Sure

Sure

Digital insurance solutions and advisory services

About Sure

Simplify's Rating
Why Sure is rated
A
Rated B on Competitive Edge
Rated A on Growth Potential
Rated A+ on Differentiation

Industries

Consulting

Fintech

Financial Services

Company Size

201-500

Company Stage

Series C

Total Funding

$141.7M

Headquarters

Santa Monica, California

Founded

2016

Overview

SureApp specializes in creating digital insurance programs that simplify the process of launching new insurance products. Their main service, Connect, enables businesses to offer instant insurance through their existing online and mobile platforms, making it easy for customers to access coverage. SureApp stands out from competitors by acting as a strategic partner, providing not only technology solutions but also advisory services to help companies develop and implement innovative insurance ideas. Their goal is to help businesses transition smoothly into the digital insurance landscape, enhancing customer experiences while reducing costs and complexity.

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Simplify's Take

What believers are saying

  • Sure's partnership with major brands like Tesla enhances its market credibility.
  • The rise of embedded insurance aligns with Sure's strategic offerings.
  • Sure's inclusion in the Forbes Fintech 50 highlights its industry impact.

What critics are saying

  • Increased competition from new insurtech startups could dilute Sure's market share.
  • Economic downturns may reduce consumer spending on insurance products.
  • Regulatory changes could impose additional compliance costs for Sure.

What makes Sure unique

  • Sure offers Anywhere Insurance, a unique customizable insurance solution for carriers and MGAs.
  • Sure's Connect service enables instant insurance integration into existing digital platforms.
  • Sure provides full-service advisory for companies new to digital insurance.

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Funding

Total Funding

$141.7M

Above

Industry Average

Funded Over

4 Rounds

Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Above Average

Industry standards

$50M
$50M
Medium
$62M
SeatGeek
$100M
Oura
$100M
Sure

Benefits

Medical, dental, & vision

Unlimited PTO

401k

Equity

Parental leave

Mental health breaks

Growth & Insights and Company News

Headcount

6 month growth

4%

1 year growth

4%

2 year growth

8%
Built In LA
Apr 10th, 2025
Sure raises $12.5M for insurance platform

Sure has raised $12.5 million in Series B funding, led by W.R. Berkley Corporation, to enhance its on-demand insurance platform. The Santa Monica-based company plans to use the funds to further develop its technology and continue its rapid growth. Sure partners with major brands like Tesla and Chubb to integrate its Episodic Insurance, allowing for flexible, on-demand coverage. This funding brings Sure's total raised to $23.1 million.

Life Insurance International
Dec 12th, 2024
CU Financial Group taps Sure to enhance insurance experience for credit unions

Insurtech company Sure has partnered with CU Financial Group (CUFG) to introduce SimpleQuote, a digital insurance solution for credit unions.

FF News
Feb 14th, 2024
Sure Launches Anywhere Insurance

Sure, the insurance technology leader that unlocks the potential of digital insurance, today announced the launch of Anywhere Insurance to liberate the insurance industry from the control of incumbent rate service organizations (RSOs) and legacy insurance product filings. Anywhere is a simple solution for complex insurance products. Anywhere provides first of its kind insurance programs designed for carriers, MGAs, and global brands that want unique, customizable, go-to-market ready insurance products paired with end-to-end SaaS technology and APIs that can scale to hundreds of millions of customers.“For too long, legacy rate service organizations have had a stranglehold on the insurance industry. They have controlled the plumbing and pricing, creating challenging and unnecessary barriers to launch modern insurance programs,” said Wayne Slavin, co-founder and CEO of Sure. “Anywhere is reinventing how insurance programs are built and launched in the digital age. We are solving the fundamental challenges in the insurance industry with a new turnkey, technology-driven approach that dramatically reduces time to market, minimizes launch and operating costs, and revolutionizes the customer experience

PR Newswire
Feb 14th, 2024
Sure Launches Anywhere Insurance To Liberate Insurance Industry From Grip Of Incumbent Rate Service Organizations And Legacy Vendors

Introduces first of its kind insurance programs that pair modern insurance product filings with industry leading SaaS technologyLOS ANGELES, Feb. 14, 2024 /PRNewswire/ -- Sure , the insurance technology leader that unlocks the potential of digital insurance, today announced the launch of Anywhere Insurance to liberate the insurance industry from the control of incumbent rate service organizations (RSOs) and legacy insurance product filings. Anywhere is a simple solution for complex insurance products. Anywhere provides first of its kind insurance programs designed for carriers, MGAs, and global brands that want unique, customizable, go-to-market ready insurance products paired with end-to-end SaaS technology and APIs that can scale to hundreds of millions of customers.Sure launches Anywhere Insurance to liberate insurance industry from grip of legacy vendors. Post this Sure introduces first of its kind insurance programs that pair modern insurance product filings with industry leading SaaS technology."For too long, legacy rate service organizations have had a stranglehold on the insurance industry. They have controlled the plumbing and pricing, creating challenging and unnecessary barriers to launch modern insurance programs," said Wayne Slavin, co-founder and CEO of Sure

PR Newswire
Feb 13th, 2024
Forbes Honors Sure On Its Fintech 50 List For The Second Year In A Row

Sure's second consecutive year on the Fintech 50 follows launch of industry-disrupting innovations to unlock the potential of digital insuranceLOS ANGELES, Feb. 13, 2024 /PRNewswire/ -- Sure , the insurance technology leader that unlocks the potential of digital insurance, today announced that it has been named to the 2024 Forbes Fintech 50 list , marking the company's second consecutive year on the influential listing of the country's top fintech companies. Now in its ninth year, the Fintech 50 list honors the top private companies that are transforming finance through technology.Forbes honors Sure on its Fintech 50 list for the second year in a row. Post this Forbes honors Sure on its Fintech 50 list for the second year in a row. Sure’s second consecutive year on the Fintech 50 follows launch of industry-disrupting innovations to unlock the potential of digital insurance.To compile the list, Forbes reporters and editors selected fintech organizations that are making a deep impact on customers and businesses through innovation. This includes factors like regularly releasing new products, scaling more quickly than the competition, and making strategic improvements in a legacy space that is primed for disruption."2023 was an inflection year for Sure, and we entered 2024 better positioned than ever before to lead the charge towards reshaping the insurance industry for the digital age," said Wayne Slavin, co-founder and CEO of Sure

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Chief of Staff

Dallas, TX, USA

Sure is Hiring for 1 Jobs on Simplify!

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Sure is Hiring for 1 Jobs on Simplify!

Find jobs on Simplify and start your career today

💡
We update Sure's jobs every few hours, so check again soon! Browse all jobs →