to take 22 months to complete. About the reporter David Winzelberg covers real estate, development, land use, retailing, franchising and white-collar crime for Long Island Business News. An award-winning journalist who spent 20 years writing about Long Island for The New York Times, David's work has also appeared in The Atlantic magazine, Forbes.com and has been featured on CNBC's "American Greed." A former adjunct professor of journalism and former editor of a weekly community newspaper, David has hosted news programs for WLIW-TV and is a frequent speaker at area business events. His news reporting, features and investigations have been recognized by several organizations, including the New York Press Association, the Press Club of Long Island, and the Fair Media Council, which also honored him with a Lifetime Achievement Award. He can reached via email at [email protected] or at (631) 913-4247... [email protected].

High Profile
Oct 20th, 2026
Erland to build Sunrise of Chestnut Hill.

Erland to build Sunrise of Chestnut Hill. October 20, 2026 Newton, MA - Erland Construction, in collaboration with Market Square Architects, has been selected by Sunrise Senior Living to construct a new 108,000sf assisted living and memory care community in Newton. The 5-story, ground-up development will feature insulated concrete form exterior walls and elevator shafts paired with a steel structural system to create a durable, high-performance building designed to support resident comfort, wellness, and long-term sustainability. Designed to achieve Passive House certification, the project is anticipated to become one of the largest institutional Passive House-certified projects in the country upon completion. The all-electric community will include more than 90 thoughtfully designed residences, consisting of approximately 60 assisted living apartments and 30 memory care apartments. Each space is being designed to foster a comfortable, homelike environment with features that support accessibility, safety, and quality of life, including emergency response systems, wheelchair-accessible apartments and common areas, modified showers, and corridor handrails to assist resident mobility. "This project highlights the importance of thoughtful planning and collaboration when delivering senior living environments that are both highly functional and deeply personal," said Eric Greene, vice president, senior living group manager at Erland. "We're proud to continue our partnership with Sunrise and deliver a community that balances safety, comfort, and long-term performance, while creating a welcoming place for residents to call home." Residents will have access to a variety of amenities intended to encourage connection, wellness, and relaxation, including lounge spaces, a fitness room, bistro, exterior courtyard, and private terraces and balconies. The project includes the transformation of the former flagship location of Winston Flowers, beginning with the demolition of the existing 2-story building and adjacent greenhouses and the relocation of existing utilities to prepare the site for new construction. Construction is scheduled to take 22 months. "We're proud to bring Sunrise's personalized approach to senior living in Chestnut Hill and the broader Newton community," said Philip Kroskin, head of real estate and SVP of investments at Sunrise. "This community is being designed to support wellness, hospitality, and longevity while meeting the evolving needs of older adults and their families. As Sunrise continues to grow in thoughtfully selected markets, we remain focused on creating exceptional lifestyle experiences that help residents enjoy longer, healthier, happier lives and advance our mission to champion quality of life for all seniors." Sunrise of Chestnut Hill marks Erland's sixth collaboration with Sunrise Senior Living.

Erland
Oct 20th, 2026
Erland Construction selected for new Sunrise Senior Living community in Newton.

