Surreal

Surreal

About Surreal

Simplify's Rating
Why Surreal is rated
B-
Rated C on Competitive Edge
Rated B on Growth Potential
Rated B on Rating Differentiation

Industries

Consulting

VR & AR

Entertainment

Company Size

11-50

Company Stage

N/A

Total Funding

N/A

Headquarters

Alpharetta, Georgia

Founded

2020

Overview

📈
Significant Headcount Growth
Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for VR in travel could lead to more partnerships for Surreal.
  • Eric Anderson's leadership may open new revenue streams in metaverse commercialization.
  • Surreal's legal dispute with AWS highlights its capability to deliver high-profile projects.

What critics are saying

  • Legal repercussions from the AWS lawsuit could impact Surreal's financial stability.
  • Strategic shifts under new CXO may disrupt existing operations or partnerships.
  • Privacy concerns with DNABLOCK partnership may pose challenges in data protection.

What makes Surreal unique

  • Surreal's partnership with DNABLOCK enables photorealistic 3D avatars for personalized experiences.
  • Surreal's CXO, Eric Anderson, focuses on enhancing metaverse customer engagement.
  • Surreal's involvement in high-profile projects like Celebrity Cruises' 'Wonderverse' showcases its VR expertise.

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Growth & Insights and Company News

Headcount

6 month growth

↑ 6%

1 year growth

↑ 14%

2 year growth

↑ 0%
GeekWire
Aug 21st, 2024
Software Firm Sues Amazon In Contract Dispute Over Emirates Vr Experience At Dubai Airshow

VIDEO. A lawsuit by Surreal Holdings against Amazon Web Services cites a segment in this video by popular aviation and travel vlogger Sam Chui as evidence that its work for Amazon and Emirates was not confidential. A VR demo at the Emirates booth during the 2023 Dubai Airshow is the subject of a lawsuit filed by a software development firm against Amazon Web Services.Surreal Holdings of Alpharetta, Ga., alleges that AWS wrongly terminated their broader software development agreement and owes more than $1.27 million.According to the suit, Amazon cited Surreal’s promotion of the Emirates project on its website, and its inclusion of the AWS and Emirates logos in a site footer, as breaches of confidentiality to justify terminating the larger agreement.The lawsuit, filed Aug. 15 in U.S. District Court in Seattle, links to a video by Sam Chui, an aviation and travel vlogger with more than 3.5 million YouTube subscribers, to support its assertion that the work was not confidential. Chui’s video from the Dubai Airshow included a 1-minute segment at the Emirates booth, in which he tried a virtual cabin crew experience using a VR headset

PR Newswire
May 31st, 2023
SURREAL launches consulting services to optimize value for companies seeking customer engagement in the metaverse

SURREAL is also announcing that it has hired Eric Anderson as the company's first CXO (Chief Experience Officer), to lead the S-Map Consulting team and partner with Jayant Chaudhary, SURREAL's CTO/COO to accelerate metaverse commercialization and utilization by improving speed-to-market and forging b2b partnerships - leveraging their experience in emerging technologies and markets.

Yahoo Finance
Dec 14th, 2022
Celebrity Cruises Launches The World'S First Digital Cruise Ship Experience In The Metaverse

In a groundbreaking industry-first, travelers can now immerse themselves with a Celebrity ship before they ever set sail in the brand's all-new, 'Wonderverse.'Visitors can also explore and book vacation itineraries; chat with ship designers and leaders including beloved American interior designer Nate Berkus, Captain Kate McCue, and the line's President and CEO Lisa Lutoff-PerloMIAMI, Dec. 14, 2022 /PRNewswire/ -- Celebrity Cruises ®, known for next generation ships at the intersection of architecture, technology and design, is sailing into the future with the launch of a new virtual experience dubbed, the 'Wonderverse'.In an industry first, travelers will get to "see before they sail," exploring a hyper-realistic, digital recreation of aspects of their newest ship in Celebrity's transformational Edge® Series, Celebrity BeyondSM, complete with the ship's artful and inspiring spaces, entertaining signature moments like Celebrity's famous Martini Bar Flair Show, and the ability to visit top destinations that Celebrity sails to - from Alaska to the Caribbean and Europe to Asia.In addition, guests can meet and chat with the line's key leaders as digital avatars, including President and CEO Lisa Lutoff-Perlo, the inspirational Captain Kate McCue - the first, and still only, American female captain of a major cruise ship, and Nate Berkus, Celebrity's Edge® Series Travel Ambassador and designer of the Sunset Bar on Celebrity Beyond.Built in partnership with virtual event platform architects Surreal Events , Celebrity's Wonderverse is also complete with mini games and activities, entertainment, easter eggs, and much more, all hosted on the web at celebritycruises.com/wonderverse .The experience launches today, in time for the holidays when consumers are dreaming of where to go in the new year and utilizing time with family and friends to explore destinations and plan their travels."Celebrity Beyond is the newest, most luxurious and most innovative ship in our fleet and I can't think of a better ship to showcase its state-of-the-art design than in our state-of-the-art Wonderverse," said Lutoff-Perlo. "Celebrity has always been at the forefront of consumer desires, literally creating resorts at sea with the design of our ships and the onboard experiences offered; and now we're bringing this to life in new ways to inspire and connect with travelers."Story continues"We've revolutionized cruise ship design and now we're revolutionizing where cruise ships are experienced," said Celebrity Cruises' Chief Marketing Officer Michael Scheiner. "The Wonderverse allows us to unlock and bring to life the richness and fullness of the Celebrity experience in really exciting ways we can't do through traditional marketing and advertising vehicles. We believe this has opportunities to expand even further, creating experiences our consumers are looking for."Once logged in to the Wonderverse, consumers will move from space to space, enjoying immersive, interactive content throughout, as they learn more about the ship and the destinations they can sail to on Celebrity Cruises, including:The Magic Carpet ®, considered one of the most unique design innovations ever for a cruise ship, that soars cantilevered above the sea with uninterrupted vistas for enjoying virtual cocktails or dinner. The first space users will experience, it also doubles as a meeting space, providing a dynamic way for users to interact together virtually.The majestic Grand Plaza , the social epicenter of Celebrity Beyond , spanning three decks with the brand's signature Martini Bar at the heart of it all, will serve as a social-first lounge where passengers can connect, listen to music, enjoy Celebrity's iconic Martini Bar Flair Show and chat with Celebrity's President and CEO, Lisa Lutoff-Perlo.The Resort Deck , featuring a Rooftop Garden, the ship's Main Pool, unique cantilevered float pools and sunken seating offers interactions with Captain Kate and Nate Berkus, who showcases the brand's 2024-2025 season offerings

Yahoo Finance
Oct 28th, 2022
Meta Ceo Mark Zuckerberg Is Betting On 'Work In The Metaverse'

Meta's (META) shares sank this week after its disappointing third-quarter earnings report and as the company's pivot to the metaverse draws increasingly negative sentiment. In the year since Facebook became Meta, the company has spent billions investing in its metaverse plans. That investment has yet to pay off. For one, the division that oversees the company's metaverse efforts, Reality Labs, has been losing money, clocking a loss of $3.7 billion last quarter alone

Surreal Events
Mar 19th, 2021
Surreal Events partnered with Dnablock on Feb 10th 21'.

In the virtual environment, Surreal recently partnered with DNABLOCK to clients and attendees to create photorealistic 3D avatars which mirror facial and physical features.

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