Sure

Sure

Orchestrates digital insurance programs and platforms

Overview

SureApp provides a comprehensive digital insurance platform and services for insurance carriers, MGAs, and brands to create, distribute, service, and scale digital insurance. Its Connect product enables instant insurance purchases through a client’s existing online or mobile channels, while Anywhere Insurance offers end-to-end technology and APIs to build bespoke, market-ready products. The company also offers advisory services to design and launch new digital insurance programs. Its goal is to help businesses transition to digital insurance by reducing cost and complexity and improving customer experiences across the entire lifecycle.

About Sure

Simplify's Rating
Why Sure is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consulting

Enterprise Software

Financial Services

Company Size

201-500

Company Stage

Series C

Total Funding

$141.7M

Headquarters

Santa Monica, California

Founded

2016

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Simplify's Take

What believers are saying

  • Jewelers Mutual proved Sure can launch specialty programs quickly at scale.
  • Verify expands Sure into auto lenders, dealers, and fleet compliance.
  • Brand partners can embed insurance directly into leasing and commerce journeys.

What critics are saying

  • Sure depends on marquee launches, not broad disclosed customer diversification.
  • AI policy automation creates compliance and reputational risk from workflow errors.
  • SURE Insurance brand confusion can dilute search visibility and buyer attention.[2]

What makes Sure unique

  • Sure is the AI platform for intelligent insurance, built for major brands.[1]
  • Its MCP lets AI agents manage policy tasks independently.[3]
  • The company combines embedded insurance APIs with enterprise SaaS workflows.[1]

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Funding

Total Funding

$141.7M

Above

Industry Average

Funded Over

5 Rounds

Notable Investors:
Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Above Average

Industry standards

$50M
$50M
Medium
$62M
SeatGeek
$100M
Oura
$100M
Sure

Benefits

Medical, dental, & vision

Unlimited PTO

401k

Equity

Parental leave

Mental health breaks

Growth & Insights and Company News

Headcount

6 month growth

5%

1 year growth

3%

2 year growth

4%
Sure
May 27th, 2026
Sure brings Verify's proven insurance compliance platform to auto lenders and dealers.

Sure brings Verify's proven insurance compliance platform to auto lenders and dealers. DALLAS, TX - May 26, 2026 Sure today announced that Verify, its AI-powered insurance compliance platform, is now available for the auto industry. The platform built for property managers is now purpose-built to solve the same problem for auto lenders, dealerships, and fleet operators: verifying that borrowers carry the right coverage, and that it stays in force. The track record in property management is concrete. In a six-month pilot, a regional property management firm managing 66 communities across the Dallas-Fort Worth area achieved a 97% compliance rate using Verify. The industry standard without systematic verification hovers around 50%. That gap represents real liability exposure. Verify closed it. Auto lending has the same structural problem. Lenders require comprehensive and collision coverage before funding a loan. They need that coverage to stay active for the life of the loan. Today, most of that verification is manual. Verify automates it. Borrowers receive automated prompts to submit documentation. The platform checks coverage against lender requirements, flags gaps, and monitors for lapses. Lenders get a real-time dashboard view across their entire portfolio. The platform integrates into existing workflows with minimal lift. For partners who want to go deeper, Verify's enterprise API supports fully embedded verification flows with white-labeled experiences and SOC 2 Type II certified infrastructure. About Sure Sure is the embedded insurance platform trusted by leading carriers and brands. Through its technology, Sure powers insurance programs that reach consumers at the moment they need coverage most.

Insurance Journal
Mar 19th, 2026
Jewelers Mutual launches digital jewelry insurance program powered by Sure.

Jewelers Mutual launches digital jewelry insurance program powered by Sure. March 19, 2026 Sure, an insurance technology platform, announced the launch of a new digital jewelry insurance program underwritten by JM Specialty Insurance Company, a member insurer of the Jewelers Mutual Group. Developed in collaboration with Jewelers Mutual and built to meet its specialized underwriting and coverage standards, the program reflects a modern approach to specialty insurance and is delivered end to end on Sure's configurable insurance platform. The program enables rapid launch and long-term scalability. Jewelers Mutual Group selected Sure to provide the technology foundation needed to bring its jewelry insurance product to market through a seamless digital consumer experience. The jewelry insurance program offers customers: * Flexible coverage limits without requiring individual itemization * Protection against loss, theft, damage, and disappearance * Worldwide coverage for jewelry while traveling JM Specialty Insurance Company underwrites the policies and manages claims, bringing specialized expertise and repair coordination to help customers restore or replace items quickly. The program extends Jewelers Mutual Group's long-standing commitment to protecting jewelry owners through a digital platform built for modern consumers. Was this article valuable?

Yahoo Finance
Mar 18th, 2026
Jewelers Mutual launches digital insurance programme powered by Sure's AI platform

Jewelers Mutual Group has launched a digital jewelry insurance programme powered by Sure's technology platform, underwritten by JM Specialty Insurance Company. The collaboration combines Sure's AI-first insurance infrastructure with Jewelers Mutual's century of specialised expertise. The programme offers flexible coverage limits without individual itemisation, protection against loss, theft, damage and disappearance, and worldwide coverage whilst travelling. JM Specialty Insurance Company handles underwriting and claims management, including repair coordination. Built on Sure's configurable platform, the programme enables rapid market launch whilst maintaining Jewelers Mutual's underwriting standards and pricing control. The digital solution aims to meet modern customer expectations whilst preserving the carrier's specialised insurance discipline. Sure positions itself as a global insurance technology leader enabling brands and carriers to distribute and scale digital insurance products.

Insurance Nerds
Jun 11th, 2025
Insurtech company Sure ushers new era in insurance technology

Sure Introduces Model Context Protocol for Insurance Tasks Insurtech company Sure has announced the launch of its new Model Context Protocol (MCP), designed to enable AI agents to independently handle various insurance policy tasks.

Leasey.AI
May 1st, 2025
Leasey.AI Partners with Sure to Simplify Renters Insurance Solutions for the U.S. Rental Market

Vancouver, B.C., May 1st, 2025 - Leasey.AI, a property management platform dedicated to streamlining the residential leasing experience, is pleased to announce a strategic partnership with Sure, the insurance technology leader that unlocks the potential of digital insurance.

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