Sure

Sure

Digital insurance solutions and advisory services

About Sure

Simplify's Rating
Why Sure is rated
A
Rated B on Competitive Edge
Rated A on Growth Potential
Rated A+ on Rating Differentiation

Industries

Consulting

Fintech

Financial Services

Company Size

201-500

Company Stage

Series C

Total Funding

$137.8M

Headquarters

Santa Monica, California

Founded

2016

Overview

SureApp specializes in creating digital insurance programs that simplify the process of launching new insurance products. Their main service, Connect, enables businesses to offer instant insurance through their existing online and mobile platforms, making it easy for customers to access coverage. SureApp differentiates itself by acting as a strategic partner, providing not only technology solutions but also advisory services for companies new to the insurance market or those with innovative ideas. Their Anywhere Insurance service allows clients to develop customized insurance products with comprehensive technology support. The goal of SureApp is to help businesses transition smoothly into the digital insurance landscape, enhancing customer experiences while reducing costs and complexity.

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Simplify's Take

What believers are saying

  • Embedded insurance solutions are gaining traction, expanding Sure's market reach.
  • API-driven platforms enable faster integration, aligning with Sure's technology offerings.
  • Demand for digital transformation in insurance presents growth opportunities for Sure.

What critics are saying

  • Increased competition from new insurtech startups could dilute Sure's market share.
  • Rapid technological advancements may require continuous R&D investment for Sure.
  • Potential regulatory changes could impose additional compliance costs on Sure.

What makes Sure unique

  • Sure's Anywhere Insurance offers customizable, market-ready insurance products for carriers and brands.
  • Sure's enterprise SaaS Platform accelerates digital transformation without additional IT resources.
  • Sure's advisory services help companies launch innovative digital insurance programs.

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Funding

Total Funding

$137.8M

Above

Industry Average

Funded Over

4 Rounds

Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Above Average

Industry standards

$50M
$50M
Medium
$62M
SeatGeek
$100M
Oura
$100M
Sure

Benefits

Medical, dental, & vision

Unlimited PTO

401k

Equity

Parental leave

Mental health breaks

Growth & Insights and Company News

Headcount

6 month growth

-3%

1 year growth

-2%

2 year growth

2%
Life Insurance International
Dec 12th, 2024
CU Financial Group taps Sure to enhance insurance experience for credit unions

Insurtech company Sure has partnered with CU Financial Group (CUFG) to introduce SimpleQuote, a digital insurance solution for credit unions.

FF News
Feb 14th, 2024
Sure Launches Anywhere Insurance

Sure, the insurance technology leader that unlocks the potential of digital insurance, today announced the launch of Anywhere Insurance to liberate the insurance industry from the control of incumbent rate service organizations (RSOs) and legacy insurance product filings. Anywhere is a simple solution for complex insurance products. Anywhere provides first of its kind insurance programs designed for carriers, MGAs, and global brands that want unique, customizable, go-to-market ready insurance products paired with end-to-end SaaS technology and APIs that can scale to hundreds of millions of customers.“For too long, legacy rate service organizations have had a stranglehold on the insurance industry. They have controlled the plumbing and pricing, creating challenging and unnecessary barriers to launch modern insurance programs,” said Wayne Slavin, co-founder and CEO of Sure. “Anywhere is reinventing how insurance programs are built and launched in the digital age. We are solving the fundamental challenges in the insurance industry with a new turnkey, technology-driven approach that dramatically reduces time to market, minimizes launch and operating costs, and revolutionizes the customer experience

PR Newswire
Feb 14th, 2024
Sure Launches Anywhere Insurance To Liberate Insurance Industry From Grip Of Incumbent Rate Service Organizations And Legacy Vendors

Introduces first of its kind insurance programs that pair modern insurance product filings with industry leading SaaS technologyLOS ANGELES, Feb. 14, 2024 /PRNewswire/ -- Sure , the insurance technology leader that unlocks the potential of digital insurance, today announced the launch of Anywhere Insurance to liberate the insurance industry from the control of incumbent rate service organizations (RSOs) and legacy insurance product filings. Anywhere is a simple solution for complex insurance products. Anywhere provides first of its kind insurance programs designed for carriers, MGAs, and global brands that want unique, customizable, go-to-market ready insurance products paired with end-to-end SaaS technology and APIs that can scale to hundreds of millions of customers.Sure launches Anywhere Insurance to liberate insurance industry from grip of legacy vendors. Post this Sure introduces first of its kind insurance programs that pair modern insurance product filings with industry leading SaaS technology."For too long, legacy rate service organizations have had a stranglehold on the insurance industry. They have controlled the plumbing and pricing, creating challenging and unnecessary barriers to launch modern insurance programs," said Wayne Slavin, co-founder and CEO of Sure

PR Newswire
Feb 13th, 2024
Forbes Honors Sure On Its Fintech 50 List For The Second Year In A Row

Sure's second consecutive year on the Fintech 50 follows launch of industry-disrupting innovations to unlock the potential of digital insuranceLOS ANGELES, Feb. 13, 2024 /PRNewswire/ -- Sure , the insurance technology leader that unlocks the potential of digital insurance, today announced that it has been named to the 2024 Forbes Fintech 50 list , marking the company's second consecutive year on the influential listing of the country's top fintech companies. Now in its ninth year, the Fintech 50 list honors the top private companies that are transforming finance through technology.Forbes honors Sure on its Fintech 50 list for the second year in a row. Post this Forbes honors Sure on its Fintech 50 list for the second year in a row. Sure’s second consecutive year on the Fintech 50 follows launch of industry-disrupting innovations to unlock the potential of digital insurance.To compile the list, Forbes reporters and editors selected fintech organizations that are making a deep impact on customers and businesses through innovation. This includes factors like regularly releasing new products, scaling more quickly than the competition, and making strategic improvements in a legacy space that is primed for disruption."2023 was an inflection year for Sure, and we entered 2024 better positioned than ever before to lead the charge towards reshaping the insurance industry for the digital age," said Wayne Slavin, co-founder and CEO of Sure

FF News
Nov 30th, 2023
Sure Announces Expanded Partnership With Turbotenant

Sure, the insurance technology leader unlocking the potential of digital insurance, announced today the expansion of its partnership with TurboTenant, an all-in-one online property management solution. The goal is to drive greater adoption of renters insurance, leveraging Sure’s technology, speed to market, experience, and technical support.TurboTenant chose to expand its collaboration with Sure due to the company’s unmatched technology and seamless support. By utilizing Sure’s technology, TurboTenant aims to help more tenants secure the protection they need while empowering landlords to manage the entire rental process through a unified solution.Initially, TurboTenant utilized Sure’s iFrame technology for its dynamic interface to offer access to renters insurance. However, as TurboTenant’s community of renters preferred a mobile platform, the partnership evolved to deploy Sure’s API integration for a mobile-first customer experience.Seamus Nally, CEO of TurboTenant, stated, “Over 90% of our renters are on mobile, so while the iFrame was a great way to start with renters insurance, we needed a different long-term solution. Our partnership with Sure was the linchpin to help make it happen.”The development to release the API integration took only two months, with TurboTenant’s developer team working in collaboration with Sure’s expert technologists. The results were impressive, with a nearly 30% increase in the adoption of binded renters insurance policies within one week after implementation.Raj Karyampudi, Principal Product Manager at TurboTenant, emphasized the importance of the partnership: “Before with iFrame, if renters wanted to get insurance, it wasn’t realistic for us to expect that would work smoothly when most of our renters were using mobile, and we couldn’t support that well

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