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SureApp provides a comprehensive digital insurance platform and services for insurance carriers, MGAs, and brands to create, distribute, service, and scale digital insurance. Its Connect product enables instant insurance purchases through a client’s existing online or mobile channels, while Anywhere Insurance offers end-to-end technology and APIs to build bespoke, market-ready products. The company also offers advisory services to design and launch new digital insurance programs. Its goal is to help businesses transition to digital insurance by reducing cost and complexity and improving customer experiences across the entire lifecycle.
Industries
Consulting
Enterprise Software
Financial Services
Company Size
201-500
Company Stage
Series C
Total Funding
$141.7M
Headquarters
Dallas, Texas
Founded
2016
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Total Funding
$141.7M
Above
Industry Average
Funded Over
5 Rounds
Industry standards
Medical, dental, & vision
Unlimited PTO
401k
Equity
Parental leave
Mental health breaks
Sure and Recoop expand multi-peril disaster insurance nationwide, modernizing enrollment for employer-sponsored benefits. Expanded partnership brings self-service enrollment and modernized payroll-deduct billing to Recoop's disaster insurance program as it expands into new states. DALLAS, Texas (September 24, 2026) - Sure (https://www.sureapp.com/), the global AI-native insurance technology leader that unlocks the potential of digital insurance, and Recoop Disaster Insurance (https://www.recoopinsurance.com/), the nation's first and only multi-peril disaster insurance provider, today announced an expanded partnership that moves Recoop's disaster insurance program onto Sure's AI-native insurance platform. The expanded program gives Recoop policyholders a self-service path to coverage, modernizes payroll-deduct billing for employer-sponsored enrollment, and streamlines Recoop's go-to-market across its distribution channels. The program is now live in 46 states, with the remaining states expected to launch subject to state approval. Recoop's disaster insurance program pays a lump-sum cash benefit of up to $25,000 following a covered natural disaster, including hurricane, tornado, earthquake, winter storm, dust storm, wildfire, and gas explosion, closing gaps left by traditional homeowners and renters insurance. Recoop reaches policyholders across four distribution channels including direct-to-consumer, embedded voluntary benefit partners with payroll-deduct enrollment, independent agents, and mortgage-linked coverage. Built on Sure's technology rails, the expanded partnership gives employers, partners, and policyholders a faster, more transparent path to enrollment, while equipping Recoop's team with modernized infrastructure to streamline operations and scale into new markets. "Disaster insurance has always depended on getting people covered quickly and paying claims just as fast, and that starts with the technology infrastructure underneath the policy," said Wayne Slavin, CEO of Sure. "By enabling the customer experience Recoop requires, we've brought their entire enrollment, payments, and payroll-deduct billing live on our platform in record time, and we're helping Recoop scale a product that genuinely helps families recover after a disaster, without adding friction for the employers and brokers who offer it." "Our policyholders sign up for Recoop because they want a straightforward way to protect themselves against the gaps disasters expose in their existing coverage," said Charlie Turri, CTO of Recoop Disaster Insurance. "Sure's AI-native insurance platform lets us modernize how people enroll and pay for that protection and move into new states faster, so more families have access to a benefit that gets them back on their feet after a disaster." A modernized foundation for disaster insurance. The expanded partnership pairs Recoop's disaster insurance product with AI-native insurance technology infrastructure designed to support growth and a better policyholder experience. * Policyholders can get a quote and enroll directly through a self-service digital experience * Payroll-deduct billing is modernized to support employer-sponsored enrollment at scale * Payments processing moves onto Sure's platform, supporting faster, more reliable billing and payment operations * The program is live in 46 states, with the remaining states expected to launch subject to state approval * Recoop's team gains real-time visibility into enrollment and payments as the program scales The expansion reflects a broader shift in employee benefits toward modern, self-service insurance infrastructure, including replacing manual enrollment and payment processes with automated, scalable systems built for growth. About Sure. Sure is the global AI-native insurance technology leader that unlocks the potential of digital insurance. Global brands and market-leading insurance carriers from the Fortune 500 build and launch sophisticated, embedded insurance products on Sure's AI-SaaS infrastructure to distribute, service, and scale digital insurance. Sure's insurance expertise combined with its technology increases revenue streams and accelerates market growth while revolutionizing the customer experience. Visit sureapp.com and follow Sure, Inc. on LinkedIn. Insurance products are offered through Sure HIIS Insurance Services, LLC, a licensed insurance producer. About Recoop Disaster Insurance. Recoop is the nation's first and only multi-peril disaster insurance provider, paying a lump-sum cash benefit of up to $25,000 following a covered natural disaster to help families bridge the gaps left by traditional homeowners and renters insurance. Headquartered in West Des Moines, Iowa, Recoop is offered primarily through a variety of distribution channels including voluntary employee benefits, direct-to-consumer, partnerships, and independent agents. For more information, visit recoopinsurance.com.