Erland Construction selected for new Sunrise Senior Living community in Newton. Related projects: October 20, 2026 NEWTON, MA - Erland Construction, in collaboration with Market Square Architects, has been selected by Sunrise Senior Living to construct a new 108,000-square-foot assisted living and memory care community in Newton, Massachusetts. The five-story, ground-up development will feature insulated concrete form (ICF) exterior walls and elevator shafts paired with a steel structural system to create a durable, high-performance building designed to support resident comfort, wellness, and long-term sustainability. Designed to achieve Passive House certification, the project is anticipated to become one of the largest institutional Passive House-certified projects in the country upon completion. The all-electric community will include more than 90 thoughtfully designed residences, consisting of approximately 60 assisted living apartments and 30 memory care apartments. Each space is being designed to foster a comfortable, homelike environment with features that support accessibility, safety, and quality of life, including emergency response systems, wheelchair-accessible apartments and common areas, modified showers, and corridor handrails to assist resident mobility. "This project highlights the importance of thoughtful planning and collaboration when delivering senior living environments that are both highly functional and deeply personal," said Eric Greene, Vice President, Senior Living Group Manager at Erland Construction. "We're proud to continue our partnership with Sunrise and deliver a community that balances safety, comfort, and long-term performance, while creating a welcoming place for residents to call home." Residents will have access to a variety of amenities intended to encourage connection, wellness, and relaxation, including lounge spaces, a fitness room, bistro, exterior courtyard, and private terraces and balconies. The project includes the transformation of the former flagship location of Winston Flowers, beginning with the demolition of the existing two-story building and adjacent greenhouses and the relocation of existing utilities to prepare the site for new construction. Scheduled for completion over a 22-month duration, the development represents the thoughtful reinvention of a well-known property into a vibrant senior living community, prioritizing sustainability, comfort, safety, and community. "We're proud to bring Sunrise's personalized approach to senior living in Chestnut Hill and the broader Newton community," said Philip Kroskin, Head of Real Estate and SVP Investments at Sunrise Senior Living. "This community is being designed to support wellness, hospitality, and longevity while meeting the evolving needs of older adults and their families. As Sunrise continues to grow in thoughtfully selected markets, we remain focused on creating exceptional lifestyle experiences that help residents enjoy longer, healthier, happier lives and advance our mission to champion quality of life for all seniors." Sunrise of Chestnut Hill marks Erland's sixth collaboration with Sunrise Senior Living, reinforcing a strong and trusted partnership built on shared values and a commitment to excellence in senior living construction. About Erland Construction For nearly five decades, Erland Construction has built a strong reputation as the Northeast's leading open-shop construction management firm. Headquartered in Burlington, Massachusetts, Erland combines specialized expertise with a commitment to delivering exceptional results across diverse market sectors, including Senior Living, Residential, Hospitality, Academic, Corporate, Commercial, and Advanced Technology/Life Sciences. Whether focused on new construction or renovations, Erland's collaborative approach and unwavering dedication to quality ensure each project is a success, fostering lasting relationships and creating value for every client. For more information, visit www.erland.com.

France Media Inc.
Oct 6th, 2026
BDT & MSD to acquire Sunrise Senior Living for $1B.

BDT & MSD to acquire Sunrise Senior Living for $1B. October 6, 2026 MCLEAN, Va. - Funds affiliated with BDT & MSD Partners have entered into a definitive agreement to acquire operator Sunrise Senior Living. According to The Wall Street Journal, the acquisition price is $1 billion. PSP Investments is the seller. The Sunrise senior leadership team, led by Jack Callison, the chief executive officer, will remain in place. Founded roughly 45 years ago, Sunrise currently operates a portfolio of more than 230 communities throughout the U.S. and Canada, serving more than 22,000 residents. Headquartered in Virginia, Sunrise ranked as the sixth-largest seniors housing operator in the U.S. in the 2026 edition of the ASHA 50. The company comprises a third-party management business, a joint venture investment platform and a development arm. Sunrise's current development pipeline totals more than 50 new communities with a total expected development cost of approximately $7.5 billion. PSP Investments first invested in Sunrise in 2014 and became the sole owner in 2023. The transaction is expected to close in 2027, subject to customary regulatory approvals. J.P. Morgan Securities and Jones Lang LaSalle Securities are serving as advisors to PSP Investments. "Sunrise is guided by a singular purpose: championing quality of life for older adults by creating environments that support longer, healthier and happier lives," says Callison. "We thank PSP Investments for its support during a period of strong growth and evolution for Sunrise. We are excited to build on that progress with BDT & MSD as our majority investor."

France Media
Oct 1st, 2026
Sunrise Senior Living acquires development site on Long Island for $7.5M.

Sunrise Senior Living acquires development site on Long Island for $7.5M. October 1, 2026 OCEANSIDE, N.Y. - Sunrise Senior Living has acquired a 2.8-acre development site in the Long Island community of Oceanside for $7.5 million, with plans to develop an 84-unit assisted living and memory care facility. Kelly Koukou of Lee & Associates represented Sunrise in the land acquisition. Marlon Matza of Strategic Realty Advisors represented the seller, a partnership between Grossman Nurseries and Breslin Development. A construction timeline was not disclosed.

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