Sure brings Verify's proven insurance compliance platform to auto lenders and dealers. DALLAS, TX - May 26, 2026 Sure today announced that Verify, its AI-powered insurance compliance platform, is now available for the auto industry. The platform built for property managers is now purpose-built to solve the same problem for auto lenders, dealerships, and fleet operators: verifying that borrowers carry the right coverage, and that it stays in force. The track record in property management is concrete. In a six-month pilot, a regional property management firm managing 66 communities across the Dallas-Fort Worth area achieved a 97% compliance rate using Verify. The industry standard without systematic verification hovers around 50%. That gap represents real liability exposure. Verify closed it. Auto lending has the same structural problem. Lenders require comprehensive and collision coverage before funding a loan. They need that coverage to stay active for the life of the loan. Today, most of that verification is manual. Verify automates it. Borrowers receive automated prompts to submit documentation. The platform checks coverage against lender requirements, flags gaps, and monitors for lapses. Lenders get a real-time dashboard view across their entire portfolio. The platform integrates into existing workflows with minimal lift. For partners who want to go deeper, Verify's enterprise API supports fully embedded verification flows with white-labeled experiences and SOC 2 Type II certified infrastructure. About Sure Sure is the embedded insurance platform trusted by leading carriers and brands. Through its technology, Sure powers insurance programs that reach consumers at the moment they need coverage most.
Jewelers Mutual launches digital jewelry insurance program powered by Sure. March 19, 2026 Sure, an insurance technology platform, announced the launch of a new digital jewelry insurance program underwritten by JM Specialty Insurance Company, a member insurer of the Jewelers Mutual Group. Developed in collaboration with Jewelers Mutual and built to meet its specialized underwriting and coverage standards, the program reflects a modern approach to specialty insurance and is delivered end to end on Sure's configurable insurance platform. The program enables rapid launch and long-term scalability. Jewelers Mutual Group selected Sure to provide the technology foundation needed to bring its jewelry insurance product to market through a seamless digital consumer experience. The jewelry insurance program offers customers: * Flexible coverage limits without requiring individual itemization * Protection against loss, theft, damage, and disappearance * Worldwide coverage for jewelry while traveling JM Specialty Insurance Company underwrites the policies and manages claims, bringing specialized expertise and repair coordination to help customers restore or replace items quickly. The program extends Jewelers Mutual Group's long-standing commitment to protecting jewelry owners through a digital platform built for modern consumers. Was this article valuable?
Jewelers Mutual Group has launched a digital jewelry insurance programme powered by Sure's technology platform, underwritten by JM Specialty Insurance Company. The collaboration combines Sure's AI-first insurance infrastructure with Jewelers Mutual's century of specialised expertise. The programme offers flexible coverage limits without individual itemisation, protection against loss, theft, damage and disappearance, and worldwide coverage whilst travelling. JM Specialty Insurance Company handles underwriting and claims management, including repair coordination. Built on Sure's configurable platform, the programme enables rapid market launch whilst maintaining Jewelers Mutual's underwriting standards and pricing control. The digital solution aims to meet modern customer expectations whilst preserving the carrier's specialised insurance discipline. Sure positions itself as a global insurance technology leader enabling brands and carriers to distribute and scale digital insurance products.
Sure Introduces Model Context Protocol for Insurance Tasks Insurtech company Sure has announced the launch of its new Model Context Protocol (MCP), designed to enable AI agents to independently handle various insurance policy tasks.
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Industries
Consulting
Enterprise Software
Financial Services
Company Size
201-500
Company Stage
Series C
Total Funding
$141.7M
Headquarters
Dallas, Texas
Founded
2016
Find jobs on Simplify and start your career today